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The Retail eCommerce Playbook For 2020

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report Q&A: What Marketers Need To Know About Social Media Consumer Segmentation

    Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights
    July 22, 2020 | Ryan Skinner

    Social media data, in the form of profiles, connections, likes, shares, and posts, can be the raw material for remarkably relevant marketing. The data serves as a map to consumers' preferences,...

  • Report It's OK To Break Up With Social Media

    Vision: The Social Marketing Playbook
    May 13, 2020 | Jessica Liu

    In the last decade, social media has become a quagmire of marketers competing for consumers' attention. Instead, consumers should lead the conversation — as social media was originally intended. We...

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