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The Retail eCommerce Playbook For 2019

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • Report The India Customer Experience Index, 2019

    How Brands Build Loyalty With The Quality Of Their Experience
    September 19, 2019 | Amit Bhatia

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 39 brands across six industries in the India Customer...

  • Report Forrester Infographic: State Of CX In India

    Lessons Learned From Forrester’s CX Index™ Data
    July 11, 2019 | Amit Bhatia

    Since 2015, Forrester has been measuring the customer experience (CX) in India using our proprietary Customer Experience Index (CX Index) methodology. This infographic presents some key insights on...

  • Report eCommerce Trends And Outlook For Southeast Asia

    Trends In Southeast Asia From The Forrester Data: Online Retail Forecast, 2018 To 2023 (Southeast Asia)

    With a population of over half a billion and four countries that rank among the world's 15 largest in terms of penetration of social media users, Southeast Asia is firmly on the radar of digital...

  • Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Asia Pacific)

    ForecastView Document
    May 15, 2019 | Satish Meena

    We expect online retail sales in Asia Pacific to reach $2.5 trillion by 2023, accounting for 28% of total retail sales. Asia Pacific, including Australia, China, India, Japan, and South Korea,...

  • Report The State Of The Online Retail Market In India In 2019

    ForecastView Document
    May 15, 2019 | Satish Meena

    In 2018 the Indian online retail market saw the entry of Walmart via its Flipkart acquisition and the exit of eBay. We expect the Indian market to grow at a five-year compound annual growth rate...

  • Report New Retail Is Transforming Commerce

    Get Ready For The Future Of Retail That Alibaba, JD, And Tencent Are Shaping
    January 22, 2019 | Xiaofeng Wang

    Alibaba's New Retail vision is now reality, and it's reshaping the retail landscape in China and beyond. JD.com, Tencent, and traditional retailers like Starbucks and Walmart are all jumping on the...

  • Report The Australia Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience
    December 26, 2018 | Riccardo Pasto, Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 36 brands across six industries in the Australia Customer...

  • Report From Singles' Day To Global Shopping Festival

    This Year's 11.11 Event Showcased Alibaba's Business And Technology Innovations
    December 10, 2018 | Xiaofeng Wang

    2018 marks the 10th anniversary of Singles' Day, the world's largest shopping festival. This year, event creator Alibaba renamed it the 11.11 Global Shopping Festival; the nearly $31 billion in...

  • Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Southeast Asia)

    ForecastView Document
    November 29, 2018 | Satish Meena

    Southeast Asia — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam — now has more than 272 million online adults and is increasingly important for online retailers. Forrester...

  • Report Case Study: Myntra Embraced Artificial Intelligence To Transform Its Business Model

    Experimentation And Discipline Are Key To Thriving On Emerging Technologies
    November 27, 2018 | Leslie Joseph

    Application development and delivery (AD&D) professionals and business leaders struggle with the question of how to adopt emerging technologies such as artificial intelligence (AI) within their...

  • Report The India Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience
    November 26, 2018 | Amit Bhatia

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across six industries in the India Customer...

  • Report eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022
    August 10, 2018 | Lily Varon

    In 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce...

  • Report eCommerce Trends And Outlook For Asia Pacific, Excluding China

    Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)
    August 10, 2018 | Lily Varon

    Asia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online...

  • Report Forrester Data: Online Grocery Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    March 28, 2018 | Satish Meena

    With more than $5 trillion in sales at stake in the grocery category, both offline and online retailers are fighting for their share of the biggest prize in retail. As consumers begin to embrace...

  • Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

    ForecastView Document
    March 21, 2018 | Satish Meena

    Asia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect that around one-fourth of total retail sales...

  • Report Forrester Readiness Index Report: eCommerce, 2017

    ForecastView Document
    March 1, 2018 | Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting that provides insights for global expansion needs. The eCommerce index signifies the level of opportunity among...

  • Report The Australia Retail Customer Experience Index, 2017

    How Australian Retailers Earn Loyalty With The Quality Of Their Experience
    January 22, 2018 | Tom Champion

    How well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 16 retail brands that we analyzed as part of the...

  • Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    January 8, 2018 | Michael O'Grady

    Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...

  • Report AI And Offline Retail: Alibaba's Recipe For Another Smashing Singles' Day

    A Look At Alibaba's Digital Innovations And Its "New Retail" Vision
    January 8, 2018 | Xiaofeng Wang

    Alibaba, the creator of Singles' Day, the world's largest online shopping festival, attained a new sales record on Singles' Day 2017: a whopping $25 billion in just 24 hours. More importantly,...

  • Report The India Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    November 20, 2017 | Amit Bhatia

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the India CX...