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  • Report Forrester Infographic: The Insights-Driven Business Responsibility Matrix

    Maturity, Company Size, And Diversification Dictate Roles And Responsibilities
    January 7, 2020 | Boris Evelson

    Everyone's job is no one's job — which is why you need a clear responsibility and ownership matrix, especially for data and analytics roles and responsibilities within a company. The...

  • Report Dial Up Consumers' Emotional Energy To Drive Innovation Adoption

    Forrester's Consumer Energy Index In Singapore
    January 2, 2020 | Anjali Lai, Xiaofeng Wang

    Empowered consumers look unstoppable: They latch onto new experiences faster than innovators can generate them. Nearly half of online adults in Singapore are Progressive Pioneers, the most...

  • Report The Future Of Marketing Insights

    Advanced Level: Insights Practices For Marketing Innovation
    December 24, 2019 | Tina Moffett

    Customer-obsessed companies use data and insights to alter business and marketing decisions. CMOs are taking this a step further by embracing data, knowledge, and organizational trends to elevate...

  • Report Now Tech: Serverless, Q4 2019

    Forrester's Overview Of 14 Serverless Providers
    December 23, 2019 | Jeffrey S. Hammond

    You can use serverless technologies to run feature experiments in hours instead of days, pay only for the actual compute consumed, and quickly refine and refactor microservices. But to realize...

  • Report Help Your C-Suite See The Value Of Agile

    December 18, 2019 | Brian Hopkins

    Agile development is a mature strategy for delivering capability in the face of constantly changing requirements and unknowns. However, misuse and overuse have corrupted its initial intent. Today,...

  • Report Seven Steps To Kick Off A Customer-Obsessed Insights Program

    Beginner Level: Insights Practices For Marketing Innovation
    December 17, 2019 | Srividya Sridharan, Allison Snow

    There's only one way to win in the age of the customer, and that's by being customer obsessed. To successfully pivot from product, growth, shareholder, and other obsessions, firms need to become...

  • Report How To Scale Your Chatbot

    Focus On Design And Knowledge Management For Chatbot Success
    December 16, 2019 | Vasupradha Srinivasan, Leslie Joseph

    While setting up a chatbot is relatively easy, driving adoption and achieving scale and meaningful outcomes is an uphill climb, and many tech teams struggle to fulfill the promise of chatbot...

  • Report New Tech: Bot Management, Q4 2019

    Forrester's Landscape Overview Of 22 Providers
    December 13, 2019 | Sandy Carielli, Amy DeMartine

    Software programs make attacking applications easy. Malicious hackers use these programs — called "bots" — to quickly develop, launch, and evolve attacks. These can be simplistic or sophisticated,...

  • Report A Decoder Ring For Edge Computing

    How To Interpret What "Edge Computing" Is And How It Creates Value
    December 13, 2019 | James Staten, Brian Hopkins

    Edge computing is a catchphrase that’s spread from mobile and telecom vendor initiatives to almost all industries. The meaning of edge computing varies based on the messenger, which is a big...

  • Report Advance Your Physical Robotics RQ With Forrester's Automation Framework

    Apply Forrester's Framework To Create A Holistic Physical Automation Strategy
    December 6, 2019 | J. P. Gownder, Chris Gardner

    The impact of physical automation (automated vehicles, robotics, and surveillance) on customer experience is unquestionable. However, it can be difficult for enterprises to determine what types of...

  • Report Accelerate Open Innovation Via Corporate Venture Capital

    The Do's And Don'ts Of Building A Startup Ecosystem
    December 6, 2019 | Nigel Fenwick

    Digital leaders are tasked with accelerating innovation across the enterprise. The build vs. buy decision applies to innovation as well as software. Buying innovation by investing in startups can...

  • Report The Employee Experience Bill Of Rights In The Era Of AI And Automation

    Guaranteeing Rights For Employees Ensures Relative Calm For Companies
    December 5, 2019 | J. P. Gownder, Samuel Stern

    The threat of automation and the consequent uncertainty of their long-term relevance have employees on edge. Rightfully so, as most companies haven't taken the necessary steps to reassure their...

  • Report Mobile Commerce In 2030

    mCommerce Is A New Mobile Services Economy, Not Mini eCommerce
    December 4, 2019 | Sucharita Kodali, Julie A. Ask

    Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

  • Report Brands Must Embrace Gender Evolution

    December 3, 2019 | Dipanjan Chatterjee, Nick Monroe

    Today, a majority of consumers reject what they perceive as outdated cultural constructs of gender. And where consumers go, so do brands. As society navigates the complex cultural space that is...

  • Report Forrester Infographic: Manufacturing Firms Look Beyond Core IT For Digital Capabilities

    December 2, 2019 | Ashutosh Sharma

    In April and May of 2019, Forrester surveyed 450 leaders in various manufacturing disciplines across five countries in Asia Pacific to understand their priorities, barriers, and investments. We...

  • Report The Forrester New Wave™: Computer Vision Platforms, Q4 2019

    The 11 Providers That Matter Most And How They Stack Up
    November 26, 2019 | Kjell Carlsson, Ph.D.

    In Forrester's evaluation of the emerging market for computer vision platforms, we identified the 11 most significant providers in the category — Amazon Web Services, Chooch AI, Clarifai,...

  • Report Embrace Innovative Marketing

    Executive Overview Of The Marketing Innovation Playbook
    November 26, 2019 | Melissa Parrish

    Marketing has come a long way, but it is not yet customer obsessed. True marketing innovation focuses on evolving from staid and traditional marketing approaches toward a new worldview that...

  • Report Fix Your Culture Gaps To Speed Up Digital Transformation

    Beginner Level: Culture Practices For Digital Business
    November 25, 2019 | Alyson Clarke

    Culture is one of the biggest barriers to digital transformation. Many firms put it in the "too hard" basket, focusing on all the other aspects of digital transformation until they can't ignore it...

  • Report How To Successfully Structure Innovation Business Cases

    November 25, 2019 | Bobby Cameron, James Staten

    A lot of companies today misuse business cases when it comes to innovation. They slow down the process and as a result limit the potential for disruptive innovation. Therefore, it’s critical for...

  • Report Gauge Your Marketing Innovation Maturity

    The Assessment Report In The Marketing Innovation Playbook
    November 22, 2019 | Caroline Robertson, Brigitte Majewski

    To convert your marketing function into one that leads through innovation, you need to know where to start the transformation. This report guides CMOs through Forrester's marketing innovation...

  • Report The CIO's Guide To Augmented, Mixed, And Virtual Reality

    Build Future-Of-Work Scenarios For Your Employees To Increase Productivity, Quality, And Employee Experience
    November 21, 2019 | J. P. Gownder

    The future of work requires CIOs and their business partners to bring all the benefits of digitalization to employees. Employees in frontline jobs — from surgeons to field service technicians to...

  • Report The Forrester New Wave™: Computer Vision Public Cloud Platforms In China, Q4 2019

    The Seven Providers That Matter Most And How They Stack Up
    November 14, 2019 | Charlie Dai, Danny Mu

    In Forrester's evaluation of the emerging market for computer vision (CV) public cloud platforms, we identified the seven most significant providers in the category — Alibaba Cloud, Baidu AI Cloud,...

  • Report Regularly Rejuvenate Your Marketing Talent

    Advanced Level: Talent Practices For Marketing Innovation
    November 11, 2019 | Shar VanBoskirk, Brigitte Majewski

    When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and organizational structure doesn't create...

  • Report Lay Your Security Tech Foundation

    Beginner Level: Technology Practices For Cybersecurity And Privacy
    November 4, 2019 | Jeff Pollard, Amy DeMartine

    This report — the first of three in the technology competency of the cybersecurity and privacy playbook — outlines the technologies that CIOs and other technology leaders should prioritize to move...

  • Report Predictions 2020: Edge Computing

    New Form Factors, Partnership Strategies, And The Promise Of 5G Will Converge To Catapult Edge Toward Mainstream
    November 4, 2019 | Abhijit Sunil, Dan Bieler, Naveen Chhabra

    Edge computing has been among the most important trends associated with cloud computing and has enabled a multitude of use cases, beyond IoT and embedded systems, for infrastructure and operations...

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