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  • Report Predictions 2018: Data Drives Media Disruption

    Who Has Data, And How The Way They Use It Will Determine Success
    November 8, 2017 | Susan Bidel, Collin Colburn, Brigitte Majewski

    The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...

  • Report Case Study: BBC Radio1 Reaches Young UK Users With Mobile-Specific Ads

    A Mobile-Unique Approach Creates Engagement And Drives Results
    May 30, 2014 | Jennifer Wise

    BBC Radio 1 reinvigorated its program The Breakfast Show with new content and a new host, with the goal of appealing to younger users and growing its audience. To reach these highly mobile...

  • Report Convergence Disrupts Europe's TV Ad Market

    Consumers' Adoption Of New Viewing Platforms Will Reshape Europe's Television Ad Industry
    August 12, 2013 | Jim Nail

    As European viewers get used to more choices — with more channels, pay services, and viewing devices — an increasing share of their viewing will fall outside the bounds of established advertising...

  • Report Develop Content Capabilities Now

    How To Reach European Consumers In New Ad-Free Media
    October 31, 2012 | Darika Ahrens

    Marketers' traditional advertising tactics face a new disruption: paid content. Why? Because the number of consumers buying online content in Western European countries will continue to swell over...

  • Report ForecastView — An Overview Of Our Global Forecasts

    June 12, 2012 | Vikram Sehgal

    Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

  • Report Choosing The Right Media Mix 2010: Europe

    From Creating Awareness To The Act Of Purchase
    September 27, 2010 | Kim Le Quoc, Mary Beth Kemp

    Television is still the dominant medium to get messages in front of European consumers, but the Internet is now the primary medium consumers use to research their purchases. Within the digital...

  • Report How Can European Operators Make The Most Of Mobile Marketing And Advertising?

    April 13, 2010 | Thomas Husson

    For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that...

  • Report Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

    Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion
    November 10, 2009 | Reineke Reitsma

    Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They...

  • Report Creating Value From "How-To" Videos

    Use "Content As Marketing" To Engage Online Audiences
    September 11, 2009 | Nick Thomas

    We are all media companies now. One effect of the digitization of content is that the barriers to entry have come down: While the creation and distribution of content used to be the preserve of...

  • Report A Deep Dive Into European Consumers' Online Behavior, 2009

    Consumers' Uptake Of Social Activities Deepens Their Online Engagement
    August 13, 2009 | Olesia Klevchuk

    For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand...

  • Report The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    May 22, 2009 | Thomas Husson

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications...

  • Report Technographics® Insight: 10 Facts Companies Need To Know About European Teens

    December 1, 2008 | Valerie Batut

    This Technographics Insight covers 10 facts about European online teens¿ media consumption and online behavior. It specifically aims at helping companies understand how teens¿ behavior differs from...

  • Report The Impact Of The Internet On Swedish Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    September 10, 2008 | Kim Le Quoc

    Swedes are among the most sophisticated Internet users in Europe, with nearly the entire population using the Web. They spend more time surfing their favorite sites than watching television. In...

  • Report The Impact Of The Internet On Dutch Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    August 13, 2008 | Kim Le Quoc

    Nearly the entire Dutch population used the Internet in 2007, making the Netherlands one of the most advanced European markets. Younger users spent more time surfing the Web than watching...

  • Report Technographics® Survey Highlights: European Technographics Benchmark Survey, Q2 2008

    August 13, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Benchmark Survey, Q2 2008.

  • Report The Impact Of The Internet On German Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    July 9, 2008 | Kim Le Quoc, Jaap Favier

    More than 70% of the German population used the Internet in 2007, with two-thirds using broadband. The growth in Internet usage didn't yet have a significant impact on consumers' traditional media...

  • Report The Impact Of The Internet On Spanish Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    June 27, 2008 | Kim Le Quoc

    Nearly half of the Spanish population used the Internet in 2007. That is still below the European average, but Spaniards are catching up. Most young consumers are Net users, and they already spend...

  • Report The Impact Of The Internet On UK Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    June 9, 2008 | Kim Le Quoc

    Nearly 70% of the UK population used the Internet in 2007, which has grown at the expense of the time consumers spend with radio and television. Even though most consumers still become aware of...

  • Report The Impact Of The Internet On French Consumers' Media Behavior

    Reaching Europeans: From Creating Awareness To The Act Of Purchase
    May 29, 2008 | Kim Le Quoc, Jaap Favier

    Of the French population, 55% are online, and nearly 80% of these Internet users have broadband. Although the average Internet user still consumes traditional media as much as he did three years...

  • Report Technographics® Survey Highlights: European Technographics Online Media, Marketing, and Retail Survey, Q3 2007

    November 26, 2007 | Joost van Kruijsdijk

    This highlight deck reviews the key findings from the European Technographics Online Media, Marketing & Retail Survey, Q3 2007. This survey covered questions given to European adults around media...

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