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  • Report Forrester Predictions 2021

    October 20, 2020 | Sharyn Leaver

    The events of 2020 have fundamentally changed the business landscape. Out of the disruption, new ways of working will take hold, and new customer realities will define priorities. Forrester's 2021...

  • Report Predictions 2020: India

    Value-Driven Firms In India Will Win In The Post-Pandemic World

    At the start of 2020, business across the globe was humming. Then, COVID-19 blew up around the world — and things changed fast. As the situation evolves, how will Indian firms react? In the...

  • Report Scoring Our 2019 Cloud Predictions

    We Were Spot-On For Three And Early On Two
    January 10, 2020 | Dave Bartoletti, Lauren Nelson

    Every year, Forrester predicts what lies ahead for cloud in the year to come. But have these predictions proven true over the past year for infrastructure and operations (I&O) professionals? This...

  • Report Predictions 2020: Retail

    To Grow, Retailers And Brands Must Navigate The Rough Social And Economic Waters Ahead

    Digital business retail pros, get ready for yet another tumultuous year in 2020. Social responsibility, continued expansion into new services, and data mastery are just some of the areas that we...

  • Report Predictions 2020: Healthcare

    Election-Year Rhetoric, Regulatory Uncertainty, And Virtual Care Will Shape The Year Ahead For Healthcare Organizations

    2020 will bring legislative turmoil as the Affordable Care Act (ACA) returns to the US Supreme Court and election-year rhetoric thrusts Medicare for All and healthcare job growth onto center stage....

  • Report Predictions 2020: Insurance

    Insurers Will Seek To Engage Customers With Their Impact Agenda

    A potential recession, lackluster customer experience results, and threats from big tech are on insurance executives' minds. In 2020, they will counter this negative environment with a burst of...

  • Report Predictions 2020: Banking

    Competition Will Intensify With Better Deposits And New Innovative Services And Pricing Models

    Banking executives are getting used to the fast pace of innovation and change in the industry. 2020 will be no different, as new entrants will target customers with better deposit products,...

  • Report Predictions 2020: Wealth Management

    Wealth And Investment Firms Will Get Creative To Protect Their Revenues

    Wealth and investment firms are buffeted by forces largely beyond their control. In 2020, as fears over the end of the equity bull market and climate-change-related risks reach a peak, executives...

  • Report Predictions 2020: Europe

    Europe Will Deliver Regulatory Leadership Amid Uncertainty
    November 4, 2019 | Martha Bennett, Dan Bieler, Thomas Husson

    In 2020, European firms will grapple with increased volatility on both the economic and geopolitical fronts, and Germany's industrial firms, Digital China, and regulators will capitalize on the...

  • Report Predictions 2020: Edge Computing

    New Form Factors, Partnership Strategies, And The Promise Of 5G Will Converge To Catapult Edge Toward Mainstream
    November 4, 2019 | Abhijit Sunil, Dan Bieler, Naveen Chhabra

    Edge computing has been among the most important trends associated with cloud computing and has enabled a multitude of use cases, beyond IoT and embedded systems, for infrastructure and operations...

  • Report Predictions 2020: Software Development

    November 4, 2019 | Jeffrey Hammond, Randy Heffner, Rob Koplowitz

    AD&D pros: Read this report to learn about five market-shifting events that will punctuate the world of software development in 2020.

  • Report Predictions 2020: Cloud Computing

    New Hyperscale Alliances, Cloud-Native Innovations, And Security Demands Will Reshape The Cloud Battleground — Again

    More than any other force, cloud computing has reshaped the business technology landscape. In 2020, cloud application, platform, infrastructure, and management vendors will battle fiercely for...

  • Report Predictions 2020: DevOps

    Firms Will Embrace New Customer-Centric Approaches As DevOps Speeds Falter

    DevOps continues to capture hearts and minds. However, with release speeds slowing, it's experiencing an inflection point. To succeed, integrated DevOps teams must perceive this inflection point as...

  • Report Predictions 2020: New Tech

    What To Expect In VC-Backed Startup Markets In 2020
    November 1, 2019 | Carlton A. Doty, Christian Austin

    Business and technology leaders who manage tech-driven innovation and corporate venture capital (VC) funds have a difficult job scouting for opportunities across startup markets. These leaders must...

  • Report Predictions 2020: Distributed Ledger Technology

    There Will Be More Realistic Explorations In 2020, But Expect Some Drama On The Frameworks And Tools Front
    November 1, 2019 | Martha Bennett, Charlie Dai

    Interest in distributed ledger technology (DLT — AKA blockchain) remains high but has taken on a different shape: Activity has shifted from unfocused exploration to focused strategic projects. Read...

  • Report Predictions 2020: The Internet Of Things

    IoT Will Propel Smart Displays, 5G, Product Ransomware Attacks, Supply Chains, And New Business Models
    November 1, 2019 | Frank Gillett, Michele Pelino, Paul Miller

    This report shares Forrester's five 2020 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected...

  • Report Predictions 2020: Customer Experience

    Economics Will Drive Major CX Decisions But Not Always For The Best

    Improving customer experience (CX) is a superior way for companies to grow revenue and increase profits. In 2020, CX professionals who can prove the ROI of what they do face a strong job outlook,...

  • Report Predictions 2020: Employee Experience

    Companies Will Be Bolder, More Controversial In Their EX Transformation Efforts
    October 31, 2019 | Samuel Stern, J. P. Gownder, David Johnson

    An emphasis on corporate values and heightened employee expectations for living those values will pressure firms to get serious about their employee experience (EX) commitments in 2020. The risk of...

  • Report Predictions 2020: Customer Service

    Automation Remakes The Contact Center Organization
    October 31, 2019 | Ian Jacobs, Art Schoeller, Kate Leggett

    We've survived the hype storm around chatbots . . . barely. 2020 will mark the beginning of the concrete alterations that AI beyond chatbots will make to customer service and contact center groups....

  • Report Predictions 2020: Artificial Intelligence

    It's Time To Turn The Artificial Into Reality (Checks)

    The urgency to reap the benefits of AI is real. As is the opportunity. Companies are seeking tangible value via cost savings, revenue growth, new products, or customer experiences. But there is no...

  • Report Predictions 2020: Automation

    Utilize Strike Teams To Fend Off The Automation Paradox

    Automation — a diverse set of technologies ranging from robotic process automation (RPA) to continuous delivery (CD) to hybrid cloud management and beyond — is a key investment for CIOs and their...

  • Report Predictions 2020: Customer Insights

    Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

    Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to...

  • Report Predictions 2020: Privacy And Data Ethics

    Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

    2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...

  • Report Predictions 2020: Cybersecurity

    October 30, 2019 | Jeff Pollard, Andras Cser, Heidi Shey

    Governments, enterprises, and, unfortunately, attackers, all end the second decade of the 21st century in a better place than the one in which they began it. Like any escalating conflict that...

  • Report Predictions 2020: Agencies

    The Cumulation Of Many Pressures Forces Agencies To Upgrade

    CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and...

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