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  • Report Vendor Landscape: Language Services And Translation Management Vendors

    The Rise Of Innovative Technologies In The Content Localization Market
    September 5, 2017 | Lily Varon, Mark Grannan, Claudia Tajima

    Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter...

  • Report Making The Case To Go Global

    Globalization Plans Must Accurately Reflect The Opportunity And Risk
    February 23, 2017 | Lily Varon

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

  • Report Retail eCommerce In Brazil: Marketing And Site Features

    A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features
    December 14, 2016 | Lily Varon

    "Retail eCommerce In Brazil" is survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • Report Identify And Evaluate Technology Partners To Streamline Global Expansion

    Consumer Preferences And Market Requirements Are Key To Vendor Selection
    December 9, 2016 | Lily Varon

    Your mandate is to take your eCommerce brand global. So what's next? Once you've mapped out a comprehensive international strategy, you're ready to determine which tools and technologies will set...

  • Report Capture The Global eCommerce Opportunity

    Shift Your Approaches To Globalization
    August 12, 2016 | Lily Varon

    Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

  • Report Understand The Metrics That Drive Global eCommerce Success

    Prioritize Customer Engagement And Brand Identity To Benchmark Global Success
    March 22, 2016 | Lily Varon

    Online businesses recognize that not only is the global eCommerce opportunity massive, but a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles...

  • Report Globalize Your eBusiness Organization Structure

    For Global Scale Efficiency And Local Market Differentiation, Migrate To A Shared-Service Vision
    March 22, 2016 | Martin Gill, Lily Varon

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

  • Report Create Your Global eCommerce Road Map

    Invest Locally To Compete Globally
    March 17, 2016 | Lily Varon

    eBusiness professionals with a global initiative often understand the potential opportunity in front of them but may be unsure of how to capitalize on it. This report helps eBusiness professionals...

  • Report The Five Key Success Factors Of A Global eBusiness

    Use Digital Channels To Move Into Global Markets
    March 16, 2016 | Lily Varon

    One of the questions that organizations launching a global eCommerce operation often ask is, "What are the elements behind a successful global eCommerce strategy?" We can see that the organizations...

  • Report The Evolution Of Global eCommerce Markets

    Analyze Markets For Strategy Fit And ROI
    February 5, 2016 | Lily Varon

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

  • Report Seven Must-Haves For Successful Website Localization

    September 8, 2015 | Lily Varon

    Every year, online retailers spend millions of dollars expanding into global markets. Unfortunately, many eBusiness leaders think the process of localizing their websites stops once they've...

  • Report Cross-Border eCommerce: The Opportunity For US Online Retailers

    International Shipping Solutions Provide A Low-Cost Way To Reach Global Online Shoppers
    July 24, 2015 | Lily Varon, Zia Daniell Wigder

    eCommerce growth rates in many regions of the globe are outpacing eCommerce growth in the US. As a result, eBusiness executives at US online retailers are considering new ways to expand globally....

  • Report Brief: How Machine Translation Can Help Fulfill eCommerce Translation Needs

    Technology Advancements Mean Machine Translation Has Earned A Second Chance
    June 10, 2015 | Lily Varon

    eBusiness leaders are looking to global markets to find new revenue opportunities. However, global businesses face a variety of challenges in building and operating successful international...

  • Report Retail eCommerce In Brazil: Marketing And Site Features

    A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features
    January 6, 2015 | Zia Daniell Wigder, Lily Varon

    The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

  • Report Streamline Localization With Language Service Provider Offerings

    Market Overview: Language Service Providers 2013
    February 13, 2014 | Mark Grannan, Peter Sheldon, Lily Varon

    This report, originally written for eBusiness professionals, is relevant to application development and delivery (AD&D) teams charged with website globalization and localization. AD&D teams need to...

  • Report Market Overview: Global Payment Service Providers 2013

    November 21, 2013 | Peter Sheldon, Denee Carrington, Lily Varon

    Globalizing your eCommerce business isn't just an option anymore — in many cases, it's an imperative. However, winning global customers' online spend often means adapting to local preferred payment...

  • Report Market Overview: Language Service Providers 2013

    Selecting A Vendor For Your Translation And Localization Needs
    June 20, 2013 | Peter Sheldon, Lily Varon

    Increasingly, eBusinesses are looking to internationalization as a way to find new revenue opportunities. However, global businesses face a variety of challenges in building and operating...

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