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  • Use customer insights to gain competitive advantage
  • Customer Experience Ecosystem

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Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Report Customer Experience Demands Outcome-Oriented Data Governance

    Processes: The Data Management Playbook
    November 16, 2018 | Michele Goetz

    Data governance programs often start with a burst of enthusiasm and then fade away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with...

  • Report Case Study: How Emirates NBD Made Every Day CX Day

    Your Blueprint For Turning The Annual CX Day Celebration Into A Culture Change Catalyst
    October 2, 2018 | Samuel Stern

    At its best, CX Day is a celebration of both a firm's customers and its commitment to serving them. But CX Day is just one day. The real challenge is transforming that day's excitement and...

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