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  • Report Test Frequently To Ensure Disaster Recovery Readiness

    Annual Testing Doesn't Serve Business Expectations
    December 14, 2018 | Naveen Chhabra

    Infrastructure and operations (I&O) leaders are responsible for building disaster recovery (DR) infrastructure, managing operations, and ensuring that DR failover is successful every time. Practice...

  • Report Forrester Analytics: B2B eCommerce Forecast, 2018 To 2023 (US)

    ForecastView Document
    December 14, 2018 | Susan Wu

    Forrester estimates that B2B eCommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023. At the end of 2018, Forrester expects eCommerce to reach $1 trillion,...

  • Report Now Tech: Robotic Process Automation Services, Q4 2018

    Forrester's Overview Of 39 Robotic Process Automation Service Providers
    December 14, 2018 | Leslie Joseph, Craig Le Clair

    Robotic process automation (RPA) services can add value via consulting, implementation support, and ongoing management of an RPA program. But to access these benefits, you'll first have to select...

  • Report Blockchain Is Years From Curing Cross-Border Payment Pains

    Distributed Ledger Technology Has Potential But Faces Significant Obstacles
    December 14, 2018 | Meng Liu

    Although the winter of cryptocurrency has arrived in China, the underlying technologies — blockchain or distributed ledger technology (DLT) — remain one of the hottest tech topics in financial...

  • Report Elevate Your Design Practice To Differentiate Experiences

    Intermediate Level: Design Practices For CX Transformation
    December 14, 2018 | Jennifer Wise

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...

  • Report The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook
    December 14, 2018 | Joe Stanhope, Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

  • Report A Four-Tier Approach To Building Your Innovation Network

    Ecosystem: The Innovation And Emerging Technology Playbook
    December 14, 2018 | Dan Bieler

    The ability to effectively participate in and contribute to innovation networks is a core competency of the CIO's innovation strategy. As traditional linear value chains give way to network-based...

  • Report Online Retail Will Drive Overall European Retail Sales Growth Through 2023

    Highlights From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)
    December 13, 2018 | Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue their double-digit growth through 2023. That's good news because online sales growth will drive overall sales for retailers. This report...

  • Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook
    December 13, 2018 | Brendan Witcher, Claudia Tajima

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...

  • Report Create Value For Customers With Nonbank Offers

    Digital Feature Fix: Engage Customers With Contextual And Personalized Offers

    Many banks are encouraging customers to use mobile banking with third-party offers and rewards. However, these efforts are often half-hearted and not relevant to customers in their context. At...

  • Report Now Tech: Digital Business Transformation Accelerators, Q4 2018

    Forrester's Overview Of 31 Digital Business Transformation Services Providers
    December 13, 2018 | Nigel Fenwick

    You can use digital business transformation accelerators to develop transformation strategies, build and test digital prototypes, and integrate prototypes into your business model at scale. But to...

  • Report Use Behavioral Economics To Inform Your Financial Well-Being Strategy

    Design Digital Experiences That Encourage Customers To Adopt Better Financial Habits
    December 13, 2018 | Aurelie L'Hostis

    Advances in behavioral science have shed new light on how people make decisions — and that includes personal finance. Despite best intentions, people don't always stick to their financial goals....

  • Report Build A Business-Centered EA Practice

    Executive Overview: The EA Practice Playbook
    December 13, 2018 | Gordon Barnett

    The ability to nimbly navigate change in business environments and leverage technology effectively makes the difference between an industry-leading enterprise and one that always seems a beat...

  • Report The Fear Of Hiring XD Providers And How To Overcome It

    Companies Fear Abandonment, Failure, Infighting, Arrogance, And Chaos, But Three Tactics Can Help
    December 13, 2018 | Andrew Hogan

    It's smart for companies to contract with an outside firm for experience design (XD) — but they often fear how the partnership might go sour. This bite-size brief highlights five common...

  • Report ForecastView Global eCommerce Snapshot

    ForecastView Infographic
    December 12, 2018 | Susan Wu

    While consumers spend $1.7 trillion online globally today, that spend and its anticipated growth vary by country and product. CPG manufacturers, retailers, and logistics firms want to know where to...

  • Report Disruptive Innovations Are Happening In Every Industry

    If Farmers Can Innovate, So Can You
    December 12, 2018 | James Staten, Michele Pelino

    Every company is facing future digital disruption from peers and new market entrants that are leveraging technology chains to deliver disruptive new market innovations. Even old school industries...

  • Report How To Measure Social Programs

    Performance Management: The Social Marketing Playbook
    December 12, 2018 | Melissa Parrish, Jessica Liu

    Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This...

  • Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    December 12, 2018 | Sucharita Kodali, Claudia Tajima

    The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead...

  • Report Make Room For The Autonomous Edge In Your IoT Strategy

    Understand The Different Types Of Edge And How They'll Shape Your IoT Initiatives
    December 12, 2018 | Paul Miller

    "The edge" is important in internet of things (IoT) deployments, but different domains (and vendors) offer contradictory explanations for what it is and why it demands your attention. This report...

  • Report Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook
    December 12, 2018 | Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed up their progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of...

  • Report Take The Measure Of Your L2RM Maturity

    Assessment: The Lead-To-Revenue Marketing Playbook
    December 12, 2018 | Lori Wizdo

    To help you assess the maturity of your lead-to-revenue management (L2RM) program, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...

  • Report New Tech: Secure Communications, Q4 2018

    Forrester's Landscape Overview Of 22 Providers
    December 11, 2018 | Heidi Shey

    This report presents an overview of the emerging vendors in the secure communications market. These are vendors whose offerings include a mix of encrypted messaging/text and additional...

  • Report Top Research For CIOs: Customer Experience

    Help Your Firm Realize The Value Of Superior CX
    December 11, 2018 | Matthew Guarini

    In the age of the customer, the ability to deliver a quality experience to your customers is a key differentiator. Position yourself to be the company that customers love, trust, and come back to,...

  • Report The State Of Loyalty Strategies 2018

    Benchmarks: The Customer Loyalty Playbook
    December 11, 2018 | Emily Collins

    Forrester recently surveyed 45 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report...

  • Report Gauge Your Continuous Delivery Maturity

    Assessment: The Continuous Deployment Playbook
    December 11, 2018 | Charles Betz, Will McKeon-White

    Today's customers demand great experiences, and fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must ensure they can continuously deliver innovation, leveraging...

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