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  • For Enterprise Architecture Professionals

    Report

    Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 22, 2017 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • For B2C Marketing Professionals

    Report

    Report Real-Time Processes For Real-Time Social Marketing

    Processes: The Social Marketing Playbook
    November 22, 2017 | Jessica Liu

    Social networks are a real-time media channel, yet marketers have trouble managing social content in real time. B2C marketers underestimate the volume and pace requirements of social marketing and...

  • For Customer Insights Professionals

    Report

    Report Storytelling And Data Visualization Will Turbocharge Insights-Driven Action

    Establish Your Insights-Driven Practices With These Essential Skills
    November 22, 2017 | Cinny Little

    Despite continuous investment, customer insights professionals' data and insights practices aren't keeping up with the expectations of device-hopping customers. The fix: To remain competitive,...

  • For B2C Marketing Professionals

    Report

    Report The Financial Payback For Marketing Measurement

    Business Case: The Marketing Measurement And Insights Playbook
    November 22, 2017 | Jim Nail, Michelle Bishop

    As marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a...

  • For Security & Risk Professionals

    Report

    Report Justify Security Budget By Its Impact On Maturity

    Business Case: The S&R Practice Playbook
    November 21, 2017 | Jeff Pollard

    Security leaders face challenges articulating which projects generate the most value for their organization. They often struggle to justify existing budgets, as well. To help you build the business...

  • For B2B Marketing Professionals

    Report

    Report Model The ROI Of B2B Marketing Technology Investments

    Business Case: The B2B Marketing Playbook
    November 21, 2017 | Rusty Warner, Shaheen Parks

    B2B marketing technologies promise to grow revenue by improving marketing performance and providing better customer experience. This report helps B2B marketing professionals make a convincing...

  • For Application Development & Delivery Professionals

    Report

    Report Master DevOps For Faster Delivery Of Software Innovation

    Vision: The Modern Application Delivery Playbook
    November 21, 2017 | Diego Lo Giudice, Christopher Condo

    Organizations in every industry face opportunities and threats caused by digitally empowered customers. Acquiring new customers — or losing existing ones — has never been easier. Companies can't...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Choose The Right Metrics For Commerce Apps

    Performance Management: The Mobile eBusiness Playbook
    November 21, 2017 | Julie A. Ask

    Metrics are key to enabling smart business decisions. Too many digital business professionals want to benchmark their performance against their competition rather than devise a scorecard that...

  • For Application Development & Delivery Professionals

    Report

    Report Agile And DevOps Adoption Drives Digital Business Success

    Executive Overview: The Modern Application Delivery Playbook
    November 21, 2017 | Christopher Condo, Diego Lo Giudice

    Every business is now a digital business. Companies are scrambling to respond to higher consumer expectations and more nimble competitors. Application development and delivery (AD&D) organizations...

  • For CIO Professionals

    Report

    Report Governments Spot The Potential For Industrial IoT

    Policymakers Around The World Look For Ways To Modernize Manufacturing, And IoT Is Part Of That
    November 21, 2017 | Paul Miller

    The German Industrie 4.0 is recognized around the world. But other countries have similar programs to digitize manufacturing, improve skills, and harness the potential of the industrial internet of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Paving The Path To Omnichannel Fulfillment

    Road Map: The Omnichannel Commerce Playbook
    November 21, 2017 | Brendan Witcher

    Omnichannel fulfillment programs have figured prominently on digital business priority lists for years, but many organizations are unsure of where to start. This report guides digital business...

  • For Customer Experience Professionals

    Report

    Report The Australia Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    November 20, 2017 | Tom Champion

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the Australia CX...

  • For Customer Experience Professionals

    Report

    Report The India Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    November 20, 2017 | Amit Bhatia

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the India CX...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Mobile Mind Shift Maturity Framework

    Assessment: The Mobile eBusiness Playbook
    November 20, 2017 | Julie A. Ask

    Few companies have adapted to the mobile mind shift, as many lack the resources, budget, and organization to make the shift. This report helps digital business professionals understand the path to...

  • For Application Development & Delivery Professionals

    Report

    Report The Future Of Applications: Software Innovation Will Transform Your Business

    Vision: The SaaS Transformation Playbook
    November 20, 2017 | Paul D. Hamerman

    With software-as-a-service (SaaS) reaching mainstream adoption in most categories, business applications will evolve in the cloud to new levels of value in intelligence, flexibility, connectivity,...

  • For Application Development & Delivery Professionals

    Report

    Report From Land-And-Expand To Having A Plan: SaaS Implementation Practices For 2017

    Implementation: The SaaS Transformation Playbook
    November 20, 2017 | Liz Herbert, Randy Heffner

    Software-as-a-service (SaaS)-based business applications promise fast time to deploy and an Agile, iterative approach to improving business results. But try-and-buy, under-the-radar...

  • For Application Development & Delivery Professionals

    Report

    Report The New Way To Choose Business Applications

    Selection: The SaaS Transformation Playbook
    November 20, 2017 | Duncan Jones, Paul D. Hamerman

    Don't let your business application selection process suffer from "requirements-itis" — inflammation or bloating of the requirements. It's a disease that causes poor choices, unacceptable delays,...

  • For Application Development & Delivery Professionals

    Report

    Report Drive Business Agility And Speed With SaaS Transformation

    Executive Overview: The SaaS Transformation Playbook
    November 20, 2017 | Paul D. Hamerman, Liz Herbert, Duncan Jones

    Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's SaaS transformation playbook outlines...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Insurance Comparison Engines

    Comparison Engines Make It Easy To Gather And Compare Insurance Quotations, Streamlining Insurance Purchasing
    November 17, 2017 | Benjamin Ensor

    Comparison engines are the oldest and, in some ways, most successful digital disruptors in financial services. They make it easy for customers to get quotations from dozens of insurance companies...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    November 17, 2017 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a deep-seated vision for how technology...

  • For Infrastructure & Operations Professionals

    Report

    Report Put A Plan In Place To Improve The Employee Experience

    Strategic Plan: The Workforce Enablement Playbook
    November 17, 2017 | David K. Johnson

    Few areas of technology are as fundamental to the employee experience as the devices and software they use. But chances are, your firm and executive colleagues view them as a cost and risk center....

  • For Customer Experience Professionals

    Report

    Report North American Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 11 Mobile Banking Apps
    November 17, 2017 | Andrew Hogan, Alex Causey, Jennifer Wise

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are North American mobile banking apps...

  • For Application Development & Delivery Professionals

    Report

    Report Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook
    November 17, 2017 | Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

  • For B2C Marketing Professionals

    Report

    Report Earn Buy-In For Content Marketing's Silo-Busting Benefits

    Business Case: The Content Marketing Playbook
    November 17, 2017 | Ryan Skinner

    Most companies today practice content marketing — in dozens, if not hundreds, of pockets — leading to duplicative activity, over spending, and inconsistent customer experiences. B2C marketers...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Service Providers, Q4 2017

    The 14 Largest Service Providers That Matter Most And How They Stack Up
    November 17, 2017 | Ted Schadler

    In our 23-criteria evaluation of digital experience service providers, we identified the 14 most significant ones — Accenture, Deloitte, Digitas, EPAM, Epsilon, IBM, Isobar, MRM//McCann, PwC,...

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