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  • For CMO Professionals

    Report

    Report We're Not In Kansas Anymore: Building Culturally Relevant Social Brands In Global Growth Markets

    Processes: The Brand Experience Playbook
    April 24, 2017 | Dipanjan Chatterjee

    As mature economies like the US and Western Europe continue to stagnate, their brands gain tremendous upside from tapping into the economic surge in global growth markets like Brazil, China, India,...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Database-As-A-Service, Q2 2017

    Automation, Lower Cost, And Flexibility Are Driving Increasing Adoption
    April 24, 2017 | Noel Yuhanna

    Database-as-a-service (DBaaS) has become critical for every organization to support new and growing data management requirements. These platforms provide faster provisioning, unlimited elastic...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Vulnerability Management, 2017

    Software Vulnerabilities Are The Leading Means Of External Attacks — It's Time To Do Something About It
    April 21, 2017 | Josh Zelonis

    Breaches can undermine customer trust, endanger revenue growth and profits, and permanently tarnish reputations. According to our data, software vulnerabilities are the single largest factor in...

  • For Security & Risk Professionals

    Report

    Report Assess Your Data Privacy Practices With The Forrester Privacy And GDPR Maturity Model

    Assessment: The Data Security And Privacy Playbook
    April 21, 2017 | Enza Iannopollo, Renee Murphy

    Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally....

  • For Application Development & Delivery Professionals

    Report

    Report How To Set The Right Strategy For SaaS Integration

    Digital Business Design Takes Precedence Over Technical Approaches
    April 21, 2017 | Randy Heffner

    Vendors market cloud integration products — most notably integration platform as a service (iPaaS) — as if they take care of all an enterprise's software-as-a-service (SaaS) integration needs. Yet...

  • For Infrastructure & Operations Professionals

    Report

    Report The State Of Enterprise Worker Mobility, 2017

    Use Forrester's Employee Mobile Mind Shift Index To Inform Your Mobile Strategy
    April 21, 2017 | Andrew Hewitt, Roxana Strohmenger

    Mobile isn't just a consumer phenomenon; infrastructure and operations (I&O) leaders and companies that fall short on meeting employee mobility needs miss out on a fundamental opportunity to better...

  • For Customer Experience Professionals

    Report

    Report Customers Need A Reason To Remember You

    Use Strategically Placed Signature Moments To Create Memories
    April 20, 2017 | Ryan Hart

    Customer experience (CX) pros must understand that customers won't remember their experiences with the brand unless it evokes a memorable emotion or two. The irony is that the more friction-free...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Key Metrics

    Understanding The KPIs In Latin America's Largest eCommerce Market
    April 20, 2017 | Lily Varon

    The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted with E-Commerce Brasil in August and September 2016. It provides industry observers with...

  • For CIO Professionals

    Report

    Report Case Study: BMJ Takes On Culture Change As Part Of Its Digital Journey

    Best Practices For Transforming Culture For Digital Disruption
    April 20, 2017 | Nigel Fenwick

    Transforming your company's culture for digital disruption is one of the key challenges digital leaders face today. Sharon Cooper, BMJ Publishing Group's (BMJ) chief digital officer (CDO), knew...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Disaster-Recovery-As-A-Service Providers, Q2 2017

    Cloud-Based Recovery Providers Focus More On Virtual Infrastructure Than Heterogeneous Enterprise Deployments
    April 20, 2017 | Naveen Chhabra

    In our 26-criteria evaluation of disaster-recovery-as-a-service (DRaaS) providers, we identified the 10 most significant players — Bluelock, Daisy, HPE Enterprise Services, IBM, iland, NTT...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    April 20, 2017 | Michael O'Grady

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest cross-border eCommerce region for both imports and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Cross-Border Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    April 20, 2017 | Michael O'Grady

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of US$630 billion. Driven by China, Asia Pacific will become the largest region for cross-border imports and exports....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Crowdfunding

    Crowdfunding Provides A Viable Alternative Source Of Funding
    April 19, 2017 | Oliwia Berdak

    Crowdfunding — which is essentially online fundraising — has grown exponentially over the past few years. Hundreds of crowdfunding sites like Crowdcube, GoFundMe, and Kickstarter match people in...

  • For Application Development & Delivery Professionals

    Report

    Report How To Harness Citizen Developers To Expand Your AD&D Capacity

    With The Right Tools And Governance, Nonprofessional Developers Can Contribute To Your Software Strategy
    April 19, 2017 | John R. Rymer

    With the pressure rising for new software to help win, serve, and retain customers, many application development & delivery (AD&D) leaders are re-examining the potential of citizen developers to...

  • For Infrastructure & Operations Professionals

    Report

    Report Be Aware Of These Sourcing Trends For Managed Services And Cloud

    April 19, 2017 | Bill Martorelli

    As the nature of sourcing demand and delivery continues to evolve, infrastructure and operations (I&O) professionals will witness the impact of service delivery automation, which has been...

  • For CIO Professionals

    Report

    Report Don't Dismiss Accenture's Blockchain Redaction Solution — You May Need It One Day

    Not "Immutability," But Well-Governed, Tamper-Evident Systems Should Be Your Goal
    April 19, 2017 | Martha Bennett

    When Accenture first published its proposal for an "editable blockchain," the press release was met with a certain degree of skepticism. After all, isn't immutability supposed to be an essential...

  • For Application Development & Delivery Professionals

    Report

    Report Drive Revenue, Please Customers By Connecting Customer Journeys

    Use Contextual Data To Repair Broken Journeys Between Self-Service And Contact Center Agents
    April 19, 2017 | Art Schoeller

    In the old fairy tale of Hansel and Gretel, the protagonists used bread crumbs to mark their trail home, but animals quickly ate them, leaving the pair lost in the wilderness. Customers who hop...

  • For Infrastructure & Operations Professionals

    Report

    Report Vendor Landscape: Private Cloud In China, 2017

    Pick The Appropriate Private Cloud Solutions To Build The Foundation For Your Digital Transformation
    April 19, 2017 | Travis Wu, Frank Liu

    Private cloud is becoming a driving force behind enterprise digital transformation. But infrastructure and operations (I&O) professionals seeking to adopt private cloud face challenges in...

  • For B2C Marketing Professionals

    Report

    Report Social Crisis Management: Get Back To Basics

    April 19, 2017 | Jessica Liu

    With consumers more polarized than ever and increasingly showing their own values in the way they spend their money, brands worry about making missteps on social media and falling out of favor....

  • For Infrastructure & Operations Professionals

    Report

    Report Assess Your Workforce Maturity To Deliver A Better Employee Experience

    Assessment: The Workforce Enablement Playbook
    April 18, 2017 | David K. Johnson

    Infrastructure and operations (I&O) leaders often seek ways to improve their services and mature their organizations, but they may be relying on traditional technology and process-centric...

  • For Security & Risk Professionals

    Report

    Report Breakout Vendors: Security Automation And Orchestration (SAO)

    SAO Will Gain Widespread Adoption In 24 Months
    April 18, 2017 | Joseph Blankenship

    Security and risk (S&R) professionals are under increasing strain as they struggle to keep pace with cyberthreats, manage a complex technology environment, and hire experienced staff. These factors...

  • For Infrastructure & Operations Professionals

    Report

    Report Use Employee Journey Mapping To Improve Your Company's Performance

    Experience: The Workforce Enablement Playbook
    April 18, 2017 | David K. Johnson

    The employees in your organization strive daily to create value for customers, yet they must often overcome the drag of inefficient processes, policies, and tools. Employee journey mapping is a...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Content Marketing Platforms, Q2 2017

    Percolate And Sprinklr Lead The Field With Brand Orchestration Vision
    April 18, 2017 | Ryan Skinner

    In our 37-criteria evaluation of content marketing platform (CMP) providers, we identified the nine most significant ones — Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword,...

  • For Customer Experience Professionals

    Report

    Report Customer Experience Pros: Keep The AI Bandwagon From Getting Off Track

    Building Compelling AI-Powered Experiences Requires A Four-Tiered Framework
    April 18, 2017 | TJ Keitt, Rob Koplowitz

    Companies are leaping at the chance to infuse their digital experiences with artificial intelligence (AI). Consider that it took less than a year for developers to build more than 30,000 chatbots...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Business Intelligence Technologies, Q2 2017

    It's Not Old-School Business Intelligence (BI) Anymore
    April 17, 2017 | Boris Evelson

    BI technologies are evolving at an ever-increasing pace. Application development and delivery (AD&D) pros working on BI initiatives should read this report to familiarize themselves with mature and...

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