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  • For Infrastructure & Operations Professionals

    Report

    Report The Future Of Enterprise Mobility

    Three Technologies That Create A Productive Mobile Employee Experience
    August 11, 2017 | Michael Facemire, Andrew Hewitt

    When it comes to enterprise mobility, I&O pros have focused heavily on delivering apps to workers — and are missing the real opportunity to mobilize workers. While some apps are vital to employee...

  • For Customer Insights Professionals

    Report

    Report The Insights Services Directory, Q3 2017

    The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Case For Omnichannel B2B

    Business Case: The B2B eCommerce Playbook
    August 11, 2017 | Andy Hoar

    Omnichannel business-to-business (B2B) buyers are more active, generate more incremental revenue, and cost less to serve than single-channel customers. But as customer expectations rise, B2B buyers...

  • For CIO Professionals

    Report

    Report The Insights Services Directory, Q3 2017

    The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Accelerates Business Transformations

    August 11, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile will simultaneously influence all future digital experiences and accelerate business process transformations. As a result, successful firms are now adopting the operational best practices...

  • For CIO Professionals

    Report

    Report Accelerate Your Business Transformation With Insights Services

    Best Practices To Ensure A Successful Insights Services Engagement

    Business and technology decision makers increasingly look for external help to become insights driven. Many can't or don't want to build an insights platform or staff a data science team — they...

  • For Security & Risk Professionals

    Report

    Report The Okta IPO And The IDaaS Opportunity

    ForecastView Document
    August 10, 2017 | Jennifer Adams, Merritt Maxim

    Identity-as-a-service (IDaaS) vendor Okta recently moved into the spotlight with a successful IPO that raised $187 million of equity capital. The IPO filings gave investors and industry observers...

  • For Infrastructure & Operations Professionals

    Report

    Report Vendor Landscape: Programmable Data Center Hardware Switches, Q3 2017

    August 10, 2017 | Andre Kindness

    Traditional networks can't keep up with the pace of change within the data center. Many infrastructure and operations (I&O) professionals have investigated various technologies to deploy the five...

  • For Infrastructure & Operations Professionals

    Report

    Report Drive Employee Productivity With Rugged Mobile Moments

    Ensure That Your Device Strategy Meets The Rugged Requirements Of Employees In Less-Than-Ideal Conditions
    August 10, 2017 | J. P. Gownder, Andrew Hewitt

    Delivering on a strategy to improve your business' customer experience or supplying an employee with key data might hinge on greater resilience than your average iPhone provides. The only way to...

  • For B2B Marketing Professionals

    Report

    Report The B2B Marketer's Guide To Benchmarking Customer Obsession Maturity

    Vision: The B2B Marketing Playbook
    August 10, 2017 | Laura Ramos

    Becoming customer-obsessed is a competitive advantage to companies that pursue this strategy. It is also a disruptive — but transformative — process that not all firms will start from the same...

  • For B2C Marketing Professionals

    Report

    Report The State Of Empowered Customers And Technology: Benchmark 2017, US

    North American Consumer Technographics®
    August 10, 2017 | Reineke Reitsma

    For the first time, we present an annual report that shows the impact of technology on US empowered customers' attitudes, behaviors, and expectations, based on the Forrester Data Consumer...

  • For B2B Marketing Professionals

    Report

    Report Metrics That Matter In Account-Based Marketing

    Use Comparative Metrics Across The Six Stages Of The Customer Life Cycle To Reveal The Value Of ABM
    August 9, 2017 | Allison Snow

    B2B marketers believe that account-based marketing (ABM) can boost marketing performance but need to demonstrate its impact. ABM is relevant across the customer life cycle, not just new account...

  • For CMO Professionals

    Report

    Report Marketing Teams Today: Not Deft

    Mindsets, Structures, And Skills Aren't Yet Customer Obsessed
    August 9, 2017 | Shar VanBoskirk, Drew Green

    Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders To Begin Your Customer Experience Transformation Journey
    August 9, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies were not born mobile does not mean they cannot evolve their delivery operations to build the next generation of mobile or digital experiences. Doing so demands a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Born Mobile

    Best Practices Learned From Mobile-First Companies
    August 9, 2017 | Julie A. Ask

    Most digital business professionals are not prepared to deliver the next generation of digital experiences that consumers expect. They lack Agile operations, including the talent, technology,...

  • For Customer Insights Professionals

    Report

    Report Understand Emotion To Drive Technology Engagement

    A Technographics® 360 Report Using Survey, Qualitative, And Social Listening Data
    August 9, 2017 | Anjali Lai, Juan Salazar

    Empowered customers have kicked the innovation race into a new gear. But to design technology products and experiences that consumers will adopt, customer insights professionals must look beyond...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)

    ForecastView Document
    August 9, 2017 | Michael O'Grady

    Online retail sales will grow at an average of 11.3% per year over the next five years in Western Europe. Italy and Spain will see the fastest online sales growth. By 2022, 20% of non-grocery...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2017: North American Digital Insurance

    Lead Your Company's Journey To Mastering Digital Business
    August 8, 2017 | Ellen Carney

    Your customers are changing the rules. Your agents are launching the same digital tools as yours to hold onto their customers. New competitors like Lemonade are shrinking legacy business processes...

  • For Infrastructure & Operations Professionals

    Report

    Report Atlassian Innovates Crisis Response With ChatOps

    An Automation And Human Collaboration Success Story
    August 8, 2017 | Dave Bartoletti, Elinor Klavens

    Technology outages are a fact of life, and no company can prevent them completely. Although most companies plan for failure, they typically focus on fast technology recovery only. Customer-obsessed...

  • For Infrastructure & Operations Professionals

    Report

    Report Organize And Staff I&O Pros For Successful DevOps Practices

    Organization: The Modern Service Delivery Playbook
    August 8, 2017 | Robert Stroud, Elinor Klavens

    Digital businesses are creating disruption in the marketplace, forcing other enterprises to follow in their paths. These digital businesses favor integrated product teams that focus on developing...

  • For B2C Marketing Professionals

    Report

    Report How To Work With Digital Influencers

    Evaluate Influencers' Strengths And Weaknesses To Unleash Them In Valuable Ways
    August 8, 2017 | Ryan Skinner

    Digital influencers have become a hot ticket; most marketers tell Forrester they've commissioned influencers to create content for their brand. But, to put it mildly, results vary. For every...

  • For CIO Professionals

    Report

    Report The Right Way To Establish A Digital Platform Business

    Lessons From GE's Journey To Establish An Industrial IoT Platform As An Extension Of Its Own Digital Transformation
    August 8, 2017 | Nigel Fenwick, Frank E. Gillett

    Much has been said about Jeff Immelt's pending departure from his position as GE's CEO. But a big part of Immelt's legacy pertains to GE's digital transformation, which began when he described his...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Application Security Testing

    Choose The Right SAST, DAST, MAST, And IAST For Your Firm's Developers
    August 7, 2017 | Amy DeMartine

    Application releases are getting faster, especially as developers make use of DevOps methodologies to automate releases. Security pros can support and even drive these changes using continuous...

  • For Infrastructure & Operations Professionals

    Report

    Report Case Study: Dynatrace's Journey Toward Delivering Business Transformation

    A Software Vendor's Evolution From Waterfall To DevOps To NoOps
    August 7, 2017 | Robert Stroud, Elinor Klavens

    Software vendors face pressure to transform the way they deliver their solutions to customers; they must provide competitive advantage and differentiation to keep increasing revenue. This requires...

  • For B2C Marketing Professionals

    Report

    Report Breakout Vendors: Marketing Measurement And Optimization Solutions

    Tools And Technology: The Marketing Measurement And Insights Playbook
    August 7, 2017 | Tina Moffett

    Marketing measurement and optimization solutions help B2C marketers analyze complex marketing initiatives and plan future marketing investments. Using advanced measurement, marketers can choose...

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