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  • For Security & Risk Professionals

    Report

    Report CISO Career Paths: Plot Your Course For Advancement

    Look Up And Out For Your Next Promotion
    December 7, 2017 | Jeff Pollard

    The CISO role is evolving rapidly, so there is no standard guidebook to getting hired, progressing, or succeeding as a CISO. To understand the skills, experience, and education that qualify leaders...

  • For Infrastructure & Operations Professionals

    Report

    Report Gauge Your Continuous Deployment Maturity

    Assessment: The Continuous Deployment Playbook
    December 7, 2017 | Robert Stroud, Eveline Oehrlich

    Today's customers demand great experiences, fast. To satisfy them, infrastructure and operations (I&O) leaders and teams must adopt DevOps principles and shift to continuous deployment mode. Use...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices: DAM Strategy, Selection, And Socialization

    Optimize Your Digital Asset Management Strategy
    December 7, 2017 | Nick Barber

    Rich media fuels the differentiated experiences that customers expect. To create, organize, and deliver rich media content, many organizations need a digital asset management (DAM) solution and...

  • For B2B Marketing Professionals

    Report

    Report Plan, Don't Hope, For Lead-To-Revenue Benefits

    Performance Management: The Lead-To-Revenue Playbook
    December 7, 2017 | Lori Wizdo

    Countless benefits are forecast to build the lead-to-revenue management (L2RM) business case. Forrester recommends that B2B marketing executives implement a benefits realization program to govern...

  • For Enterprise Architecture Professionals

    Report

    Report Your ECM Road Map Is A Living Document: Plan For Quick Wins And Adapt To Changing Needs

    Road Map: The Enterprise Content Management Playbook
    December 7, 2017 | Cheryl McKinnon

    Enterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This...

  • For Security & Risk Professionals

    Report

    Report The Forrester Wave™: DDoS Mitigation Solutions, Q4 2017

    Tools And Technology: The Security Architecture And Operations Playbook
    December 7, 2017 | Joseph Blankenship

    In our 36-criteria evaluation of DDoS mitigation providers, we identified 11 of the most significant ones — Akamai Technologies, Arbor Networks, Cloudflare, F5 Networks, Fortinet, Huawei...

  • For B2C Marketing Professionals

    Report

    Report Pave A Clear Path To Advanced Loyalty

    Road Map: The Customer Loyalty Playbook
    December 6, 2017 | Emily Collins

    B2C marketing professionals striving to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement...

  • For Analyst Relations Professionals

    Report

    Report Forrester's Core Industry Analyst Relations Scorecard

    December 6, 2017 | Kevin Lucas

    This self-assessment tool helps analyst relations (AR) managers review their current AR industry programs, analyze program weaknesses, and identify what they need to change. In combination with the...

  • For Analyst Relations Professionals

    Report

    Report Assess The Core Of Your Industry Analyst Relations Program

    Assessment: The Industry Analyst Relations Playbook
    December 6, 2017 | Kevin Lucas

    Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices...

  • For CIO Professionals

    Report

    Report A First Look At Quantum Computing

    Quantum Computers Are Pure Potential In 2018, But Select Opportunities Are On The Horizon
    December 6, 2017 | Brian Hopkins

    Quantum computing is attracting more media attention and business interest as it evolves from research to reality. Forrester expects a deluge of hype in 2018 targeted at a limited set of...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise File Sync And Share Platforms — Cloud Solutions, Q4 2017

    The 11 Providers That Matter Most And How They Stack Up
    December 6, 2017 | Cheryl McKinnon

    In our 35-criteria evaluation of enterprise file sync and share (EFSS) solution cloud providers, we identified the 11 most significant ones — Axway (Syncplicity), Box, Citrix, Dropbox, Egnyte,...

  • For Security & Risk Professionals

    Report

    Report The State Of Risk Management 2017

    Benchmarks: The Governance, Risk, And Compliance Playbook
    December 5, 2017 | Christopher McClean

    Executives must take big bets on new technologies, business models, and emerging markets to stay ahead of the fast pace of competition. With so much at stake and so many public examples of...

  • For Security & Risk Professionals

    Report

    Report Develop Your Zero Trust Workforce Security Strategy

    Strategic Plan: The Security Architecture And Operations Playbook
    December 5, 2017 | Chase Cunningham

    The concepts and practices that enable a Zero Trust network are well established. While your extended networks and infrastructure are more secure, you still have a final hurdle to clear to achieve...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Online Retail Will Drive Overall European Retail Sales Growth Through 2022

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)
    December 5, 2017 | Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue its double-digit growth through 2022. Online sales growth will drive overall sales for retailers. This report provides highlights from Forrester's...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Evolve Now To Personalization 2.0: Individualization

    Your Customers Expect And Will Reward You For Personally Relevant, Value-Added, Individualized Experiences
    December 5, 2017 | Brendan Witcher

    To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The...

  • For Infrastructure & Operations Professionals

    Report

    Report Cloud, DevOps, And Digital Will Overtake The CMDB, But Not Its Reasons For Existence

    Planning, Reporting, Accounting, And Coordinating Require An Information Strategy
    December 5, 2017 | Charles Betz, Chris Gardner

    Digital transformation, the cloud, and DevOps have many organizations questioning the future of capabilities such as asset and configuration management. But fundamental objectives — planning,...

  • For Analyst Relations Professionals

    Report

    Report Industry Analyst Relations And Influence

    Influence: The Industry Analyst Relations Playbook
    December 5, 2017 | Kevin Lucas

    Most industry analyst relations (AR) relies on analysts influencing buyers, partners, journalists, investors, etc. So AR must manage two forms of success: influence by vendors over analysts and...

  • For B2C Marketing Professionals

    Report

    Report Craft A Loyalty Strategy That Raises Your Firm's Maturity

    Strategic Plan: The Customer Loyalty Playbook
    December 4, 2017 | Emily Collins

    Companies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...

  • For CIO Professionals

    Report

    Report Four Critical Steps To Create A Culture Of Innovation

    December 4, 2017 | Bobby Cameron

    Innovation sits at the top of CIOs' priorities, but it will be ineffective if the principles of innovation are not embedded in your team's DNA. The challenge is twofold. First, many technology...

  • For Application Development & Delivery Professionals

    Report

    Report Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook
    December 4, 2017 | Mark Grannan

    Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the...

  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Security Survey, 2017: Overview

    A Business Technographics Presentation
    December 4, 2017 | Ryan Halliday

    This report is our overview of global security decision makers’ goals and concerns, cloud security sourcing strategies, breaches, and the risks surrounding emerging technology and the internet of...

  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Mobility Survey, 2017: Overview

    A Business Technographics Presentation
    December 4, 2017 | Tania Somani, Tyler McDaniel

    This report is our overview of global decision makers’ mobile priorities, adoption rates, drivers, and challenges based on the Forrester Data Global Business Technographics® Mobility Survey, 2017....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Envisioning The Future Of Omnichannel Commerce

    Vision: The Omnichannel Commerce Playbook
    December 1, 2017 | Brendan Witcher

    Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still struggle to grasp the evolution they need to transform from multichannel to omnichannel. The full spectrum of...

  • For Analyst Relations Professionals

    Report

    Report Envision Professional Industry Analyst Relations

    Vision: The Industry Analyst Relations Playbook
    December 1, 2017 | Kevin Lucas

    What are the attributes of a first-class industry analyst relations (AR) professional running a first-class AR program? In this report, we visualize the peak of your profession by showing how...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices For Mobile Experience Development And Delivery

    Development Shop Transformations Drive Mobile Experience Delivery
    December 1, 2017 | Jeffrey S. Hammond, Julie A. Ask

    Most software development shops don't have the right operational models to build and deliver great mobile and digital experiences. This document examines the best practices that applications...

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