15794 results in Reports
Sort by:
Refine

Search Results

  • For Customer Experience Professionals

    Report

    Report Drive Business Growth With Great Customer Experience, 2017

    The Upside Of Investing In CX For 17 Industries

    Many customer experience (CX) pros find it hard to show the connection between improving CX and making a business impact. That's why Forrester built models that demonstrate how CX improvements...

  • For CIO Professionals

    Report

    Report Debunking The US Tech Talent Shortage

    Creative CIOs Will Find Or Develop The Tech Talent They Need
    October 12, 2017 | Andrew Bartels, Nate Meneer

    Studies and white papers routinely claim that the US is facing a tech talent gap. This claim resonates with many CIOs who have had their own challenges recruiting the right talent. But while...

  • For Customer Experience Professionals

    Report

    Report The US Auto And Home Insurance Customer Experience Index, 2017

    How US Auto And Home Insurance Brands Earn Loyalty With The Quality Of Their Experience
    October 12, 2017 | Ellen Carney

    How well do leading auto and home insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 19 auto and home insurance brands...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Low-Code Development Platforms For AD&D Pros, Q4 2017

    The 13 Providers That Matter Most And How They Stack Up
    October 12, 2017 | John R. Rymer

    In our 26-criteria evaluation of low-code development platforms for application development and delivery (AD&D) pros, we identified the 13 most significant options — AgilePoint, Appian, Bizagi, K2,...

  • For Application Development & Delivery Professionals

    Report

    Report How To Secure Funding For Your SaaS Migration

    Business Case: The Business Applications Playbook
    October 11, 2017 | Duncan Jones, Liz Herbert

    Traditional budgeting and ROI-based financial evaluations are the main obstacles to application development and delivery (AD&D) leaders' efforts to transform their business applications portfolios....

  • For Application Development & Delivery Professionals

    Report

    Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook
    October 11, 2017 | Danielle Jessee, Mark Grannan

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create...

  • For Security & Risk Professionals

    Report

    Report Best Practices: Securing IoT Deployments

    Addressing The Most Common IoT Security Threats
    October 11, 2017 | Merritt Maxim

    IoT technology has the potential to improve customer outcomes and deliver significant business benefits. However, the highly interconnected nature of IoT deployments, coupled with their scale and...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Configuration Management Software For Infrastructure Automation, Q4 2017

    Tools And Technology: The Infrastructure Transformation Playbook
    October 11, 2017 | Chris Gardner, Robert Stroud

    In our 25-criteria evaluation of configuration management providers, we identified the 14 most significant solutions — Ansible, Ansible Tower, CFEngine Community Edition, CFEngine Enterprise, Chef,...

  • For Customer Experience Professionals

    Report

    Report The Power Of Storytelling For Experience Design

    October 10, 2017 | Kelly Price, Allegra Burnette

    Although brands have been creating marketing based on their company's stories for years, and customer experience (CX) pros often use narrative-based methods like journey mapping, companies are...

  • For Security & Risk Professionals

    Report

    Report The Future Of Identity And Access Management

    Vision: The Identity And Access Management Playbook
    October 10, 2017 | Andras Cser, Merritt Maxim

    Identity and access management (IAM) technologies have become critical in the fight to protect customers from fraud, identity theft, and privacy abuses. Business leaders, CIOs, and CISOs use these...

  • For B2C Marketing Professionals

    Report

    Report Create An Evolved Loyalty Strategy, Not Just An Effective Program

    Executive Overview: The Customer Loyalty Playbook
    October 10, 2017 | Emily Collins

    Business-to-consumer (B2C) marketing professionals must help their firms mature their approach to customer loyalty to drive retention, engagement, and advocacy. Strategies that rely purely on...

  • For Application Development & Delivery Professionals

    Report

    Report How The AI Era Will Hollow Out Software Development

    AI, Modern App Delivery, And Low-Code Are Remaking AD&D; Here's What's Coming
    October 10, 2017 | John R. Rymer, Rob Koplowitz

    In a world where jobs are under increasing threat from automation, working in the software industry has been a safe haven — particularly for developers. They are integral to building the technology...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: The Consumer Data Ecosystem's Service Providers

    Partners To Leverage For First-, Second-, Third-, And Zero-Party Data Optimization
    October 10, 2017 | Fatemeh Khatibloo

    The consumer insights (CI) ecosystem used to be simple — comprised mostly of agencies, data brokers, and database providers. But today's marketer relies on a multitude of data providers, partners,...

  • For B2C Marketing Professionals

    Report

    Report Mobile-First Is Not Enough

    Benchmark Your Mobile Marketing Approach
    October 10, 2017 | Thomas Husson

    Over the past few years, "mobile first" has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Graph Databases

    Leverage Graph Databases To Succeed With Connected Data
    October 6, 2017 | Noel Yuhanna

    Whether you are doing customer analytics, fraud detection, or risk assessment, you need connected data. While linking a few data points or data sources is often simple, creating connections with...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)

    ForecastView Document
    October 6, 2017 | Michael O'Grady

    European consumer confidence has returned in 2017, buoyed by stronger economic growth and higher levels of consumer spend. Online holiday shopping will continue to grow significantly faster than...

  • For B2C Marketing Professionals

    Report

    Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report

    Report Make The Case For Ad Technology Investments

    Business Case: The Digital Media Buying Playbook

    Advertising technologies (adtech) promise to improve media performance, make customer data more actionable, and boost efficiency. This report helps B2C marketing pros make a convincing business...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Omnichannel Media Buying Is Programmatic

    Vision: The Digital Media Buying Playbook
    October 6, 2017 | Susan Bidel, Samantha Merlivat

    Marketing leaders are embracing omnichannel advertising to create connected experiences that drive better results. How? By using programmatic approaches to make data-driven media buying decisions....

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: eCommerce And Retail Fraud Management Solutions, Q3 2017

    A Focus On Accepting Orders And Business Growth Transforms The Market
    October 6, 2017 | Andras Cser

    As security, risk, and fraud management professionals strive to secure every digital touchpoint of the customer journey, they've discovered that it's imperative to update eCommerce and retail fraud...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Commerce Technology Investment Trends: 2017 To 2018

    October 5, 2017 | Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple...

  • For B2B Marketing Professionals

    Report

    Report Predictions 2018: Digital Disruption Is The New Normal For B2B Marketing

    Refine B2B Marketing's Remit To Meet The Demands Of The New Business Consumer
    October 5, 2017 | Lori Wizdo

    Historically, marketers in B2B companies have had less strategic influence than their compatriots in sales and product (e.g., engineering and manufacturing) roles. But in 2018, forces that have...

  • For B2B Marketing Professionals

    Report

    Report Death Of The Traditional IT Channel

    Address New Hyperspecialized Shadow Channels To Succeed In The Age Of The Customer
    October 5, 2017 | Jay McBain

    Shifts in technology buying trends favoring line-of-business (LOB) leaders are significantly altering the traditional IT and telecommunications channel. With business buyers leading or influencing...

  • For B2B Marketing Professionals

    Report

    Report Empathy: The Hallmark Of The Customer-Obsessed B2B Marketer

    Vision: The B2B Marketing Playbook
    October 5, 2017 | Laura Ramos

    Today's B2B marketers say they understand customers but often lack empathy for buyers' real motivations — and the trials they face during the purchase journey. Based on research that examines the...

  • For B2B Marketing Professionals

    Report

    Report What B2B Marketers Must Know And Do To Make Attribution Work

    Make Attribution A Linchpin With Strategic And Operational Discipline
    October 5, 2017 | Allison Snow

    The evidence is overwhelming that buyers manage their exploration and purchase journeys on their own terms via channels that are convenient for them. B2B marketers require visibility into the...

Content categories

Refine your results

Date Range

Industry

Primary Role

Topics

Methodology

Region

Vendor

Analyst

Market Imperatives