Advanced Search
15279 results in Reports
Sort by:
Refine

Search Results

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Mobile Messaging Platforms

    March 16, 2017 | Julie A. Ask, Michael Facemire

    The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Readiness Index Report: eCommerce, 2016

    ForecastView Document
    March 16, 2017 | Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting to provide insights for global expansion needs. The eCommerce index signifies the level of opportunity among...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Readiness Index: eCommerce, 2016

    ForecastView Spreadsheet
    March 16, 2017 | Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting to provide insights for global expansion needs. The eCommerce index signifies the level of opportunity among...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Infrastructure Survey, 2016: Overview

    A Business Technographics Presentation
    March 15, 2017 | Tyler McDaniel

    This report is an overview of the Forrester Data: Global Business Technographics® Infrastructure Survey, 2016. It covers the broad patterns seen among business and technology decision makers...

  • For Application Development & Delivery Professionals

    Report

    Report Navigating Salesforce's Complex Landscape

    Not Just CRM: A Primer To Aid Strategic Planning
    March 15, 2017 | Kate Leggett, John R. Rymer

    Many enterprises have expansive visions for using Salesforce but quickly encounter a vexing question: Which of the vendor's several cloud applications will they need? No wonder: Salesforce now...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The ROI Of Digital Business Transformation

    Business Case: The Digital Business Transformation Playbook
    March 15, 2017 | Michelle Beeson

    Digital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly...

  • For B2B Marketing Professionals

    Report

    Report Q&A: 10 ABM FAQs — And Five More That B2B Marketers Should Ask More Often

    March 15, 2017 | Laura Ramos

    Business-to-business (B2B) marketers are aggressively moving to implement account-based marketing (ABM) and drive successful engagement at the account level. But the hype still confuses many, and...

  • For Application Development & Delivery Professionals

    Report

    Report A Framework For Designing AI-Human Interactions

    Building Compelling Experiences Requires A Multilayered Technology Approach
    March 15, 2017 | Rob Koplowitz, TJ Keitt

    We are on the verge of an era in which computers will augment our ability to anticipate, identify, and adapt to changes in our personal and professional lives. The systems that enable such...

  • For CIO Professionals

    Report

    Report Business Platforms Power Your Digital Business

    Business Platforms Are The Foundation For New Value Creation
    March 15, 2017 | Dan Bieler

    Business platforms will reshape a wide variety of industries, markets, and work arrangements, leveraging data analytics to create new customer value ecosystems. Business platforms will push...

  • For B2C Marketing Professionals

    Report

    Report The Sell-Side Video Adtech Stack Has Emerged

    But Publishers Should Choose Based On Their Revenue Mix
    March 14, 2017 | Susan Bidel

    Video advertising inventory is scarce, and as a result, costs per thousand (CPMs) are high. Premium publishers, aware of shifting media consumption habits and eager to benefit from high video CPMs,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Digital Maturity Model 5.0

    March 14, 2017 | Shar VanBoskirk

    Are you ready to transform your digital business but unsure where to start? Are you curious about how you compare with other firms trying to tackle the same problem? Forrester's Digital Maturity...

  • For CMO Professionals

    Report

    Report The Digital Maturity Model 5.0

    March 14, 2017 | Shar VanBoskirk

    Are you ready to transform your digital business but unsure where to start? Are you curious about how you compare with other firms trying to tackle the same problem? Forrester's Digital Maturity...

  • For CMO Professionals

    Report

    Report The Digital Maturity Model 5.0 Interactive Tool

    March 14, 2017 | Shar VanBoskirk

    You've read Forrester's report explaining our most recent digital maturity model and how mature companies are today. Now you want to apply our assessment to your own business to determine your...

  • For Security & Risk Professionals

    Report

    Report TechRadar™: Biometric Authentication, Q1 2017

    Adoption Of User- And Mobile-Friendly Biometrics Will Kill The Password
    March 14, 2017 | Andras Cser, Alexander Spiliotes

    As users increasingly demand frictionless authentication everywhere, biometrics solutions have garnered significant attention for both authentication and fraud prevention — especially on mobile and...

  • For Security & Risk Professionals

    Report

    Report GDPR And Privacy Best Practices Of Financial Services Firms

    March 14, 2017 | Enza Iannopollo

    It's the job of security and privacy professionals in financial services (FS) firms to strike the right balance between more stringent data privacy rules and pressing demand for more innovative and...

  • For Customer Experience Professionals

    Report

    Report How Companies Improved Their CX Index Scores, 2016

    March 14, 2017 | Harley Manning, Dylan Czarnecki

    Forrester interviewed customer experience (CX) professionals at brands that showed the biggest year-over-year improvement in Forrester's Customer Experience Index (CX Index™) from 2015 to 2016. We...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Consumer Lenders

    Digital Consumer Lenders Will Continue To Disintermediate Traditional Lenders
    March 13, 2017 | Alyson Clarke, August Du Pont

    Startups globally have sought to use digital technology to improve consumer lending. By using alternative sources of data, continuously honing their underwriting algorithms, and using digital...

  • For Enterprise Architecture Professionals

    Report

    Report Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook
    March 13, 2017 | Michele Goetz, Mike Gualtieri

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience (CX), operations, marketing, sales, service, and finance. A data...

  • For Security & Risk Professionals

    Report

    Report Mature Cybersecurity Incident Response Requires Legal Advice

    Engage Legal To Help Your CEO Make Smart Decisions and Improve Breach Response
    March 13, 2017 | Josh Zelonis

    Business and technology leaders often dismiss lawyers as pedantic and obstacles to productivity. This is certainly something security and risk pros can relate to. However, it's important to get...

  • For B2B Marketing Professionals

    Report

    Report Empathetic Content: The Key To Engaging B2B Buyers

    Benchmarks Show That B2B Marketers Must Humanize Website Content To Captivate Customers
    March 13, 2017 | Laura Ramos, Jacob Milender

    Engaging content can catalyze new business opportunities as well as cross-sell and upsell conversations. Nowhere does the struggle to produce compelling business-to-business (B2B) content continue...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Data Preparation Tools, Q1 2017

    The Seven Providers That Matter Most And How They Stack Up
    March 13, 2017 | Cinny Little

    In our 21-criteria evaluation of data preparation tool providers, we identified the seven most significant ones — Alteryx, Datawatch, Oracle, Paxata, SAS, Trifacta, and Unifi — and researched,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Point-Of-Sale Lending

    Digital Point-Of-Sale Lenders Offer Alternative Credit To Consumers And Incremental Sales To Merchants
    March 13, 2017 | Alyson Clarke, August Du Pont

    Digital point-of-sale lending has emerged as a new category of lending to help consumers finance new spending and to help merchants reduce basket abandonment. By partnering with merchants and...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Workday Services Partners

    Workday Customers Look To Partner Ecosystem To Accelerate Implementation And Maximize Business Value
    March 10, 2017 | Liz Herbert, Paul D. Hamerman

    As companies seek to improve business flexibility and engage employees with digital experiences, they are migrating traditionally on-premises systems of record to software-as-a-service (SaaS)...

  • For Enterprise Architecture Professionals

    Report

    Report Container Platforms Accelerate Digital Transformation

    Chinese Companies Are Using Container Software To Boost Digital Business
    March 10, 2017 | Charlie Dai

    Everything about enterprise app infrastructures, development styles, and architectures is changing, and containers play a key role in each area. Enterprise architecture (EA) professionals must...

  • For Security & Risk Professionals

    Report

    Report Quick Take: The CIA — Good At Spying, Bad At Data Loss Prevention

    Key Takeaways From The WikiLeaks Revelations Of Widespread CIA Device-Hacking
    March 10, 2017 | Jeff Pollard

    This week, controversial media organization WikiLeaks released a trove of leaked documents purporting to prove the existence of a sophisticated covert US Central Intelligence Agency (CIA) hacking...

Content categories

Refine your results

Date Range

Primary Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst