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  • For B2C Marketing Professionals

    Report

    Report Build An Empowered Digital Media Buying Team

    Organization: The Digital Media Buying Playbook
    October 16, 2017 | Samantha Merlivat

    Omnichannel digital media buying requires marketers to embrace new processes, partnerships, and staffing. The organization report of the digital media buying playbook helps B2C marketers plan and...

  • For B2C Marketing Professionals

    Report

    Report Now Tech: Data Management Platforms In Europe, Q4 2017

    Forrester's Landscape Overview Of 21 European DMPs
    October 16, 2017 | Samantha Merlivat

    The data management platform (DMP) market in Europe is evolving as vendors respond to changes in the local technology landscape, privacy regulations, and the ways in which marketers want to use...

  • For Application Development & Delivery Professionals

    Report

    Report Stay On Top Of New BI Technologies To Lead Your Enterprise Into The Not-Too-Distant Future

    Continuous Improvement: The Business Intelligence Playbook
    October 13, 2017 | Boris Evelson

    Many business intelligence (BI) environments built on earlier-generation platforms fail to deliver fast, agile, and actionable business insights. As market dynamics change quickly in the age of the...

  • For Application Development & Delivery Professionals

    Report

    Report Make Full-Stack Developers Part Of Your High-Performance App-Dev Team

    The Most In-Demand Programmers See Themselves As Full-Stack Developers
    October 13, 2017 | Somak Roy

    The idea of using full-stack developers for web development has entered the enterprise mainstream. Staffing projects with versatile, adaptive programmers who understand how the various components...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Portals

    Ding-Dong! The Salesman's Dead — Long Live Self-Service
    October 13, 2017 | Mark Grannan

    Portal scenarios are critical to delivering secure web and mobile experiences on top of back-end and transaction systems of record. They must be part of your modern digital experience (DX) platform...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers
    October 13, 2017 | Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

  • For Infrastructure & Operations Professionals

    Report

    Report Vendor Landscape: Advanced Automation Service Providers, Q3 2017

    Choose Your Automation Solutions Wisely To Make The Most Of Managed Services Engagements
    October 13, 2017 | Somak Roy, Bill Martorelli

    Advanced automation in managed services now influences enterprise customers' assessment of prospective service provider partners. Although service providers have built and/or assembled portfolios...

  • For Customer Experience Professionals

    Report

    Report Creating Powerful Customer Experiences In A Low-Engagement Industry

    Answer Five Key Questions To Transform CX In The Retirement Sector
    October 13, 2017 | Tom Champion

    Delivering exceptional customer experiences (CX) in low-engagement industries is hard. This is particularly true for the retirement planning sector, which is typically both heavily regulated and...

  • For Application Development & Delivery Professionals

    Report

    Report Assess The Capabilities And Impact Of Your Enterprise Collaboration Toolkit

    Assessment: The Enterprise Collaboration Playbook
    October 12, 2017 | Art Schoeller

    Enterprise collaboration tools can dramatically improve the flow of information among employees and lower the barriers to deeper customer engagement. Yet adoption and actual business value can be...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Data Classification, Q3 2017

    Tools And Technology: The Data Security And Privacy Playbook
    October 12, 2017 | Heidi Shey

    Data classification helps to define your data so the technology solutions and people you employ can better understand how to handle sensitive information. It's a capability you can acquire as a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2016 To 2021
    October 12, 2017 | Lily Varon

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their...

  • For Infrastructure & Operations Professionals

    Report

    Report Identify And Estimate The Costs Of Downtime On Your Business

    Don't Rely On Industry Averages — Determine Your Own
    October 12, 2017 | Naveen Chhabra

    Technology infrastructure is hypercritical to the operations of any business, and downtime costs dearly. Infrastructure and operations professionals leading their firms’ business continuity (BC)...

  • For Customer Experience Professionals

    Report

    Report CXNYC 2017: The Breakaway CX Opportunity

    The Brightest Highlights From Forrester's 2017 Customer Experience Forum In New York
    October 12, 2017 | David Truog

    After each of the Forum events that Forrester produces for customer experience (CX) professionals every year around the world, we ask attendees which sessions and themes were the most valuable....

  • For Customer Experience Professionals

    Report

    Report Drive Business Growth With Great Customer Experience, 2017

    The Upside Of Investing In CX For 17 Industries

    Many customer experience (CX) pros find it hard to show the connection between improving CX and making a business impact. That's why Forrester built models that demonstrate how CX improvements...

  • For CIO Professionals

    Report

    Report Debunking The US Tech Talent Shortage

    Creative CIOs Will Find Or Develop The Tech Talent They Need
    October 12, 2017 | Andrew Bartels, Nate Meneer

    Studies and white papers routinely claim that the US is facing a tech talent gap. This claim resonates with many CIOs who have had their own challenges recruiting the right talent. But while...

  • For Customer Experience Professionals

    Report

    Report The US Auto And Home Insurance Customer Experience Index, 2017

    How US Auto And Home Insurance Brands Earn Loyalty With The Quality Of Their Experience
    October 12, 2017 | Ellen Carney

    How well do leading auto and home insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 19 auto and home insurance brands...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Low-Code Development Platforms For AD&D Pros, Q4 2017

    The 13 Providers That Matter Most And How They Stack Up
    October 12, 2017 | John R. Rymer

    In our 26-criteria evaluation of low-code development platforms for application development and delivery (AD&D) pros, we identified the 13 most significant options — AgilePoint, Appian, Bizagi, K2,...

  • For Application Development & Delivery Professionals

    Report

    Report How To Secure Funding For Your SaaS Migration

    Business Case: The Business Applications Playbook
    October 11, 2017 | Duncan Jones, Liz Herbert

    Traditional budgeting and ROI-based financial evaluations are the main obstacles to application development and delivery (AD&D) leaders' efforts to transform their business applications portfolios....

  • For Application Development & Delivery Professionals

    Report

    Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook
    October 11, 2017 | Danielle Jessee, Mark Grannan

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create...

  • For Security & Risk Professionals

    Report

    Report Best Practices: Securing IoT Deployments

    Addressing The Most Common IoT Security Threats
    October 11, 2017 | Merritt Maxim

    IoT technology has the potential to improve customer outcomes and deliver significant business benefits. However, the highly interconnected nature of IoT deployments, coupled with their scale and...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Configuration Management Software For Infrastructure Automation, Q4 2017

    Tools And Technology: The Infrastructure Transformation Playbook
    October 11, 2017 | Chris Gardner, Robert Stroud

    In our 25-criteria evaluation of configuration management providers, we identified the 14 most significant solutions — Ansible, Ansible Tower, CFEngine Community Edition, CFEngine Enterprise, Chef,...

  • For Customer Experience Professionals

    Report

    Report The Power Of Storytelling For Experience Design

    October 10, 2017 | Kelly Price, Allegra Burnette

    Although brands have been creating marketing based on their company's stories for years, and customer experience (CX) pros often use narrative-based methods like journey mapping, companies are...

  • For Security & Risk Professionals

    Report

    Report The Future Of Identity And Access Management

    Vision: The Identity And Access Management Playbook
    October 10, 2017 | Andras Cser, Merritt Maxim

    Identity and access management (IAM) technologies have become critical in the fight to protect customers from fraud, identity theft, and privacy abuses. Business leaders, CIOs, and CISOs use these...

  • For B2C Marketing Professionals

    Report

    Report Create An Evolved Loyalty Strategy, Not Just An Effective Program

    Executive Overview: The Customer Loyalty Playbook
    October 10, 2017 | Emily Collins

    Business-to-consumer (B2C) marketing professionals must help their firms mature their approach to customer loyalty to drive retention, engagement, and advocacy. Strategies that rely purely on...

  • For Application Development & Delivery Professionals

    Report

    Report How The AI Era Will Hollow Out Software Development

    AI, Modern App Delivery, And Low-Code Are Remaking AD&D; Here's What's Coming
    October 10, 2017 | John R. Rymer, Rob Koplowitz

    In a world where jobs are under increasing threat from automation, working in the software industry has been a safe haven — particularly for developers. They are integral to building the technology...

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