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  • For Security & Risk Professionals

    Report

    Report Job Description: Director Of Threat Intelligence

    Organization: The Security Architecture And Operations Playbook
    December 1, 2017 | Josh Zelonis

    Security and risk (S&R) professionals frequently struggle to realize the benefits that threat intelligence marketing promises. This is in part due to trying to integrate threat intelligence as a...

  • For B2C Marketing Professionals

    Report

    Report The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook
    December 1, 2017 | Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

  • For B2B Marketing Professionals

    Report

    Report Navigate The Milestones On The L2RM Journey

    Road Map: The Lead-To-Revenue Playbook
    December 1, 2017 | Lori Wizdo

    This report is for B2B marketing professionals who must power up their lead-to-revenue processes to achieve goals for new customer acquisition, current customer expansion, and overall revenue...

  • For B2B Marketing Professionals

    Report

    Report The Sales Tide Is Shifting To Pan-Route Strategies

    Chart A Course For Customer Obsession Across All Routes-To-Market
    November 30, 2017 | Mary Shea, Jacob Milender

    As B2B buyers' expectations change, the boundaries blur between their preferred sales channels. Leading B2B firms recognize this and are adapting their routes-to-market strategies. This report...

  • For Security & Risk Professionals

    Report

    Report The State Of Network Security: 2017 To 2018

    Benchmarks: The Security Architecture And Operations Playbook
    November 30, 2017 | Heidi Shey, Alexander Spiliotes

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2017 to...

  • For B2C Marketing Professionals

    Report

    Report The State Of Loyalty Strategies 2017

    Benchmarks: The Customer Loyalty Playbook
    November 30, 2017 | Emily Collins

    Forrester recently surveyed 99 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report...

  • For Application Development & Delivery Professionals

    Report

    Report Get A Pulse On Your Collaboration Program

    Performance Management: The Enterprise Collaboration Playbook
    November 30, 2017 | Art Schoeller

    The benefits of collaboration are hard to quantify. With the exception of email and audioconferencing, collaboration hasn't reached the phase where we're wondering what we ever did without it....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Steer Your Customers' Insurance Journeys With Benchmarks

    Benchmarks: The Digital Insurance Strategy Playbook
    November 30, 2017 | Ellen Carney

    Digital touchpoints must constantly evolve to reflect how consumers and small businesses research, buy, and use insurance. Digital insurance strategy leaders are under pressure to deploy digital...

  • For CMO Professionals

    Report

    Report Put Brand Energy To Work By Building A Five-Step Action Plan

    Tools And Technology: The Brand Experience Playbook
    November 30, 2017 | Dipanjan Chatterjee

    Forrester's brand energy framework is an emotion-driven model that captures the power of a brand and its ability to influence consumer decision making in its favor. CMOs: Read this report to learn...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Enterprise Mobility Management, Q4 2017

    The 13 Providers That Matter Most And How They Stack Up
    November 30, 2017 | David K. Johnson, Andrew Hewitt

    In our 26-criteria evaluation of enterprise mobility management (EMM) providers, we identified the 13 most significant ones — BlackBerry, Centrify, Cisco, Citrix, IBM, Ivanti, Jamf, ManageEngine,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Customer Journeys To Guide Your Digital Insurance Strategy

    Processes: The Digital Insurance Strategy Playbook

    Digital insurance teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to get quotes and buy, manage, and renew policies...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Applications Landscape 2017 To 2020: SaaS Disruption And Vendor Proliferation

    Landscape: The SaaS Transformation Playbook
    November 29, 2017 | Paul D. Hamerman, Andrew Bartels

    The landscape of critical process applications ranges from customer-focused business technology (BT) applications to solutions for managing people, finances, operations, and products. As this $167...

  • For Infrastructure & Operations Professionals

    Report

    Report Automation Drives The I&O Industrial Revolution

    Vision: The Infrastructure Transformation Playbook
    November 29, 2017 | Glenn O'Donnell, Chris Gardner

    A digital business needs technology that adapts and scales quickly, reliably, and economically. As infrastructure and operations (I&O) professionals transform their infrastructure to meet this...

  • For B2C Marketing Professionals

    Report

    Report How To Build A Contextual Marketing Engine

    Road Map: The Enterprise Marketing Technology Playbook
    November 29, 2017 | Rusty Warner

    The age of the customer demands customer obsession for successful competitive differentiation. Firms must build a contextual marketing engine (CME) to orchestrate continuous engagement with...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2018: Australian Digital Wealth Management

    Digital Technology Brings New Opportunities To Wealth Management
    November 29, 2017 | Zhi Ying Ng

    Australian wealth management firms face a host of challenges in 2018. Only those that transform themselves digitally and improve their customer experience can survive and thrive in this challenging...

  • For B2C Marketing Professionals

    Report

    Report Four Steps To Add Social To Your Marketing Strategy

    Strategic Plan: The Social Marketing Playbook
    November 29, 2017 | Erna Alfred Liousas, Melissa Parrish

    When pursuing marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while meeting...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Product Lifecycle Management For Discrete Manufacturers, Q4 2017

    The Seven Providers That Matter Most And How They Stack Up
    November 29, 2017 | Nate Fleming

    In our 20-criteria evaluation of product lifecycle management (PLM) solutions for discrete manufacturers, we identified the seven most significant ones — Aras, Autodesk, Dassault Systèmes, Oracle,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Wearables: 2017 To 2022

    Create A Micro-Moments (Not A Wearables) Strategy
    November 28, 2017 | Julie A. Ask, Laura Naparstek

    Digital business pros care about consumer-purchased wearables for two important reasons: 1) These wearables offer unprecedented longitudinal data of all kinds and 2) they present a new medium with...

  • For Enterprise Architecture Professionals

    Report

    Report Measure What Matters: Focus On Business Metrics To Sustain Success With ECM

    Performance Management: The Enterprise Content Management Playbook
    November 28, 2017 | Cheryl McKinnon

    Technology leaders can fall into the trap of measuring the performance of an enterprise content management (ECM) initiative by merely counting user- or system-generated activities. Enterprise...

  • For Application Development & Delivery Professionals

    Report

    Report The Critical Role Of Policy In Enterprise Collaboration

    Processes: The Enterprise Collaboration Playbook
    November 28, 2017 | Art Schoeller

    A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

  • For Application Development & Delivery Professionals

    Report

    Report Organizing For Success In Collaboration

    Organization: The Enterprise Collaboration Playbook
    November 28, 2017 | Art Schoeller

    Too often, technology leaders approach staffing for collaboration as they would other technology organization-led projects. Application development and delivery (AD&D) leaders must establish...

  • For B2C Marketing Professionals

    Report

    Report 2017 To 2021: US Online Display Advertising's Great Reckoning

    Landscape: The Digital Media Buying Playbook
    November 28, 2017 | Samantha Merlivat

    According to Forrester's most recent forecasts, spending on online display advertising and social media advertising in the US will grow by nearly 70% between 2017 and 2021, largely due to the rapid...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Translytical Data Platforms, Q4 2017

    The 12 Providers That Matter Most And How They Stack Up
    November 28, 2017 | Noel Yuhanna, Mike Gualtieri

    Analytics at the speed of transactions has become an important agenda item for organizations. Translytical data platforms, an emerging technology, deliver faster access to business data to support...

  • For Security & Risk Professionals

    Report

    Report Top Cybersecurity Threats In 2018

    Landscape: The Security Architecture And Operations Playbook
    November 27, 2017 | Josh Zelonis

    Security and risk (S&R) professionals have the challenging task of using finite budgets to protect their business from every possible attack type in the threat landscape. One strategy for...

  • For B2B Marketing Professionals

    Report

    Report Explore Content Marketing Platforms For B2B Marketing

    A Constellation Of Fit-For-Purpose Vendors Aid B2B Marketing Agility
    November 27, 2017 | Ryan Skinner

    B2B marketers are producing more content and assets today than ever before; and often, they're investing in or considering a content marketing platform (CMP) to stay on top of all of their...

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