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  • For CIO Professionals

    Report

    Report European Tech Market Outlook For 2017 To 2018

    The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending
    August 7, 2017 | Andrew Bartels, Nate Meneer

    In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Retail Planning Systems 2017

    August 4, 2017 | George Lawrie

    Digital disruption has forced retailers to address new competitors, newly empowered customers, and an increased range of merchandise. Merchants have reached the limit of retail planning by instinct...

  • For Application Development & Delivery Professionals

    Report

    Report CRM Success Hinges On Effective Change Management

    Continuous Improvement: The CRM Playbook
    August 4, 2017 | John Bruno, Kate Leggett

    There's too much at stake today to have a failed CRM initiative. CRM success depends on adoption, and failure results in underutilized investment and unmet business objectives that can put your...

  • For Application Development & Delivery Professionals

    Report

    Report Mitigate CRM Risks With Sound Deployment Practices

    Processes: The CRM Playbook
    August 4, 2017 | Kate Leggett

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology projects. Customer...

  • For Infrastructure & Operations Professionals

    Report

    Report Six Trends That Will Shape DevOps Adoption In 2017 And Beyond

    Benchmarks: The Modern Service Delivery Playbook
    August 3, 2017 | Robert Stroud, Eveline Oehrlich

    Infrastructure and operations (I&O) organizations are making headway with DevOps adoption. This report highlights six major trends benchmarked from Forrester's Q1 2017 Global DevOps Benchmark...

  • For Customer Experience Professionals

    Report

    Report Q&A: Why Emerging Technologies Require Interaction Design

    Answers For CX Pros Who Need To Help Execs Understand IxD's Growing Importance
    August 3, 2017 | Jennifer Wise

    As emerging technologies make customers' interactions with products, services, and brands increasingly digital and complex, companies need CX professionals who know interaction design (IxD) more...

  • For Analyst Relations Professionals

    Report

    Report Blaze A New Path To Successful AR

    Road Map: The Industry Analyst Relations Playbook
    August 3, 2017 | Kevin Lucas

    It's one thing to know how to plan an analyst relations (AR) program in theory, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have different...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: File Analytics

    Technology Can Do The Heavy Lifting When Unmanaged Documents Need To Be Cleaned Up, Migrated, And Mined For Insights
    August 3, 2017 | Cheryl McKinnon

    Content is shifting to the cloud. Privacy regulations are causing global businesses to put compliance back on the front burner. Legacy file shares and content-heavy applications are stalling...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Continuous Software Delivery, Q3 2016 (Updated)

    Road Map: The Modern Application Delivery Playbook

    Modern software delivery practices use an automated pipeline in which code is delivered, built, tested, and deployed with limited manual intervention. Because the technologies that enable this...

  • For Analyst Relations Professionals

    Report

    Report Choose The Optimal Type Of AR Program To Drive Your Firm's Business Results

    Business Case: The Industry Analyst Relations Playbook
    August 2, 2017 | Kevin Lucas

    Analyst relations (AR) novices think that there's a one-size-fits-all AR program that they can copy. For example, if they're short on money, staff, and knowledge, churning out a briefing program to...

  • For CIO Professionals

    Report

    Report The Coming Consolidation Of Cloud

    Cloud CRM, Desktop Apps, And Platforms Are Already Oligopolies; It's Time For CIOs To Deal With The Risks Of Cloud Vendor Lock-In
    August 2, 2017 | Andrew Bartels, Dave Bartoletti

    As businesses try to meet the accelerating needs of customers, more and more are turning to the cloud to provide the agility and flexibility needed to be successful. As the market for public cloud...

  • For Infrastructure & Operations Professionals

    Report

    Report Improve Skills And Staffing For A Better Employee Experience

    Organization: The Workforce Enablement Playbook
    August 2, 2017 | David K. Johnson, Michele Pelino

    Enterprises have a growing awareness of how technology affects employee productivity, turnover, customer experience (CX), and financial performance. To lead, infrastructure and operations (I&O)...

  • For Application Development & Delivery Professionals

    Report

    Report Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook
    August 2, 2017 | Ian Jacobs, Kate Leggett

    In the age of the customer, customer service must be a cornerstone of a company's customer experience (CX) strategy. Customer service and application development and delivery (AD&D) pros must...

  • For Infrastructure & Operations Professionals

    Report

    Report ESM: Elevate Service Value Beyond The Technology Organization

    Enable Your Digital Business With This New Enterprise Platform
    August 2, 2017 | Charles Betz

    Enterprise service management (ESM) has become a leading trend in the crowded IT service management (ITSM) market. By expanding service thinking and the service app store as well as speeding up...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Insight Platforms-As-A-Service, Q3 2017

    Google's Powerful Combination Of Machine Learning, Real-Time, And Insight Application Tools Makes It A Leader
    August 2, 2017 | Brian Hopkins

    In our 36-criteria evaluation of insight platform-as-a-service (PaaS) providers, we identified the eight most significant ones — 1010data, Amazon Web Services (AWS), Databricks, GoodData, Google,...

  • For Customer Experience Professionals

    Report

    Report The US Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    August 1, 2017 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Surprise – Retail Is Growing! Here's What It Means For Digital Businesses

    Highlights From The Online Retail Forecast, 2017 To 2022 (US)
    August 1, 2017 | Brendan Witcher, Fiona Swerdlow

    Retail is actually growing — all the reports of store closures notwithstanding. Consumer confidence is healthy, retail imports are up, and retail jobs are growing (if changing). Digital business...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2017 To 2022 (US)

    ForecastView Document
    August 1, 2017 | Susan Wu

    US online retail continues to demonstrate its resilience and strong growth year-over-year. The fastest online category growth will continue to come from the pet category, while consumer electronics...

  • For CIO Professionals

    Report

    Report Case Study: The ATP Unlocks Decades Of Tennis Data To Transform The Fan Experience

    Data Commercialization Drives Value For Teams And Fans

    The Association of Tennis Professionals (ATP), the governing body of men's pro tennis, oversees 15,000 tennis matches a year and was sitting on a huge store of data with the potential to improve...

  • For Application Development & Delivery Professionals

    Report

    Report Prepare To Support Video Livestreaming For Customer Experiences

    Technology Democratization Boosts Live Video Into The Mainstream
    August 1, 2017 | Nick Barber

    Video livestreaming has been around for decades, but companies should take a renewed interest in the technology because it allows them to get closer to their customers. By using video...

  • For Infrastructure & Operations Professionals

    Report

    Report How To Budget For Workforce And Customer-Facing Technologies For 2018 And Beyond

    Benchmarks: The Workforce Enablement Playbook
    July 31, 2017 | J. P. Gownder, Andrew Hewitt

    Infrastructure and operations (I&O) leaders planning their budgets for 2018 and beyond must invest in business technology (BT) that helps win, serve, and retain customers. They must create a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    July 31, 2017 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • For Customer Experience Professionals

    Report

    Report Read My Lips: Clear Communication Can Mean Billions In Revenue

    Improving Customer Communications Creates An Easy And Engaging Customer Experience — And Drives Revenue
    July 31, 2017 | Faith Adams, Margaret Rodriguez

    How well your company communicates with your customers has a surprisingly large impact on your brand's overall customer experience. In turn, this outsized influence translates into a revenue impact...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: A Fork In The Road For Low-Code Development Platforms

    New Choice: Low-Code For AD&D Versus Low-Code For Business Developers
    July 31, 2017 | John R. Rymer

    With the pressure on application development and delivery (AD&D) pros for new software to support digital transformation and coders in short supply, low-code development platforms have become a hot...

  • For Infrastructure & Operations Professionals

    Report

    Report Automation Technologies For Customer Engagement

    Applying Artificial Intelligence And Robotics To The Customer Journey Sets The Stage For Long-Term Digital Transformation
    July 31, 2017 | J. P. Gownder

    Infrastructure and operations (I&O) leaders have traditionally targeted and implemented automation technologies to cut costs. But the new opportunity in the age of the customer is engagement:...

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