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  • For Security & Risk Professionals

    Report

    Report Rethinking Data Discovery And Classification Strategies

    Strategic Plan: The Data Security And Privacy Playbook
    June 9, 2017 | Heidi Shey

    Security and risk (S&R) pros can't expect to adequately protect customer, employee, and sensitive corporate data and IP if they don't know what data exists, where it resides, how valuable it is to...

  • For CIO Professionals

    Report

    Report Evaluate Infor's Role In Your BT Strategy

    Infor's Revamped Portfolio Of Sector-Specific Software Could Be The Right Alternative To Megavendors For Certain Operational Needs
    June 9, 2017 | Somak Roy

    The oligopolistic nature of the market for business applications limits CIOs' choices. An alternative has emerged in the form of the resurgent Infor, whose industry-specific proposition contrasts...

  • For Security & Risk Professionals

    Report

    Report A Secure Blockchain Will Transform Security And Risk Management

    Secure Payments, Cryptocurrencies, Anti-Money Laundering, Identity Verification Demand New, Distributed, And Tamper-Evident Transaction Databases
    June 9, 2017 | Andras Cser, Martha Bennett

    Secure blockchains will become the foundation for verifiable transactions — both business and operational — running the gamut from payments, financial transfers, and shipment tracking to identity...

  • For Application Development & Delivery Professionals

    Report

    Report Map The Way To Your CRM Business Outcomes

    Road Map: The CRM Playbook
    June 8, 2017 | Kate Leggett

    When application development and delivery (AD&D) professionals create a CRM road map, they need to evaluate alternative CRM tactics, leverage synergies between initiatives, slot each new initiative...

  • For Infrastructure & Operations Professionals

    Report

    Report Reduce Risk And Improve Security Through Infrastructure Automation

    The Bad Guys Use Automation — Fight Fire With Fire

    Security initiatives are becoming increasingly difficult, if not impossible, to execute manually. As infrastructure-as-code (IaC) and internet-of-things (IoT) solutions proliferate, organizations...

  • For Security & Risk Professionals

    Report

    Report Forrester Data: Cloud Security Solutions Forecast, 2016 To 2021 (Global)

    ForecastView Document
    June 8, 2017 | Jennifer Adams, Andras Cser

    As software, infrastructure, and platforms shift to the cloud, a new breed of security services is emerging and growing to address the security requirements. This data-driven report gives a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 New Zealand Mobile Banking Benchmark

    Kiwibank Edges Out Bank Of New Zealand With Good Usability
    June 8, 2017 | Zhi Ying Ng

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

  • For CIO Professionals

    Report

    Report Navigate Trump-Era Uncertainty With The Compass Of Customer Obsession

    Respond To New Policy And Regulatory Environments With Customer-Led, Insights-Driven, Fast, And Connected Strategies
    June 8, 2017 | Bobby Cameron, Melissa Parrish

    US president Donald Trump is heralding or taking actions that will redefine the environment for US-based and global businesses. The administration could fundamentally alter policy, regulations, and...

  • For CIO Professionals

    Report

    Report Tackle Five Key Areas Of Risk For Successful AI Projects

    Create Clear Road Maps To Avoid Getting Burned
    June 7, 2017 | Craig Le Clair

    Mobile and social are still core enablers in the age of the customer, but the focus has shifted to the potential of artificial intelligence (AI) and automation to build next-generation customer...

  • For CIO Professionals

    Report

    Report Data Commercialization: A CIO's Guide To Taking Data To Market

    The Data Economy Will Transform The CIO Role
    June 7, 2017 | Jennifer Belissent, Ph.D.

    Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

  • For CIO Professionals

    Report

    Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • For CIO Professionals

    Report

    Report Case Study: Telefónica Digitizes Its Operations In Service Of The Customer

    Simplified And Automated Operations Drive Employee Engagement And Better Customer Experience
    June 7, 2017 | Dan Bieler, Frederic Giron

    This case study covers the transformation of Telefónica's operations as a driver of improved customer experiences. It shows how the CIO's focus on simplification and automation, including a "zero...

  • For Infrastructure & Operations Professionals

    Report

    Report Comprehensive Services Integration Needs More Than Just Conventional SIAM

    Cloud-Based Service Delivery Demands A Broader Approach
    June 6, 2017 | Bill Martorelli, Robert Stroud

    Service integration and management (SIAM) emerged from its roots in the ITIL community as an adjunct to large-scale infrastructure outsourcing. While SIAM is an adequate — if cumbersome — approach...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Cognitive Search And Knowledge Discovery Solutions, Q2 2017

    Cognitive Search Is Delivering The AI Version Of Enterprise Search
    June 6, 2017 | Mike Gualtieri

    In our 23-criteria evaluation of cognitive search and knowledge discovery solution providers, we identified the nine most significant ones — Attivio, Coveo, Elastic.co, Hewlett Packard Enterprise...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Real-Time Interaction Management, Q2 2017

    Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption
    June 6, 2017 | Rusty Warner

    In our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney...

  • For Customer Insights Professionals

    Report

    Report Adopt Insights Services To Accelerate Your Business Transformation

    Best Practices To Ensure A Successful Insights Services Engagement

    Business and technology decision makers increasingly look for external help to become insights driven. Many can't or don't want to build an insights platform or staff a data science team — they...

  • For Customer Insights Professionals

    Report

    Report The Insights Services Directory, Q2 2017

    The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 Australian Mobile Banking Benchmark

    CommBank Takes The Top Spot; Westpac Gives Chase
    June 5, 2017 | Zhi Ying Ng

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US B2B eCommerce Will Hit $1.2 Trillion By 2021

    Landscape: The B2B eCommerce Playbook
    June 5, 2017 | Andy Hoar

    Forrester estimates that B2B eCommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the US by 2021. At the end of 2017, Forrester expects eCommerce to reach $889 billion and...

  • For CMO Professionals

    Report

    Report The Rise Of Intelligent Branding

    Landscape: The Brand Experience Playbook
    June 2, 2017 | Dipanjan Chatterjee

    The traditional paradigm of brand management has been upended by intelligent branding — a customer-centric, emotions-driven approach anchored in the neuroscience of how people form brand...

  • For CMO Professionals

    Report

    Report Case Study: Australia Post Embraces Digital Business Transformation

    Drive Cultural Change To Deliver Improved Customer Value
    June 2, 2017 | Michael Barnes

    Unless your company is a startup, you are very likely scrambling to reinvent your organization in the face of digital disruption while continuing to leverage your core business strengths. Australia...

  • For Application Development & Delivery Professionals

    Report

    Report The Digital Twin Accelerates IoT Development

    A New IoT Programming Pattern Enables Digital-Physical Convergence
    June 2, 2017 | Jeffrey S. Hammond

    As internet of things (IoT) projects proliferate, application development and delivery (AD&D) teams are successfully applying best practices from high-velocity mobile app development. These include...

  • For Customer Insights Professionals

    Report

    Report Drive Personalization With Mobile Analytics

    Continuous Improvement: The Digital Intelligence Playbook
    June 2, 2017 | Cinny Little, James McCormick

    Mobile has changed your customers' expectations. They expect access to what they want, when and where they want it. Customer insights (CI) pros must up their game in mobile engagement measurement...

  • For Enterprise Architecture Professionals

    Report

    Report Use Visualizations To Build Confidence In Strategy

    EAs Are Using Strategy On A Page To Convey The Firm's Strategy
    June 1, 2017 | Gordon Barnett

    Organizations need a transformation strategy to articulate how they will succeed in winning, serving, and retaining their increasingly powerful customers. But without sufficient clarity, enterprise...

  • For Security & Risk Professionals

    Report

    Report Data Privacy Metrics That Matter To The Business

    Performance Management: The Data Security And Privacy Playbook
    June 1, 2017 | Enza Iannopollo

    A commitment to security and privacy enables firms to build trusted customer relationships that increase revenue. Security and privacy teams must establish data security and privacy programs that...

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