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  • For Enterprise Architecture Professionals

    Report

    Report Container Platforms Accelerate Digital Transformation

    Chinese Companies Are Using Container Software To Boost Digital Business
    March 10, 2017 | Charlie Dai

    Everything about enterprise app infrastructures, development styles, and architectures is changing, and containers play a key role in each area. Enterprise architecture (EA) professionals must...

  • For Security & Risk Professionals

    Report

    Report Quick Take: The CIA — Good At Spying, Bad At Data Loss Prevention

    Key Takeaways From The WikiLeaks Revelations Of Widespread CIA Device-Hacking
    March 10, 2017 | Jeff Pollard

    This week, controversial media organization WikiLeaks released a trove of leaked documents purporting to prove the existence of a sophisticated covert US Central Intelligence Agency (CIA) hacking...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Social Marketing Technology

    Tools And Technology: The Social Marketing Playbook

    B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...

  • For Infrastructure & Operations Professionals

    Report

    Report How A Sysadmin Becomes A Developer

    Learn The "Dev" Side Of DevOps — You're A Dev, Too
    March 9, 2017 | Chris Gardner, Robert Stroud

    Given a world where infrastructure is increasingly software-based (including containers, composable infrastructure, and more), systems administrators (sysadmins) must quickly acquire skill sets...

  • For Application Development & Delivery Professionals

    Report

    Report Faster Software Delivery Will Accelerate Digital Transformation

    Strategic Plan: The Modern Application Delivery Playbook

    Customer-obsessed organizations are accelerating their race to digital in order to win new customers and retain existing ones. A crucial element of this imperative is to transform their software...

  • For B2C Marketing Professionals

    Report

    Report Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook
    March 9, 2017 | Joe Stanhope, Rusty Warner

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. B2C marketing professionals tasked with defining enterprise marketing technology...

  • For Security & Risk Professionals

    Report

    Report Improve Physical Security And Customer Experience

    S&R Pros Must Develop Five Essential Capabilities In 2017
    March 9, 2017 | Merritt Maxim

    Every customer interaction plays a vital role in shaping that customer's confidence in your brand. While many businesses have heavily invested in optimizing the digital customer experience (CX),...

  • For CIO Professionals

    Report

    Report Customer-Obsessed Leaders Prioritize Customer Value Leveraging A BT Strategy

    Benchmarks: The Business Technology Agenda Playbook
    March 9, 2017 | Bobby Cameron

    Tech management's prime role today: creating and executing a business technology (BT) strategy that, in combination with a customer-obsessed operating model, helps the firm deliver in the age of...

  • For CIO Professionals

    Report

    Report An Aggressive BT Strategy Will Deliver Customer Obsession — 2017

    Road Map: The Business Technology Agenda Playbook
    March 9, 2017 | Bobby Cameron

    Understanding and delivering for your customers requires a customer-obsessed operating model and a business technology (BT) strategy. For CIOs, though, implementing a BT strategy presents a...

  • For CIO Professionals

    Report

    Report TechRadar™: Product Lifecycle Management, Q1 2017

    Dynamics Of PLM Market Shift As Customer Demands Change
    March 8, 2017 | Nate Fleming

    The product lifecycle management (PLM) software market has seen a resurgence as current customers and greenfield markets use PLM software toolkits to meet new demands brought about by digital...

  • For Infrastructure & Operations Professionals

    Report

    Report Hyperconverged Infrastructure And You

    Understanding Workloads, Data Services, And Costs Will Yield Optimal Decisions
    March 8, 2017 | Richard Fichera

    To support a business technology (BT) agenda, infrastructure and operations (I&O) professionals must factor critical aspects of their own environments into their decisions and understand how these...

  • For B2B Marketing Professionals

    Report

    Report Applying Sales Enablement Best Practices

    Reference Customers For The Sales Enablement Automation Systems Forrester Wave™ Reveal Lessons That They've Learned
    March 8, 2017 | Steven Wright, Jacob Milender

    In the first Forrester Wave on sales enablement automation (SEA) systems, we used 33 criteria to evaluate nine vendors. This report compiles the best practices, use cases, and struggles that SEA...

  • For Security & Risk Professionals

    Report

    Report Assess Your Network Security Architecture With Forrester's Zero Trust Maturity Model

    Assessment: The Security Architecture And Operations Playbook

    As the number of breached records continues to climb, more than ever, security and risk (S&R) pros need to take steps to overhaul their business' traditional infrastructure and invest in Zero Trust...

  • For CIO Professionals

    Report

    Report Unleash Your Digital Predator

    Vision: The CIO Digital Business Transformation Playbook
    March 8, 2017 | Nigel Fenwick, Ted Schadler

    Today's customers — consumers and businesses — expect to integrate your products and services into their digital world. Your employees do, too. CIOs who fail to reshape their business as...

  • For Security & Risk Professionals

    Report

    Report Combat GRC Skeptics With A Dynamic Road Map

    Road Map: The Governance, Risk, And Compliance Playbook
    March 8, 2017 | Nick Hayes

    Lofty GRC visions and strategies falter without prescriptive plans that illustrate how you will reach higher GRC maturity and why such efforts are important for your organization. To help foster...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Top Retail Technologies To Watch In 2017

    NRF's Big Show Reveals What Is Hot Versus Hype
    March 8, 2017 | Brendan Witcher

    Retailers must often identify "hot versus hype" in the digital tech landscape. Why? Because investing in tech too far ahead of consumer expectations and behaviors can lead to abandoned programs and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2017: Staffing And Hiring For Digital Business

    Headcount Jumps As The Hard Work Of Digital Transformation Kicks In
    March 8, 2017 | Martin Gill, Danielle Geoffroy

    Findings from Forrester's annual organizational and staffing survey of digital business professionals foreshadow a substantial shift in how firms operate to drive digital transformation. The...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Follow Best Practices To Encourage Digital Money Management Use

    Processes: The Digital Money Management Playbook
    March 7, 2017 | Aurelie L'Hostis, Benjamin Ensor

    Digital money management has not achieved the adoption that many digital banking executives had hoped for. This report looks at how digital business strategy executives can drive the use of digital...

  • For Application Development & Delivery Professionals

    Report

    Report Prescriptive Advice: The Salesperson's Crystal Ball

    March 7, 2017 | John Bruno

    As B2B buyers continue to self-serve and conduct more research on their own, their expectations of salespeople continue to rise. To increase seller effectiveness and close the gap between buyers'...

  • For Security & Risk Professionals

    Report

    Report Quick Take: CA Technologies Fills Its DevOps Security Gap With Veracode

    March 7, 2017 | Amy DeMartine

    Security and risk (S&R) pros need the benefits of combining the development and operations (DevOps) automatic software delivery pipeline with application security testing to give developers early,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Digital Money Management, 2017

    Landscape: The Digital Money Management Playbook
    March 7, 2017 | Aurelie L'Hostis, Benjamin Ensor

    Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Growing numbers of banks and wealth management firms offer...

  • For Application Development & Delivery Professionals

    Report

    Report Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Realign B2B Channels For A Post-Disruption World

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    March 7, 2017 | Andy Hoar

    As B2B customers demand frictionless buy flows, global competition erodes margins, and manufacturers crave direct customer engagement, layers of middlemen are under pressure to evolve — or die....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Brand New Day In B2B Commerce

    The Time Has Come For Brands To Rethink Their Deference To The Traditional Channel
    March 7, 2017 | Andy Hoar

    B2B brands that do not sell direct are disappointing customers and leaving money on the table. New research shows that B2B buyers want to engage directly with brands, which is calling into question...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Predictive Analytics And Machine Learning Solutions, Q1 2017

    Enterprises Must Possess The Power To Predict In The Age Of The Customer
    March 7, 2017 | Mike Gualtieri

    Make your data scientists more productive — and happier — with a new predictive analytics and machine learning (PAML) solution. In our 23-criteria evaluation of PAML solution vendors, we identified...

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