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  • Report Become A PLM Master: Approach PLM As A Business Tool

    Concrete Steps You Can Take To Up The Digital Maturity Of Your Product Organization
    June 8, 2018 | Nate Fleming

    Product lifecycle management (PLM) practitioners underestimate the potential of their PLM solution — limiting the users it engages, the processes it connects, and the business value it delivers....

  • Report The Forrester Wave™: Hybrid Cloud Management, Q2 2018

    Tools And Technology: The Cloud Computing Playbook
    June 8, 2018 | Lauren E. Nelson

    In our 31-criteria evaluation of hybrid cloud management providers, we identified the 12 most significant ones — BMC Software, Cisco, CloudHealth Technologies, Embotics, HyperGrid, Micro Focus,...

  • Report New Tech: Digital Risk Protection, Q2 2018

    Forrester's Landscape Overview Of 21 DRP Solutions
    June 8, 2018 | Nick Hayes

    The digital risk protection (DRP) market is taking off. New vendors, major venture capital (VC) funding, and fast-paced growth all reflect swelling demand. Through persistent monitoring and...

  • Report Use Objectives And Key Results To Build A Better Strategic Portfolio

    Benchmarks: The Strategic Portfolio Management Playbook
    June 8, 2018 | Margo Visitacion

    Customer-focused organizations continue to struggle with measuring the impact of programs. Traditional key performance indicators (KPIs) bring limited visibility to portfolio optimization because...

  • Report The Forrester Banking Wave™: US Mobile Apps, Q2 2018

    USAA Leads By Offering Robust Features That Are Easy To Use

    Digital business leaders and customer experience professionals at banks have to design, build, and help deliver mobile experiences that assist customers in conveniently achieving their objectives...

  • Report The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2018

    Mobile Banking Apps Fail To Balance Great Functionality With Great User Experience

    Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring customers by providing support along the way....

  • Report The Top 10 CX Measurement Questions Answered

    June 6, 2018 | Maxie Schmidt-Subramanian

    To measure customer experience (CX), CX pros need a framework that tells them not only how good their customers' experiences are but also how to improve them and what benefits to expect from doing...

  • Report Top Research For CIOs: Q2 2018

    Effectively Navigate The World Of Artificial Intelligence
    June 6, 2018 | Matthew Guarini

    Artificial intelligence (AI) has quickly transitioned from exclusive and cutting edge to a strategic differentiator for enterprises. Getting the most out of AI means looking beyond technology,...

  • Report Forrester Infographic: Digital Transformation, Disruption, And Risk

    Mind The Gap: Digital Disruptors Extend Their Lead Over Less Mature Companies
    June 6, 2018 | Nigel Fenwick, Jennifer Isabella, Victor Milligan

    Companies beginning their digital journeys may already be too far behind to compete effectively. This infographic for CMOs highlights the dramatic differences between leaders and laggards in the...

  • Report Your Guide To Cyberinsurance

    Examining The Market And Your Options For Covering Cyber Risk
    June 6, 2018 | Heidi Shey, Nick Hayes

    Security pros now have access to a robust, necessary, but still nebulous cyberinsurance market. Before you select a policy, you'll have to determine your company's cybervalue at risk and what kind...

  • Report Bring Brand To Life With Customer Journeys

    Your Brand Promise Is Empty Unless Brand-Infused Customer Journeys Make It A Reality

    To differentiate, companies must create resonance between brand and customer experience (CX) at every step of customers' journeys — but often don't. The result: brand promises that remain...

  • Report Must-Have eCommerce Features

    Road Map: The Retail eCommerce Playbook
    June 5, 2018 | Ananda Chakravarty

    Digital business leaders often struggle with how to prioritize the countless issues that populate eCommerce to-do lists. This road map chapter of the retail eCommerce playbook takes a prescriptive...

  • Report Get Ready To Activate Marketing Campaigns With Mobile Wallets

    Promotions And Loyalty Give Marketers A Head Start
    June 5, 2018 | Thomas Husson

    Few marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile...

  • Report Customer Experience Trends In China, 2018

    What China Reveals About The Future Of Customer Experiences
    June 5, 2018 | Riccardo Pasto

    China has jumped to the forefront of customer experience (CX) innovation globally. In particular, leading tech firms are pushing the frontiers of digital to capitalize on the mobile-first behaviors...

  • Report The Future Of Omnichannel Advertising Must Be Customer Obsessed

    Vision: The Digital Media Buying Playbook
    June 4, 2018 | Joanna O'Connell, Susan Bidel

    Advertising is a decades-old revenue engine for brands, but it's gone off the rails in an era of data and technology obsession. Little understanding of consumer ad sentiment and too much short-term...

  • Report Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (US)

    ForecastView Document
    June 4, 2018 | Brandon Verblow

    Given the fragmented nature of the online display advertising market, industry players are increasingly looking for insights to help them navigate this ever-evolving space. For marketers, this...

  • Report Now Tech: Cloud Unified Communications Providers, Q2 2018

    Forrester's Overview Of 24 Cloud Unified Communications Providers
    June 4, 2018 | Art Schoeller

    You can use cloud unified communications (UC) providers to quickly deliver critical UC capabilities to your workers, reduce or eliminate capex investments, and protect existing UC investments. But...

  • Report Now Tech: Commerce Service Providers, Q2 2018

    Forrester's Overview Of 29 Commerce Service Providers
    June 4, 2018 | Lily Varon

    Digital businesses can use commerce service providers (CSPs) to design their digital commerce strategy and ecosystem, create immersive commerce experiences, and build and integrate digital commerce...

  • Report Make Privacy A Competitive Differentiator

    Executive Overview: The Customer Trust And Privacy Playbook
    June 4, 2018 | Fatemeh Khatibloo

    Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...

  • Report Now Tech: EU- And UK-Based Enterprise Content Management, Q2 2018

    Forrester's Overview Of 20 EU- And UK-Based Enterprise Content Management Providers
    June 1, 2018 | Cheryl McKinnon

    You can use enterprise content management (ECM) to advance employees' engagement and knowledge sharing, improve customers' digital experience, and meet compliance obligations. But to access these...

  • Report Now Tech: B2B Commerce Suites, Q2 2018

    Forrester's Overview Of 18 B2B Commerce Suites Providers
    June 1, 2018 | John Bruno, Bruce Eppinger

    You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, personalize the buying experience, and uncover valuable customer insights. But...

  • Report Now Tech: B2C Commerce Suites, Q2 2018

    Tools And Technology: The Retail eCommerce Playbook
    June 1, 2018 | Bruce Eppinger, John Bruno

    You can use B2C commerce suites to deliver online shopping, brand engagement, and customer service. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors...

  • Report Q&A: Everything Marketers Need To Know About Match Rates

    June 1, 2018 | Susan Bidel

    Match rates are the metric used in onboarding to measure the quality of a marketer's first-party data as compared to onboarders' truth sets. Because these rates can vary from vendor to vendor,...

  • Report Why And How To Improve Government CX

    The need to upgrade government customer experience (CX) has never been more urgent. Government departments around the world still struggle with substandard experiences — and their poor CX...

  • Report The US Federal Customer Experience Index, 2018

    How US Federal Government Agencies Drive Mission Performance With The Quality Of Their Experience

    The White House requires federal agencies to provide customer experiences that are comparable to those of leading private sector organizations. In this report, we measure agencies' progress toward...

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