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  • For B2B Marketing Professionals

    Report

    Report The Birth Of The B2B Consumer

    Adopt A B2C Mindset To Meet Buyers' Changing Preferences
    October 5, 2017 | Steven Casey

    B2B buyers are acting more like consumers every day. Driving this change is a combination of learned and native digital consumer behaviors that are having a dramatic impact on every phase of the...

  • For CMO Professionals

    Report

    Report Drive B2B Brand Value With Emotion And Experience

    Organization: The Brand Experience Playbook
    October 5, 2017 | Dipanjan Chatterjee

    B2B CMOs, marketers, and CX professionals should read this report to understand brand's far-reaching impact in driving successful acquisition and retention as well as creating top-line growth. The...

  • For Security & Risk Professionals

    Report

    Report TechRadar™: Data Security And Privacy, Q4 2017

    Road Map: The Data Security And Privacy Playbook

    As data volumes explode, it's becoming a Herculean task to protect sensitive data from cybercriminals and malicious actors while preventing privacy infringements and abuses — intentional and...

  • For Security & Risk Professionals

    Report

    Report Forrester's IAM Maturity Assessment

    Assessment: The Identity And Access Management Playbook
    October 4, 2017 | Merritt Maxim, Andras Cser

    Security leaders often struggle to understand the gaps and potential security vulnerabilities related to the broad range of identity and access management (IAM) functional areas such as identity...

  • For B2B Marketing Professionals

    Report

    Report TechRadar™: B2B Marketing Technologies, Q3 2016 (Updated)

    Tools And Technology: The B2B Marketing Playbook
    October 4, 2017 | Steven Casey

    B2B marketing technologies have changed dramatically in the past decade to support digitally enabled changes in buyer behavior and the proliferation of channels that customers use to connect with...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Online Cross-Border Forecast, 2017 To 2022 (Europe)

    ForecastView Document
    October 4, 2017 | Michael O'Grady

    Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought across...

  • For Infrastructure & Operations Professionals

    Report

    Report Cloud Powers The New Connected Economy

    Vision: The Cloud Computing Playbook
    October 4, 2017 | Liz Herbert, Dave Bartoletti

    Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners,...

  • For Customer Experience Professionals

    Report

    Report The US Banking Customer Experience Index, 2017

    How US Bank Brands Earn Loyalty With The Quality Of Their Experience
    October 4, 2017 | Alyson Clarke, Dylan Czarnecki

    How well do leading bank brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 28 banking brands — both direct banks and traditional...

  • For B2C Marketing Professionals

    Report

    Report Link Insights To Action With A Measurement-Driven Organization

    Organization: The Marketing Measurement And Insights Playbook
    October 3, 2017 | Tina Moffett

    Firms are eager to develop a more advanced marketing performance measurement approach as the next step in optimizing marketing budgets. B2C marketers must coordinate measurement goals and...

  • For Enterprise Architecture Professionals

    Report

    Report Assess Where You Are On Your EA Evolution

    Assessment Framework: The EA Practice Playbook
    October 3, 2017 | Alex Cullen, Gordon Barnett

    Good enterprise architecture (EA) programs combine talent and capability to solve thorny technical challenges; the most impactful EA programs apply their talent and capabilities to advance business...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

    Tools And Technology: The Digital Store Playbook
    October 3, 2017 | Ananda Chakravarty, Lily Varon

    Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both...

  • For Customer Experience Professionals

    Report

    Report Extend The Customer Experience To The Employee Experience

    CX Leaders Must Evolve Their Programs With An Employee Focus
    October 3, 2017 | Tom Champion

    Organizations are increasingly aware of the need to improve the employee experience (EX) as a means of creating an exceptional customer experience (CX). But the concept of the "employee experience"...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    October 3, 2017 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • For Enterprise Architecture Professionals

    Report

    Report Agile PMOs Focus On Portfolios, Not Projects

    Organization: The Strategic Portfolio Management Playbook
    October 2, 2017 | Margo Visitacion

    Responding to demand for high-quality customer experience, firms are pervasively adopting Agile and taking on more initiatives. When these digital initiatives scale, the lack of enterprise program...

  • For B2B Marketing Professionals

    Report

    Report Hitting The Restart Button On Social Media

    Engage Buyers Across Every Stage Of The Life Cycle With New And Revised Tactics And Tools
    October 2, 2017 | Steven Casey

    After a promising start a decade ago, social media marketing is now stuck in a rut of diminished expectations. But dramatic changes in B2B buyers' behavior are reinventing social media as the...

  • For B2C Marketing Professionals

    Report

    Report The Next Chapter For Email Marketing

    Vision: The Email Marketing Playbook
    October 2, 2017 | Shar VanBoskirk

    Customer-obsessed marketers should spend their resources developing email into the linchpin of the customer journey, instead of just continuing it as a promotions vehicle. This report explains how...

  • For Enterprise Architecture Professionals

    Report

    Report ECM Requires Investment: Five Key Elements To Include In Your Business Case

    Business Case: The Enterprise Content Management Playbook
    October 2, 2017 | Cheryl McKinnon

    A solid enterprise content management (ECM) business case articulates the current state, the viable options, and the investments that enterprises must make to proceed. Enterprise architects play a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Prepare For A Digital 2017 Holiday Season

    Highlights From The Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)
    October 2, 2017 | Michelle Beeson

    European retailers must prepare for another surge of traffic and sales across digital touchpoints as online sales grow faster than in-store sales during the holiday season. This report evaluates...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Blockchain Technology Providers In Asia Pacific

    October 2, 2017 | Charlie Dai

    While blockchain technology is still in its early stages, its synergistic use of multiple technology building blocks opens doors to new business models and opportunities. To leverage blockchain for...

  • For Enterprise Architecture Professionals

    Report

    Report The Future Of B2B Integration

    Agile, Many-To-Many, And Reaching Deeper Into Business
    September 29, 2017 | Henry Peyret

    B2B integration has been supported for decades by managed file transfer (MFT) and electronic data interchange (EDI) solutions. These will continue, but companies require more agility, scalability,...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Runtime Application Self-Protection

    Protect Your Imperfect Code Until It Can Be Fixed
    September 29, 2017 | Amy DeMartine

    Even with the best prerelease security testing, developers will never write perfectly secure code. Zero-day attacks will continue to target vulnerable open source components, third-party...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Operations Technology, Q3 2016 (Updated)

    September 29, 2017 | Ananda Chakravarty, Lily Varon

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help...

  • For Application Development & Delivery Professionals

    Report

    Report The Integration Imperative Of Digital Experiences

    Vision: The Digital Experience Delivery Playbook
    September 29, 2017 | Mark Grannan

    Customers demand consistent and contextual experiences, yet digital experience (DX) strategies, teams, and technologies often reinforce silos across a customer's journey. Application development...

  • For Application Development & Delivery Professionals

    Report

    Report Vendors Battle For The Heart Of The Contact Center

    Landscape: The Contact Centers For Customer Service Playbook
    September 29, 2017 | Kate Leggett, Art Schoeller, Ian Jacobs

    The heart of the contact center comprises a set of complex, unintegrated technologies, which firms must leverage to deliver quality service. But application development and delivery (AD&D) pros...

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