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  • For Enterprise Architecture Professionals

    Report

    Report Drive Digital Innovation With Blockchain

    China's Blockchain Market Is Entering The Era Of Blockchain 2.0
    April 10, 2017 | Charlie Dai, Eryan Zhou

    While blockchain technology is still in its early stages, its synergistic use of multiple technology building blocks opens doors to new business models and opportunities. CIOs and enterprise...

  • For Infrastructure & Operations Professionals

    Report

    Report Reshape Your Application Support For Digital Operations

    Say Hello To The New I&O Customer Care Team
    April 10, 2017 | Charles Betz

    Digital transformation and development and operations (DevOps) are challenging the traditional application support (AS) function within the infrastructure and operations (I&O) organization. In this...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use The DOL Fiduciary Rule As A Catalyst For Transformation

    Let The Change It Represents Be A Catalyst For Digital Transformation
    April 10, 2017 | Davis Janowski

    Originally slated for April 10, 2017, the US Department of Labor's conflict of interest fiduciary rule has been delayed and is now scheduled to go into effect on June 9. Executives in the US wealth...

  • For Enterprise Architecture Professionals

    Report

    Report AI Tech Marketing Meets The End Of Truth

    Five Questions Filter Truth From Fiction
    April 10, 2017 | Craig Le Clair

    Today's political discourse often questions what constitutes a fact and whether words even matter. Enter AI, a technology that has worked its way into almost every product pitch and where facts and...

  • For Customer Experience Professionals

    Report

    Report The Forrester Wave™: Customer Feedback Management Platforms, Q2 2017

    Ten Providers That Matter And How They Stack Up
    April 10, 2017 | Maxie Schmidt-Subramanian

    In our 39-criteria evaluation of customer feedback management platform providers, we identified 10 vendors that matter — Clarabridge, Confirmit, InMoment, MaritzCX, Medallia, NICE, Qualtrics,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Latin America)

    ForecastView Document
    April 7, 2017 | Satish Meena

    We expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico continues to grow moderately. We expect...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Retail Forecast, 2016 To 2021 (Latin America)

    ForecastView Spreadsheet
    April 7, 2017 | Satish Meena

    We expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico will continue to grow moderately. We expect...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Customer Service Intelligence, Q2 2017

    The State Of Intelligence In Customer Service, Now And In 2025
    April 7, 2017 | Kate Leggett, Rowan Curran

    Good service, whether it's to answer a customer's question prior to purchase or help a customer resolve an issue post-purchase, should capture the fundamentals of a great experience: ease,...

  • For Security & Risk Professionals

    Report

    Report Top Seven Recommendations For Your Security Program In 2017

    April 7, 2017 | Jeff Pollard, Amy DeMartine

    Each year, Forrester outlines important recommendations for a successful security strategy for the coming 12 months. We base these recommendations on thousands of client inquiries and interactions,...

  • For Customer Experience Professionals

    Report

    Report Pivot To Person-First Personalization

    Lead With Customer Goals To Improve Customer Experience And Business Results
    April 6, 2017 | Jennifer Wise, Andrew Hogan

    Personalization is all the hype, and for good reason: Consumers expect brands to leverage the data they exchange to deliver better experiences. But many personalized experiences today miss the...

  • For B2C Marketing Professionals

    Report

    Report Use Amazon Search To Ignite Product Discovery

    April 6, 2017 | Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And...

  • For B2C Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment...

  • For B2B Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2B Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Steven Casey, Mary Pilecki

    A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high....

  • For B2C Marketing Professionals

    Report

    Report The Values-Based Consumer

    A Technographics® 360 Report Using Survey, Social Listening, And Qualitative Data
    April 6, 2017 | Anjali Lai

    Consumer decision making is changing: Shoppers increasingly evaluate products and brands based on a company's ethics and values. Empowered customers, marked by their sophisticated digital behavior,...

  • For Customer Insights Professionals

    Report

    Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....

  • For B2C Marketing Professionals

    Report

    Report Align With Consumers' Values To Win Their Hearts And Wallets

    Follow Three Steps To A Resonant And Relevant Values Framework
    April 6, 2017 | Jim Nail, Henry Peyret

    A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively...

  • For B2C Marketing Professionals

    Report

    Report The New Agency Operating Model For Brands

    Follow A Four-Step Plan To Realign Your Agency's Value Around The Customer
    April 6, 2017 | Brigitte Majewski, Sarah Sikowitz

    The marketer and agency relationship is broken. Before selecting yet another agency that will ultimately disappoint, marketers need to take an outside-in approach that prioritizes customer...

  • For B2C Marketing Professionals

    Report

    Report Empowered Customers Demand Contextual Privacy

    A North American Consumer Technographics® Report
    April 6, 2017 | Anjali Lai, Gina Fleming

    Your consumers are ready for (if not demanding) innovation more than ever before — but they won't blindly embrace experiences at the expense of their data privacy. Instead, increasingly...

  • For Application Development & Delivery Professionals

    Report

    Report Global Banking Platform Deals Survey 2017

    Banks Start Investing In True Digital Banking, Investment Patterns Broaden, And The Market Continues To Consolidate
    April 5, 2017 | Jost Hoppermann

    A state-of-the-art banking platform — or elements of banking platforms like core banking and digital banking — can create fresh opportunities for banks and their application development and...

  • For CIO Professionals

    Report

    Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

  • For Customer Experience Professionals

    Report

    Report New Robots, VR, AI, And IoT Need CX Help

    Hot Tech Leaves Humans In The Cold At Mobile World Congress 2017
    April 5, 2017 | Jennifer Wise

    To gauge the state of the art in interaction technologies, Forrester tried out new offerings at Mobile World Congress 2017. This report highlights the most significant ones, points out some of...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Content Management — Business Content Services, Q2 2017

    Our Evaluation Of 15 Vendors In A Market In Transition
    April 5, 2017 | Cheryl McKinnon

    In our 26-criteria evaluation of enterprise content management (ECM) business content services providers, we identified the 15 most significant ones — Alfresco Software, Box, Everteam, Hewlett...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Content Management — Transactional Content Services, Q2 2017

    Our Evaluation Of 13 Vendors In A Market In Transition
    April 5, 2017 | Cheryl McKinnon

    In our 28-criteria evaluation of enterprise content management (ECM) transactional content services (TCS) providers, we identified the 13 most significant ones — Alfresco Software, Everteam,...

  • For Infrastructure & Operations Professionals

    Report

    Report Vendor Landscape: Colocation And Data Center Services

    Vendors From Various Backgrounds Compete To Solve Regional Demands
    April 4, 2017 | Sophia I. Vargas

    In a world of pervasive technology solutions, infrastructure and operations (I&O) leaders must maintain a growing portfolio of heterogeneous hardware and services. For organizations with burgeoning...

  • For Application Development & Delivery Professionals

    Report

    Report Cloud-Based DevOps Tools Are Ripening Quickly

    How Cloud DevOps — CD Tool Chains Stack Up To The Standalone Vendors
    April 4, 2017 | Christopher Condo

    Over the past year, the four major public cloud vendors (Amazon Web Services [AWS], IBM, Google, and Microsoft) have made big strides toward integrating development and operations (DevOps) tools...

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