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  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Recurring Customer And Billing Management, Q3 2017

    Customer-Centric Billing Solutions Move Beyond Subscriptions To Enable Recurring Customer Relationships
    July 31, 2017 | Lily Varon

    In our 35-criteria evaluation of recurring customer and billing management providers, we identified the nine most significant ones — Apttus, Aria Systems, BillingPlatform, Digital River,...

  • For B2C Marketing Professionals

    Report

    Report Social Marketing Is A Vital Part Of Your Post-Digital Transformation

    Executive Overview: The Social Marketing Playbook
    July 28, 2017 | Melissa Parrish

    Social marketing is at a crossroads. B2C marketers intuitively know that it's working but can't articulate how. That's because too many of them launched social programs without a strategy. This...

  • For B2C Marketing Professionals

    Report

    Report You Don't Need A "Social Marketing" Strategy

    Vision: The Social Marketing Playbook
    July 28, 2017 | Melissa Parrish

    Nearly all marketers use social media, but few are able to quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and...

  • For Infrastructure & Operations Professionals

    Report

    Report Adapt Your Network Strategy To Thrive In A Shifting Ecosystem

    Old And New Players Disrupt Standards And Solutions In The Communication Market
    July 28, 2017 | Sophia I. Vargas, Andre Kindness

    Businesses increasingly depend on cloud to help deliver differentiated services to customers. As a consequence, rampant adoption of new infrastructure platforms has changed the composition of the...

  • For Infrastructure & Operations Professionals

    Report

    Report Vendor Landscape: Enterprise Mobility Management (EMM) Solutions, 2017

    The First Wave Of EMM Has Matured But Stands On The Verge Of Evolution
    July 28, 2017 | Andrew Hewitt, David K. Johnson

    While infrastructure and operations (I&O) pros have historically employed enterprise mobility management (EMM) solutions to address mobile device management and security, these solutions are...

  • For Security & Risk Professionals

    Report

    Report Ransomware Protection: Five Best Practices

    Harden Your Defenses Now For This Growing Threat
    July 27, 2017 | Chris Sherman, Salvatore Schiano

    Ransomware is holding enterprises hostage. Recent outbreaks from variants such as WannaCry and Petya have many security and risk (S&R) pros wondering if they can prevent this growing threat. By...

  • For Application Development & Delivery Professionals

    Report

    Report Designing Microservice Apps For Containers And Cloud Platforms

    Early Adopters Illuminate More Than 30 Emerging Practices
    July 27, 2017 | Randy Heffner

    For application development and delivery (AD&D) leaders seeking to deliver business change more quickly, containers provide better application packaging while microservices provide better...

  • For Application Development & Delivery Professionals

    Report

    Report How To Assess Which Conversational Computing Platform Is Right For You

    Amazon, Google, IBM, And Microsoft Pursue Distinct Strategies And Suit Different Use Cases
    July 27, 2017 | Rob Koplowitz

    Conversational computing is rapidly moving from being a novelty to being a user interaction model that offers significant business value. Application development and delivery (AD&D) pros need to...

  • For Security & Risk Professionals

    Report

    Report Measure GRC Performance To Show Processes And Data Reliability

    Performance Management: The Governance, Risk, And Compliance Playbook
    July 27, 2017 | Renee Murphy

    The more complex a program is, the more difficult it is to maintain it, and the faster and more devastating its breakdown can be. Strong performance management is a way for risk management...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Service Providers, 2017

    Master The Messy Market Of Digital Agencies And Consultancies By Focusing On Their Capabilities, Culture, And Commitments
    July 27, 2017 | Ted Schadler, Danielle Geoffroy

    Nine of 10 companies turn to digital agencies, consultancies, and technology implementers to design, build, and manage their digital customer experiences. But with hundreds of these diverse...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Continuous Testing Service Providers, Q3 2017

    The 11 Providers That Matter Most And How They Stack Up
    July 27, 2017 | Diego Lo Giudice

    In our 29-criteria evaluation of continuous testing (CT) service providers, we identified the 11 most significant ones — Atos, Cigniti Technologies, EPAM Systems, Hexaware Technologies, HCL...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How Emirates NBD Bank Connected Execution To Strategy

    The Bank Embarked Upon Digital Transformation And Realized Early Results
    July 26, 2017 | Zhi Ying Ng

    Many banks stumble when it comes to executing their digital strategy on the global stage. In 2012, Emirates NBD Bank established a strategic vision and began to execute its digital transformation...

  • For B2B Marketing Professionals

    Report

    Report B2B Sales Force Digital Transformation: Three Global Leaders Share Best Practices

    Fuel Your Evolution With An Innovation Mindset
    July 26, 2017 | Mary Shea, Jacob Milender

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. By gleaning best practices from three global digital sales leaders at Cisco Systems,...

  • For B2B Marketing Professionals

    Report

    Report Vendor Landscape: B2B Marketing Data Providers, Q3 2017

    July 26, 2017 | Steven Casey, Steven Wright

    Many B2B marketers believe that inaccurate and incomplete data is a hard fact of life that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer...

  • For Security & Risk Professionals

    Report

    Report Assess Your Exposure To Geopolitical Cyber Risk

    How To Identify The Impacts Of Geopolitical Dynamics Across Your Organization
    July 26, 2017 | Claire O'Malley, Jeff Pollard

    Geopolitical tensions around the world are spawning nearly constant cyberattacks on unprepared private sector firms. These cyberattacks result in millions of dollars in lost customer trust, as well...

  • For Customer Insights Professionals

    Report

    Report Analyzing Analytics: Measure The Impact Of Customer Analytics To Prove Its Value

    Performance Management: The Customer Analytics Playbook
    July 26, 2017 | Brandon Purcell

    Customer insights (CI) professionals may be great at building predictive models, but they often struggle to prove their value to the business. This report gives CI pros a framework for performance...

  • For Customer Experience Professionals

    Report

    Report Four Tech Giants Dominate Your Customer Experience

    Capitalize On The Influence Of Amazon, Apple, Facebook, And Google On Your Customers
    July 26, 2017 | TJ Keitt

    Alphabet's Google, Amazon, Apple, and Facebook set your customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Enterprise Health Clouds, Q3 2017

    Developer-Friendly Platforms Lead The Way With Insights-Driven Offerings
    July 26, 2017 | Kate McCarthy, Michael Facemire

    In our 37-criteria evaluation of enterprise health cloud providers, we identified the 10 most significant ones — ClearDATA, CloudMine, IBM, Kinvey, Medable, Microsoft, MphRx, NTT DATA, Salesforce,...

  • For Customer Experience Professionals

    Report

    Report Create Experiences That Have The Power To Transform

    Look Beyond Customer Experience Quick Fixes In Pursuit Of Higher Value
    July 25, 2017 | Tom Mouhsian

    Customer expectations are rising faster than ever. But customer experience (CX) professionals still dedicate most of their effort to trying to catch up by incrementally improving the features of...

  • For Customer Experience Professionals

    Report

    Report India Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To Seven Indian Mobile Banking Apps
    July 25, 2017 | Amit Bhatia

    Forrester's research shows that good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion for banks — more so than for any other industry. Are...

  • For Enterprise Architecture Professionals

    Report

    Report Inquiry Spotlight: Enterprise Architecture, Q3 2016 To Q2 2017

    The Top Eight Questions EA Clients Ask About EA
    July 25, 2017 | Alex Cullen

    Forrester's enterprise architecture (EA) analysts field hundreds of inquiries from clients every month. These inquiries help us understand the challenges that EA pros face as well as select the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Mobile Mind Shift Road Map

    Road Map: The Mobile eBusiness Playbook
    July 25, 2017 | Michael Facemire

    Customers, partners, and internal stakeholders are challenging digital business leaders to build new digital experiences: mobile apps, websites, connected devices, and chat interfaces, just to name...

  • For Application Development & Delivery Professionals

    Report

    Report Collaboration Success Hinges On Effective Change Management

    Continuous Improvement: The Enterprise Collaboration Playbook
    July 25, 2017 | Art Schoeller

    For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

  • For Customer Experience Professionals

    Report

    Report European Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 17 Mobile Banking Apps
    July 24, 2017 | Alex Causey, Andrew Hogan

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are European mobile banking apps...

  • For Security & Risk Professionals

    Report

    Report The IAM Market Will Surpass $13 Billion By 2021

    Customer-Facing IAM Leads Growth
    July 24, 2017 | Merritt Maxim, Andras Cser

    New digital business and customer engagement models have extended today's identity boundaries. In response, security pros must now manage identities and access across a variety of populations...

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