15804 results in Reports
Sort by:
Refine

Search Results

  • For Application Development & Delivery Professionals

    Report

    Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    October 3, 2017 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • For Enterprise Architecture Professionals

    Report

    Report Agile PMOs Focus On Portfolios, Not Projects

    Organization: The Strategic Portfolio Management Playbook
    October 2, 2017 | Margo Visitacion

    Responding to demand for high-quality customer experience, firms are pervasively adopting Agile and taking on more initiatives. When these digital initiatives scale, the lack of enterprise program...

  • For B2B Marketing Professionals

    Report

    Report Hitting The Restart Button On Social Media

    Engage Buyers Across Every Stage Of The Life Cycle With New And Revised Tactics And Tools
    October 2, 2017 | Steven Casey

    After a promising start a decade ago, social media marketing is now stuck in a rut of diminished expectations. But dramatic changes in B2B buyers' behavior are reinventing social media as the...

  • For B2C Marketing Professionals

    Report

    Report The Next Chapter For Email Marketing

    Vision: The Email Marketing Playbook
    October 2, 2017 | Shar VanBoskirk

    Customer-obsessed marketers should spend their resources developing email into the linchpin of the customer journey, instead of just continuing it as a promotions vehicle. This report explains how...

  • For Enterprise Architecture Professionals

    Report

    Report ECM Requires Investment: Five Key Elements To Include In Your Business Case

    Business Case: The Enterprise Content Management Playbook
    October 2, 2017 | Cheryl McKinnon

    A solid enterprise content management (ECM) business case articulates the current state, the viable options, and the investments that enterprises must make to proceed. Enterprise architects play a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Prepare For A Digital 2017 Holiday Season

    Highlights From The Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)
    October 2, 2017 | Michelle Beeson

    European retailers must prepare for another surge of traffic and sales across digital touchpoints as online sales grow faster than in-store sales during the holiday season. This report evaluates...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Blockchain Technology Providers In Asia Pacific

    October 2, 2017 | Charlie Dai

    While blockchain technology is still in its early stages, its synergistic use of multiple technology building blocks opens doors to new business models and opportunities. To leverage blockchain for...

  • For Enterprise Architecture Professionals

    Report

    Report The Future Of B2B Integration

    Agile, Many-To-Many, And Reaching Deeper Into Business
    September 29, 2017 | Henry Peyret

    B2B integration has been supported for decades by managed file transfer (MFT) and electronic data interchange (EDI) solutions. These will continue, but companies require more agility, scalability,...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Runtime Application Self-Protection

    Protect Your Imperfect Code Until It Can Be Fixed
    September 29, 2017 | Amy DeMartine

    Even with the best prerelease security testing, developers will never write perfectly secure code. Zero-day attacks will continue to target vulnerable open source components, third-party...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Digital Store Operations Technology, Q3 2016 (Updated)

    September 29, 2017 | Ananda Chakravarty, Lily Varon

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help...

  • For Application Development & Delivery Professionals

    Report

    Report The Integration Imperative Of Digital Experiences

    Vision: The Digital Experience Delivery Playbook
    September 29, 2017 | Mark Grannan

    Customers demand consistent and contextual experiences, yet digital experience (DX) strategies, teams, and technologies often reinforce silos across a customer's journey. Application development...

  • For Application Development & Delivery Professionals

    Report

    Report Vendors Battle For The Heart Of The Contact Center

    Landscape: The Contact Centers For Customer Service Playbook
    September 29, 2017 | Kate Leggett, Art Schoeller, Ian Jacobs

    The heart of the contact center comprises a set of complex, unintegrated technologies, which firms must leverage to deliver quality service. But application development and delivery (AD&D) pros...

  • For Application Development & Delivery Professionals

    Report

    Report Your Digital Experience Technology Strategy Starts With A Customer Journey Map

    Strategic Plan: The Digital Experience Delivery Playbook
    September 29, 2017 | Ted Schadler

    As firms like REWE Group and Schneider Electric have learned, digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and...

  • For Customer Experience Professionals

    Report

    Report MSC Cruises Seeks To Transform The Guest Experience With Emerging Tech

    To Create The Cruise Ship Of The Future, MSC Is Blending Physical And Digital Experiences

    MSC Cruises is investing €9 billion in building a fleet of new ships equipped with advanced new customer-facing technology and has just launched the first of them: MSC Meraviglia. We spoke with...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Luxury Brands: Delight Digitally Savvy Customers With Experiences As Luxurious As Your Brand

    Switch From Brand Obsession To Customer Obsession
    September 28, 2017 | Michelle Beeson

    Luxury brands risk losing control of their direct customer commerce relationships to online multibrand powerhouses like Net-a-Porter, which is now part of Yoox Net-a-Porter Group. To avoid broader...

  • For B2C Marketing Professionals

    Report

    Report Make Privacy A Competitive Differentiator

    Executive Overview: The Customer Trust And Privacy Playbook
    September 28, 2017 | Fatemeh Khatibloo

    Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data. Forrester believes that...

  • For B2C Marketing Professionals

    Report

    Report Content Marketing Platforms Aim To Align Teams

    Tools And Technology: The Content Marketing Playbook
    September 28, 2017 | Ryan Skinner

    Marketing teams turn to specialist software to manage a tremendous variety of content for production, approval, and publication; Forrester calls these specialist offerings content marketing...

  • For B2C Marketing Professionals

    Report

    Report The Tools You Need To Master Omnichannel Digital Media Buying

    Tools And Technology: The Digital Media Buying Playbook
    September 28, 2017 | Samantha Merlivat, Susan Bidel, Richard Joyce

    This report analyses the choices marketers make when evaluating and selecting the technology to support their digital media buying, like data management platforms (DMPs) and demand-side platform...

  • For Security & Risk Professionals

    Report

    Report The Forrester Wave™: Digital Forensics And Incident Response Service Providers, Q3 2017

    Tools And Technology: The Security Architecture And Operations Playbook
    September 28, 2017 | Josh Zelonis

    In our 18-criteria evaluation of digital forensics and incident response service providers, we identified the 14 most significant ones — CrowdStrike, Cylance, Deloitte, KPMG, Mandiant, Optiv,...

  • For Security & Risk Professionals

    Report

    Report The Forrester Wave™: Information Security Consulting Services, Q3 2017

    The Best Firms Are Helping CISOs Secure Digital Transformation
    September 28, 2017 | Jeff Pollard, Claire O'Malley

    In our 26 criteria evaluation of information security consulting services providers, we identified the 15 most significant ones — Accenture, Atos, BAE Systems, Deloitte, DXC Technology, EY, IBM,...

  • For B2C Marketing Professionals

    Report

    Report Voice Search Will Change Customer Discovery Forever

    How To Prepare For The Coming Search Revolution
    September 27, 2017 | Collin Colburn

    The rise of Alexa, Cortana, Google Assistant, and Siri has formed ominous clouds darkening the future of search marketing. But the good news is, B2C marketers have some time to prepare for voice...

  • For B2C Marketing Professionals

    Report

    Report Marketers Clear The Path To Omnichannel Buying

    Continuous Improvement: The Digital Media Buying Playbook
    September 27, 2017 | Samantha Merlivat

    Marketers have come a long way in a short period of time with programmatic buying. Their next ambition is omnichannel media buying. But before they can move on to these greener pastures, they must...

  • For Infrastructure & Operations Professionals

    Report

    Report Vendor Landscape: IoT Software Platforms

    September 27, 2017 | Michele Pelino, Christopher Voce

    Infrastructure and operations (I&O) executives must navigate a fragmented landscape of vendors and service providers, all positioning their products and solutions as internet-of-things (IoT)...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Creative Advertising Technologies, Q3 2017

    Technology That Makes Brand Experiences Smarter, Faster, And More Relevant
    September 27, 2017 | Susan Bidel, Richard Joyce

    The evolution of digital media buying has changed the way that marketers think about creative development. Data and creative advertising technology (adtech) have empowered marketers to embrace a...

Content categories

Refine your results

Date Range

Industry

Primary Role

Topics

Methodology

Region

Vendor

Analyst

Market Imperatives