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  • For B2C Marketing Professionals

    Report

    Report AI Must Learn The Basics Before It Can Transform Marketing

    How To Assess The Real Potential Of AI In Martech
    June 1, 2017 | Joe Stanhope

    Artificial intelligence (AI) is entering the popular lexicon with B2C marketers, and legitimate AI-powered solutions are now generally available from startups and major vendors alike. It's...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 China Mobile Banking Benchmark

    China Merchants Bank Tops Our Review Of Chinese Banks
    June 1, 2017 | Eryan Zhou, Riccardo Pasto

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How Kohl's Operationalizes Its Digital Strategy

    May 31, 2017 | Brendan Miller

    Expanding digital shopping channels, downward pricing pressures, and heightened consumer and investor expectations are disrupting traditional brick-and-mortar retailers. This case study provides...

  • For Application Development & Delivery Professionals

    Report

    Report Amazon Connect: Not Yet Ready For Prime Time

    Take A Wait-And-See Approach Before Choosing Amazon's New Cloud Contact Center Offering
    May 31, 2017 | Kate Leggett, Art Schoeller

    Amazon aims to disrupt the contact center industry with Amazon Connect — a cloud-based addition to the company's growing product portfolio that runs on Amazon Web Services (AWS). It attempts to...

  • For CIO Professionals

    Report

    Report Applying Forrester's Best Research To Help You Be An Innovation Leader

    May 31, 2017 | Bobby Cameron

    Since 2002, Forrester has been doing primary research on how firms innovate successfully. But as the age of the customer accelerates the urgency to innovate, the breadth of our research has kept...

  • For Customer Experience Professionals

    Report

    Report Case Study: Lloyds Banking Group's Journey-Focused Digital Transformation

    How A Journey-Led Approach Led To Delivering Higher Customer Value

    In 2014, Lloyds Banking Group (LBG), one of the UK's leading financial services firms, embarked on a three-year digital business transformation to go beyond digital experience enhancements and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 UK Mobile Banking Benchmark

    Lloyds Bank Comes Top In Our Review Of UK Mobile Banking Services
    May 30, 2017 | Aurelie L'Hostis

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: eProcurement, Q2 2017

    Coupa, Basware, SAP Ariba, Zycus, And GEP Are Leaders For Buy-Side B2B eCommerce Platforms
    May 30, 2017 | Duncan Jones

    Enterprises are increasingly implementing eProcurement platforms to enable employees to buy what they need quickly, safely, and cost-effectively. This report will help an application development...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

    People-Based Data, New Paths To Inventory, And Even More Transparency Drive Innovation Amidst Consolidation

    In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel,...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Improve Agility With Forrester's Software And SaaS Contract Review Checklist

    Use This Report And Associated Tool To Identify And Fix Common Problems In Cloud And On-Premises Software Agreements
    May 26, 2017 | Duncan Jones, Liz Herbert

    Software providers' contracts fail to keep pace with continual, rapid technology changes such as cloud and mobile. Forrester hears dozens of complaints each year about software contract disputes...

  • For Customer Experience Professionals

    Report

    Report Case Study: A Large Retailer Jump-Starts Its CX Transformation By Focusing On Ease

    Big Bazaar Improved Convenience Throughout The Shopping Journey
    May 26, 2017 | Amit Bhatia

    In 2016, Big Bazaar, a major India-based retailer, saw its scores in Forrester's annual Customer Experience Index (CX Index™) rise by the largest year-on-year margin of any brand in the country....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 India Mobile Banking Benchmark

    ICICI Bank Leads Again, Setting The Bar For Mobile Banking In India
    May 26, 2017 | Ashutosh Sharma, Arnav Gupta

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

  • For Infrastructure & Operations Professionals

    Report

    Report Change Management: Let's Get Back To Basics

    Continuous Improvement: The Modern Service Delivery Playbook
    May 25, 2017 | Charles Betz

    Infrastructure and operations (I&O) professionals are questioning the relationship between traditional change management and new practices such as Agile and development/operations (DevOps). The...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Networks & Telecom Survey, 2017: Overview

    A Business Technographics Presentation
    May 25, 2017 | Brian Luu, Xiaotong Duan

    This report is an overview of the Forrester Data Global Business Technographics® Networks And Telecommunications Survey, 2017. Topics include sourcing preferences; managed services technologies...

  • For B2B Marketing Professionals

    Report

    Report Conflicting B2B Marketing Priorities Threaten To Derail Program Progress

    Reexamine Your Tools And Talent First And Then Your Programs

    B2B marketing leaders are gearing up to deliver on their expanded responsibilities despite overall static budgets in 2017. Our analysis of the Forrester Data Global Business Technographics®...

  • For Infrastructure & Operations Professionals

    Report

    Report Cracking The Collaboration Conundrum: Accelerate Customer Focus With ChatOps

    May 24, 2017 | Elinor Klavens, Robert Stroud

    Development and operations (DevOps) exploded the scope of responsibility for infrastructure and operations (I&O) professionals; now they must take a full life-cycle view of services and understand...

  • For B2C Marketing Professionals

    Report

    Report Chatbots Are Transforming Marketing

    Use Chatbots To Help Customers Discover, Explore, And Engage With Your Brands
    May 24, 2017 | Xiaofeng Wang

    Marketers' interest in chatbots is growing rapidly, and many plan to launch a branded chatbot in 2017. Success will hinge on marketers' ability to define a clear purpose for the chatbot and set...

  • For B2C Marketing Professionals

    Report

    Report Use Personal Identity And Data Management To Future-Proof Your Privacy Practices

    Continuous Improvement: The Customer Trust And Privacy Playbook
    May 23, 2017 | Fatemeh Khatibloo

    Consumers are leaving a growing digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about data security and...

  • For Application Development & Delivery Professionals

    Report

    Report Drive Unified Digital Customer Experiences With Better Technology Strategies

    Executive Overview: The Digital Experience Delivery Playbook
    May 23, 2017 | Mark Grannan, Stephen Powers

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with...

  • For Application Development & Delivery Professionals

    Report

    Report Four Trends Are Shaping CRM Adoption In Indian Financial Services

    Prioritize Customer Experience When Selecting A CRM Solution
    May 23, 2017 | Somak Roy

    Indian financial services firms are overhauling their existing CRM systems, which were typically built for an earlier era. In the age of the customer, banks and insurance firms need a CRM portfolio...

  • For CIO Professionals

    Report

    Report Top Five Imperatives To Win In The Age Of The Customer

    May 23, 2017 | Sharyn Leaver

    Customer-obsessed companies have the highest median three-year growth in sales. But only 13% of firms have achieved this level of customer obsession. Why? Because it's hard. It requires remaking...

  • For Customer Insights Professionals

    Report

    Report Q&A: The Top Seven Questions About The Insights Center Of Excellence

    May 22, 2017 | Cinny Little

    Despite investment in data, technology, and people, firms aren't turning enough insights into actions with business outcomes. An insights center of excellence (CoE) will help customer insights (CI)...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Mobile Enterprise Applications Services Providers

    An Accelerating Market Favors Partners That Orchestrate Apps With Creative Skills And Business Insight

    As demand for enterprise mobile apps accelerates, many firms struggle to field development and delivery capacity to meet the demand of business stakeholders. Application development and delivery...

  • For Customer Experience Professionals

    Report

    Report Rethink Customer Service To Build Emotional Engagement

    Strategies For Building Customer Loyalty With Empathy And Human Interactions
    May 22, 2017 | Riccardo Pasto

    Service organizations aiming only to appeal to the rational side of customers' needs will have an increasingly difficult time maintaining loyalty. Companies with a reputation for great service...

  • For B2B Marketing Professionals

    Report

    Report B2B Consultant Sellers Reign In The 21st Century

    Empower Your Sellers With Strategic Tooling
    May 22, 2017 | Mary Shea, Jacob Milender

    B2B sellers face buyers who increasingly prefer a self-guided journey. While simple commodity transactions can largely occur without direct sales interaction, for more highly considered purchases,...

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