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  • For B2B Marketing Professionals

    Report

    Report Your Organization's Predictive Marketing Analytics Transformation

    Examine Your Goals For A Well-Managed Consideration And Purchase Journey
    December 27, 2017 | Allison Snow

    In Q2 2017, we published The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers. That report revealed and evaluated 11 important vendors in the predictive marketing space. We learned...

  • For Application Development & Delivery Professionals

    Report

    Report A Developer's Guide To Forrester's Strategies For Integration And Digital Business Platforms

    Take A Guided Tour Of Forrester's Research On All Aspects Of Integration
    December 27, 2017 | Randy Heffner

    A transformation to digital business drives significant investment in new customer channels, new technologies, and new ecosystems, making integration more critical than ever. But it's wrong for...

  • For Application Development & Delivery Professionals

    Report

    Report When To Stop Improving And Start Innovating

    Continuous Improvement: The Modern Application Delivery Playbook
    December 26, 2017 | Christopher Condo, Diego Lo Giudice

    Modern application delivery and DevOps practices help application development and delivery (AD&D) pros to continuously fine-tune their applications in response to evolving customer needs, but every...

  • For Customer Experience Professionals

    Report

    Report The Five Factors That Supercharge CX Enablement

    Innovate Your Enablement Practices For CX Transformation
    December 26, 2017 | TJ Keitt, Samuel Stern

    To create truly differentiated customer experiences, businesses must first create employee experiences that simplify customer experience (CX) delivery. CX transformation leaders must help their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Investment Management Apps Are Failing Mainstream, Younger US Investors

    Incumbents Risk Losing Millennial Investors Over Lack Of Comprehensive Financial Guidance In Mobile Offerings
    December 26, 2017 | Davis Janowski

    Many traditional investment management firms have felt little pressure to develop their mobile apps to include holistic advice features. This makes sense to a point: Incumbent firms' best clients...

  • For Application Development & Delivery Professionals

    Report

    Report Developing Tomorrow's Digital Experiences

    Vision: The Mobile App Development Playbook
    December 22, 2017 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • For Customer Experience Professionals

    Report

    Report How To Build Your Voice Of The Customer Program

    December 22, 2017 | Faith Adams

    Voice of the customer (VoC) programs require structure and follow-through to be effective at driving customer experience (CX) improvements. CX pros need to know how good their programs are, how...

  • For B2C Marketing Professionals

    Report

    Report Elevate Your Approach To Cross-Channel Campaign Measurement

    Performance Management: The Enterprise Marketing Technology Playbook
    December 22, 2017 | Joe Stanhope, Rusty Warner

    The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and marry marketing engagement to customer journeys. The processes of measuring and...

  • For B2C Marketing Professionals

    Report

    Report Master The Mechanics Of Marketing Measurement

    Two Measurement Mainstay Approaches That Will Guarantee Better Insights
    December 21, 2017 | Tina Moffett, Jim Nail

    Despite the progress that B2C marketers have made in marketing measurement maturity, they remain confused and overwhelmed about the numerous measurement techniques and when to use them. In-market...

  • For B2C Marketing Professionals

    Report

    Report The Marketing Measurement Action Gap

    Benchmarks: The Marketing Measurement And Insights Playbook
    December 21, 2017 | Jim Nail

    Marketing measurement has long been a challenging discipline. But an elite segment of B2C marketers has embraced marketing measurement and optimization technologies to dramatically improve their...

  • For Application Development & Delivery Professionals

    Report

    Report Low-Code Is Spreading Throughout The Enterprise

    To Capitalize On This Trend And Prevent Chaos, Create A Portfolio Strategy For Your Low-Code Platforms — Now
    December 21, 2017 | John R. Rymer

    As companies transform themselves into digital businesses, they're adopting low-code software development platforms — lots of them — to speed application delivery. Vendors specializing in solutions...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook By Country, 2017 To 2018

    Mixed Prospects, With Slightly Better Overall Growth In 2018
    December 21, 2017 | Andrew Bartels, Nate Meneer

    Western and Central Europe is often viewed as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report offers our outlook...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Applications Management And Digital Operations Services, Q4 2017

    The 12 Providers That Matter Most And How They Stack Up
    December 21, 2017 | Bill Martorelli, Eveline Oehrlich

    In our 26-criteria evaluation of applications management and digital operations services (AMDOS) providers, we identified the 12 most significant — Accenture, Atos, Cognizant, Deloitte, DXC...

  • For Infrastructure & Operations Professionals

    Report

    Report Case Study: How To Transform The Employee Experience With Microapps

    CBSi's Journey To Solve Its Application Productivity Problem
    December 20, 2017 | Michael Facemire, Andrew Hewitt

    Employees use a variety of mobile and desktop applications to access information they need to accomplish their jobs. However, these apps are often siloed, are difficult to manage, and don't offer a...

  • For B2B Marketing Professionals

    Report

    Report Measure These Six Things To Improve Revenue Performance

    Continuous Improvement: The Lead-To-Revenue Playbook
    December 20, 2017 | Lori Wizdo

    The seminal idea behind lead-to-revenue management (L2RM) was the need to calibrate marketing activities and budgets to revenue generation. But creating a system to continuously improve the...

  • For Infrastructure & Operations Professionals

    Report

    Report Inquiry Spotlight: Forrester's RPA Inquiries Reveal Activity But Low Maturity

    Client Inquiries Highlight Security, Control, And Design Issues
    December 20, 2017 | Craig Le Clair

    The search for rapid digitization has pushed robotic process automation (RPA) to a prominent position in automation strategies. During the past year, Forrester has received more than 200 inquiries...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Kick-Start Your Digital Organization Structure

    Establish Your Structure Practices For Digital Business
    December 20, 2017 | Martin Gill

    A well-organized, empowered team can make or break the early stages of digital transformation. Successful digital business leaders know that building a single, central digital team isn't the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Cross-Functional Teams To Execute Digital Business Strategy

    Advance Your Structure Practices For Digital Business
    December 20, 2017 | Peter Wannemacher

    Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Embrace Next-Generation Digital Organization Structures

    Innovate Your Structure Practices For Digital Business
    December 20, 2017 | Martin Gill

    Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Microsoft Dynamics 365 Services, Q4 2017

    The 13 Providers That Matter Most And How They Stack Up
    December 20, 2017 | Ashutosh Sharma, Somak Roy

    Buyers of Microsoft Dynamics 365 are increasingly enterprises. Our 30-criteria evaluation of Microsoft Dynamics 365 service providers identified the 13 most significant ones — Avanade, DXC...

  • For Application Development & Delivery Professionals

    Report

    Report Blockchain In Banking: Success Depends On Technology And Market Maturity

    Adapt Your Blockchain Plans To Geography And Use Case
    December 19, 2017 | Jost Hoppermann, Martha Bennett

    Blockchain-based solutions remain highly immature. The technology itself is nascent, and nobody has yet developed the governance models that form the foundation for a functioning ecosystem....

  • For CIO Professionals

    Report

    Report Embrace Functional IoT Use Cases To Scale Your Digital Business

    The Top IoT Use Cases That Scale Across Most Industries
    December 19, 2017 | Frank E. Gillett

    Digital leaders are often distracted by the technology details and legacy vertical applications of the internet of things (IoT). Instead, they should focus on an emerging set of functional use...

  • For Infrastructure & Operations Professionals

    Report

    Report Deliver On The Promise Of DevOps With Continuous Deployment

    Executive Overview: The Continuous Deployment Playbook
    December 19, 2017 | Eveline Oehrlich

    Infrastructure and operations (I&O) teams must address today's customers' rising expectations. As application portfolio and infrastructure strategies change, I&O pros must shift to what Forrester...

  • For Security & Risk Professionals

    Report

    Report Equifax Exposed Two Massive Systemic Risks

    Flaws In The Data Economy Will Make Future Breaches Even More Frequent And Damaging
    December 19, 2017 | Amy DeMartine, Jeff Pollard, Heidi Shey

    In September 2017, Equifax announced a breach of sensitive personal information of 143 million US consumers, as well as consumers in the UK and Canada. The scale and scope of the breach foretell...

  • For B2B Marketing Professionals

    Report

    Report Scale Your B2B Customer Obsession With A Go-To-Customer Strategy

    Strategic Plan: The B2B Marketing Playbook
    December 19, 2017 | Lori Wizdo

    B2B marketers know they need to operate across their sales and marketing silos, going beyond portfolio-centric campaigns to connect with buyers via content that engages across the entire life...

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