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  • For B2C Marketing Professionals

    Report

    Report The State Of Mobile Advertising: Context And Measurement Wanted

    Outdated Measurement Tools And KPIs Leave Advertisers In The Dark
    December 19, 2017 | Samantha Merlivat

    Forrester partnered with the Mobile Marketing Association (MMA) to survey global marketers on their mobile advertising practice. Mobile has taken a more prominent role in brands' advertising...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Tech Tide™: Continuous Deployment Technologies, Q4 2017

    Road Map: The Continuous Deployment Playbook
    December 18, 2017 | Robert Stroud, Bill Martorelli, Elinor Klavens

    Continuous software deployment is increasingly critical to firms' ability to win, serve, and retain customers. Speeding up the rate of deploying code to production mandates seamless delivery,...

  • For CIO Professionals

    Report

    Report Data Leaders Weave An Insights-Driven Corporate Fabric

    Chief Data Officers And Chief Analytics Officers Raise Awareness And Understanding Of Data Use And Value

    Becoming insights-driven is now the holy grail of business transformation, and many firms are making concrete progress toward this end. However, change doesn't come easy. In this report, chief data...

  • For Application Development & Delivery Professionals

    Report

    Report How AI Will Transform Sales

    The Present And Future Of Artificial Intelligence In Sales
    December 18, 2017 | John Bruno

    Artificial intelligence (AI) innovations in sales are happening at an unprecedented pace. Instead of supplanting traditional sellers, AI will augment how they work and engage with their buyers,...

  • For Enterprise Architecture Professionals

    Report

    Report Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook
    December 18, 2017 | Michele Goetz

    Today, what you know and how well you use that knowledge fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 Canadian Credit Card Digital Sales Functionality Benchmark

    BMO And Scotiabank Lead The Pack In This Year's Review Of Credit Card Sales
    December 18, 2017 | Alyson Clarke, August Du Pont

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest credit card issuers in Canada across 42 individual criteria. Bank of Montreal (BMO)...

  • For Infrastructure & Operations Professionals

    Report

    Report The Employee Experience Imperative

    Vision: The Workforce Enablement Playbook
    December 15, 2017 | David K. Johnson, Samuel Stern

    If your company is struggling with employee engagement, chances are it's looking in the wrong places. If you're responsible for employee technology but not involved in discussions to improve...

  • For Infrastructure & Operations Professionals

    Report

    Report Engineer Your Technology Environment To Improve Employee Productivity And Flow

    Landscape: The Workforce Enablement Playbook
    December 15, 2017 | David K. Johnson

    Your company is underperforming its potential because your technology is creating new sources of friction and making it difficult for employees to perform at their best. Infrastructure and...

  • For B2B Marketing Professionals

    Report

    Report Take L2RM To The Next Level With A Pivot — From The Funnel To Your Customer

    Vision: The Lead-To-Revenue Playbook
    December 15, 2017 | Lori Wizdo

    Savvy marketers are re-engineering their lead-to-revenue (L2R) process to transform marketing from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer...

  • For B2C Marketing Professionals

    Report

    Report The Future Of Social Intelligence Is In The Enterprise, Not Marketing

    Social Listening Platforms Flourish When They're No Longer An Island
    December 15, 2017 | Jessica Liu

    Forrester has long argued that companies mustn't silo social listening data within marketing, customer insights, or PR and communications teams. Now, B2C marketers must realize the next stage in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Mobile Org Best Practices Your Digital Ones

    Organization: The Mobile eBusiness Playbook

    Organization determines how effectively teams collaborate and work toward the cadence and quality that consumers demand from their mobile experiences. With mobile being the driving force behind...

  • For Security & Risk Professionals

    Report

    Report Five Steps To A Zero Trust Network

    Road Map: The Security Architecture And Operations Playbook

    A Zero Trust (ZT) architecture abolishes the idea of a trusted network inside a defined corporate perimeter. Zero Trust mandates the creation of microperimeters of control around an enterprise's...

  • For Infrastructure & Operations Professionals

    Report

    Report Quick Take: Innovate Around The Death Of Net Neutrality

    With Internet Providers Free To Build Slow And Fast Lanes, Design Around Cost And Bandwidth Uncertainty

    The US Federal Communications Commission (FCC) has repealed the 2015 regulations requiring equal treatment for all internet traffic, commonly known as net neutrality. If they choose, carriers can...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Ad Technology (Data Management Platforms) Forecast, 2017 To 2022 (US)

    ForecastView Document
    December 14, 2017 | Jennifer Adams, Susan Bidel

    Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the US DMP market to...

  • For Application Development & Delivery Professionals

    Report

    Report The State Of Agile 2017: Agile At Scale

    Agile Plus DevOps Slowly But Steadily Reaches Enterprise Scale
    December 14, 2017 | Diego Lo Giudice

    Agile development practices are fueling software innovations globally. Agile techniques create more value for the business, faster, than traditional methods. Lately, DevOps has accelerated Agile...

  • For Application Development & Delivery Professionals

    Report

    Report Use Modern Benchmarking For Modern Application Delivery

    Benchmarks: The Modern Application Delivery Playbook
    December 14, 2017 | Christopher Condo, Diego Lo Giudice

    As firms face growing competition for customers, they naturally seek to compare themselves to their peers and competitors, but there is a trap: Leaders don't compare their firms with competitors...

  • For B2C Marketing Professionals

    Report

    Report Create An Omnichannel Digital Media Buying Practice For Entitled Customers

    Executive Overview: The Digital Media Buying Playbook
    December 14, 2017 | Joanna O'Connell

    B2C marketing leaders are embracing omnichannel advertising to create connected experiences that drive better results. How? By using data and technology that make omnichannel advertising easier and...

  • For CIO Professionals

    Report

    Report 2018 US Tech Budget Outlook: Growth Will Accelerate To Almost 6%

    Sustained Economic Growth, Cloud, And Business Technology Will Drive Better Tech Growth In 2018
    December 13, 2017 | Andrew Bartels

    With US firms finalizing their 2018 tech budget plans, we provide our current forecast for the 2018 US tech market across multiple dimensions, including by tech category, for business technology...

  • For CIO Professionals

    Report

    Report The 2018 Outlook For US Industries And Their Tech Budgets

    Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging
    December 13, 2017 | Andrew Bartels

    As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 European Online Banking Functionality Benchmark

    BBVA Earns The Highest Overall Score
    December 13, 2017 | Aurelie L'Hostis

    Tens of millions of Europeans use their banks' secure websites to conduct both routine and infrequent banking tasks. Digital banking strategy executives need to deliver online banking services that...

  • For B2C Marketing Professionals

    Report

    Report Evaluate Your Approach To Successful Content Marketing

    Assessment: The Content Marketing Playbook
    December 13, 2017 | Laura Ramos, Ryan Skinner

    To attract attention and build a following, B2C marketers must shift their content marketing from being product-focused to building relationships. This report helps marketers identify the...

  • For Application Development & Delivery Professionals

    Report

    Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • For Security & Risk Professionals

    Report

    Report The Forrester Tech Tide™: Identity And Access Management, Q4 2017

    Road Map: The Identity And Access Management Playbook
    December 12, 2017 | Andras Cser, Merritt Maxim

    Identity and access management (IAM) is critical to protecting customers from identify theft and privacy abuses, limiting the potential for and impact of a cyberattack, and streamlining numerous...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile App: How To Make A Call

    Processes: The Mobile eBusiness Playbook
    December 12, 2017 | Julie A. Ask

    Nine years after Apple opened the Apple App Store to third-party developers, digital business leaders are still asking, "Does our firm need an app?" Many do, but the reasons have changed. Before...

  • For Infrastructure & Operations Professionals

    Report

    Report Seven Recommendations For I&O Leaders Driving DevOps In 2018

    December 12, 2017 | Robert Stroud, Eveline Oehrlich, Chris Gardner

    Firms like Allstate, Target, and Hyatt Hotels have proven that development and operations (DevOps) is neither a fad nor a privilege of born-digital unicorns. Whether you're just beginning your...

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