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  • For CIO Professionals

    Report

    Report The Top Emerging Technologies For Digital Predators

    Tools And Technology: The CIO Digital Business Transformation Playbook
    March 1, 2017 | Nigel Fenwick, Ted Schadler

    CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...

  • For Enterprise Architecture Professionals

    Report

    Report The Cloudy Future Of Hadoop

    Hadoop Is Here To Stay, But The Cloud Will Change What It Is
    March 1, 2017 | Brian Hopkins, Mike Gualtieri

    Happy birthday! This is the year that Apache Hadoop and its community turns 10 years old, and we have all watched the child star rocket to big data superstardom. But will this bright future...

  • For Application Development & Delivery Professionals

    Report

    Report A Developer's Guide To Forrester's Strategies For API Success

    A Guided Tour Of Forrester's Research On APIs And SOA
    February 28, 2017 | Randy Heffner

    APIs are critical for digital transformation because they are central to software as the backbone of modern business. Many application development and delivery (AD&D) pros mistakenly think of APIs...

  • For Security & Risk Professionals

    Report

    Report Lessons From The Forrester Wave™: MSSPs, North America, Q3 2016

    The Characteristics Of Successful And Unsuccessful MSSP Engagements
    February 28, 2017 | Jeff Pollard, Claire O'Malley

    Despite the relative maturity of the managed security services provider (MSSP) market, customers and vendors far too often fail to sync up as true, successful partners. This report delves into the...

  • For Analyst Relations Professionals

    Report

    Report Forrester's Scorecard For AR And Direct Sales

    February 28, 2017 | Kevin Lucas

    This self-assessment tool helps you review your current ability to support your company’s direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and...

  • For Analyst Relations Professionals

    Report

    Report Industry Analyst Relations And Sales Support

    Sales Support: The Industry Analyst Relations Playbook
    February 28, 2017 | Kevin Lucas

    Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. Forrester has distilled AR best practices for support of a vendor's direct sales processes and...

  • For Security & Risk Professionals

    Report

    Report Define A Road Map To Accelerate Your Security Program

    Road Map: The S&R Practice Playbook
    February 28, 2017 | Christopher McClean

    Turning a strategy into action is what really reveals a CISO's worth. A solid security road map is how you make this happen: guiding implementation activities, demonstrating an understanding of key...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: In-Memory Databases, Q1 2017

    In-Memory Databases Are Driving Next-Generation Workloads And Use Cases
    February 28, 2017 | Noel Yuhanna

    In-memory database initiatives are fast on the rise as organizations focus on rolling out real-time analytics and extreme transactions to support growing business demands. In-memory offers...

  • For Infrastructure & Operations Professionals

    Report

    Report Use Managed Cloud Services To Speed Transformation — But Choose Carefully

    Amazon Joins Its Partners In Offering Managed Cloud Services
    February 28, 2017 | Bill Martorelli

    As the focus of computing infrastructure moves to cloud computing, the managed infrastructure services industry is also shifting. Managed cloud services have become the focus of a new class of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2017: Key Metrics, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook
    February 28, 2017 | Fiona Swerdlow

    Retailers must continually evolve and adapt with increasingly empowered customers and the ever-changing technology available to them. The annual "The State Of Retailing Online" study by Shop.org,...

  • For B2B Marketing Professionals

    Report

    Report Measuring Isn't Managing: The New Rules Of Marketing Performance Orchestration

    Continuous Improvement: The B2B Marketing Playbook
    February 24, 2017 | Allison Snow

    The rules have changed for B2B marketers, who are becoming increasingly accountable for demonstrating their impact on revenue. B2B marketers who don't opt in to revenue relevance will continue to...

  • For Infrastructure & Operations Professionals

    Report

    Report Networking Technologies Immerse Fans In NFL Games And The Tour De France

    RFID, Wi-Fi, Cell, And Other Wireless Technologies Create New Emotional Experiences And Connections
    February 24, 2017 | Andre Kindness, Michele Pelino

    The National Football League (NFL) and the Tour de France use networking technologies to change the way fans engage with two popular sports in Europe and North America. Dimension Data, Extreme...

  • For Application Development & Delivery Professionals

    Report

    Report Embrace Continuous Improvement To Power Customer Service Operations

    Continuous Improvement: The Contact Centers For Customer Service Playbook
    February 24, 2017 | Kate Leggett, Art Schoeller

    Companies struggle to deliver reproducible, effective, and personalized customer service that meets customer expectations and doesn't break the bank. Application development and delivery (AD&D)...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Data Classification For Security And Privacy

    Firms That Understand The Value Of Data Classify Their Data
    February 24, 2017 | Heidi Shey

    Data classification is a core component of defining and understanding data that security and risk (S&R) pros must protect, as well as identifying the way employees should handle it and the types of...

  • For Application Development & Delivery Professionals

    Report

    Report Traditional BPM Gives Way To Digital Process Automation

    Customer Obsession Means Faster Evolution For A Legacy Workload
    February 24, 2017 | Rob Koplowitz

    Within the next two years, the primary goal for business process management (BPM) projects will be to drive digital transformation initiatives. This is a stark change from just two years ago, when...

  • For Application Development & Delivery Professionals

    Report

    Report How To Get The Most Out Of Your CRM

    Thirty-One Customers Share Lessons Learned On Getting Value From CRM
    February 23, 2017 | Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM can't afford failed technology projects. These deployments are costly, affect many employees, and hinge on much more than...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Open Banking Revolution Is Imminent

    How Open Banking Will Transform The Banking Landscape
    February 23, 2017 | Jacob Morgan

    Open banking is the next logical evolution of digital banking, furthering the ability of a bank to enable customer outcomes through participation in collaborative ecosystems and partnerships....

  • For CIO Professionals

    Report

    Report Building A Customer-Obsessed BT Strategy For Health Insurers

    Healthcare Payers' Digital Role Reaches Far Beyond Web And Mobile
    February 23, 2017 | Bobby Cameron, Kate McCarthy

    Healthcare payers in the age of the customer must contend with a major amount of business whiplash, more so than players in almost any other industry. Today's massive upheaval brings opportunities...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook
    February 23, 2017 | Lily Varon

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

  • For Analyst Relations Professionals

    Report

    Report Educate AR's Personnel

    February 23, 2017 | Kevin Lucas

    Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert...

  • For Analyst Relations Professionals

    Report

    Report Organize And Educate AR's Spokespeople

    February 23, 2017 | Kevin Lucas

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. This report lists the skills...

  • For Security & Risk Professionals

    Report

    Report The Forrester Wave™: Software Composition Analysis, Q1 2017

    The Six Providers That Matter Most And How They Stack Up
    February 23, 2017 | Amy DeMartine

    In our 38-criteria evaluation of software composition analysis (SCA) providers, we identified the six most significant ones — Black Duck Software, Flexera Software, Sonatype, Synopsys, Veracode,...

  • For CIO Professionals

    Report

    Report Build Your Digital Transformation Business Case Around The Customer And Revenue Growth

    Business Case: The CIO Digital Business Transformation Playbook
    February 22, 2017 | Dan Bieler

    CIOs' digital transformation investments are ultimately about business survival through disruption. Such investments directly affect customer expectations and go beyond the traditional ROI. The...

  • For B2C Marketing Professionals

    Report

    Report Your Brand Needs Content Governance Now

    Better Content Management Models Make Marketing Content More Accurate, On-Brand, Reusable, And Effective
    February 22, 2017 | Ryan Skinner, Jessica Liu

    Your brand is churning out all kinds of content at a high rate, but inconsistencies in that content are confusing your customers. Content marketers make things worse with their quixotic...

  • For Customer Experience Professionals

    Report

    Report Good News And Bad News For Federal Digital Customer Experience

    Insights From Forrester's Consumer Technographics® Survey
    February 22, 2017 | Rick Parrish

    Thanks to the Obama administration's final push to improve the federal digital customer experience (CX), customers are using and enjoying most digital channels more than ever. The bad news is that...

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