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  • For B2C Marketing Professionals

    Report

    Report Drive The BT Agenda With A Marketing Technology Office

    Organization: The Enterprise Marketing Technology Playbook
    June 27, 2017 | Joe Stanhope, Rusty Warner

    Empowered customers engage with brands at any point in the customer life cycle, anytime and anywhere. Relevant real-time responses require batch-oriented, channel-focused campaign management teams...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Sales Force Automation Solutions, Q2 2017

    June 27, 2017 | John Bruno

    In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor, Microsoft, NetSuite, Oracle, Pegasystems,...

  • For Application Development & Delivery Professionals

    Report

    Report Monoliths Benefit From Both Containers And Microservices

    Containers Help Both Microservices And Monolithic Applications
    June 26, 2017 | Randy Heffner

    In the race to deliver business change more quickly, legacy monoliths can feel like boat anchors to application development and delivery (AD&D) leaders. Spurning monoliths, developers are adopting...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Data Governance Stewardship And Discovery Providers, Q2 2017

    The 12 Providers That Matter The Most And How They Stack Up
    June 26, 2017 | Henry Peyret

    In our 28-criteria evaluation of data governance stewardship and discovery (DGSD) providers, we identified the 12 most significant ones — Alation, ALEX Solutions, BackOffice Associates, Cloudera,...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: External Threat Intelligence, 2017

    Tools And Technology: The Security Architecture And Operations Playbook
    June 26, 2017 | Josh Zelonis

    The threat intelligence market is muddled by confusing messaging that has hurt security and risk (S&R) pros' ability to succeed with their intelligence capabilities. This report provides a course...

  • For Infrastructure & Operations Professionals

    Report

    Report TechRadar™: Automation Technologies, Robotics, And AI In The Workforce, Q2 2017

    As Physical And Software Robots Rise, You Need A Long-Term Strategic Plan For Your Workforce
    June 26, 2017 | J. P. Gownder

    Automation technologies — physical robots, software and artificial intelligence (AI), and customer self-service solutions — are reshaping the workplace and the way your business engages with its...

  • For Enterprise Architecture Professionals

    Report

    Report Navigate The Kubernetes Ecosystem

    Forrester's Guide To The Dynamic Market For Container Orchestration
    June 23, 2017 | Charlie Dai, Dave Bartoletti

    Container orchestration is a key functional requirement for cloud-native development platforms. CIOs and enterprise architecture (EA) pros are increasingly evaluating Kubernetes (K8S) as the...

  • For CIO Professionals

    Report

    Report Industrial IoT Platforms Offer Better Support For Specific Industry Needs

    CTOs Need New Strategies To Work With Industrial IoT Platforms Such As GE's Predix
    June 23, 2017 | Frank E. Gillett, Nigel Fenwick

    CIOs and chief technology officers (CTOs) are confronting new technologies and business scenarios as they embrace the internet of things (IoT) for use in industrial environments. Industrial firms...

  • For Enterprise Architecture Professionals

    Report

    Report Four Steps To Build A Road Map For Your EA Program

    Road Map: The EA Practice Playbook
    June 23, 2017 | Alex Cullen, Gordon Barnett

    As firms become customer-obsessed, effective enterprise architecture (EA) programs become essential. Too often, however, business-focused EA professionals struggle to create a clear identity for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Cross-Border Services Will Help Cross-Border eCommerce Reach $627 Billion By 2022

    ForecastView Document
    June 23, 2017 | Michael O'Grady

    Cross-border shopping will make up 20% of eCommerce in 2022, with sales of $627 billion. Asia Pacific, driven by China, will become the largest eCommerce cross-border region for both imports and...

  • For B2C Marketing Professionals

    Report

    Report Bridge The Divide Between Social Marketing And Compliance

    Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers
    June 22, 2017 | Erna Alfred Liousas, Nick Hayes

    Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even...

  • For Enterprise Architecture Professionals

    Report

    Report Develop An Enterprise Architecture Strategy Aligned With Business Challenges

    Strategic Plan: The EA Practice Playbook
    June 22, 2017 | Gordon Barnett, Alex Cullen

    Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. It may require a resetting of stakeholder perceptions as well as...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Learn To Innovate From Digital Transformation Leaders

    Digital Innovators At Forrester's Digital Transformation Forum 2017 Apply The New Rules Of Digital Business
    June 22, 2017 | Amanda LeClair, Danielle Geoffroy

    Digital transformation means business transformation. Forrester's Digital Transformation Forum 2017 brought digital business leaders to the main stage to share their unique journeys to and through...

  • For Application Development & Delivery Professionals

    Report

    Report Aligning Financial Services Innovation With Investment

    Our Financial Services Survey Highlights A Concerning Gap Between Change Drivers, Innovation Priorities, And Investment Plans
    June 22, 2017 | Jost Hoppermann

    Application development & delivery (AD&D) teams in financial services need to know about investment priorities and expected innovation areas of their peers as they approach a new era of digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    June 21, 2017 | Anjali Yakkundi, Claudia Tajima

    The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead...

  • For Customer Experience Professionals

    Report

    Report The Top Five Challenges For Mapping B2B Customer Journeys

    June 21, 2017 | Tony Costa, TJ Keitt

    Customer journey mapping is a popular tool among B2B CX professionals. But the complexity of business relationships can make it difficult for CX pros to properly set up and execute journey mapping...

  • For Application Development & Delivery Professionals

    Report

    Report The Three Faces Of Platform-As-A-Service

    There Is No Single PaaS To Rule Them All
    June 21, 2017 | Dave Bartoletti, John R. Rymer

    Interest in platform-as-a-service (PaaS) continues to run hot. Yet customer expectations don't often align with the quickly evolving capabilities of PaaS products. Docker containers, Kubernetes...

  • For Security & Risk Professionals

    Report

    Report Hardcoded For Failure

    Ignoring The Hardware, Firmware, And Code Running Our Networks Guarantees A Cyberattack
    June 21, 2017 | Chase Cunningham

    There is a plethora of security solutions to protect endpoints, mobile devices, and employees, but there is a deeper threat vector security pros often ignore. This threat is built into the very...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Quick Take: Amazon Buying Whole Foods Raises A Red Flag For All Retailers

    Playing Defense Will Just Prolong Your Demise
    June 20, 2017 | Brendan Miller, Brendan Witcher

    On June 16, 2017, Amazon announced that it's buying Whole Foods for $42 a share, in a deal valued at $13.7 billion. In this report, we analyze why Amazon is significantly upping its game from...

  • For B2C Marketing Professionals

    Report

    Report Executive Q&A: Make The Most Of Your Loyal Advocates

    Continuous Improvement: The Customer Loyalty Playbook
    June 20, 2017 | Emily Collins

    One of the purported benefits of loyal customers is that they recommend you to friends and family — and recommendations and referrals are great ways to acquire qualified prospects who are more...

  • For Security & Risk Professionals

    Report

    Report Identify Companywide Roles And Responsibilities To Support Your GDPR Compliance Efforts

    Many Teams Contribute To The Success Of Your Privacy And GDPR Strategy
    June 20, 2017 | Enza Iannopollo

    Privacy and security professionals preparing to comply with the European Union's General Data Protection Regulation (GDPR), by May 2018, need the support of their peers across the organization....

  • For Application Development & Delivery Professionals

    Report

    Report Build Mobile Experiences That Drive Engagement

    Executive Overview: The Mobile App Development Playbook
    June 20, 2017 | Jeffrey S. Hammond, Michael Facemire

    The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

  • For Infrastructure & Operations Professionals

    Report

    Report The Forrester Wave™: Hosted Private Cloud Services, North America, Q2 2017

    Virtustream, Rackspace, And Datapipe Lead, Focusing On Moving Up The Stack With Management Services
    June 20, 2017 | Lauren E. Nelson, Bill Martorelli

    In our 33-criteria evaluation of North American hosted private cloud service providers, we identified the nine most significant — CenturyLink, Datapipe, IBM, INAP, NTT DATA, OVH, Rackspace,...

  • For Customer Experience Professionals

    Report

    Report Why And How To Lead A CX Transformation

    The Executive Overview Of The CX Transformation Playbook
    June 19, 2017 | David Truog

    A laser-like focus on customer experience (CX) is the best path to business success. Forrester has proven this by analyzing major brands' financial results and showing that they correlate with how...

  • For Customer Experience Professionals

    Report

    Report The State Of CX Management Maturity, 2017

    The Benchmark Report In The CX Transformation Playbook
    June 19, 2017 | Rick Parrish

    Organizations that want to provide great customer experience (CX) reliably must master CX management because even a track record of high-quality CX is no guarantee it will continue. Mature CX...

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