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  • For Infrastructure & Operations Professionals

    Report

    Report The Software-Defined Data Center Comes Of Age

    Landscape: The Infrastructure Transformation Playbook
    October 30, 2017 | Richard Fichera, Chris Gardner

    Traditional data center thinking has ended. Better automation tools, container abstractions, software-defined networks (SDNs), and composable infrastructure have ushered in unprecedented...

  • For Infrastructure & Operations Professionals

    Report

    Report Transform Your Infrastructure Ecosystem For Speed And Flexibility

    Assessment: The Infrastructure Transformation Playbook
    October 27, 2017 | Bill Martorelli

    More-flexible sourcing models are now disrupting traditional infrastructure vendor management strategies, so the nature of vendors and vendor relationships is changing. Meanwhile, vendor ecosystems...

  • For B2C Marketing Professionals

    Report

    Report Exercise Complete Control To Maximize Media ROI

    Road Map: The Digital Media Buying Playbook
    October 27, 2017 | Susan Bidel

    Digital media buying has evolved through a process of testing and learning, which inevitably leads to mistakes in strategies, tactics, and partnerships. B2C marketing professionals: Don't let these...

  • For Application Development & Delivery Professionals

    Report

    Report Leading Banks Embrace Digital Core Banking

    New Target Architectures Pave The Way Toward End-To-End Digital Transformation
    October 27, 2017 | Jost Hoppermann

    Traditional core banking is the natural enemy of true — end-to-end — digital banking transformation. Far too many banks are held back by their own legacy systems, and must now embrace more holistic...

  • For Enterprise Architecture Professionals

    Report

    Report The State Of E-Signature Implementation

    Twenty-Five E-Signature Use Cases Show Adoption Trends
    October 27, 2017 | Craig Le Clair

    E-signature solutions have been around for years, with steady, but not exceptional, adoption. To understand how this is changing, we examined 25 e-signature deployments across the US and Europe —...

  • For B2C Marketing Professionals

    Report

    Report Get Customer Obsessed With Your Content Marketing Processes

    Processes: The Content Marketing Playbook
    October 27, 2017 | Ryan Skinner

    Traditional marketing processes implode on contact with content marketing because: the rapid and ongoing publishing cycle strains obsolete production and approval machinery; signals from the market...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Engage Customers Through Mobile

    Executive Overview: The Mobile eBusiness Playbook
    October 27, 2017 | Julie A. Ask

    Digital business professionals face both the opportunity and the challenge of an ever-more-connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get...

  • For Application Development & Delivery Professionals

    Report

    Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    October 26, 2017 | Danielle Jessee, Mark Grannan

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right...

  • For Customer Experience Professionals

    Report

    Report Five Steps To Enable Customer Experience Delivery

    Establish Enablement Practices For CX Transformation
    October 26, 2017 | TJ Keitt, Samuel Stern

    Companies depend on their employees to deliver high-quality customer experience (CX). And employees depend on companies to provide tools and design processes that enable them to effectively serve...

  • For Customer Experience Professionals

    Report

    Report Advance Customer Experience Enablement Practices

    Focus On Process, Technology, And Collaboration To Advance Employee Enablement
    October 26, 2017 | TJ Keitt, Samuel Stern

    Most companies have started down the path of creating employee experiences that enable good customer experience (CX) delivery. Few, though, have moved beyond small troubleshooting efforts to more...

  • For Application Development & Delivery Professionals

    Report

    Report Plan For Success In Conversational Computing

    Moving From Simple Chatbots To Valuable Conversational Apps
    October 26, 2017 | Rob Koplowitz, Andrew Hogan

    Conversational computing is moving from extensive experimentation largely driven by application developers to solutions that provide real and differentiated business value. It's early days, and...

  • For Infrastructure & Operations Professionals

    Report

    Report OpenStack Fights To Defend Its Claim As A Standard

    Its Future Sits Quietly Within Your Private Cloud, Outside The US, And Among Telecommunications Providers

    OpenStack became a cloud platform standard in 2013. Since then, it has evolved and reached a less eventful stage of its life, losing some of its early momentum and vocal proponents but gaining new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Retail Wave™: US Mobile Web, Q4 2017

    The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
    October 26, 2017 | Brendan Miller, Jennifer Wise

    The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Research Primer: Build A High-Performing Digital Team

    Structure Your Digital Organization Strategy With Forrester's Best-Practice Guides And Frameworks
    October 25, 2017 | Martin Gill

    As a digital business leader, if you're wondering how you should organize for digital, you aren't alone. Fortunately, Forrester has published a range of research on the topic, from benchmarks to...

  • For B2C Marketing Professionals

    Report

    Report The State Of Programmatic Digital Media Buying, 2017

    Benchmarks: The Digital Media Buying Playbook
    October 25, 2017 | Samantha Merlivat

    This report highlights the key findings from the following: Forrester's Q1 2015 Demand-Side Platform Wave™ Online Survey, Q3 2015 Global Data Management Platform Forrester Wave™ Online Survey, Q2...

  • For Security & Risk Professionals

    Report

    Report The Future Of Data Security And Privacy: Growth And Competitive Differentiation

    Vision: The Data Security And Privacy Playbook
    October 25, 2017 | Heidi Shey, Enza Iannopollo

    Data is the lifeblood of today's digital businesses; protecting it from theft, misuse, and abuse is the top responsibility of every security and privacy leader. Hacked customer data can erase...

  • For Customer Experience Professionals

    Report

    Report The US Traditional Retailers Customer Experience Index, 2017

    How US Traditional Retailer Brands Earn Loyalty With The Quality Of Their Experience
    October 25, 2017 | Sucharita Mulpuru, Dylan Czarnecki

    How well do leading traditional retailers (stores and digital) earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 36 traditional retail...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Omnichannel Commerce Metrics That Matter

    Performance Management: The Omnichannel Commerce Playbook
    October 25, 2017 | Brendan Witcher

    To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

  • For B2C Marketing Professionals

    Report

    Report Master Content Marketing To Drive Engagement, Credibility, And Preference

    Executive Overview: The Content Marketing Playbook
    October 24, 2017 | Ryan Skinner

    The content marketing playbook helps marketing leadership professionals design and deploy successful content marketing to drive engagement, credibility, and — ultimately — preference by: 1)...

  • For Security & Risk Professionals

    Report

    Report The State Of Data Security And Privacy: 2017 To 2018

    Benchmarks: The Data Security And Privacy Playbook
    October 24, 2017 | Heidi Shey, Alexander Spiliotes

    Throughout the year, Forrester analysts engage in hundreds of discussions about data security and privacy. This data-driven report outlines budgeting and spending, technology adoption plans, and...

  • For Application Development & Delivery Professionals

    Report

    Report AI APIs In The Cloud Are Here

    Five Ways Enterprise App Dev Teams Can AI-ize Applications
    October 24, 2017 | Mike Gualtieri, Kjell Carlsson

    Add artificial intelligence capabilities to your applications! That's what C-suite executives are increasingly telling application development and delivery (AD&D) professionals to do. And major...

  • For Security & Risk Professionals

    Report

    Report Understand The State Of Identity And Access Management: 2017 To 2018

    Benchmarks: The Identity And Access Management Playbook
    October 24, 2017 | Merritt Maxim, Andras Cser

    This report provides spending and technology adoption benchmarks for security and risk (S&R) leaders responsible for developing an organizationwide identity and access management (IAM) strategy....

  • For Security & Risk Professionals

    Report

    Report Assess Your GRC Program With Forrester's GRC Maturity Model

    Assessment: The Governance, Risk, And Compliance Playbook
    October 24, 2017 | Renee Murphy, Nick Hayes

    The Forrester GRC Maturity Model helps risk management professionals objectively assess their GRC efforts to identify areas of weakness as well as centers of excellence, then outline a strategy to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2017: Australia And New Zealand Digital Banking

    Digital Executives Need Stronger Foundations To Better Execute And Create New Customer Value
    October 23, 2017 | Alyson Clarke, Zhi Ying Ng

    Slowing economic growth, increased government scrutiny, and more empowered consumers are challenging retail banking in Australia and New Zealand (ANZ). Differentiated experiences will drive...

  • For B2B Marketing Professionals

    Report

    Report Take The Measure Of Your L2RM Maturity

    Assessment: The Lead-To-Revenue Playbook
    October 23, 2017 | Lori Wizdo

    B2B marketers implementing a lead-to-revenue management (L2RM) program for the first time — or expanding an immature program — often underestimate the scope of the change required to transform this...

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