Search Results
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Report AI Is Ready For Employees, Not Just Customers
Human-Machine Collaboration Should Start With Employees
March 27, 2018 | Craig Le ClairYour customers aren't the only ones who can benefit from advancing artificial intelligence (AI) support — your employees can, too. Chatbots help employees who service customers, and you can build...
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Report The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile
Benchmarks: The Retail eCommerce Playbook
March 26, 2018 | Sucharita KodaliThe annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that...
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Report Q&A: What Branded Manufacturers Need To Know About Digital Commerce Strategies
March 26, 2018 | Michelle BeesonDirect-to-consumer (D2C) commerce is not a new approach to retail, but there is renewed interest among branded manufacturers, and additional options are available. As consumers become even more...
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Report Use The Goal-Question-Metric-Data Framework To Drive Outcomes From Data And Insights
Beginner Level: Process Practices For Insights-Driven Businesses
March 26, 2018 | Cinny LittleBeing data driven is no longer enough. To remain competitive, firms must transform into insights-driven businesses. These businesses work differently: They use data for insights that are always...
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Report Retail Technology Investment Plans 2018
Retail Highlights From The Business And Technology Services Survey 2017
March 26, 2018 | George LawrieAs brands and retailers prepare to meet the challenge of 2018, application development and delivery (AD&D) professionals must consider their applications road map in the light of the capabilities...
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Report Now Tech: Contract Lifecycle Management, Q1 2018
Forrester's Overview Of 30 Contract Lifecycle Management Vendors
March 26, 2018 | Andrew BartelsYou can use contract lifecycle management (CLM) software to create and negotiate new contracts, manage individual contract compliance, and understand the risks, obligations, and entitlements in...
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Report Digitally Impacted Retail Sales In 2018: Still Only Half Of Retail
Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)
March 26, 2018 | Sucharita KodaliHalf of US retail sales are now digitally impacted. Forrester expects this figure to grow to 58% by 2022. While mobile and omnichannel adoption influence digital impact, industries like grocery...
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Report CRM Success Hinges On Effective Change Management
Continuous Improvement: The CRM Playbook
There's too much at stake for your CRM initiative to fail. CRM success depends on adoption, and failure results in underutilized investment and unmet business objectives that can put your revenue...
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Report Top Recommendations For Your Security Program, 2018
As Security's Purview Increases, Prioritize Helping Your Customer
Each year, Forrester outlines the most important recommendations for your security strategy for the coming 12 months. We base these recommendations on thousands of client inquiries and...
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Report Develop An Enterprise Architecture Strategy Aligned With Business Challenges
Strategic Plan: The EA Practice Playbook
March 23, 2018 | Gordon BarnettMany enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. To succeed, EA leaders must reset stakeholder expectations and...
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Report Use Forrester's AI Activation Framework For AI Results
The AI Operating Model Is About Much More Than Tech
March 23, 2018 | Michele GoetzRobots don't come out of the box ready to take on a task. They must learn. And contrary to other analytic capabilities designed and optimized to answer a question or output a result, robots operate...
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Report Use ACTIVE Strategies To Improve B2B eCommerce Execution
Continuous Improvement: The B2B eCommerce Playbook
March 23, 2018 | John BrunoB2B eCommerce leaders know that having a vision alone doesn't guarantee success. The devil is in the detail and the hard work associated with executing solid, actionable strategies. This report, a...
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Report Video: Apply AI To Deepen Customer Relationships
March 22, 2018 | Brandon PurcellIt's easy to jump into understanding AI from a technology lens. But before you invest in machine learning or deep-learning tools and technologies, first take a step back and identify your key...
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Report Build A Four-Tier Digital Engagement Platform
Road Map: The Mobile App Development Playbook
Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...
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Report Now Tech: Omnichannel Functional Test Automation Tools, Q1 2018
Forrester's Overview Of 21 Omnichannel Functional Test Automation Providers For Continuous Testing
March 22, 2018 | Diego Lo GiudiceApplication development and delivery (AD&D) teams use omnichannel functional test automation (OFTA) tools to improve quality, reduce testing cycle time, and deliver business value faster. But to...
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Report Security Budgets 2018: Financial Services And Insurance
New Initiatives Require Security To Take An Expertise-On-Demand Approach
March 22, 2018 | Jeff PollardData breaches, regulation, stiff competition for talent, and decentralized technology spending are still major challenges for security leaders in the FSI industry. We compare the budgets of...
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Report The France Banking Customer Experience Index, 2017
How French Bank Brands Earn Loyalty With The Quality Of Their Experience
How well do leading bank brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven banking brands that were analyzed as part of the French...
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Report The UK Banking Customer Experience Index, 2017
How UK Bank Brands Earn Loyalty With The Quality Of Their Experience
How well do leading bank brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the rankings of seven banking brands that were analyzed as part of the UK CX...
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Report The Forrester New Wave™: Runtime Application Self-Protection, Q1 2018
The Eight Providers That Matter Most And How They Stack Up
March 22, 2018 | Amy DeMartineIn Forrester's evaluation of the emerging market for runtime application self-protection (RASP), we identified the eight most significant providers — Avocado Systems, CA Veracode, Contrast...
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Report Best Practices In Driving Digital Credit Card Sales
Customers Want Fast, Easy, Digital Processes
March 21, 2018 | Alyson ClarkeDigital touchpoints are crucial for credit card issuers because they are now the preferred way for customers to both research and apply for new credit cards. This makes the effectiveness of the...
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Report Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)
ForecastView Document
March 21, 2018 | Satish MeenaAsia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect that around one-fourth of total retail sales...
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Report Now Tech: API Strategy And Delivery Service Providers, Q1 2018
Forrester's Overview Of 22 API Strategy And Delivery Service Providers
March 21, 2018 | Randy HeffnerSoftware leaders often look to API strategy and delivery services to accelerate API business strategy, multiply returns from API investments, and establish agility for fluid, unpredictable business...
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Report Now Tech: Integration Strategy And Delivery Service Providers, Q1 2018
Forrester's Overview Of 19 Integration Strategy And Delivery Service Providers
March 21, 2018 | Randy HeffnerSoftware organizations count on integration strategy and delivery services to craft an integration architecture for digital transformation, establish better structures and processes for...
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Report Blockchain Will Transform And Radically Improve Fraud Management And Anti-Money Laundering
Blockchain Will Allow Financial Institutions And New Vendors To Challenge The Status Quo
Financial institutions (FIs) find it increasingly difficult to meet tough new anti-money laundering (AML) and enterprise fraud management (EFM) requirements while also maintaining their edge to...
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Report Now Tech: Microservices Strategy And Delivery Service Providers, Q1 2018
Forrester's Overview Of 17 Microservices Strategy And Delivery Service Providers
March 21, 2018 | Randy HeffnerYou can use microservices strategy and delivery services to accelerate your microservices learning curve, establish mature microservices strategy and processes, and establish agility for fluid,...