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  • For Enterprise Architecture Professionals

    Report

    Report Educate Your Business Stakeholders About Their Architecture Decisions

    European Bank ČSOB's EA Goes Beyond PowerPoint To Engage The Board Of Directors
    August 25, 2017 | Alex Cullen

    Enterprise architecture (EA) teams too often fail to provide business leaders with a clear picture of their firms' architecture and how those leaders' decisions (past and present) affect that...

  • For Security & Risk Professionals

    Report

    Report Maintain Your Security Edge

    Continuous Improvement: The Security Architecture And Operations Playbook
    August 25, 2017 | Heidi Shey, Jeff Pollard

    New security objectives and approaches call for shifts in architecture and operations — but more importantly, for security leaders to reassess their investments in their most valuable asset:...

  • For Application Development & Delivery Professionals

    Report

    Report Build An Outside-In Contact Center Road Map

    Road Map: The Contact Centers For Customer Service Playbook
    August 24, 2017 | Art Schoeller

    In most industries, a large percentage of customer contacts need support from contact center agents. Developing a solid contact center road map in the context of a broader customer experience (CX)...

  • For Application Development & Delivery Professionals

    Report

    Report Forrester's Business Applications' Effectiveness Scorecard

    Effectiveness: The Business Applications Playbook
    August 24, 2017 | Duncan Jones

    Business applications should be key enablers of enterprises' top priorities, such as customer experience and product innovation. Yet Forrester's research of technology decision makers found that...

  • For Enterprise Architecture Professionals

    Report

    Report Choose A Case Management Platform Based On 10 Criteria

    Alternatives For Case Management Leave EA Pros Scratching Their Heads — But Forrester's Tool Can Help
    August 24, 2017 | Craig Le Clair

    Enterprise architects struggle to compare options for modernizing case management in areas such as customer service, onboarding, government regulation, and insurance claims. Options now include...

  • For Infrastructure & Operations Professionals

    Report

    Report Private Cloud In 2020: Defining The Future Of The Enterprise Data Center

    Private Cloud Software Suites Die Off As Budgets Move Up The Stack And Lower Levels Build Out Automation And Orchestration Capabilities
    August 24, 2017 | Lauren E. Nelson

    Private cloud can be difficult to implement and manage and has a rich history of casualties. Conceptually, enterprises need both private and public cloud services, but public cloud success has far...

  • For Customer Experience Professionals

    Report

    Report The State Of Customer Journey Mapping, 2017

    August 23, 2017 | Joana van den Brink-Quintanilha, Tony Costa

    Journey mapping continues to grow in popularity, but with all the hype, it can be difficult for customer experience (CX) pros to know where they stand in comparison to their peers and anticipate...

  • For Infrastructure & Operations Professionals

    Report

    Report Shift APM Left For Better DevOps Performance

    August 23, 2017 | Eveline Oehrlich, Diego Lo Giudice

    Infrastructure and operations (I&O) pros hear growing murmurs of "Shift application performance management (APM) left," as APM vendors see in development and operations (DevOps) an opportunity to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook
    August 23, 2017 | Andy Hoar

    B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how...

  • For Application Development & Delivery Professionals

    Report

    Report Implement Effective Customer Service Metrics

    Benchmarks: The Contact Centers For Customer Service Playbook
    August 23, 2017 | Ian Jacobs, Kate Leggett

    Customer service managers can easily become distracted by the sheer volume of metrics available for tracking operational activities and fail to deliver on key business goals. To keep customer...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: SaaS Human Resource Management Systems, Q3 2017

    Eight Comprehensive HR Solution Providers That Matter And How They Stack Up
    August 22, 2017 | Paul D. Hamerman

    In our 35-criteria evaluation of software-as-a-service (SaaS) HR management systems providers, we identified the eight most significant ones — ADP, Ceridian, Meta4, Oracle, Ramco Systems, SAP...

  • For Enterprise Architecture Professionals

    Report

    Report Measure EA Engagement, Influence, And Business Impact

    Metrics: The EA Practice Playbook
    August 22, 2017 | Alex Cullen, Gordon Barnett

    Few EA leaders have given much thought to metrics for their EA program — and miss an excellent tool to increase their impact. Metrics connect EA activities to business goals, drive engagement, and...

  • For Security & Risk Professionals

    Report

    Report Forrester Data: Endpoint Security Software Forecast, 2016 To 2021 (Global)

    ForecastView Document
    August 22, 2017 | Jennifer Adams, Chris Sherman

    Hackers are creating new, more sophisticated malware daily, and endpoint security solutions provide a critical line of defense to protect PCs, laptops, and servers from these malicious threats....

  • For B2C Marketing Professionals

    Report

    Report China's Social Networks Have Room To Generate Higher Advertising Revenue

    ForecastView Document
    August 22, 2017 | Brandon Verblow

    China is the world's second-largest social advertising market, but it still trails the US by a wide margin even with recent robust growth. Marketers and publishers should read this report to...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (EU-17)

    ForecastView Document
    August 22, 2017 | Brandon Verblow

    In 2016, social ad revenue in Europe exceeded the combined ad revenue of RTL Group and Mediaset Group. Marketers and media executives need to understand the dynamics driving social's rise to ensure...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (US)

    ForecastView Document
    August 22, 2017 | Brandon Verblow

    In 2016, social ad revenue in the US exceeded the combined ad revenue of Disney and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise and ensure that...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (Global)

    ForecastView Document
    August 22, 2017 | Brandon Verblow

    In 2016, social ad revenue globally exceeded the combined ad revenue of Disney, Comcast, Fox, and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise...

  • For B2C Marketing Professionals

    Report

    Report The Forrester Wave™: Social Advertising Technology, Q3 2017

    The Leading Vendors In Automating And Integrating Social Advertising
    August 21, 2017 | Jessica Liu

    In our 36-criteria evaluation of social advertising technology providers, we identified the five most significant ones — 4C, Brand Networks, Kenshoo, Nanigans, and Sprinklr — and researched,...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Services Providers For US Government Salesforce Integration

    More US Government Clients Are Signing With Salesforce As A Path To Modernization, But Selecting The Right Services Partner Is Key
    August 21, 2017 | Liz Herbert, Rick Parrish

    The US government has received a clear message: Modernize now. Government agencies have allocated new funds for major technology refreshes, and Salesforce is garnering significant interest. But...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Ten Mobile Features That Auto Insurers Must Offer

    Handy Features That Belong On Digital Insurance Road Maps
    August 21, 2017 | Ellen Carney

    Most eBusiness and channel strategy teams at the top US auto insurers do a good job delivering the must-have mobile features their customers value. But the pace of digital innovation is relentless....

  • For B2C Marketing Professionals

    Report

    Report Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook
    August 21, 2017 | Emily Collins

    If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Transform Your Retail Store

    Executive Overview: The Digital Store Playbook
    August 18, 2017 | Ananda Chakravarty

    Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time,...

  • For B2C Marketing Professionals

    Report

    Report Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them

    Landscape: The Social Marketing Playbook
    August 18, 2017 | Jessica Liu, Gina Fleming

    The question for B2C marketers is no longer whether your customers use social media but how you can best use social media to interact with those customers. But how well do you know your customers...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Video Platforms For Customer And Employee Experience

    Market Convergence Will Make It Easier For Companies To Deliver Video To Customers, Prospects, And Employees
    August 18, 2017 | Nick Barber

    Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Product Lifecycle Management Solutions

    The Internet Of Things And Product Digitization Make Product Lifecycle Management Solutions A Vital Piece Of The Digital Strategy Puzzle
    August 18, 2017 | Nate Fleming

    In today's digital business climate, companies must have the capability to view, collaborate, analyze, and act based on their product data. While this tenet sounds simple, it is, in fact, highly...

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