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  • For Customer Experience Professionals

    Report

    Report Learning From Wal-Mart's Web Site Redesign

    How The Walmart.com Team Managed The Redesign Process
    March 13, 2007 | Moira Dorsey

    Walmart.com recently launched a major redesign. To understand how they went through the process, we spoke with Walmart.com's marketing director and vice president of user experience. These execs...

  • For Customer Experience Professionals

    Report

    Report RIM Faces An Uphill Battle For Mainstream Enterprise Mobility In Japan

    Entrenched Behaviors Will Relegate BlackBerry To A Niche Market
    March 12, 2007 | Jonathan Browne

    Canada's Research In Motion (RIM) entered the nascent Japanese enterprise mobility market in September 2006, when it began to offer the BlackBerry through a single carrier partner, NTT DoCoMo....

  • For Application Development & Delivery Professionals

    Report

    Report Open Solutions Alliance Pursues Application Integration

    March 12, 2007 | Michael Goulde

    On February 13, 2007, several service and integration companies working with open source software formed a new consortium, the Open Solution Alliance, to facilitate integration and foster adoption...

  • For B2C Marketing Professionals

    Report

    Report Email Can Start Your Social Computing Engine

    March 12, 2007 | Shar VanBoskirk

    Marketers hesitant to trial emerging channels but eager to stay on top of customers' changing technology and media habits will find email marketing a viable entrée into the Social Computing...

  • For CIO Professionals

    Report

    Report European Telcos Must Look Beyond Simple One-Phone Solutions

    March 12, 2007 | Lars Godell

    As many as 50% of European online consumers claim to know what integrated fixed and mobile phones are, reflecting a combination of consumer confusion and technology and market realities. The...

  • For Customer Experience Professionals

    Report

    Report The Business Case For Rich Internet Applications

    Simple Models Show The Business Value Of RIAs
    March 12, 2007 | Ron Rogowski

    Rich Internet applications (RIAs) attract site owners' attention because users like them, they enable interactions that HTML can't, and they get results. Yet many site owners considering RIAs...

  • For CMO Professionals

    Report

    Report How To Improve Marketing's Internal Credibility

    Three Keys Set The Stage For Reinvention
    March 9, 2007 | Peter Kim

    Marketing leaders are starting to take steps to reinvent their organizations in order to drive long-term success. But they are discovering that they lack the internal capital required to lead...

  • For B2C Marketing Professionals

    Report

    Report VoIP Marketers: Price And Features Slowly Win Over Consumers

    To Win Users, Marketers Must Bring Pure-Play VoIP Closer To The Phone
    March 9, 2007 | Sally M. Cohen

    Despite an increasingly competitive provider landscape, only 5% of online households say that they use voice over IP (VoIP) — or its close derivative, voice over instant messaging (VoIM)...

  • For CIO Professionals

    Report

    Report The IT Management Software Market

    March 9, 2007 | Thomas Mendel, Ph.D., Jean-Pierre Garbani

    IT is now a fundamental support of business activities — which means the greatest IT operations sins are an unpredictable user experience and a failure to reduce overall service delivery...

  • For B2B Marketing Professionals

    Report

    Report Stakeholder Centricity: Why A Customer Is Different From A Stakeholder

    March 9, 2007 | Norbert Kriebel

    Deep within technology product and service providers is a fundamental disconnect that is rarely identified as the true source of the difficulties it eventually spawns between buyers and sellers....

  • For CIO Professionals

    Report

    Report Trends 2007: Hot IT Skill Areas

    March 8, 2007 | Samuel Bright

    According to a November 2006 survey of 281 IT decision-makers, IT professionals with project management, security, and architecture skills will be targeted for recruiting in 2007. Change...

  • For Customer Insights Professionals

    Report

    Report What Marketers Need To Know About MRM

    Marketing Resource Management Improves Efficiency, Not Effectiveness
    March 8, 2007 | Suresh Vittal

    Over the past few years, marketing resource management (MRM) has generated significant industry buzz and interest from marketers. The functionality MRM software delivers helps to automate the...

  • For Application Development & Delivery Professionals

    Report

    Report Balancing The Costs And Benefits Of Software Modeling

    March 8, 2007 | Jeffrey S. Hammond

    The costs and benefits of software modeling vary by technique, by tooling, and by technology. Selecting the right technique is challenging, and mistakes can be expensive. Lightweight visual...

  • For B2C Marketing Professionals

    Report

    Report Device Ownership Of Australian Consumers

    March 8, 2007 | Alyson Clarke

    Consumer electronics (CE) firms are on the frontlines of technology adoption — so they, more than other companies, have to find a balance between product, channel, and consumer. Forrester's...

  • For CIO Professionals

    Report

    Report Social Computing Upends Past Knowledge Management Archetypes

    March 8, 2007 | Matthew Brown

    When knowledge management (KM) practices, tools, and architectures burst onto the scene in the mid-1990s, they looked a lot like the old economy businesses that built them, hierarchical and...

  • For CMO Professionals

    Report

    Report The End Of Mass Marketing

    The Long Tail Turns Into The Thick Tail
    March 8, 2007 | Jaap Favier

    The Web provided niche brands with a distribution channel, as described by the concept of "the Long Tail." Social Computing gives these niche brands a powerful marketing channel, enabling them to...

  • For Application Development & Delivery Professionals

    Report

    Report Keys To Successful VB6 Migration

    Dispelling App Dev Professionals' Fear, Uncertainty, And Doubt
    March 7, 2007 | Jeffrey S. Hammond

    Application development professionals reveal fear, uncertainty, and doubt when dealing with strategies and timelines for migrating Visual Basic 6 (VB6) apps to Visual Basic .NET (VB.NET) 2005. The...

  • For B2C Marketing Professionals

    Report

    Report Why Japanese Mobile Internet Is A Success

    And What European Operators Should Do To Catch Up
    March 7, 2007 | Niek Van Veen

    When it comes to mobile services, Japan is still ahead of Europe by a whopping five years, even though operators in both regions introduced mobile Internet services at roughly the same time in the...

  • For CIO Professionals

    Report

    Report European Telco Marketing Strategists: It's Time To Sell Next-Generation Business Voice Services

    There's No Reason To Hold Back Because The Market Is Listening
    March 7, 2007 | Rolf Schonhowd

    The European IP telephony (IPT) market has certainly gone beyond the relatively long hype phase, and there is real interest in data/voice convergence solutions among European enterprises. So far,...

  • For CIO Professionals

    Report

    Report Presenting IT To The Board Of Directors

    March 7, 2007 | Laurie M. Orlov, Bobby Cameron

    IT executives are occasionally asked to present to the highest level of enterprise oversight, the board of directors, usually at the recommendation and invitation of the CEO. A board presentation...

  • For Customer Experience Professionals

    Report

    Report Crafting The Right Wellness Incentives

    Employees Weigh In On Which Incentives Drive Wellness Program Adoption
    March 7, 2007 | Elizabeth Boehm

    Workplace wellness initiatives are gaining momentum in corporate benefits plans. But even the best-laid plans won't work if benefits administrators can't entice employees to participate. The good...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Checklist For Defining And Implementing SLAs

    March 7, 2007 | Paul Roehrig, Ph.D.

    When building and crafting a service-level agreement (SLA), make sure that the SLA meets nine key criteria, including measurability and a clear statement of end results. This workbook is a...

  • For Customer Experience Professionals

    Report

    Report Usability Remains A Challenge For B2B Sites

    March 7, 2007 | Alan E. Webber

    During the last two years, Forrester evaluated the usability of 60 business-to-business (B2B) sites. We found much poor usability, especially when compared with business-to-consumer (B2C) sites....

  • For Customer Experience Professionals

    Report

    Report Executive Q&A: Multivariate Testing

    March 6, 2007 | Megan Burns

    Many Web site owners test site designs with real users to prove which ones produce the best results. And more than 75% of them plan to increase their level of testing in 2007. Site owners have two...

  • For CIO Professionals

    Report

    Report MySQL's Transparency Sells Itself

    March 6, 2007 | Michael Goulde, Jennifer Albornoz Mulligan

    MySQL AB leverages open source to get its database into as many users' hands as possible. Community users experiment with the code and learn, while enterprise users love the easy access and...

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