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  • Enterprise Architecture Domains & Practices

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  • For Enterprise Architecture Professionals

    Report

    Report Use Reference Models And Collaborate With Marketing To Accelerate Your Martech Strategy

    Customer Obsession Requires Working Across Departments
    February 6, 2018 | Gordon Barnett, Rusty Warner

    Creating the broad technology and business alignment necessary for long-term success is dependent on a well-coordinated technology management strategy. Enterprise architecture (EA) professionals...

  • For CIO Professionals

    Report

    Report The Road Map For Customer-Obsessed IT Transformation

    The Strategy Report In The IT Transformation Playbook

    Transforming legacy technology systems, processes, and talent into the fast, connected technology organization required of customer-obsessed firms is complex and expensive. That's why, as a CIO,...

  • For Application Development & Delivery Professionals

    Report

    Report Demystifying Serverless Computing

    What The Serverless Movement Is, And Why You Should Care
    January 25, 2018 | Jeffrey S. Hammond, John R. Rymer

    Tempted to dismiss "serverless" as just the latest fad in application development? Don't. Read this report to understand how serverless — a set of cloud services, programming patterns, business...

  • For Enterprise Architecture Professionals

    Report

    Report Make Enterprise Architecture Key To Digital Transformation

    Vision: The EA Practice Playbook
    January 18, 2018 | Gordon Barnett

    As firms address digital transformation and how to become customer led, insights driven, fast, and connected, enterprise architecture (EA) has tremendous value to offer. To see how the practice of...

  • For Infrastructure & Operations Professionals

    Report

    Report Apply Maslow's Hierarchy And Deming's PDCA Cycle For Continuous Infrastructure Improvement

    Continuous Improvement: The Infrastructure Transformation Playbook
    January 12, 2018 | Naveen Chhabra

    Infrastructure and operations (I&O) teams have a broader charter in the age of the customer. I&O pros must optimize their infrastructure people, processes, and technology in pursuit of customer...

  • For CIO Professionals

    Report

    Report Four Essential Steps To Transform To An Insights-Driven Business

    The Strategy Report In The Insights-Driven Business Playbook
    January 11, 2018 | Cinny Little

    Insights driven is not just new terminology for big data; it's an operational transformation that firms must pivot to now or risk losing out to competitors old and new. Enterprise-level...

  • For Enterprise Architecture Professionals

    Report

    Report The Anatomy Of A System Of Insight

    Advanced Level: Technology Practices For Insights-Driven Businesses

    Your big data strategy is likely too little, too late. Customers are changing their expectations too quickly, and data lakes are becoming swamps. Insights-driven disruptors are using systems of...

  • For Application Development & Delivery Professionals

    Report

    Report A Developer's Guide To Forrester's Strategies For Integration And Digital Business Platforms

    Take A Guided Tour Of Forrester's Research On All Aspects Of Integration
    December 27, 2017 | Randy Heffner

    A transformation to digital business drives significant investment in new customer channels, new technologies, and new ecosystems, making integration more critical than ever. But it's wrong for...

  • For Infrastructure & Operations Professionals

    Report

    Report Inquiry Spotlight: Forrester's RPA Inquiries Reveal Activity But Low Maturity

    Client Inquiries Highlight Security, Control, And Design Issues
    December 20, 2017 | Craig Le Clair

    The search for rapid digitization has pushed robotic process automation (RPA) to a prominent position in automation strategies. During the past year, Forrester has received more than 200 inquiries...

  • For B2C Marketing Professionals

    Report

    Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 8, 2017 | Erna Alfred Liousas

    B2C marketers should read this report to identify the key milestones required to progress beyond their current social media maturity stage and sustain that progress so the entire organization can...

  • For Enterprise Architecture Professionals

    Report

    Report Your ECM Road Map Is A Living Document: Plan For Quick Wins And Adapt To Changing Needs

    Road Map: The Enterprise Content Management Playbook
    December 7, 2017 | Cheryl McKinnon

    Enterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This...

  • For Enterprise Architecture Professionals

    Report

    Report Measure What Matters: Focus On Business Metrics To Sustain Success With ECM

    Performance Management: The Enterprise Content Management Playbook
    November 28, 2017 | Cheryl McKinnon

    Technology leaders can fall into the trap of measuring the performance of an enterprise content management (ECM) initiative by merely counting user- or system-generated activities. Enterprise...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Paving The Path To Omnichannel Fulfillment

    Road Map: The Omnichannel Commerce Playbook
    November 21, 2017 | Brendan Witcher

    Omnichannel fulfillment programs have figured prominently on digital business priority lists for years, but many organizations are unsure of where to start. This report guides digital business...

  • For Infrastructure & Operations Professionals

    Report

    Report Put A Plan In Place To Improve The Employee Experience

    Strategic Plan: The Employee Experience Playbook
    November 17, 2017 | David K. Johnson

    Few areas of technology are as fundamental to the employee experience (EX) as the devices and software they use. But chances are, your firm and executive colleagues view them as a cost and risk...

  • For CIO Professionals

    Report

    Report AI Ushers In The Age Of Business Reinvention

    The Three Rules Of Artificial Intelligence Alter The Playbook For Business And Technology
    November 16, 2017 | Michele Goetz

    The recent wave of technology transformation is underway, but the rules of the game have changed. Getting the most out of investments in artificial intelligence (AI) means looking beyond...

  • For Enterprise Architecture Professionals

    Report

    Report Data Technology Pathfinder

    Landscape: The Data Management Playbook
    November 14, 2017 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • For Enterprise Architecture Professionals

    Report

    Report Data Engineers Have Become More Important Than Data Scientists

    Invest In Data Engineers To Close The Gap In Your Systems Of Insight
    November 9, 2017 | Michele Goetz

    Enterprises want to get value out of their data faster and at scale. Chief data officers recognize that technology alone can't solve this challenge. They are also rethinking their teams and adding...

  • For Enterprise Architecture Professionals

    Report

    Report Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook
    November 7, 2017 | Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data to simply meet the requirements of systems of record are over. Business stakeholders at the executive and...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook
    November 6, 2017 | Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

  • For Enterprise Architecture Professionals

    Report

    Report Solve Your Top Content Challenges With Flexible, Modern Platforms

    Tools And Technology: The Enterprise Content Management Playbook
    November 3, 2017 | Cheryl McKinnon

    Enterprise content management (ECM) is not a single technology but an umbrella category that includes a broad spectrum of integrated document, process, and analytic services. This report outlines...

  • For Application Development & Delivery Professionals

    Report

    Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    October 18, 2017 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to plan your technology road map. You must pursue two paths...

  • For Application Development & Delivery Professionals

    Report

    Report Microservices And External APIs Underpin Digital Business

    Firms With Digital Business Priorities Invest In Architecture For Agility
    October 17, 2017 | Randy Heffner

    Digital transformation, APIs, and microservices all make headlines these days, and our data shows the relationship between them: Enterprises with top priorities like changing their business models...

  • For Enterprise Architecture Professionals

    Report

    Report Assess Where You Are On Your EA Evolution

    Assessment Framework: The EA Practice Playbook
    October 3, 2017 | Alex Cullen, Gordon Barnett

    Good enterprise architecture (EA) programs combine talent and capability to solve thorny technical challenges; the most impactful EA programs apply their talent and capabilities to advance business...

  • For Application Development & Delivery Professionals

    Report

    Report Create A SaaS Migration Road Map That Is Fast, Not Perfect

    Road Map: The SaaS Transformation Playbook
    September 21, 2017 | Duncan Jones

    Forrester's data shows that three-quarters of software decision makers in enterprises plan to replace or complement their enterprise resource planning (ERP) software with SaaS applications, or have...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Banking Application Trends For 2018

    Use New Technologies To Enhance Your Banking Apps
    September 7, 2017 | Jost Hoppermann

    Banking applications represent the primary touchpoints for both customers and the banking business itself. Banks' application development and delivery (AD&D) teams need to be aware of five key...

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