575 results in Reports
Sort by:
Refine
  • Customer Insights

Search Results

  • For Customer Insights Professionals

    Report

    Report Elevate Your Online Testing Program With A Continuous Optimization Approach

    Benchmarks: The Digital Intelligence Playbook
    February 15, 2018 | James McCormick

    Online testing approaches are the core of a continuous optimization strategy to deliver the best possible customer experiences by iteratively improving customer interactions. This report assesses...

  • For Customer Insights Professionals

    Report

    Report Now Tech: Customer Analytics Technologies, Q1 2018

    Landscape: The Customer Analytics Playbook
    February 12, 2018 | Brandon Purcell

    You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from...

  • For Customer Insights Professionals

    Report

    Report Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook
    January 22, 2018 | Brandon Purcell

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

  • For Customer Insights Professionals

    Report

    Report It's Time To Raise The Bar With Analytics

    Assessment: The Customer Analytics Playbook
    January 19, 2018 | Brandon Purcell

    Customer analytics powers customer obsession by helping insights-driven businesses understand their customers and drive growth. While advanced statistical techniques form the backbone of customer...

  • For Customer Insights Professionals

    Report

    Report Improve Your Storytelling With Data Visualization Best Practices

    December 28, 2017 | Boris Evelson, Cinny Little

    As data volumes skyrocket and information becomes more complex, business intelligence (BI) and analytics tools use data visualization to help users move from insights to action by leveraging...

  • For Customer Insights Professionals

    Report

    Report Storytelling And Data Visualization Will Turbocharge Insights-Driven Action

    Beginner Level: People Practices For Insights-Driven Businesses
    November 22, 2017 | Cinny Little

    Despite continuous investment, customer insights professionals' data and insights practices aren't keeping up with the expectations of device-hopping customers. The fix: To remain competitive,...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)

    ForecastView Document
    November 14, 2017 | Satish Meena

    Digital influence is a measure of internet research's effect on offline retail sales, and this forecast highlights the effects of retailers' cross-channel selling efforts. By 2022, we expect the...

  • For Customer Insights Professionals

    Report

    Report Optimize Digital Intelligence For Your Insights-Driven Business

    Vision: The Digital Intelligence Playbook
    November 10, 2017 | James McCormick, Cinny Little

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Web Analytics, Q4 2017

    Incumbent Vendors Lead While Newcomers Invigorate A Mature Market
    November 7, 2017 | James McCormick

    In our 32-criteria evaluation of web analytics providers, we identified the seven most significant ones — Adobe, AT Internet, Cooladata, Google, IBM, Mixpanel, and Webtrekk — and researched,...

  • For Customer Insights Professionals

    Report

    Report How Analytics Drives Customer Life-Cycle Management

    Vision: The Customer Analytics Playbook
    November 2, 2017 | Brandon Purcell, Srividya Sridharan

    With the growing importance of customer insights in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

  • For Customer Insights Professionals

    Report

    Report Continually Optimize Experiences To Differentiate And Compete For Customers

    Processes: The Digital Intelligence Playbook
    November 1, 2017 | James McCormick

    Competing for empowered customers and keeping up with their shifting digital expectations means that firms must always be evolving their digital experiences. This is only achievable through a...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: Smart Home Devices Forecast, 2017 To 2022 (US)

    ForecastView Document
    October 23, 2017 | Satish Meena, Frank E. Gillett

    We expect the smart home devices installed base in the US to grow at a five-year compound annual growth rate (CAGR) of 42%, powered by the smart speakers category. We break up this forecast into 12...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: The Consumer Data Ecosystem's Service Providers

    Partners To Leverage For First-, Second-, Third-, And Zero-Party Data Optimization
    October 10, 2017 | Fatemeh Khatibloo

    The consumer insights (CI) ecosystem used to be simple — comprised mostly of agencies, data brokers, and database providers. But today's marketer relies on a multitude of data providers, partners,...

  • For Customer Insights Professionals

    Report

    Report How Empowered Customers Harness The Power Of Mobile

    North American Consumer Technographics®
    September 26, 2017 | Anjali Lai

    Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and...

  • For Customer Insights Professionals

    Report

    Report The State Of Customer Analytics 2017

    Benchmarks: The Customer Analytics Playbook
    September 25, 2017 | Brandon Purcell

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 229 customer analytics and measurement...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Customer Analytics Service Providers, Q3 2017

    These 10 Providers Transform Big Customer Data Into Big Value
    September 25, 2017 | Brandon Purcell

    In our 33-criteria evaluation of customer analytics service providers, we identified the 10 most significant ones — Allant Group, BRIDGEi2i Analytics Solutions, Clarity Insights, CSS Corp, Experfy,...

  • For Customer Insights Professionals

    Report

    Report Rate Your Digital Intelligence Mastery

    Assessment: The Digital Intelligence Playbook
    September 6, 2017 | Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed up progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of...

  • For Customer Insights Professionals

    Report

    Report Opportunities For Automatic Replenishment

    Forrester Data North American Consumer Technographics®
    August 29, 2017 | Lauren Brown

    With increasingly busy schedules and limited free time, US online consumers are looking to retailers to make shopping faster and more seamless. And retailers have begun to look to alternative...

  • For Customer Insights Professionals

    Report

    Report Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    Strategic Plan: The Digital Intelligence Playbook
    August 29, 2017 | Cinny Little, James McCormick

    To remain competitive, customer insights (CI) pros must optimize their firm's digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights —...

  • For Customer Insights Professionals

    Report

    Report Organize For Digital Intelligence With These Three Models

    Organization: The Digital Intelligence Playbook
    August 16, 2017 | Cinny Little, James McCormick

    Digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help...

  • For Customer Insights Professionals

    Report

    Report Turn Data Into Insights With Customer Analytics

    Executive Overview: The Customer Analytics Playbook
    August 15, 2017 | Brandon Purcell

    The scale and diversity of customer data provide rich new sources of insight, letting firms engage with customers in new ways and enable the digital disruption of entire industries. Today's...

  • For Customer Insights Professionals

    Report

    Report Build Digital Intelligence For Your Insights-Driven Business

    Executive Overview: The Digital Intelligence Playbook
    August 15, 2017 | James McCormick

    Insights-driven businesses have the edge on the rest of us. Their digital intelligence practices synchronize digital analytics with digital interactions to continuously deliver optimized customer...

  • For Customer Insights Professionals

    Report

    Report Close The Insights-To-Action Gap With A Clear Implementation Plan

    Processes: The Customer Analytics Playbook
    August 14, 2017 | Brandon Purcell

    Many companies still struggle to realize value from predictive analytics despite considerable investments in technology and human capital. This is largely due to the insights-to-action gap — the...

  • For Customer Insights Professionals

    Report

    Report The Insights Services Directory, Q3 2017

    The insights services landscape is nascent and expanding, with players emerging from diverse origins. The prospect of working with a strategic data and analytics partner to uncover and pursue new...

  • For Customer Insights Professionals

    Report

    Report Understand Emotion To Drive Technology Engagement

    A Technographics® 360 Report Using Survey, Qualitative, And Social Listening Data
    August 9, 2017 | Anjali Lai, Juan Salazar

    Empowered customers have kicked the innovation race into a new gear. But to design technology products and experiences that consumers will adopt, customer insights professionals must look beyond...

Content categories

Refine your results

Date Range

Industry

Topics

Methodology

Region

Vendor

Analyst

Market Imperatives