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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (US), Q4 2016 Update

    ForecastView Document
    March 22, 2017 | Susan Wu

    This Q4 update to the US online retail sales forecast maintains the original sales projections. Computers, software, music, books, and videos will see the slowest online growth over the next five...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Financial Advice

    The Ongoing Revolution In Digital Financial Guidance
    March 21, 2017 | Davis Janowski

    Digital financial advice platforms deliver free or low-cost investment and other financial guidance to consumers who are planning for goals such as home ownership, education, and retirement....

  • For eBusiness & Channel Strategy Professionals

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    Report The Digital Banking Imperative

    Vision: The Digital Banking Strategy Playbook
    March 21, 2017 | Peter Wannemacher, Jacob Morgan

    In the age of the customer, banks will either reinvent themselves or be forgotten — reduced to what one executive calls "dumb money pipes." Digital business leaders will need to make tough choices...

  • For eBusiness & Channel Strategy Professionals

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    Report The State Of Digital: A Mobile Commerce Perspective

    Forrester's H2 2016 Global Mobile Executive Online Survey
    March 21, 2017 | Julie A. Ask, Danielle Geoffroy

    Mobile has evolved beyond just a project, channel, or initiative for commerce players. It’s the catalyst that drives companies to become complete digital businesses and the primary touchpoint...

  • For eBusiness & Channel Strategy Professionals

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    Report Understanding The Chinese Luxury Shopper

    ForecastView Document
    March 20, 2017 | Michael O'Grady

    Chinese average household incomes are up to 10 times lower than those of Western Europe or North America, yet one-third of the world's luxury spend comes from China. This report explores this...

  • For eBusiness & Channel Strategy Professionals

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    Report Case Study: Lloyds Banking Group Transforms Through 10 Customer Journeys

    Embrace Digital Business Transformation That Delivers Customer Value And A New Operating Model

    In 2014, Lloyds Banking Group, one of the UK's leading financial services firms, embarked on a three-year digital business transformation with a £502 million budget. The transformation has gone...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Mobile Messaging Platforms

    March 16, 2017 | Julie A. Ask, Michael Facemire

    The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Readiness Index Report: eCommerce, 2016

    ForecastView Document
    March 16, 2017 | Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting to provide insights for global expansion needs. The eCommerce index signifies the level of opportunity among...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Readiness Index: eCommerce, 2016

    ForecastView Spreadsheet
    March 16, 2017 | Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting to provide insights for global expansion needs. The eCommerce index signifies the level of opportunity among...

  • For eBusiness & Channel Strategy Professionals

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    Report The ROI Of Digital Business Transformation

    Business Case: The Digital Business Transformation Playbook
    March 15, 2017 | Michelle Beeson

    Digital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly...

  • For eBusiness & Channel Strategy Professionals

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    Report The Digital Maturity Model 5.0

    March 14, 2017 | Shar VanBoskirk

    Are you ready to transform your digital business but unsure where to start? Are you curious about how you compare with other firms trying to tackle the same problem? Forrester's Digital Maturity...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Digital Consumer Lenders

    Digital Consumer Lenders Will Continue To Disintermediate Traditional Lenders
    March 13, 2017 | Alyson Clarke, August Du Pont

    Startups globally have sought to use digital technology to improve consumer lending. By using alternative sources of data, continuously honing their underwriting algorithms, and using digital...

  • For eBusiness & Channel Strategy Professionals

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    Report Disrupting Finance: Digital Point-Of-Sale Lending

    Digital Point-Of-Sale Lenders Offer Alternative Credit To Consumers And Incremental Sales To Merchants
    March 13, 2017 | Alyson Clarke, August Du Pont

    Digital point-of-sale lending has emerged as a new category of lending to help consumers finance new spending and to help merchants reduce basket abandonment. By partnering with merchants and...

  • For eBusiness & Channel Strategy Professionals

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    Report The Top Retail Technologies To Watch In 2017

    NRF's Big Show Reveals What Is Hot Versus Hype
    March 8, 2017 | Brendan Witcher

    Retailers must often identify "hot versus hype" in the digital tech landscape. Why? Because investing in tech too far ahead of consumer expectations and behaviors can lead to abandoned programs and...

  • For eBusiness & Channel Strategy Professionals

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    Report Trends 2017: Staffing And Hiring For Digital Business

    Headcount Jumps As The Hard Work Of Digital Transformation Kicks In
    March 8, 2017 | Martin Gill, Danielle Geoffroy

    Findings from Forrester's annual organizational and staffing survey of digital business professionals foreshadow a substantial shift in how firms operate to drive digital transformation. The...

  • For eBusiness & Channel Strategy Professionals

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    Report Follow Best Practices To Encourage Digital Money Management Use

    Processes: The Digital Money Management Playbook
    March 7, 2017 | Aurelie L'Hostis, Benjamin Ensor

    Digital money management has not achieved the adoption that many digital banking executives had hoped for. This report looks at how digital business strategy executives can drive the use of digital...

  • For eBusiness & Channel Strategy Professionals

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    Report The State Of Digital Money Management, 2017

    Landscape: The Digital Money Management Playbook
    March 7, 2017 | Aurelie L'Hostis, Benjamin Ensor

    Digital money management promises to give millions of people the budgeting tips, financial guidance, and advice that so many sorely need. Growing numbers of banks and wealth management firms offer...

  • For eBusiness & Channel Strategy Professionals

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    Report Realign B2B Channels For A Post-Disruption World

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    March 7, 2017 | Andy Hoar

    As B2B customers demand frictionless buy flows, global competition erodes margins, and manufacturers crave direct customer engagement, layers of middlemen are under pressure to evolve — or die....

  • For eBusiness & Channel Strategy Professionals

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    Report A Brand New Day In B2B Commerce

    The Time Has Come For Brands To Rethink Their Deference To The Traditional Channel
    March 7, 2017 | Andy Hoar

    B2B brands that do not sell direct are disappointing customers and leaving money on the table. New research shows that B2B buyers want to engage directly with brands, which is calling into question...

  • For eBusiness & Channel Strategy Professionals

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    Report The Future Of The Digital Store

    Vision: The Digital Store Playbook
    March 6, 2017 | Fiona Swerdlow

    Today's empowered customers own multiple digital devices that they use to engage with brands and retailers — on their own terms — while shopping in-store. Simultaneously, new technologies are...

  • For eBusiness & Channel Strategy Professionals

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    Report The State Of Retailing Online 2017: Key Metrics, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook
    February 28, 2017 | Fiona Swerdlow

    Retailers must continually evolve and adapt with increasingly empowered customers and the ever-changing technology available to them. The annual "The State Of Retailing Online" study by Shop.org,...

  • For eBusiness & Channel Strategy Professionals

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    Report The Open Banking Revolution Is Imminent

    How Open Banking Will Transform The Banking Landscape
    February 23, 2017 | Jacob Morgan

    Open banking is the next logical evolution of digital banking, furthering the ability of a bank to enable customer outcomes through participation in collaborative ecosystems and partnerships....

  • For eBusiness & Channel Strategy Professionals

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    Report Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook
    February 23, 2017 | Lily Varon

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

  • For eBusiness & Channel Strategy Professionals

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    Report Your Strategic Plan Is The Lynchpin For Omnichannel Success

    Strategic Plan: The Omnichannel Commerce Playbook
    February 22, 2017 | Brendan Witcher, Claudia Tajima

    Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

  • For eBusiness & Channel Strategy Professionals

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    Report Accelerate Digital Innovation Through A Business Technology Partnership

    Tools And Technology: The Digital Business Transformation Playbook
    February 21, 2017 | Ted Schadler, Nigel Fenwick

    The days of monolithic applications running in data centers, waterfall software development with two releases a year, and business executives throwing endless lists of "must-have" features over the...

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