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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Holiday Retail Sales Forecast, 2017 (US)

    US Online Holiday Spending Will Reach $129 Billion In 2017
    September 21, 2017 | Susan Wu

    Forrester predicts that US online holiday sales will reach $129 billion in 2017. This represents 12% growth in holiday sales over 2016. Consumers continue to spend more online due to the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail

    eCommerce Forecast Highlights And Tactics To Capture US Share
    September 21, 2017 | Fiona Swerdlow

    Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Commerce Technology Investment Trends: 2017 To 2018

    September 19, 2017 | Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Eight Healthy Habits Of Successful Product Managers

    How To Get The Most Out Of Product Managers In A Digital Organization
    September 19, 2017 | Danielle Jessee, Jacob Morgan

    In the age of the customer, product managers are crucial. They obsess about meeting the needs of customers and convert that insight into market-leading products. But digital business leaders often...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Mobile Engagement Automation, Q3 2017

    Automate Hyperpersonalized Engagement In Consumers' Moments
    September 19, 2017 | Julie A. Ask, Joe Stanhope

    In our 30-criteria evaluation of mobile engagement automation (MEA) solution providers, we identified the 11 most significant ones — Adobe, Braze, IBM, Iterable, Leanplum, Localytics, Oracle,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe
    September 13, 2017 | Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Smart Mobile Technology Choices

    Benchmarks: The Mobile eBusiness Playbook
    September 13, 2017 | Julie A. Ask

    "What are my competitors doing?" is one of the most frequent questions that Forrester's clients ask. This report helps digital business strategy professionals benchmark both their use of mobile...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Five Practices To Succeed With Your Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook
    September 12, 2017 | Ananda Chakravarty

    Retail eCommerce has over two decades of experience under its belt, so digital retail businesses at all maturity stages can now follow a fairly established set of best practices. This report guides...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Half Of B2C Online Retail Spend Came From Marketplaces In 2016

    ForecastView Document
    September 11, 2017 | Michael O'Grady

    Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report AI Will Revolutionize Digital Experiences

    AI Will Help Brands Win, Serve, And Retain Customers Across A Connected Experience Ecosystem
    September 11, 2017 | Julie A. Ask

    A host of technologies that broadly fall under the umbrella of artificial intelligence (AI) are revolutionizing how digital business professionals can design and deliver digital experiences. As AI...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Adoption Of Automated Investment Services Remains Low

    To Tap Into The Potential Of Automated Investment Services, Digital Wealth Management Leaders Need To Overcome Barriers
    September 8, 2017 | Zhi Ying Ng

    The launch of automated investment services by Bank of America, Capital One, China Merchants Bank, OCBC Bank, Ping An Bank, and Wells Fargo is piquing executives' interest. While we expect other...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report B2C Sets The Standard For B2B

    Road Map: The B2B eCommerce Playbook
    September 8, 2017 | Andy Hoar

    Science-fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Some B2B enterprises have been selling online for years, but most are new to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook
    September 8, 2017 | Andy Hoar

    Building a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7), Q3 2017 Update

    ForecastView Document
    September 6, 2017 | Satish Meena

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) provides smartphone and tablet online sales by country and category for both...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (US)

    ForecastView Document
    September 6, 2017 | Michael O'Grady

    This forecast, part of our global online cross-border retail forecast, details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods that US online...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Language Services And Translation Management Vendors

    The Rise Of Innovative Technologies In The Content Localization Market
    September 5, 2017 | Lily Varon, Mark Grannan

    Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Your B2B Business A Digital Business

    Executive Overview: The B2B eCommerce Playbook
    September 1, 2017 | Andy Hoar

    New forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook
    September 1, 2017 | Brendan Witcher

    Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to making a purchase. This complexity creates challenges for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017

    The 11 Providers That Matter Most And How They Stack Up
    August 31, 2017 | Andy Hoar

    In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — BigCommerce, CloudCraze, Episerver, Handshake, Insite Software, Intershop, Magento...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Millennials Want Financial Advice, With Or Without Humans

    Across Most Developed Markets, Millennials Crave Advice, Yet They Trust Algorithms Almost As Much As Humans
    August 30, 2017 | Peter Wannemacher, Davis Janowski

    Millennials are now the largest generation in the workforce across most developed markets. As their finances become more complex, Millennials are developing a healthy appetite for advice on money...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Luxury Brands Must Chase Digitally Savvy Global Luxury Shoppers

    To Win In The Age Of The Customer, Obsess About Your Luxury Goods Consumer
    August 29, 2017 | Michelle Beeson

    Luxury consumers are highly digitally savvy, even more so than mainstream consumers. But many luxury brands have missed the memo. They need to quickly do much more to meet, let alone exceed, their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    August 25, 2017 | Fiona Swerdlow

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook
    August 23, 2017 | Andy Hoar

    B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Ten Mobile Features That Auto Insurers Must Offer

    Handy Features That Belong On Digital Insurance Road Maps
    August 21, 2017 | Ellen Carney

    Most eBusiness and channel strategy teams at the top US auto insurers do a good job delivering the must-have mobile features their customers value. But the pace of digital innovation is relentless....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Transform Your Retail Store

    Executive Overview: The Digital Store Playbook
    August 18, 2017 | Ananda Chakravarty

    Today's customers look for and buy experiences, not simply products. Digital technology offers a toolkit for retailers to engage customers with new and enhanced experiences. At the same time,...

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