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  • For eBusiness & Channel Strategy Professionals

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    Report Disrupting Finance: Insurance Comparison Engines

    Comparison Engines Make It Easy To Gather And Compare Insurance Quotations, Streamlining Insurance Purchasing
    November 17, 2017 | Benjamin Ensor

    Comparison engines are the oldest and, in some ways, most successful digital disruptors in financial services. They make it easy for customers to get quotations from dozens of insurance companies...

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    Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    November 17, 2017 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a deep-seated vision for how technology...

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    Report Top Cybersecurity Threats For Retailers In 2018

    Digital Transformation Means Retailers Must Get Cyber-Ready
    November 15, 2017 | Brendan Miller, Josh Zelonis

    Attackers are exploiting your digital transformation efforts. The age of the customer demands that retailers go on the offensive and exceed the demands of today's digital customers while also...

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    Report 2017 US Credit Card Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Lead This Year's Review Of Credit Card Sales
    November 15, 2017 | Alyson Clarke, August Du Pont

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the seven largest credit card issuers in the US across 42 individual criteria. Bank of America takes...

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    Report Rank Yourself With The Digital Maturity Model

    Assessment: The Retail eCommerce Playbook
    November 14, 2017 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. In early 2017, Forrester updated its digital...

  • For eBusiness & Channel Strategy Professionals

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    Report Assess How Your Omnichannel Capabilities Stack Up

    Benchmarks: The Omnichannel Commerce Playbook
    November 13, 2017 | Michelle Beeson

    Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

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    Report The Forrester Retail Wave™: European Mobile Web, Q4 2017

    The Usability Of Mobile Websites Among European Retailers Must Improve
    November 13, 2017 | Michelle Beeson, Alex Causey

    As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers...

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    Report Predictions 2018: Customer Obsessed, Data-Driven Retailers Thrive

    In a world of hyperadoption — and hyperabandonment — the key to successful retailing in 2018 is obsessing about customer experience. Retailers' greatest hindrance to executing on this vision isn't...

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    Report Predictions 2018: Digital Business Strategy Will Reach The Heart Of Business

    November 10, 2017 | Jacob Morgan

    Digital business leaders know their strategies can't focus just on bolting on new experiences. To win, serve, and retain today's empowered customer, firms must digitize the very core of their...

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    Report Predictions 2018: Financial Services Companies Get Serious About Digital Transformation

    Executives at financial services companies worldwide understand that digital transformation means business transformation. Most companies will spend 2018 working on new initiatives to better win,...

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    Report How Italian Banking Customers Use Different Channels, 2017

    Weave Digital And Human Touchpoints Together To Deliver Superior Customer Experiences
    November 9, 2017 | Aurelie L'Hostis

    Digital business strategy executives at Italian banks face a twofold challenge: Banks need to encourage less digital-savvy customers to use digital touchpoints for routine banking tasks; at the...

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    Report Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook
    November 8, 2017 | Ananda Chakravarty

    Digital retail is now an integral part of retail overall, and according to Forrester data, US online retail sales are growing at five times the rate of physical retail. This report provides digital...

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    Report Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    Landscape: The Mobile eBusiness Playbook

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for...

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    Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    November 7, 2017 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

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    Report Driving Customer Engagement With B2B Ratings And Reviews

    Processes: The B2B eCommerce Playbook
    November 7, 2017 | John Bruno

    Few B2B companies doubt the value of having ratings and reviews on their websites. But developing and offering any feature comes with a price. This report shows how B2B digital business...

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    Report The Retail eCommerce Metrics That Matter

    Performance Management: The Retail eCommerce Playbook
    October 31, 2017 | Fiona Swerdlow

    To achieve key business goals — such as increasing retail sales — digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers'...

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    Report Engage Customers Through Mobile

    Executive Overview: The Mobile eBusiness Playbook
    October 27, 2017 | Julie A. Ask

    Digital business professionals face both the opportunity and the challenge of an ever-more-connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get...

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    Report The Forrester Retail Wave™: US Mobile Web, Q4 2017

    The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
    October 26, 2017 | Brendan Miller, Jennifer Wise

    The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...

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    Report Research Primer: Build A High-Performing Digital Team

    Structure Your Digital Organization Strategy With Forrester's Best-Practice Guides And Frameworks
    October 25, 2017 | Martin Gill

    As a digital business leader, if you're wondering how you should organize for digital, you aren't alone. Fortunately, Forrester has published a range of research on the topic, from benchmarks to...

  • For eBusiness & Channel Strategy Professionals

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    Report Omnichannel Commerce Metrics That Matter

    Performance Management: The Omnichannel Commerce Playbook
    October 25, 2017 | Brendan Witcher

    To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

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    Report Trends 2017: Australia And New Zealand Digital Banking

    Digital Executives Need Stronger Foundations To Better Execute And Create New Customer Value
    October 23, 2017 | Alyson Clarke, Zhi Ying Ng

    Slowing economic growth, increased government scrutiny, and more empowered consumers are challenging retail banking in Australia and New Zealand (ANZ). Differentiated experiences will drive...

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    Report Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook
    October 23, 2017 | Frederic Giron

    Banks need to become customer-obsessed if they want to be relevant in a digital world, but most banks' organizational structures still prioritize tactical initiatives that will fail to deliver...

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    Report Vendor Landscape: Personalization Solution Providers, Q3 2017

    Forrester's Landscape Overview Of Personalization Solution Providers
    October 20, 2017 | Brendan Witcher

    The personalization market landscape is a complex and growing world of vendors offering a wide range of services in response to rising consumer expectations for personalized, relevant experiences...

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    Report Disrupting Finance: Digital Money Managers

    Digital Money Managers Offer A Simple Way To Manage Money
    October 19, 2017 | Aurelie L'Hostis

    Digital money managers offer account aggregation, spending insights, budgeting and savings tools, alerts, and financial guidance to consumers who wish to manage their money but don't have the time,...

  • For eBusiness & Channel Strategy Professionals

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    Report Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers
    October 13, 2017 | Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

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