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  • For Application Development & Delivery Professionals

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    Report The Three Rs Of Retail Robotics

    Use Robots To Increase The Human Touch In Retail
    February 20, 2018 | George Lawrie

    There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...

  • For Application Development & Delivery Professionals

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    Report The Forrester Tech Tide™: Enterprise Collaboration, Q1 2018

    20 Technologies Underpin Enterprise Collaboration
    February 16, 2018 | Art Schoeller, Nick Barber

    Enterprise collaboration (EC) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in collaboration, companies are evaluating and...

  • For Application Development & Delivery Professionals

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    Report Organize Your App-Dev Teams With Agile And DevOps

    Organization: The Modern Application Delivery Playbook
    February 16, 2018 | Diego Lo Giudice, Eveline Oehrlich

    Application development and delivery (AD&D) leaders are embracing modern application delivery practices and taking the steps needed to transform their organizations. This means changing culture,...

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    Report Transform Customer Processes And Systems To Improve Experiences

    Executive Overview: The CRM Playbook
    February 16, 2018 | Kate Leggett

    The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

  • For Application Development & Delivery Professionals

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    Report Create Great API Designs And Documentation With Integration Across The API Life Cycle

    The Right APIs Require Integrating Multiple Product Categories
    February 13, 2018 | Randy Heffner

    APIs underpin digital disruption, and API design is the fulcrum that determines how much value an API strategy creates. API users need great documentation to use APIs correctly. This report guides...

  • For Application Development & Delivery Professionals

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    Report The Forrester Tech Tide™: Virtual Care For Digital Health, Q1 2018

    15 Technologies Move Healthcare From The Hospital To The Home
    February 12, 2018 | Kate McCarthy, Alex Kramer

    Virtual care is increasingly critical to healthcare firms' ability to win, serve, and retain their customers. To accelerate their performance in virtual care, companies are evaluating and adopting...

  • For Application Development & Delivery Professionals

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    Report Three Trends Shape Digital Services Engagements

    Snapshot Of Three Trends In Forrester's Business Technographics 2017 Services Survey
    February 9, 2018 | Amanda LeClair

    As enterprises strive to transform their organizations with digital technologies, the consulting and system integration marketplace is transforming as well. For this report, we take a look at three...

  • For Application Development & Delivery Professionals

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    Report The Path To Customer Obsession Is Paved With Enterprise Collaboration

    Vision: The Enterprise Collaboration Playbook
    February 8, 2018 | Art Schoeller

    Businesses rely on an ecosystem that brings together networks of employees, partners, and customers to build and deliver profitable customer experiences. Keeping these disparate groups engaged and...

  • For Application Development & Delivery Professionals

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    Report Now Tech: Enterprise Performance Management, Q1 2018

    Forrester's Landscape Overview Of 19 Providers In EPM
    February 8, 2018 | Paul D. Hamerman

    You can use enterprise performance management (EPM) software to plan and forecast with flexible modeling capabilities, gain insight into business performance, and meet structured financial and...

  • For Application Development & Delivery Professionals

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    Report Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion
    January 26, 2018 | George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

  • For Application Development & Delivery Professionals

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    Report Demystifying Serverless Computing

    What The Serverless Movement Is, And Why You Should Care
    January 25, 2018 | Jeffrey S. Hammond, John R. Rymer

    Tempted to dismiss "serverless" as just the latest fad in application development? Don't. Read this report to understand how serverless — a set of cloud services, programming patterns, business...

  • For Application Development & Delivery Professionals

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    Report Tap Into Your Services Partner's Ecosystem

    Leading Services Firms Orchestrate Your Ecosystem, From Startups To Stalwarts
    January 25, 2018 | Amanda LeClair

    The drumbeat of "disrupt or be disrupted" is often substantiated by the success of Uber and Airbnb, insinuating that your organization is under threat from digital startups. But as the importance...

  • For Application Development & Delivery Professionals

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    Report 2018 Customer Service Trends: How Operations Become Faster, Cheaper — And Yet, More Human

    Vision: The Contact Centers For Customer Service Playbook
    January 24, 2018 | Kate Leggett

    We're at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using...

  • For Application Development & Delivery Professionals

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    Report Customers Illuminate The Benefits And Challenges Of Low-Code Development Platforms

    Use Customers' Insights To Move Up The Low-Code Learning Curve
    January 23, 2018 | John R. Rymer

    More and more enterprises are adopting low-code development platforms to speed software delivery. Beyond the need for speed, the deeper benefits and challenges of low-code platforms are also coming...

  • For Application Development & Delivery Professionals

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    Report Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook
    January 19, 2018 | Boris Evelson, Martha Bennett

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It also...

  • For Application Development & Delivery Professionals

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    Report Unlock The Hidden Value Of Chatbots For Your Customer Service Strategy

    Go Beyond Just Cost Reduction
    January 19, 2018 | Daniel Hong, Ian Jacobs

    Chatbots have strong appeal as firms bring mass personalization to customers. Cost savings are the best-known benefit, but less-well-known benefits include insights from unstructured data, cost...

  • For Application Development & Delivery Professionals

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    Report How To Create A Knockout Enterprise Collaboration Strategic Plan

    Strategic Plan: The Enterprise Collaboration Playbook
    January 18, 2018 | Art Schoeller

    Enterprise collaboration programs can provide the connective tissue of the customer experience (CX) ecosystem. However, programs fall flat when application development and delivery (AD&D)...

  • For Application Development & Delivery Professionals

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    Report Measuring Mobile Apps

    Continuous Improvement: The Mobile App Development Playbook
    January 17, 2018 | Jeffrey S. Hammond, Michael Facemire

    Mobile users drive development teams to deliver new features and capabilities. Mobile performance management tools provide an essential feedback loop to guide the content of these updates. The...

  • For Application Development & Delivery Professionals

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    Report Effective Enterprise Collaboration Grows Your Bottom Line

    Business Case: The Enterprise Collaboration Playbook
    January 16, 2018 | TJ Keitt, Liz Witherspoon

    Business leaders often turn to application development and delivery (AD&D) pros for tools to make the business more collaborative. And AD&D pros oblige, deploying a portfolio of collaboration...

  • For Application Development & Delivery Professionals

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    Report Five Key CRM Trends For 2018 That Shape How Companies Drive Relationship And Revenue

    Vision: The CRM Playbook
    January 16, 2018 | Kate Leggett

    In the age of the customer, good customer experiences are the only sources of competitive differentiation. CRM has the potential to transform customer relationships, but companies have only started...

  • For Application Development & Delivery Professionals

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    Report Quantify The Tangible Business Value Of BI

    Business Case: The Business Intelligence Playbook
    January 10, 2018 | Boris Evelson, Martha Bennett

    This report guides application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives through the maze of BI business case categories and typical BI ROI...

  • For Application Development & Delivery Professionals

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    Report Leverage AI-Powered Banking Platforms To Support True Digital Banking

    AI Will Become Mainstream In Off-The-Shelf Banking Platforms
    December 29, 2017 | Jost Hoppermann

    The artificial intelligence (AI) space has quickly become a key tool for leading banks to improve customer experience (CX), increase process efficiency, and drive revenue. AI's increasing maturity...

  • For Application Development & Delivery Professionals

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    Report A Developer's Guide To Forrester's Strategies For Integration And Digital Business Platforms

    Take A Guided Tour Of Forrester's Research On All Aspects Of Integration
    December 27, 2017 | Randy Heffner

    A transformation to digital business drives significant investment in new customer channels, new technologies, and new ecosystems, making integration more critical than ever. But it's wrong for...

  • For Application Development & Delivery Professionals

    Report

    Report When To Stop Improving And Start Innovating

    Continuous Improvement: The Modern Application Delivery Playbook
    December 26, 2017 | Christopher Condo, Diego Lo Giudice

    Modern application delivery and DevOps practices help application development and delivery (AD&D) pros to continuously fine-tune their applications in response to evolving customer needs, but every...

  • For Application Development & Delivery Professionals

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    Report Developing Tomorrow's Digital Experiences

    Vision: The Mobile App Development Playbook
    December 22, 2017 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

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