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  • For Application Development & Delivery Professionals

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    Report The Forrester Wave™: Mobile Enterprise Application Services Providers, Q1 2017

    Leading Providers Blend Design, Tech, And Business For Transformational Mobile Enterprise Apps
    March 22, 2017 | Jeffrey S. Hammond, Liz Herbert

    Mobile enterprise apps for employees and partners tend to get less attention than customer-facing ones, but they are critical to a digital enterprise. Application development and delivery (AD&D)...

  • For Application Development & Delivery Professionals

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    Report Tools, Tips, And Techniques To Build A Better Mobile Web

    Responsive Retrofits Aren't Enough; Here's A Toolkit To Energize Discussion, Focus Investment, And Build Great Mobile Experiences
    March 17, 2017 | Ted Schadler, Mark Grannan

    As we described in our report "Reinvent The Web To Win The Mobile Moment," few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when...

  • For Application Development & Delivery Professionals

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    Report Engaging And Retaining Talent With Effective Onboarding

    Onboarding Is A Holistic 90-Day Process That Improves Hire Productivity
    March 17, 2017 | Claire Schooley

    Every year, a large percentage of US employees make some kind of a career transition, which is costly for companies and causes challenges related to productivity, culture, and training. New hires...

  • For Application Development & Delivery Professionals

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    Report Vendor Landscape: Merchandise Management Systems

    How To Make The Right MMS Choice Amid A Crowded Market Landscape
    March 17, 2017 | George Lawrie

    Application development and delivery (AD&D) professionals within retail organizations increasingly struggle to meet customers' elevated omnichannel service expectations. Legacy merchandise...

  • For Application Development & Delivery Professionals

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    Report Navigating Salesforce's Complex Landscape

    Not Just CRM: A Primer To Aid Strategic Planning
    March 15, 2017 | Kate Leggett, John R. Rymer

    Many enterprises have expansive visions for using Salesforce but quickly encounter a vexing question: Which of the vendor's several cloud applications will they need? No wonder: Salesforce now...

  • For Application Development & Delivery Professionals

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    Report A Framework For Designing AI-Human Interactions

    Building Compelling Experiences Requires A Multilayered Technology Approach
    March 15, 2017 | Rob Koplowitz, TJ Keitt

    We are on the verge of an era in which computers will augment our ability to anticipate, identify, and adapt to changes in our personal and professional lives. The systems that enable such...

  • For Application Development & Delivery Professionals

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    Report Vendor Landscape: Workday Services Partners

    Workday Customers Look To Partner Ecosystem To Accelerate Implementation And Maximize Business Value
    March 10, 2017 | Liz Herbert, Paul D. Hamerman

    As companies seek to improve business flexibility and engage employees with digital experiences, they are migrating traditionally on-premises systems of record to software-as-a-service (SaaS)...

  • For Application Development & Delivery Professionals

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    Report Faster Software Delivery Will Accelerate Digital Transformation

    Strategic Plan: The Modern Application Delivery Playbook

    Customer-obsessed organizations are accelerating their race to digital in order to win new customers and retain existing ones. A crucial element of this imperative is to transform their software...

  • For Application Development & Delivery Professionals

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    Report Prescriptive Advice: The Salesperson's Crystal Ball

    March 7, 2017 | John Bruno

    As B2B buyers continue to self-serve and conduct more research on their own, their expectations of salespeople continue to rise. To increase seller effectiveness and close the gap between buyers'...

  • For Application Development & Delivery Professionals

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    Report Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on...

  • For Application Development & Delivery Professionals

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    Report The Forrester Wave™: Predictive Analytics And Machine Learning Solutions, Q1 2017

    Enterprises Must Possess The Power To Predict In The Age Of The Customer
    March 7, 2017 | Mike Gualtieri

    Make your data scientists more productive — and happier — with a new predictive analytics and machine learning (PAML) solution. In our 23-criteria evaluation of PAML solution vendors, we identified...

  • For Application Development & Delivery Professionals

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    Report Hot Technologies In Financial Services: Between Business Value And Hype

    Key Technologies Pave The Way Toward Digital Business
    March 6, 2017 | Jost Hoppermann

    Data from our Q3 2016 Global Financial Services Architecture Online Survey identifies which technologies application development and delivery (AD&D) teams in financial services actively use today...

  • For Application Development & Delivery Professionals

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    Report Transform Customer Processes And Systems To Improve Experiences

    Executive Overview: The CRM Playbook
    March 2, 2017 | Kate Leggett

    The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile-First, Low-Code Platforms Close The "App Gap"

    The Mobile Low-Code Landscape Has Solutions For All Skill Levels
    March 2, 2017 | Jeffrey S. Hammond

    As mobile devices become ubiquitous, customer engagement is shifting to the mobile channel. This puts application development and delivery (AD&D) leaders under pressure to quickly deliver mobile...

  • For Application Development & Delivery Professionals

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    Report Enterprise Video's Future Aligns With Customer Obsession

    Your Employees Expect Video, So Use It To Engage Them
    March 2, 2017 | Nick Barber

    Enterprises can meet employees' consumer-level expectations around video and support a customer-obsessed culture at the same time. Enterprise video strategies include a mix of live and on-demand...

  • For Application Development & Delivery Professionals

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    Report A Developer's Guide To Forrester's Strategies For API Success

    A Guided Tour Of Forrester's Research On APIs And SOA
    February 28, 2017 | Randy Heffner

    APIs are critical for digital transformation because they are central to software as the backbone of modern business. Many application development and delivery (AD&D) pros mistakenly think of APIs...

  • For Application Development & Delivery Professionals

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    Report Embrace Continuous Improvement To Power Customer Service Operations

    Continuous Improvement: The Contact Centers For Customer Service Playbook
    February 24, 2017 | Kate Leggett, Art Schoeller

    Companies struggle to deliver reproducible, effective, and personalized customer service that meets customer expectations and doesn't break the bank. Application development and delivery (AD&D)...

  • For Application Development & Delivery Professionals

    Report

    Report Traditional BPM Gives Way To Digital Process Automation

    Customer Obsession Means Faster Evolution For A Legacy Workload
    February 24, 2017 | Rob Koplowitz

    Within the next two years, the primary goal for business process management (BPM) projects will be to drive digital transformation initiatives. This is a stark change from just two years ago, when...

  • For Application Development & Delivery Professionals

    Report

    Report How To Get The Most Out Of Your CRM

    Thirty-One Customers Share Lessons Learned On Getting Value From CRM
    February 23, 2017 | Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM can't afford failed technology projects. These deployments are costly, affect many employees, and hinge on much more than...

  • For Application Development & Delivery Professionals

    Report

    Report Eight Questions To Consider When Investing In Digital Asset Management

    DAM-Like Capabilities From Adjacent Technologies Won't Cut It
    February 22, 2017 | Nick Barber, Anjali Yakkundi

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management (WCM), eCommerce, product information management (PIM), marketing resource management...

  • For Application Development & Delivery Professionals

    Report

    Report Executive Q&A: Boost Your Chatbot IQ

    February 21, 2017 | Ian Jacobs, Andrew Hogan

    The combination of media and vendor hype about "world-changing technology" has propelled chatbots toward the peak of inflated expectations. Fear of missing the "next big thing" now pushes digital...

  • For Application Development & Delivery Professionals

    Report

    Report The Top Technologies To Cure Mobile Performance

    Performance Management: The Mobile App Development Playbook
    February 17, 2017 | Mark Grannan

    Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new...

  • For Application Development & Delivery Professionals

    Report

    Report Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook
    February 17, 2017 | Kate Leggett

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Forrester's 13-Step Methodology For Shortlisting BI Vendors

    Tools And Technology: The Business Intelligence Playbook
    February 17, 2017 | Boris Evelson

    Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: There are now more than 70 vendors in the...

  • For Application Development & Delivery Professionals

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    Report Crafting A Strategic Plan For Digital Automation

    Strategic Plan: The Business Process Management Playbook
    February 15, 2017 | Rob Koplowitz

    The business process management (BPM) landscape is shifting under our feet. The days of massive, long-term projects are fading as quick wins and customer obsession move to the forefront. Firms are...

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