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  • For Application Development & Delivery Professionals

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    Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • For Application Development & Delivery Professionals

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    Report Use BI Fabric To Optimize Your Multivendor Business Intelligence Environment

    Performance Management: The Business Intelligence Playbook
    December 11, 2017 | Boris Evelson

    All enterprises must deal with multiple business intelligence (BI) platforms. Unquestionably, a single enterprise BI platform is ideal, but legacy platforms, mergers and acquisitions (M&A), and...

  • For Application Development & Delivery Professionals

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    Report Five Essential Components Of Great SaaS Governance To Balance Agility And Risk

    Management: The SaaS Transformation Playbook
    December 11, 2017 | Liz Herbert, Bill Martorelli

    Software-as-a-service (SaaS) solutions foster a faster, more agile approach to technology — a necessity for digital business. SaaS is a major component of any digital transformation project,...

  • For Application Development & Delivery Professionals

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    Report The New Dawn Of Functional Programming

    What Enterprises Need To Know About The Next Era Of Software Development
    December 11, 2017 | Michael Facemire, Amanda LeClair

    Functional programming (FP) is beginning to hit the mainstage. Requiring greater scale and dynamic experiences, the customer-facing software development world is outgrowing stateful,...

  • For Application Development & Delivery Professionals

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    Report Use DevOps And Supply Chain Principles To Automate Application Delivery Governance

    Processes: The Modern Application Delivery Playbook
    December 8, 2017 | Christopher Condo, Diego Lo Giudice

    Today's application development and delivery (AD&D) leaders need speed and quality at a low cost to create software that competes for customers. Agile and DevOps practices enable companies to...

  • For Application Development & Delivery Professionals

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    Report Knowing The Enterprise Collaboration Landscape Is Essential To Digital Transformation

    Landscape: The Enterprise Collaboration Playbook
    December 8, 2017 | Craig Le Clair

    Today's enterprise collaboration (EC) landscape is fragmented. Point solution providers try to coexist alongside Google and Microsoft cloud services. Team messaging and embedded collaboration...

  • For Application Development & Delivery Professionals

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    Report Best Practices: DAM Strategy, Selection, And Socialization

    Optimize Your Digital Asset Management Strategy
    December 7, 2017 | Nick Barber

    Rich media fuels the differentiated experiences that customers expect. To create, organize, and deliver rich media content, many organizations need a digital asset management (DAM) solution and...

  • For Application Development & Delivery Professionals

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    Report Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook
    December 4, 2017 | Mark Grannan

    Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the...

  • For Application Development & Delivery Professionals

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    Report Best Practices For Mobile Experience Development And Delivery

    Development Shop Transformations Drive Mobile Experience Delivery
    December 1, 2017 | Jeffrey S. Hammond, Julie A. Ask

    Most software development shops don't have the right operational models to build and deliver great mobile and digital experiences. This document examines the best practices that applications...

  • For Application Development & Delivery Professionals

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    Report Get A Pulse On Your Collaboration Program

    Performance Management: The Enterprise Collaboration Playbook
    November 30, 2017 | Art Schoeller

    The benefits of collaboration are hard to quantify. With the exception of email and audioconferencing, collaboration hasn't reached the phase where we're wondering what we ever did without it....

  • For Application Development & Delivery Professionals

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    Report The Business Applications Landscape 2017 To 2020: SaaS Disruption And Vendor Proliferation

    Landscape: The SaaS Transformation Playbook
    November 29, 2017 | Paul D. Hamerman, Andrew Bartels

    The landscape of critical process applications ranges from customer-focused business technology (BT) applications to solutions for managing people, finances, operations, and products. As this $167...

  • For Application Development & Delivery Professionals

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    Report The Critical Role Of Policy In Enterprise Collaboration

    Processes: The Enterprise Collaboration Playbook
    November 28, 2017 | Art Schoeller

    A clear collaboration policy is essential for employees using customer, partner, and internal collaboration tools. While it takes a cross-organizational team to establish a collaboration policy,...

  • For Application Development & Delivery Professionals

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    Report Organizing For Success In Collaboration

    Organization: The Enterprise Collaboration Playbook
    November 28, 2017 | Art Schoeller

    Too often, technology leaders approach staffing for collaboration as they would other technology organization-led projects. Application development and delivery (AD&D) leaders must establish...

  • For Application Development & Delivery Professionals

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    Report Master DevOps For Faster Delivery Of Software Innovation

    Vision: The Modern Application Delivery Playbook
    November 21, 2017 | Diego Lo Giudice, Christopher Condo

    Organizations in every industry face opportunities and threats caused by digitally empowered customers. Acquiring new customers — or losing existing ones — has never been easier. Companies can't...

  • For Application Development & Delivery Professionals

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    Report Agile And DevOps Adoption Drives Digital Business Success

    Executive Overview: The Modern Application Delivery Playbook
    November 21, 2017 | Christopher Condo, Diego Lo Giudice

    Every business is now a digital business. Companies are scrambling to respond to higher consumer expectations and more nimble competitors. Application development and delivery (AD&D) organizations...

  • For Application Development & Delivery Professionals

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    Report The Future Of Applications: Software Innovation Will Transform Your Business

    Vision: The SaaS Transformation Playbook
    November 20, 2017 | Paul D. Hamerman

    With software-as-a-service (SaaS) reaching mainstream adoption in most categories, business applications will evolve in the cloud to new levels of value in intelligence, flexibility, connectivity,...

  • For Application Development & Delivery Professionals

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    Report From Land-And-Expand To Having A Plan: SaaS Implementation Practices For 2017

    Implementation: The SaaS Transformation Playbook
    November 20, 2017 | Liz Herbert, Randy Heffner

    Software-as-a-service (SaaS)-based business applications promise fast time to deploy and an Agile, iterative approach to improving business results. But try-and-buy, under-the-radar...

  • For Application Development & Delivery Professionals

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    Report The New Way To Choose Business Applications

    Selection: The SaaS Transformation Playbook
    November 20, 2017 | Duncan Jones, Paul D. Hamerman

    Don't let your business application selection process suffer from "requirements-itis" — inflammation or bloating of the requirements. It's a disease that causes poor choices, unacceptable delays,...

  • For Application Development & Delivery Professionals

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    Report Drive Business Agility And Speed With SaaS Transformation

    Executive Overview: The SaaS Transformation Playbook
    November 20, 2017 | Paul D. Hamerman, Liz Herbert, Duncan Jones

    Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's SaaS transformation playbook outlines...

  • For Application Development & Delivery Professionals

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    Report Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook
    November 17, 2017 | Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

  • For Application Development & Delivery Professionals

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    Report The Forrester Wave™: Digital Experience Service Providers, Q4 2017

    The 14 Largest Service Providers That Matter Most And How They Stack Up
    November 17, 2017 | Ted Schadler

    In our 23-criteria evaluation of digital experience service providers, we identified the 14 most significant ones — Accenture, Deloitte, Digitas, EPAM, Epsilon, IBM, Isobar, MRM//McCann, PwC,...

  • For Application Development & Delivery Professionals

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    Report Predictions 2018: Blended AI Will Disrupt Your Customer Service And Sales Strategy

    Prepare For Dips In Customer Satisfaction And Service Levels
    November 9, 2017 | Daniel Hong, Nick Barber, Ian Jacobs

    Artificial intelligence. All the craze. Application development and delivery (AD&D) professionals are on the frontline in learning how to use AI in customer service and sales. Whether that's...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2018: New Technologies Propel Software Development

    Serverless, Low-Code, And Natural Interfaces Emerge To Complement Agile And DevOps Adoption

    Every company is in the software business. Fast, iterative delivery of high-quality software means better customer engagement and higher satisfaction. Software development leaders face new...

  • For Application Development & Delivery Professionals

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    Report Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook
    November 6, 2017 | Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

  • For Application Development & Delivery Professionals

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    Report New Engagement Models Emerge For Custom Software Outsourcing

    Explore Your Options When It Comes To Outsourcing Custom Software Development
    November 2, 2017 | Christopher Condo

    Application development and delivery (AD&D) leaders looking to service providers for custom software development to help accelerate their digital transformation have new options for how they...

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