Search Results

• For Sourcing & Vendor Management Professionals

  Report

  Report Sourcing Microsoft's Secure Productive Enterprise

  Which Companies Should Embrace This Comprehensive Suite And Which Should Buy À La Carte

  May 19, 2017 | Duncan Jones

  Microsoft's product strategies and licensing programs change so frequently that the optimum strategy for your organization now may be very different from what was best two or three years ago. This...

• For eBusiness & Channel Strategy Professionals

  Report

  Report The Future Of Digital Experiences

  Vision: The Mobile eBusiness Playbook

  May 9, 2017 | Julie A. Ask, Michael Facemire

  Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

• For CIO Professionals

  Report

  Report US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain

  Expect 4.8% To 5.2% Growth, With Cloud And The BT Agenda Driving Accelerated Rates In Software And Consulting Services

  May 8, 2017 | Andrew Bartels

  CIOs and other tech decision makers face a positive economic environment, but an uncertain political environment in 2017 and 2018. Growing consumer spending and business investment will keep CIOs...

• For Enterprise Architecture Professionals

  Report

  Report The Five Key Trends For 2017 That Shape How We Manage Enterprise Content

  Landscape: The Enterprise Content Management Playbook

  May 2, 2017 | Cheryl McKinnon

  2017 will be a tumultuous year in the enterprise content management (ECM) market, with significant disruptions across the vendor landscape. Five key trends are shaping the ECM space. New business...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

  eBusiness Leaders Need An Android Mobile Payments Strategy

  May 1, 2017 | Brendan Miller, Jacob Morgan

  Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the...

• For Infrastructure & Operations Professionals

  Report

  Report The State Of Enterprise Worker Mobility, 2017

  Use Forrester's Employee Mobile Mind Shift Index To Inform Your Mobile Strategy

  April 21, 2017 | Andrew Hewitt, Roxana Strohmenger

  Mobile isn't just a consumer phenomenon; infrastructure and operations (I&O) leaders and companies that fall short on meeting employee mobility needs miss out on a fundamental opportunity to better...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Retail eCommerce In Brazil: Key Metrics

  Understanding The KPIs In Latin America's Largest eCommerce Market

  April 20, 2017 | Lily Varon

  The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted with E-Commerce Brasil in August and September 2016. It provides industry observers with...

• For Customer Insights Professionals

  Report

  Report Mobile World Congress Misses An Opportunity To Promote The Data Economy

  But Smart Cities Award Winners Show What's Possible

  April 11, 2017 | Jennifer Belissent, Ph.D.

  This year's Mobile World Congress (MWC) once again broke attendance records — expanding well beyond its telecom origins and evolving into a consumer- and business-oriented digital transformation...

• For B2B Marketing Professionals

  Report

  Report Forrester Data Global Business Technographics® Applications and Collaboration Workforce Survey, 2016: Overview

  A Business Technographics Presentation

  March 29, 2017 | Phillip Hannafin

  This report is an overview of the Forrester Data Global Business Technographics® Applications And Collaboration Workforce Survey, 2016. It analyzes broad patterns among information workers...

• For CIO Professionals

  Report

  Report 2017 Tech Budget Benchmarks

  Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It

  March 28, 2017 | Andrew Bartels

  CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

• For B2B Marketing Professionals

  Report

  Report Global Business Technographics® Infrastructure Survey, 2016: Overview

  A Business Technographics Presentation

  March 15, 2017 | Tyler McDaniel

  This report is an overview of the Forrester Data: Global Business Technographics® Infrastructure Survey, 2016. It covers the broad patterns seen among business and technology decision makers...

• For Infrastructure & Operations Professionals

  Report

  Report Build Digital Workspace Delivery Systems To Give Employees The Right Tools For Their Jobs

  Tools And Technology: The Workforce Enablement Playbook

  March 6, 2017 | David K. Johnson

  Employees in your company who engage with customers must become more agile, responsive, and informed. The corporate personal computing environment is now a mix of legacy technology that isn't well...

• For B2B Marketing Professionals

  Report

  Report Global Business Technographics® Devices And Security Workforce Survey, 2016: Overview

  A Business Technographics Presentation

  March 3, 2017 | Tyler McDaniel

  This report is an overview of the broad patterns occurring within information workers across multiple areas related to the devices they use and how these devices are secured, based on...

• For Enterprise Architecture Professionals

  Report

  Report Benchmark Your ECM Program Against Your Peers And Five Key Market Imperatives

  Benchmarks: The Enterprise Content Management Playbook

  March 3, 2017 | Cheryl McKinnon

  For 2017, improved regulatory compliance, digitization of processes, and extending content applications to external stakeholders drive the agenda for enterprise content management (ECM). As...

• For Security & Risk Professionals

  Report

  Report Build A Cross-Functional Mobile Security Team

  Organization: The Mobile Security Playbook

  February 22, 2017 | Chris Sherman

  As security leaders look to support business engagement with customers, partners, and employees through mobile, they often discover gaps in team expertise. To better organize talent, security execs...

• For Infrastructure & Operations Professionals

  Report

  Report The State Of IoT Management

  Bet On Emerging Ecosystems To Help Smooth Business Integration

  February 16, 2017 | Christopher Voce, Michele Pelino

  Connected solutions enable businesses to optimize processes, enhance offerings, and transform their own business models. They generate streams of valuable customer and operational data. While...

• For Security & Risk Professionals

  Report

  Report Define A Compelling Strategy To Secure And Protect Mobile Moments

  Strategic Plan: The Mobile Security Playbook

  February 14, 2017 | Laura Koetzle, Chris Sherman

  This report helps security and risk (S&R) leaders develop comprehensive strategic mobile security plans to secure and protect both employees' and customers' mobile moments — without degrading the...

• For Infrastructure & Operations Professionals

  Report

  Report Build Your Workforce Enablement Strategic Plan

  Strategic Plan: The Workforce Enablement Playbook

  February 13, 2017 | David K. Johnson

  Few areas of technology are as fundamental to customer interaction and business execution as the devices and software that employees use. But chances are, your firm and executive colleagues view...

• For eBusiness & Channel Strategy Professionals

  Report

  Report The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

  Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)

  February 13, 2017 | Laura Naparstek, Julie A. Ask

  Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make...

• For Enterprise Architecture Professionals

  Report

  Report Prepare For The Post-Repository World Of Intelligent Content Services: ECM In 2021

  Vision: The Enterprise Content Management Playbook

  February 7, 2017 | Cheryl McKinnon

  Enterprise content management (ECM) is a healthy technology market, but it's in an important transitional state. Long-time leading vendors are on the defensive — consolidating, merging, and...

• For Security & Risk Professionals

  Report

  Report Secure And Protect Mobile Moments

  Executive Overview: The Mobile Security Playbook

  February 6, 2017 | Christopher McClean

  The mobile mind shift is an expectation that an individual can get what she wants in her immediate context and moment of need. This shift applies to your customers and your employees....

• For Infrastructure & Operations Professionals

  Report

  Report Deliver Digital Operational Excellence And Digital Customer Experience Innovation With Wearables

  The Enterprise Wearables Journey, 2017

  February 1, 2017 | J. P. Gownder

  In 2017, we'll see a new level of maturity in the enterprise wearable arena, with fewer pilots and more deployments in areas like smart glasses, virtual reality (VR), health monitors, and other...

• For B2B Marketing Professionals

  Report

  Report Road Warriors' In-Person, Client-Facing Behavior Comes With Added Risk

  Business Technographics® Data Snapshot

  January 26, 2017 | Tyler McDaniel

  Mobile devices empower road warriors, but flexible workspaces can add to corporate risk. We compared the behavior of SMB and enterprise information worker road warriors with that of all information...

• For CIO Professionals

  Report

  Report Indian Tech Market Outlook For 2017 To 2018

  Tech Spending In India Will Continue To Grow Sharply Through 2018

  January 24, 2017 | Ashutosh Sharma

  In 2017 and 2018, domestic factors and activities will influence business and government technology spending in India more than ever before. CIOs will need to strike a balance between making...

• For CIO Professionals

  Report

  Report China Tech Market Outlook For 2017 To 2018

  Business Technology Accelerates Digital Transformation In China

  January 24, 2017 | Charlie Dai

  Technology spending in China will reach US$215 billion in 2017 as organizations accelerate their digital transformation initiatives by rapidly increasing their business technology (BT) investments....