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The Business Intelligence Playbook For 2017

Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly art based on best practices and lessons learned. Rather than reinventing the wheel,...

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  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Applications and Collaboration Workforce Survey, 2016: Overview

    A Business Technographics Presentation
    March 29, 2017 | Phillip Hannafin

    This report is an overview of the Forrester Data Global Business Technographics® Applications And Collaboration Workforce Survey, 2016. It analyzes broad patterns among information workers...

  • For Application Development & Delivery Professionals

    Report

    Report IoT Applications Require Distributed Analytics

    Centralized Analytics Won't Work For Many IoT Use Cases
    March 29, 2017 | Frank E. Gillett

    Internet-of-things (IoT) technology offers new visibility into business operations and customer behavior by connecting the physical and digital worlds. Companies that have successfully implemented...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Data Preparation Tools, Q1 2017

    The Seven Providers That Matter Most And How They Stack Up
    March 13, 2017 | Cinny Little

    In our 21-criteria evaluation of data preparation tool providers, we identified the seven most significant ones — Alteryx, Datawatch, Oracle, Paxata, SAS, Trifacta, and Unifi — and researched,...

  • For Application Development & Delivery Professionals

    Report

    Report Prescriptive Advice: The Salesperson's Crystal Ball

    March 7, 2017 | John Bruno

    As B2B buyers continue to self-serve and conduct more research on their own, their expectations of salespeople continue to rise. To increase seller effectiveness and close the gap between buyers'...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Predictive Analytics And Machine Learning Solutions, Q1 2017

    Enterprises Must Possess The Power To Predict In The Age Of The Customer
    March 7, 2017 | Mike Gualtieri

    Make your data scientists more productive — and happier — with a new predictive analytics and machine learning (PAML) solution. In our 23-criteria evaluation of PAML solution vendors, we identified...

  • For CIO Professionals

    Report

    Report Forrester Data Report: World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Document
    March 6, 2017 | Jennifer Adams

    Customer-obsessed firms serious about winning, serving, and retaining customers are investing in business intelligence (BI) and analytics platforms. In March 2017, Forrester published an updated...

  • For CIO Professionals

    Report

    Report Forrester Data World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    March 6, 2017 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Forrester's 13-Step Methodology For Shortlisting BI Vendors

    Tools And Technology: The Business Intelligence Playbook
    February 17, 2017 | Boris Evelson

    Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: There are now more than 70 vendors in the...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Insights Service Providers, Q1 2017

    Leaders Emerge In A Nascent Insights Services Market

    In our 20-criteria evaluation of insights services, we identified 10 providers offering a broad range of services across vertical industries and specific domains — Accenture Digital, Atos,...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Healthcare Analytics, Q1 2017

    February 9, 2017 | Kate McCarthy

    Healthcare payer and provider organizations lag behind other industries in their adoption of advanced analytics. As the need to generate and use patient insight grows, healthcare organizations must...

  • For Infrastructure & Operations Professionals

    Report

    Report Deliver Digital Operational Excellence And Digital Customer Experience Innovation With Wearables

    The Enterprise Wearables Journey, 2017
    February 1, 2017 | J. P. Gownder

    In 2017, we'll see a new level of maturity in the enterprise wearable arena, with fewer pilots and more deployments in areas like smart glasses, virtual reality (VR), health monitors, and other...

  • For Customer Insights Professionals

    Report

    Report TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017

    It's Time To Put On Your Training Wheels
    January 18, 2017 | Brandon Purcell, Rowan Curran

    Artificial intelligence (AI) has been around since the 1950s and become increasingly popular over the past few years due to advances in deep learning and data storage and processing. With the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Analytics To Create Mobile Best Practices

    Continuous Improvement: The Mobile eBusiness Playbook
    January 17, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Few digital business professionals use mobile to transform customer experiences. They too often approach the use of mobile by asking "What should I do?" rather than "How should I do it?" Forrester...

  • For Application Development & Delivery Professionals

    Report

    Report Prescriptive Analytics: The Black Belt Of Digital Decisions

    Build The Last Mile Of Insights-To-Action To Finally Get Value From Investments In Data And Analytics
    January 10, 2017 | Mike Gualtieri

    Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about? We heartily say "yes" — if...

  • For B2C Marketing Professionals

    Report

    Report How To Measure Social Programs

    Performance Management: The Social Marketing Playbook
    January 9, 2017 | Melissa Parrish, Samantha Ngo

    Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This...

  • For Application Development & Delivery Professionals

    Report

    Report Divide (BI Governance From Data Governance) And Conquer

    Performance Management: The Business Intelligence Playbook
    January 4, 2017 | Boris Evelson

    The age of the customer and business agility require new approaches to business intelligence (BI) governance. Technology-management-centric, restrictive, and inflexible governance processes no...

  • For Application Development & Delivery Professionals

    Report

    Report It's Time To Upgrade Business Intelligence To Systems Of Insight

    Road Map: The Business Intelligence Playbook
    January 3, 2017 | Boris Evelson

    Business intelligence (BI) technologies have been faithfully serving enterprises for more than two decades for their information needs. The world, however, doesn't stand still. BI must keep...

  • For Enterprise Architecture Professionals

    Report

    Report Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    Vision: The Data Management Playbook
    December 21, 2016 | Michele Goetz

    As investment in data and analytics has risen, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start...

  • For Enterprise Architecture Professionals

    Report

    Report Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook
    December 19, 2016 | Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data to simply meet the requirements of systems of record are over. Business stakeholders at the executive and...

  • For Customer Insights Professionals

    Report

    Report Close The Insights-To-Action Gap With A Clear Implementation Plan

    Processes: The Customer Analytics Playbook
    December 8, 2016 | Brandon Purcell

    Many companies still struggle to realize value from predictive analytics despite considerable investments in technology and human capital. This is largely due to the "insights-to-action gap" — the...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Insight Platform Suites, Q4 2016

    The Seven Providers That Matter Most And How They Stack Up
    December 7, 2016 | Brian Hopkins

    Insight platforms that combine data management, analytics, and insight execution tools were 2016's top emerging technology priority according to enterprise architects. In our 30-criteria evaluation...

  • For Enterprise Architecture Professionals

    Report

    Report What You Need To Go From Data Rich To Insights Driven

    Vision: The Information Strategy And Architecture Playbook
    November 14, 2016 | Gene Leganza, Nasry Angel

    Forrester's research shows a strong correlation between higher rates of revenue growth and two factors: a better customer experience and a concerted effort to use data to be insights driven....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Breakout Vendors: Insurance Data And Analytics

    Cape Analytics, Captricity, And Narrative Science Help Insurers Capitalize On The Value Of Insights
    November 7, 2016 | Ellen Carney

    Insurers have lagged behind industries like consumer packaged goods and telecommunications when it comes to investing in their information and data strategies. Leading insurance companies are...

  • For Application Development & Delivery Professionals

    Report

    Report Applying Advanced Analytics To Your Supply Chain

    Take Advantage Of The Data, Analytics, And Internet Of Things Revolution To Enhance Processes And Delight Customers
    October 12, 2016 | Phoenix Zhang, Rowan Curran

    Overstock, understock, late shipments, broken equipment, poor-quality goods — the problems of supply chain managers are nearly endless, and they have severe business impact. In a world of...

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