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The Data Management Playbook For 2018

Effective Data Management Anchors Digital Transformation

Today, what you know and how well you use that knowledge fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

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  • Report Now Tech: Big Data Fabric, Q2 2018

    Forrester's Overview Of 18 Big Data Fabric Vendors
    April 17, 2018 | Noel Yuhanna

    You can use big data fabric to provide a comprehensive view of data resources, secure big data sources, and accelerate big data initiatives. But to access these benefits, you'll first have to...

  • Report Q&A: Six Questions To Ask Before Diving Into Text Analytics

    Make The Most Of Your Textual Enterprise Data
    April 4, 2018 | Boris Evelson, Elizabeth Cullen

    Your company's understanding of its customers will be incomplete unless you can harness all types of enterprise data — structured and unstructured. While customer insights (CI) pros are comfortable...

  • Report Build A Four-Tier Digital Engagement Platform

    Road Map: The Mobile App Development Playbook
    March 22, 2018 | Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

  • Report Strategic CDOs Accelerate Insights-To-Action

    Ten Steps To Better Serve Business Partners
    March 19, 2018 | Jennifer Belissent, Ph.D.

    New data and analytics leadership has proliferated. To explore these relatively new roles, Forrester conducted an online survey and extensive interviews with chief data officers (CDOs) and chief...

  • Report Insights-Driven Businesses Appoint Data Leadership

    Chief Data Officers Embrace Business Objectives — And Deliver Business Results
    March 19, 2018 | Jennifer Belissent, Ph.D.

    New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the...

  • Report Now Tech: Cloud Data Warehouse, Q1 2018

    Forrester's Overview Of 15 Cloud Data Warehouse Vendors
    March 13, 2018 | Noel Yuhanna

    You can use cloud data warehouses (CDWs) to build data warehouses more quickly, support new business use cases for DWs, and lower infrastructure and software cost. But to access these benefits,...

  • Report Battle Of The Data Lakes: Customer Insight Versus Enterprise Platform

    February 16, 2018 | Michele Goetz

    The race for the most compelling customer experience (CX) is intensifying, and customer insights are the rocket fuel for CX engines. But internal battles over the "right" scope for a data lake —...

  • Report Data Is Business; Are You Prepared?

    Benchmarks: The Data Management Playbook
    February 14, 2018 | Michele Goetz

    The great awakening that data is business is clear to enterprise architects. The next step is to set the right priorities and agenda to shore up your data management capabilities to support systems...

  • Report Gauge Your Insights-Driven Business Maturity

    The Assessment Report In The Insights-Driven Business Playbook
    February 2, 2018 | James McCormick, Brian Hopkins

    Insights-driven businesses sync data, analytics, and optimization capabilities across their enterprise. They do this at unprecedented scale, unleashing a level of decision making and innovation...

  • Report Data Management Platforms Fail To Meet Power-User Expectations

    Savvy Marketer Skills Outpace DMP Capabilities
    January 30, 2018 | Susan Bidel, Samantha Merlivat

    The Forrester Wave™: Data Management Platforms, Q2 2017 is the third examination of the technical capabilities of the participating data management platform (DMP) vendors. The rubber meets the...

  • Report Insight Platforms Connect Data To Action

    Intermediate Level: Technology Practices For Insights-Driven Businesses
    January 24, 2018 | Brian Hopkins

    The pace of innovation and availability of data are outstripping firms' ability to keep up. Read this report to understand how an emerging class of software — insight platforms — can better connect...

  • Report Partner Strategically To Accelerate Your Insights-Driven Business

    Advanced Level: People Practices For Insights-Driven Businesses
    January 22, 2018 | Jennifer Belissent, Ph.D.

    Concerned with time-to-market and inspired by new business models, business and technology execs look to service providers for relevant insights that they can apply directly to their business...

  • Report Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    Vision: The Data Management Playbook
    January 16, 2018 | Michele Goetz

    As investment in data and analytics has grown, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start...

  • Report Digital Insights Are The New Currency Of Business

    Beginner Level: Technology Practices For Insights-Driven Businesses
    January 12, 2018 | Brian Hopkins, Ted Schadler

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive...

  • Report Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook
    January 10, 2018 | Brian Hopkins

    Firms face an enormous data management challenge: how to act on data and insights to serve increasingly powerful customers and outmaneuver disruptive competitors. Architects once had time to plan...

  • Report Customer Ecosystems Demand Outcome-Oriented Data Governance

    Processes: The Data Management Playbook
    December 28, 2017 | Michele Goetz

    Data governance programs have a way of starting and then fading away. This creates peaks and valleys in an organization's ability to know its customers and engage relevantly with them. Enterprise...

  • Report Data Leaders Weave An Insights-Driven Corporate Fabric

    Chief Data Officers And Chief Analytics Officers Raise Awareness And Understanding Of Data Use And Value

    Becoming insights-driven is now the holy grail of business transformation, and many firms are making concrete progress toward this end. However, change doesn't come easy. In this report, chief data...

  • Report Your Business Is Only As Fast As Your Data

    Executive Overview: The Data Management Playbook
    December 18, 2017 | Michele Goetz

    Today, what you know and how well you use that knowledge fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

  • Report The Forrester Wave™: Translytical Data Platforms, Q4 2017

    The 12 Providers That Matter Most And How They Stack Up
    November 28, 2017 | Noel Yuhanna, Mike Gualtieri

    Analytics at the speed of transactions has become an important agenda item for organizations. Translytical data platforms, an emerging technology, deliver faster access to business data to support...

  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 22, 2017 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report Digital Advertising Under GDPR Hinges On Data Management

    Road Map: The Customer Trust And Privacy Playbook
    November 15, 2017 | Samantha Merlivat, Enza Iannopollo

    The General Data Protection Regulation (GDPR) and the anticipated update of the ePrivacy Directive will change how marketers and advertisers operate in the European Union (EU). The new regulations...

  • Report The Forrester Wave™: Enterprise Data Virtualization, Q4 2017

    The 13 Vendors That Matter Most And How They Stack Up
    November 15, 2017 | Noel Yuhanna

    Enterprise data virtualization has become critical to every organization in overcoming growing data challenges. These platforms deliver faster access to connected data and support self-service and...

  • Report Data Technology Pathfinder

    Landscape: The Data Management Playbook
    November 14, 2017 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • Report Data Engineers Have Become More Important Than Data Scientists

    Invest In Data Engineers To Close The Gap In Your Systems Of Insight
    November 9, 2017 | Michele Goetz

    Enterprises want to get value out of their data faster and at scale. Chief data officers recognize that technology alone can't solve this challenge. They are also rethinking their teams and adding...

  • Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

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