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The Enterprise Content Management Playbook For 2017

The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

Enterprise content management (ECM) is a discipline in transition in 2017. Enterprise architecture (EA) professionals know that the volume of their business and transactional content continues to...

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  • For Enterprise Architecture Professionals

    Report

    Report Privacy, Automation, And Demographics Challenge The Records Management Status Quo

    Key Findings From The Forrester/ARMA International Records Management Online Survey, Q1 2017
    August 17, 2017 | Cheryl McKinnon

    2017 marks the eighth year that ARMA International and Forrester Research have surveyed records and information management (RIM) professionals to track the key trends and challenges facing the...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: File Analytics

    Technology Can Do The Heavy Lifting When Unmanaged Documents Need To Be Cleaned Up, Migrated, And Mined For Insights
    August 3, 2017 | Cheryl McKinnon

    Content is shifting to the cloud. Privacy regulations are causing global businesses to put compliance back on the front burner. Legacy file shares and content-heavy applications are stalling...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Cognitive Search And Knowledge Discovery Solutions, Q2 2017

    Cognitive Search Is Delivering The AI Version Of Enterprise Search
    June 6, 2017 | Mike Gualtieri

    In our 23-criteria evaluation of cognitive search and knowledge discovery solution providers, we identified the nine most significant ones — Attivio, Coveo, Elastic.co, Hewlett Packard Enterprise...

  • For Application Development & Delivery Professionals

    Report

    Report Keep API Strategy On Track With An API Taxonomy

    Taxonomy And Portfolio Management Are Critical Foundations For API Success
    May 16, 2017 | Randy Heffner

    Application programming interfaces (APIs) underpin digital transformation by enabling Agile solutions and new business strategies. As application development and delivery (AD&D) pros create many...

  • For Application Development & Delivery Professionals

    Report

    Report The Rise Of Content Intelligence

    Next-Generation Technologies Combine To Infuse Content With Value
    May 15, 2017 | Mark Grannan

    As customer expectations fuel personalization efforts, application development and delivery (AD&D) leaders must help content practitioners create more content to suit every context and permutation...

  • For Enterprise Architecture Professionals

    Report

    Report The Five Key Trends For 2017 That Shape How We Manage Enterprise Content

    Landscape: The Enterprise Content Management Playbook
    May 2, 2017 | Cheryl McKinnon

    2017 will be a tumultuous year in the enterprise content management (ECM) market, with significant disruptions across the vendor landscape. Five key trends are shaping the ECM space. New business...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Asset Management, 2017

    Cloud, Convergence, And Analytics Will Disrupt The Market
    April 10, 2017 | Nick Barber, Anjali Yakkundi

    As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like...

  • For Customer Insights Professionals

    Report

    Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Content Management — Business Content Services, Q2 2017

    Our Evaluation Of 15 Vendors In A Market In Transition
    April 5, 2017 | Cheryl McKinnon

    In our 26-criteria evaluation of enterprise content management (ECM) business content services providers, we identified the 15 most significant ones — Alfresco Software, Box, Everteam, Hewlett...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Content Management — Transactional Content Services, Q2 2017

    Our Evaluation Of 13 Vendors In A Market In Transition
    April 5, 2017 | Cheryl McKinnon

    In our 28-criteria evaluation of enterprise content management (ECM) transactional content services (TCS) providers, we identified the 13 most significant ones — Alfresco Software, Everteam,...

  • For Customer Experience Professionals

    Report

    Report Q&A: Seven Questions CX Pros Should Ask Before Diving Into Text Analytics

    How To Make The Most Of Unstructured Customer Feedback

    For complete customer understanding, customer experience professionals must harness both structured and unstructured customer feedback. Text analytics helps mine unstructured data to understand...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2B Commerce Suites, Q1 2017

    The 11 Providers That Matter Most And How They Stack Up
    March 24, 2017 | Andy Hoar, Anjali Yakkundi

    In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — Apttus, CloudCraze, Episerver, IBM, Insite Software, Intershop, Magento, Oracle...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2C Commerce Suites, Q1 2017

    The 13 Providers That Matter Most And How They Stack Up
    March 24, 2017 | Anjali Yakkundi, Andy Hoar

    In our 29-criteria evaluation of B2C commerce suite providers, we identified the 13 most significant vendors — commercetools, Digital River, Elastic Path, Episerver, IBM, Intershop, Kibo, Magento,...

  • For CIO Professionals

    Report

    Report Forrester Data Report: World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Document
    March 6, 2017 | Jennifer Adams

    Customer-obsessed firms serious about winning, serving, and retaining customers are investing in business intelligence (BI) and analytics platforms. In March 2017, Forrester published an updated...

  • For CIO Professionals

    Report

    Report Forrester Data World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    March 6, 2017 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • For Enterprise Architecture Professionals

    Report

    Report Benchmark Your ECM Program Against Your Peers And Five Key Market Imperatives

    Benchmarks: The Enterprise Content Management Playbook
    March 3, 2017 | Cheryl McKinnon

    For 2017, improved regulatory compliance, digitization of processes, and extending content applications to external stakeholders drive the agenda for enterprise content management (ECM). As...

  • For B2C Marketing Professionals

    Report

    Report Your Brand Needs Content Governance Now

    Better Content Management Models Make Marketing Content More Accurate, On-Brand, Reusable, And Effective
    February 22, 2017 | Ryan Skinner, Jessica Liu

    Your brand is churning out all kinds of content at a high rate, but inconsistencies in that content are confusing your customers. Content marketers make things worse with their quixotic...

  • For Application Development & Delivery Professionals

    Report

    Report Eight Questions To Consider When Investing In Digital Asset Management

    DAM-Like Capabilities From Adjacent Technologies Won't Cut It
    February 22, 2017 | Nick Barber, Anjali Yakkundi

    Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management (WCM), eCommerce, product information management (PIM), marketing resource management...

  • For Enterprise Architecture Professionals

    Report

    Report The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

    Executive Overview: The Enterprise Content Management Playbook
    February 22, 2017 | Cheryl McKinnon

    Enterprise content management (ECM) is a discipline in transition in 2017. Enterprise architecture (EA) professionals know that the volume of their business and transactional content continues to...

  • For B2C Marketing Professionals

    Report

    Report Five Marketing Asset Management Secrets

    Marketers Need Defined Processes, Roles, Templates, Metadata Strategies, And Rules
    February 21, 2017 | Ryan Skinner

    Asset management has evolved in a few short years from a quick fix for sharing or storing large, rich media files to a crucial differentiator of successful marketing teams. As dispersed teams...

  • For Enterprise Architecture Professionals

    Report

    Report Prepare For The Post-Repository World Of Intelligent Content Services: ECM In 2021

    Vision: The Enterprise Content Management Playbook
    February 7, 2017 | Cheryl McKinnon

    Enterprise content management (ECM) is a healthy technology market, but it's in an important transitional state. Long-time leading vendors are on the defensive — consolidating, merging, and...

  • For Enterprise Architecture Professionals

    Report

    Report Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

    Strategic Plan: The Enterprise Content Management Playbook
    January 26, 2017 | Cheryl McKinnon

    Enterprise architecture (EA) professionals need a solid ECM strategy that grows revenue and serves customers. But most companies do not have a strategy that includes internal and external content....

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Web Content Management Systems, Q1 2017

    Six Solutions Stand Apart, While Others Are Heavily Investing
    January 24, 2017 | Mark Grannan

    In our 25-criteria evaluation of web content management system (web CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Crownpeak, Episerver, e-Spirit, Hippo (BloomReach),...

  • For Enterprise Architecture Professionals

    Report

    Report PIM Is A Cornerstone Of Your Digital Business

    Why Customer-Obsessed Firms Need Product Information Management
    January 18, 2017 | Nasry Angel

    Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase...

  • For Customer Insights Professionals

    Report

    Report TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017

    It's Time To Put On Your Training Wheels
    January 18, 2017 | Brandon Purcell, Rowan Curran

    Artificial intelligence (AI) has been around since the 1950s and become increasingly popular over the past few years due to advances in deep learning and data storage and processing. With the...

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