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The Enterprise Content Management Playbook For 2017

Executive Overview: The Content Management Playbook

Enterprise content management (ECM) is a discipline in transition in 2017. Enterprise architecture (EA) professionals know that the volume of their business and transactional content continues to...

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  • For Enterprise Architecture Professionals

    Report

    Report Programs, Not Projects: Iterative ECM Deployments Drive Higher Satisfaction Levels

    Continuous Improvement: The Enterprise Content Management Playbook
    December 11, 2017 | Cheryl McKinnon

    Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders, clear governance programs, adoption of Agile development and...

  • For Enterprise Architecture Professionals

    Report

    Report Your ECM Road Map Is A Living Document: Plan For Quick Wins And Adapt To Changing Needs

    Road Map: The Enterprise Content Management Playbook
    December 7, 2017 | Cheryl McKinnon

    Enterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This...

  • For Enterprise Architecture Professionals

    Report

    Report Measure What Matters: Focus On Business Metrics To Sustain Success With ECM

    Performance Management: The Enterprise Content Management Playbook
    November 28, 2017 | Cheryl McKinnon

    Technology leaders can fall into the trap of measuring the performance of an enterprise content management (ECM) initiative by merely counting user- or system-generated activities. Enterprise...

  • For B2C Marketing Professionals

    Report

    Report Earn Buy-In For Content Marketing's Silo-Busting Benefits

    Business Case: The Content Marketing Playbook
    November 17, 2017 | Ryan Skinner

    Most companies today practice content marketing — in dozens, if not hundreds, of pockets — leading to duplicative activity, over spending, and inconsistent customer experiences. B2C marketers...

  • For CIO Professionals

    Report

    Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

  • For Enterprise Architecture Professionals

    Report

    Report Solve Your Top Content Challenges With Flexible, Modern Platforms

    Tools And Technology: The Enterprise Content Management Playbook
    November 3, 2017 | Cheryl McKinnon

    Enterprise content management (ECM) is not a single technology but an umbrella category that includes a broad spectrum of integrated document, process, and analytic services. This report outlines...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Portals

    Ding-Dong! The Salesman's Dead — Long Live Self-Service
    October 13, 2017 | Mark Grannan

    Portal scenarios are critical to delivering secure web and mobile experiences on top of back-end and transaction systems of record. They must be part of your modern digital experience (DX) platform...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers
    October 13, 2017 | Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

  • For Enterprise Architecture Professionals

    Report

    Report ECM Requires Investment: Five Key Elements To Include In Your Business Case

    Business Case: The Enterprise Content Management Playbook
    October 2, 2017 | Cheryl McKinnon

    A solid enterprise content management (ECM) business case articulates the current state, the viable options, and the investments that enterprises must make to proceed. Enterprise architects play a...

  • For B2C Marketing Professionals

    Report

    Report Voice Search Will Change Customer Discovery Forever

    How To Prepare For The Coming Search Revolution
    September 27, 2017 | Collin Colburn

    The rise of Alexa, Cortana, Google Assistant, and Siri has formed ominous clouds darkening the future of search marketing. But the good news is, B2C marketers have some time to prepare for voice...

  • For CMO Professionals

    Report

    Report Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

    ForecastView Document
    September 25, 2017 | Jennifer Adams, Andy Hoar

    eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog,...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Video Technologies, Q3 2017

    Expand Your Capabilities Today To Support The Deluge Of Video Content Tomorrow
    September 14, 2017 | Nick Barber

    If you're not using video today, you're missing a chance to grow revenue, enhance employee collaboration, and provide quality service to your customers. Application development and delivery (AD&D)...

  • For Customer Experience Professionals

    Report

    Report Voice Of The Customer Vendor Landscape, 2017

    Twenty-Nine VoC Vendor Profiles Will Kickstart Your Selection Process
    September 5, 2017 | Maxie Schmidt-Subramanian

    Companies use voice-of-the-customer (VoC) programs to collect and analyze customer feedback, inform customer experience (CX) improvements, and track the results of those improvements. To manage the...

  • For Enterprise Architecture Professionals

    Report

    Report The State Of Records Management In Government: Challenges And Priorities For 2017

    Findings From Government Respondents: Forrester/ARMA International Records Management Online Survey, Q1 2017
    September 5, 2017 | Cheryl McKinnon

    Government records and information management (RIM) professionals are struggling to attract and develop the skills they need to support digital transformation. Enterprise architecture (EA) pros are...

  • For Enterprise Architecture Professionals

    Report

    Report Privacy, Automation, And Demographics Challenge The Records Management Status Quo

    Key Findings From The Forrester/ARMA International Records Management Online Survey, Q1 2017
    August 17, 2017 | Cheryl McKinnon

    2017 marks the eighth year that ARMA International and Forrester Research have surveyed records and information management (RIM) professionals to track the key trends and challenges facing the...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: File Analytics

    Technology Can Do The Heavy Lifting When Unmanaged Documents Need To Be Cleaned Up, Migrated, And Mined For Insights
    August 3, 2017 | Cheryl McKinnon

    Content is shifting to the cloud. Privacy regulations are causing global businesses to put compliance back on the front burner. Legacy file shares and content-heavy applications are stalling...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Cognitive Search And Knowledge Discovery Solutions, Q2 2017

    Cognitive Search Is Delivering The AI Version Of Enterprise Search
    June 6, 2017 | Mike Gualtieri

    In our 23-criteria evaluation of cognitive search and knowledge discovery solution providers, we identified the nine most significant ones — Attivio, Coveo, Elastic.co, Hewlett Packard Enterprise...

  • For Application Development & Delivery Professionals

    Report

    Report Keep API Strategy On Track With An API Taxonomy

    Taxonomy And Portfolio Management Are Critical Foundations For API Success
    May 16, 2017 | Randy Heffner

    Application programming interfaces (APIs) underpin digital transformation by enabling Agile solutions and new business strategies. As application development and delivery (AD&D) pros create many...

  • For Application Development & Delivery Professionals

    Report

    Report The Rise Of Content Intelligence

    Next-Generation Technologies Combine To Infuse Content With Value
    May 15, 2017 | Mark Grannan

    As customer expectations fuel personalization efforts, application development and delivery (AD&D) leaders must help content practitioners create more content to suit every context and permutation...

  • For Enterprise Architecture Professionals

    Report

    Report The Five Key Trends For 2017 That Shape How We Manage Enterprise Content

    Landscape: The Enterprise Content Management Playbook
    May 2, 2017 | Cheryl McKinnon

    2017 will be a tumultuous year in the enterprise content management (ECM) market, with significant disruptions across the vendor landscape. Five key trends are shaping the ECM space. New business...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Asset Management, 2017

    Cloud, Convergence, And Analytics Will Disrupt The Market
    April 10, 2017 | Nick Barber, Anjali Yakkundi

    As firms continue to increase their use of rich media assets across a diverse set of channels, application development and delivery (AD&D) professionals must take a closer look at products like...

  • For Customer Insights Professionals

    Report

    Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Content Management — Business Content Services, Q2 2017

    Our Evaluation Of 15 Vendors In A Market In Transition
    April 5, 2017 | Cheryl McKinnon

    In our 26-criteria evaluation of enterprise content management (ECM) business content services providers, we identified the 15 most significant ones — Alfresco Software, Box, Everteam, Hewlett...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Content Management — Transactional Content Services, Q2 2017

    Our Evaluation Of 13 Vendors In A Market In Transition
    April 5, 2017 | Cheryl McKinnon

    In our 28-criteria evaluation of enterprise content management (ECM) transactional content services (TCS) providers, we identified the 13 most significant ones — Alfresco Software, Everteam,...

  • For Customer Experience Professionals

    Report

    Report Q&A: Seven Questions CX Pros Should Ask Before Diving Into Text Analytics

    How To Make The Most Of Unstructured Customer Feedback

    For complete customer understanding, customer experience professionals must harness both structured and unstructured customer feedback. Text analytics helps mine unstructured data to understand...

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