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  • Infrastructure Architectures

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  • For Enterprise Architecture Professionals

    Report

    Report RPA Operating Models Should Be Light And Federated

    A 10-Point Control Framework Helps Manage The Digital Workforce Of The Future
    August 18, 2017 | Craig Le Clair

    Early enthusiasm for robotic process automation (RPA) has led to a tapping of the brakes due to business, infrastructure, and operations concerns. Enterprise architecture (EA) pros are seeking...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook For 2017 To 2018

    The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending
    August 7, 2017 | Andrew Bartels, Nate Meneer

    In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help...

  • For Infrastructure & Operations Professionals

    Report

    Report Automation Technologies For Customer Engagement

    Applying Artificial Intelligence And Robotics To The Customer Journey Sets The Stage For Long-Term Digital Transformation
    July 31, 2017 | J. P. Gownder

    Infrastructure and operations (I&O) leaders have traditionally targeted and implemented automation technologies to cut costs. But the new opportunity in the age of the customer is engagement:...

  • For Application Development & Delivery Professionals

    Report

    Report How To Assess Which Conversational Computing Platform Is Right For You

    Amazon, Google, IBM, And Microsoft Pursue Distinct Strategies And Suit Different Use Cases
    July 27, 2017 | Rob Koplowitz

    Conversational computing is rapidly moving from being a novelty to being a user interaction model that offers significant business value. Application development and delivery (AD&D) pros need to...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
    July 24, 2017 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • For B2C Marketing Professionals

    Report

    Report Case Study: Take A Focused And Disciplined Approach To Drive Chatbot Success

    OCBC Bank Created A Marketing Chatbot To Accelerate Revenue Growth
    July 21, 2017 | Xiaofeng Wang

    Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. OCBC Bank in Singapore is bucking the trend: The bank recently created Emma,...

  • For Infrastructure & Operations Professionals

    Report

    Report TechRadar™: Automation Technologies, Robotics, And AI In The Workforce, Q2 2017

    As Physical And Software Robots Rise, You Need A Long-Term Strategic Plan For Your Workforce
    June 26, 2017 | J. P. Gownder

    Automation technologies — physical robots, software and artificial intelligence (AI), and customer self-service solutions — are reshaping the workplace and the way your business engages with its...

  • For Application Development & Delivery Professionals

    Report

    Report How AI Will Transform Customer Service

    The Present And Future Of Artificial Intelligence In Contact Centers
    June 16, 2017 | Kate Leggett

    Artificial intelligence (AI) helps customer service agents complete repetitive, predictable tasks — or takes them over. Instead of replacing agents, AI will enhance their skills and allow them to...

  • For CIO Professionals

    Report

    Report Tackle Five Key Areas Of Risk For Successful AI Projects

    Create Clear Road Maps To Avoid Getting Burned
    June 7, 2017 | Craig Le Clair

    Mobile and social are still core enablers in the age of the customer, but the focus has shifted to the potential of artificial intelligence (AI) and automation to build next-generation customer...

  • For B2C Marketing Professionals

    Report

    Report AI Must Learn The Basics Before It Can Transform Marketing

    Tools And Technology: The Enterprise Marketing Technology Playbook
    June 1, 2017 | Joe Stanhope

    Artificial intelligence (AI) is entering the popular lexicon with B2C marketers, and legitimate AI-powered solutions are now generally available from startups and major vendors alike. It's...

  • For Application Development & Delivery Professionals

    Report

    Report Deep Learning: An AI Revolution Started For Courageous Enterprises

    AD&D Pros Can Develop Applications That Can See, Understand, Talk, And Learn

    Deep learning is a revolution started. A revolution because it allows enterprises to create predictive models with uncanny accuracy on previously hard-to-analyze data such as images, voice, and...

  • For Customer Insights Professionals

    Report

    Report Deep Learning: The Start Of An AI Revolution For Customer Insights Professionals

    Continuous Improvement: The Customer Analytics Playbook

    Deep learning is the start of a revolution. A revolution because it allows enterprises to create predictive models with uncanny accuracy on image, voice, and natural language data that was...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain

    Expect 4.8% To 5.2% Growth, With Cloud And The BT Agenda Driving Accelerated Rates In Software And Consulting Services
    May 8, 2017 | Andrew Bartels

    CIOs and other tech decision makers face a positive economic environment, but an uncertain political environment in 2017 and 2018. Growing consumer spending and business investment will keep CIOs...

  • For Customer Experience Professionals

    Report

    Report Customer Experience Pros: Keep The AI Bandwagon From Getting Off Track

    Building Compelling AI-Powered Experiences Requires A Four-Tiered Framework
    April 18, 2017 | TJ Keitt, Rob Koplowitz

    Companies are leaping at the chance to infuse their digital experiences with artificial intelligence (AI). Consider that it took less than a year for developers to build more than 30,000 chatbots...

  • For Enterprise Architecture Professionals

    Report

    Report AI Tech Marketing Meets The End Of Truth

    Five Questions Filter Truth From Fiction
    April 10, 2017 | Craig Le Clair

    Today's political discourse often questions what constitutes a fact and whether words even matter. Enter AI, a technology that has worked its way into almost every product pitch and where facts and...

  • For B2C Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment...

  • For B2B Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2B Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Steven Casey, Mary Pilecki

    A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high....

  • For Customer Insights Professionals

    Report

    Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....

  • For Customer Experience Professionals

    Report

    Report New Robots, VR, AI, And IoT Need CX Help

    Hot Tech Leaves Humans In The Cold At Mobile World Congress 2017
    April 5, 2017 | Jennifer Wise

    To gauge the state of the art in interaction technologies, Forrester tried out new offerings at Mobile World Congress 2017. This report highlights the most significant ones, points out some of...

  • For Infrastructure & Operations Professionals

    Report

    Report The Future Of Jobs, 2027: Working Side By Side With Robots

    Automation Won't Destroy All The Jobs, But It Will Transform The Workforce — Including Yours
    April 3, 2017 | J. P. Gownder

    There's a lot of talk these days about the bleak future of employment: Claims that robots will steal all the jobs are commonplace. But the future of jobs isn't nearly as gloomy as many...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For B2C Marketing Professionals

    Report

    Report Content Intelligence: Algorithms Assign Meaning And Value To Content

    How Artificial Intelligence Technologies Help Marketers Resolve The Content Paradox
    March 23, 2017 | Erna Alfred Liousas, Ryan Skinner

    Your content is dumb — the systems that store and deliver it have no inkling of what it's actually about. Tagging is, at best, unsystematic; at worst, it's absent or inappropriate. Content...

  • For B2C Marketing Professionals

    Report

    Report Breakout Vendors: Content Intelligence For Marketing

    Acrolinx, Idio, And Persado Use Content Intelligence To Raise Brands' Content Quality
    March 23, 2017 | Erna Alfred Liousas, Ryan Skinner

    Marketers understand the crucial role that content plays in their brands' growth and business development, but they lack the manpower, budget, or — sometimes — the capability to maintain and...

  • For B2C Marketing Professionals

    Report

    Report 2017 Mobile And Technology Priorities For Marketers

    Navigate The Hype On Intelligent Agents, Bots, Virtual Reality, And Other Emerging Technologies That Connect Consumers And Brands
    March 21, 2017 | Thomas Husson, Jennifer Wise

    Hype at this year's Consumer Electronics Show (CES) in Las Vegas expanded well beyond mobile. Industry buzz is escalating around new technologies such as virtual reality, augmented reality,...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Infrastructure Survey, 2016: Overview

    A Business Technographics Presentation
    March 15, 2017 | Tyler McDaniel

    This report is an overview of the Forrester Data: Global Business Technographics® Infrastructure Survey, 2016. It covers the broad patterns seen among business and technology decision makers...

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