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  • For Application Development & Delivery Professionals

    Report

    Report Drive Revenue, Please Customers By Connecting Customer Journeys

    Use Contextual Data To Repair Broken Journeys Between Self-Service And Contact Center Agents
    April 19, 2017 | Art Schoeller

    In the old fairy tale of Hansel and Gretel, the protagonists used bread crumbs to mark their trail home, but animals quickly ate them, leaving the pair lost in the wilderness. Customers who hop...

  • For B2C Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2C Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Joe Stanhope, Mary Pilecki

    New technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. To help B2C marketers focus their long-term technology investment...

  • For B2B Marketing Professionals

    Report

    Report The Top Emerging Technologies For B2B Marketers

    Eleven Technologies To Future-Proof Your Customer-Obsessed Marketing Strategy
    April 6, 2017 | Steven Casey, Mary Pilecki

    A new crop of emerging technologies and the solutions that they power stand poised to unleash a new cycle of rising expectations from buyers, changing behaviors, and disruption. Stakes are high....

  • For Customer Insights Professionals

    Report

    Report The Top Emerging Technologies In Artificial Intelligence

    Four Technologies That Will Help Customer Insights Pros Sense, Think, And Act
    April 6, 2017 | Brandon Purcell

    AI is poised to completely reframe how businesses operate and consumers interact. For CI pros, AI will soon share both the computational and sensory workload required for customer understanding....

  • For Customer Experience Professionals

    Report

    Report New Robots, VR, AI, And IoT Need CX Help

    Hot Tech Leaves Humans In The Cold At Mobile World Congress 2017
    April 5, 2017 | Jennifer Wise

    To gauge the state of the art in interaction technologies, Forrester tried out new offerings at Mobile World Congress 2017. This report highlights the most significant ones, points out some of...

  • For Application Development & Delivery Professionals

    Report

    Report IoT Applications Require Distributed Analytics

    Centralized Analytics Won't Work For Many IoT Use Cases
    March 29, 2017 | Frank E. Gillett

    Internet-of-things (IoT) technology offers new visibility into business operations and customer behavior by connecting the physical and digital worlds. Companies that have successfully implemented...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For B2C Marketing Professionals

    Report

    Report 2017 Mobile And Technology Priorities For Marketers

    Navigate The Hype On Intelligent Agents, Bots, Virtual Reality, And Other Emerging Technologies That Connect Consumers And Brands
    March 21, 2017 | Thomas Husson, Jennifer Wise

    Hype at this year's Consumer Electronics Show (CES) in Las Vegas expanded well beyond mobile. Industry buzz is escalating around new technologies such as virtual reality, augmented reality,...

  • For CIO Professionals

    Report

    Report Creating IoT-Enabled Products — The Two Major Vendor Partnership Options

    Customers Must Choose From A Diverse And Fragmented Set Of Vendors That Help With Building Connected Products
    March 17, 2017 | Frank E. Gillett

    Product CTOs working with CIOs to add the internet-of-things (IoT) to their products quickly learn that doing so involves more than adding in sensors. They face four major challenges that unfold as...

  • For CIO Professionals

    Report

    Report Healthcare Must Embrace Zero Trust To Address PHI Vulnerabilities

    March 6, 2017 | Kate McCarthy, Chris Sherman

    Healthcare payer and provider organizations invest in securing protected health information (PHI) but must also invest in strategies that holistically secure the whole environment. From POS systems...

  • For Infrastructure & Operations Professionals

    Report

    Report Edge Computing: IoT Will Spawn A New Infrastructure Market

    The Internet Of Things Demands A Different Design Mindset

    Internet of things (IoT) is the latest transformational technology, extending ubiquitous connectivity and control to the physical world. The applications are limited only by our imagination and our...

  • For Infrastructure & Operations Professionals

    Report

    Report Breakout Vendors: Customer-Engagement-Network Solutions

    Four Innovations That Can Help You Design, Build, And Operate Your Customer Engagement Network (CEN)
    March 1, 2017 | Andre Kindness

    As infrastructure and operations (I&O) leaders move on from building networks that simply connect devices together to building ones that help their businesses win, serve, and retain customers, they...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies For Digital Predators

    Tools And Technology: The CIO Digital Business Transformation Playbook
    March 1, 2017 | Nigel Fenwick, Ted Schadler

    CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...

  • For Infrastructure & Operations Professionals

    Report

    Report Networking Technologies Immerse Fans In NFL Games And The Tour De France

    RFID, Wi-Fi, Cell, And Other Wireless Technologies Create New Emotional Experiences And Connections
    February 24, 2017 | Andre Kindness, Michele Pelino

    The National Football League (NFL) and the Tour de France use networking technologies to change the way fans engage with two popular sports in Europe and North America. Dimension Data, Extreme...

  • For Infrastructure & Operations Professionals

    Report

    Report The State Of IoT Management

    Bet On Emerging Ecosystems To Help Smooth Business Integration
    February 16, 2017 | Christopher Voce, Michele Pelino

    Connected solutions enable businesses to optimize processes, enhance offerings, and transform their own business models. They generate streams of valuable customer and operational data. While...

  • For Infrastructure & Operations Professionals

    Report

    Report Breakout Vendors: Workplace Technology Innovation

    Three Innovative Workplace Tech Vendors Boost Employee Productivity And Customer Satisfaction
    February 10, 2017 | Andrew Hewitt

    Infrastructure and operations (I&O) leaders responsible for workforce experience and technology increasingly think of buildings and the technologies within them not just as places to do work but as...

  • For CIO Professionals

    Report

    Report US Government Sector Tech Spending Trends, 2017 To 2018

    Government CIOs Must Find Ways To Increase BT Spend Amid Tight Budgets
    February 8, 2017 | Andrew Bartels, Rick Parrish

    US federal, state, and local government CIOs are caught in a bind. The age of the customer is as real to them as it is to public companies. Government CIOs need to make investments in analytics,...

  • For Application Development & Delivery Professionals

    Report

    Report 2017 Customer Service Trends: Operations Become Smarter And More Strategic

    Vision: The Contact Centers For Customer Service Playbook
    January 27, 2017 | Kate Leggett

    In the age of the customer, your customers decide how customer-centric your company is. Customers expect easy, effective, deeply personal service, and this is shaping customer service technology...

  • For CIO Professionals

    Report

    Report Indian Tech Market Outlook For 2017 To 2018

    Tech Spending In India Will Continue To Grow Sharply Through 2018
    January 24, 2017 | Ashutosh Sharma

    In 2017 and 2018, domestic factors and activities will influence business and government technology spending in India more than ever before. CIOs will need to strike a balance between making...

  • For CIO Professionals

    Report

    Report China Tech Market Outlook For 2017 To 2018

    Business Technology Accelerates Digital Transformation In China
    January 24, 2017 | Charlie Dai

    Technology spending in China will reach US$215 billion in 2017 as organizations accelerate their digital transformation initiatives by rapidly increasing their business technology (BT) investments....

  • For CIO Professionals

    Report

    Report Asia Pacific Tech Market Outlook For 2017 To 2018

    The Region's Tech Spending Will See Moderate Growth In 2017 Before Accelerating To Almost 6% Growth In 2018
    January 24, 2017 | Andrew Bartels, Frederic Giron

    CIOs in the Asia Pacific region will continue to face a business environment of modest economic growth in 2017, with 3% growth in tech spending. Better economies in 2018 will push growth closer to...

  • For CIO Professionals

    Report

    Report Australian Tech Market Outlook For 2017 To 2018

    CIOs Transform Their Tech Teams For The Age Of The Customer
    January 24, 2017 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2017 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • For Security & Risk Professionals

    Report

    Report TechRadar™: Internet Of Things Security, Q1 2017

    A Mix Of New And Existing Technologies Help Secure IoT Deployments
    January 19, 2017 | Merritt Maxim

    This TechRadar™ defines the use cases, business value, and outlook for the 13 most relevant and important technologies for delivering internet of things (IoT) security. This includes core...

  • For CIO Professionals

    Report

    Report Breakout Vendors: IoT Business Applications In India

    Emerging Vendors Help Reduce Time-To-Value For IoT-Related Investments
    January 17, 2017 | Ashutosh Sharma

    Technology leaders in India are in the early stages of adopting internet of things (IoT) technologies for business innovation. Organizations' unfamiliarity with the new technology is compounded by...

  • For Application Development & Delivery Professionals

    Report

    Report Better Government Outcomes In India Require IoT At Scale

    Beyond Citizen Services, Agencies In India Are Prioritizing IoT To Monetize Services And Plug Revenue Leaks
    January 9, 2017 | Somak Roy

    India is among the frontrunners in internet of things (IoT) adoption, and the wave has hit government agencies as well. Smart city pilots focusing on transport, traffic, lighting, waste bins,...

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