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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Customer Obsessed, Data-Driven Retailers Thrive

    In a world of hyperadoption — and hyperabandonment — the key to successful retailing in 2018 is obsessing about customer experience. Retailers' greatest hindrance to executing on this vision isn't...

  • For Enterprise Architecture Professionals

    Report

    Report Data Engineers Have Become More Important Than Data Scientists

    Invest In Data Engineers To Close The Gap In Your Systems Of Insight
    November 9, 2017 | Michele Goetz

    Enterprises want to get value out of their data faster and at scale. Chief data officers recognize that technology alone can't solve this challenge. They are also rethinking their teams and adding...

  • For CIO Professionals

    Report

    Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    November 7, 2017 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

  • For CMO Professionals

    Report

    Report Predictions 2018: The CMO Bar Rises With More Pressure For Growth

    Customer Obsession Disrupts Any Remaining CMO Complacency

    Customer obsession is the foundation of organizational success in 2018. This sets the stage for CMOs to step up as a leader of growth or quietly cede influence to another C-suite member, such as a...

  • For CIO Professionals

    Report

    Report Predictions 2018: CIOs Make The Chief Digital Officer Obsolete

    November 6, 2017 | Pascal Matzke, Matthew Guarini

    Digital transformation will dominate business strategy in 2018, and CEOs will look to their CIOs to act as strategic partners in that transformation. While technology is at the core of the shift to...

  • For CMO Professionals

    Report

    Report Brand Management For A New Age: Experience And Resonance Transform Brand Leadership

    Vision: The Brand Experience Playbook
    November 3, 2017 | Dipanjan Chatterjee, Sheryl Pattek

    In the age of the customer, CMOs battle to build their brands with distracted, technology-empowered consumers who have as much to say about what the brand stands for as the company does. CMOs must...

  • For Application Development & Delivery Professionals

    Report

    Report Build An Agile BI Organization To Support The Insights-Driven Culture

    Organization: The Business Intelligence Playbook
    November 2, 2017 | Boris Evelson

    An insights-driven organizational culture is key to enterprise success and competitive differentiation, and Agile business intelligence (BI) is one of the required foundational components to make...

  • For Application Development & Delivery Professionals

    Report

    Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    October 26, 2017 | Danielle Jessee, Mark Grannan

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Research Primer: Build A High-Performing Digital Team

    Structure Your Digital Organization Strategy With Forrester's Best-Practice Guides And Frameworks
    October 25, 2017 | Martin Gill

    As a digital business leader, if you're wondering how you should organize for digital, you aren't alone. Fortunately, Forrester has published a range of research on the topic, from benchmarks to...

  • For Security & Risk Professionals

    Report

    Report The State Of Data Security And Privacy: 2017 To 2018

    Benchmarks: The Data Security And Privacy Playbook
    October 24, 2017 | Heidi Shey, Alexander Spiliotes

    Throughout the year, Forrester analysts engage in hundreds of discussions about data security and privacy. This data-driven report outlines budgeting and spending, technology adoption plans, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook
    October 23, 2017 | Frederic Giron

    Banks need to become customer-obsessed if they want to be relevant in a digital world, but most banks' organizational structures still prioritize tactical initiatives that will fail to deliver...

  • For Customer Experience Professionals

    Report

    Report Elevate And Scale Your CX Measurement Program

    Advance Your Measurement Practices For CX Transformation

    Once organizations have established a minimum viable program for measuring customer experience (CX), they are ready to move on to the next phase — advancing the measurement program. This requires...

  • For Customer Insights Professionals

    Report

    Report The State Of Customer Analytics 2017

    Benchmarks: The Customer Analytics Playbook
    September 25, 2017 | Brandon Purcell

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 229 customer analytics and measurement...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Eight Healthy Habits Of Successful Product Managers

    How To Get The Most Out Of Product Managers In A Digital Organization
    September 19, 2017 | Danielle Jessee, Jacob Morgan

    In the age of the customer, product managers are crucial. They obsess about meeting the needs of customers and convert that insight into market-leading products. But digital business leaders often...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Five Practices To Succeed With Your Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook
    September 12, 2017 | Ananda Chakravarty

    Retail eCommerce has over two decades of experience under its belt, so digital retail businesses at all maturity stages can now follow a fairly established set of best practices. This report guides...

  • For Customer Experience Professionals

    Report

    Report The State Of Customer Journey Mapping, 2017

    August 23, 2017 | Joana van den Brink-Quintanilha, Tony Costa

    Journey mapping continues to grow in popularity, but with all the hype, it can be difficult for customer experience (CX) pros to know where they stand in comparison to their peers and anticipate...

  • For Enterprise Architecture Professionals

    Report

    Report RPA Operating Models Should Be Light And Federated

    A 10-Point Control Framework Helps Manage The Digital Workforce Of The Future
    August 18, 2017 | Craig Le Clair

    Early enthusiasm for robotic process automation (RPA) has led to a tapping of the brakes due to business, infrastructure, and operations concerns. Enterprise architecture (EA) pros are seeking...

  • For Application Development & Delivery Professionals

    Report

    Report Dealing With Development Team Dysfunction

    Identify And Address Signs Of Dysfunction In Your Team To Develop Better Software
    August 17, 2017 | Amanda LeClair, Jeffrey S. Hammond

    Software development teams transform their digital delivery capabilities at different speeds. Results from a recent survey indicate that most development teams are improving their processes but...

  • For Customer Insights Professionals

    Report

    Report Organize For Digital Intelligence With These Three Models

    Organization: The Digital Intelligence Playbook
    August 16, 2017 | Cinny Little, James McCormick

    Digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help...

  • For CMO Professionals

    Report

    Report Marketing Teams Today: Not Deft

    Mindsets, Structures, And Skills Aren't Yet Customer Obsessed
    August 9, 2017 | Shar VanBoskirk, Drew Green

    Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy...

  • For Infrastructure & Operations Professionals

    Report

    Report Organize And Staff I&O Pros For Successful DevOps Practices

    Organization: The Continuous Deployment Playbook
    August 8, 2017 | Robert Stroud, Elinor Klavens

    Digital businesses are creating disruption in the marketplace, forcing other enterprises to follow in their paths. These digital businesses favor integrated product teams that focus on developing...

  • For CIO Professionals

    Report

    Report The Right Way To Establish A Digital Platform Business

    Lessons From GE's Journey To Establish An Industrial IoT Platform As An Extension Of Its Own Digital Transformation
    August 8, 2017 | Nigel Fenwick, Frank E. Gillett

    Much has been said about Jeff Immelt's pending departure from his position as GE's CEO. But a big part of Immelt's legacy pertains to GE's digital transformation, which began when he described his...

  • For Infrastructure & Operations Professionals

    Report

    Report Improve Skills And Staffing For A Better Employee Experience

    Organization: The Workforce Enablement Playbook
    August 2, 2017 | David K. Johnson, Michele Pelino

    Enterprises have a growing awareness of how technology affects employee productivity, turnover, customer experience (CX), and financial performance. To lead, infrastructure and operations (I&O)...

  • For Customer Insights Professionals

    Report

    Report More Firms Are Using The Insights Center Of Excellence To Drive Value

    Organization: The Customer Analytics Playbook
    July 19, 2017 | Cinny Little

    Customer insights pros struggle with how to keep maturing their capabilities and drive more actions from insights. How you organize affects your success. This report shows how the insights center...

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