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  • Strategy Planning & Governance

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Key Characteristics Of Great Digital Business Leaders

    How Savvy Digital Business Leaders Balance Strategy, Governance, And Execution
    February 15, 2018 | Martin Gill

    Digital leaders are evolving. Yesterday's eBusiness leaders have grown into today's digital business leaders, and their focus has changed with it. They wield increasing power and, like Spider-Man,...

  • For CMO Professionals

    Report

    Report Digital Business 2018: Benchmark Your Digital Journey

    Benchmarks: The Digital Business Playbook
    February 7, 2018 | Nigel Fenwick

    As businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that...

  • For B2C Marketing Professionals

    Report

    Report The Capabilities Marketers Need To Build A Strategic Privacy Function

    Tools And Technology: The Customer Trust And Privacy Playbook

    Managing customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help them meet customer and regulator expectations, B2C marketers and their peers...

  • For CIO Professionals

    Report

    Report The Road Map For Customer-Obsessed IT Transformation

    The Strategy Report In The IT Transformation Playbook

    Transforming legacy technology systems, processes, and talent into the fast, connected technology organization required of customer-obsessed firms is complex and expensive. That's why, as a CIO,...

  • For Enterprise Architecture Professionals

    Report

    Report Eight Steps To Optimize Strategic Portfolio Management

    Strategic Plan: The Strategic Portfolio Management Playbook
    February 1, 2018 | Margo Visitacion

    Enterprise architecture (EA) and portfolio management professionals must leverage strategic portfolio management to guide the right investment decisions while enabling Agile delivery of products...

  • For CIO Professionals

    Report

    Report From Grease To Code: Industrial Giants Bet Their Future On Software

    To Survive, Manufacturing Firms Must Become As Proficient In The Digital World As They Are In The Physical
    January 31, 2018 | Paul Miller

    Industrial giants rose to dominance by making high-quality physical objects. Lower-cost competition and new multi-stakeholder ecosystems mean this old route to success is no longer sufficient. To...

  • For CIO Professionals

    Report

    Report Great Companies Center Their Tech Strategy On Customers

    Don't Ignore The Basics, But Keep Boldly Adapting Your Strategy To Meet One Goal — Serving Customers
    January 30, 2018 | Dave Bartoletti, Bobby Cameron

    Technology leaders need to rethink strategic planning in the age of the customer. Technology strategies are too often just collections of loosely related project plans and too focused on tech...

  • For Customer Experience Professionals

    Report

    Report Case Study: Prudential Put Customers First And Revitalized Its Business Performance

    Scale Customer Experience Quick Wins To A Total Business Makeover
    January 26, 2018 | Tom Mouhsian

    Creating a vision for customer centricity as a strategic company objective is easy; executing a wide-ranging transformation program to enable customer centricity is much harder. Prudential is at an...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Take An Iterative Approach To Digital Banking Strategy

    Strategic Plan: The Digital Banking Strategy Playbook
    January 26, 2018 | Peter Wannemacher

    Digital business leaders must define and then execute digital banking strategy. To do this, they must craft an action plan that sets out the guiding principles of the bank's digital strategy and...

  • For Enterprise Architecture Professionals

    Report

    Report The Agile Organization: Take A Portfolio-Driven Approach To Thrive

    Business Case: The Strategic Portfolio Management Playbook
    January 24, 2018 | Margo Visitacion

    Organizations often experience collisions when managing unique workflows that support systems of record and systems of engagement. To minimize this, organizations must embrace their diversity, but...

  • For Customer Insights Professionals

    Report

    Report Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook
    January 22, 2018 | Brandon Purcell

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

  • For Application Development & Delivery Professionals

    Report

    Report How To Create A Knockout Enterprise Collaboration Strategic Plan

    Strategic Plan: The Enterprise Collaboration Playbook
    January 18, 2018 | Art Schoeller

    Enterprise collaboration programs can provide the connective tissue of the customer experience (CX) ecosystem. However, programs fall flat when application development and delivery (AD&D)...

  • For CIO Professionals

    Report

    Report Reset Technology Governance To Drive Value

    Beginner Level: Tech Governance Practices For IT Transformation
    January 11, 2018 | Bobby Cameron, Renee Murphy

    To help their firms compete in the age of the customer, tech leaders engaging in IT transformation must develop a solid foundation for tech governance — the policies, frameworks, and processes that...

  • For CIO Professionals

    Report

    Report Adopt Agile, End-To-End Technology Governance

    Intermediate Level: Tech Governance Practices For IT Transformation
    January 11, 2018 | Bobby Cameron, Renee Murphy

    Firms require Agile, end-to-end tech governance to meet the needs of a changing business model, one focused on speed and responsiveness to transform fast-changing business value delivery,...

  • For CIO Professionals

    Report

    Report Connect Business And Technology Governance To Unlock Innovation

    Advanced Level: Tech Governance Practices For IT Transformation
    January 11, 2018 | Bobby Cameron, Renee Murphy

    Tech leaders innovating their tech governance processes must work with other business leaders to integrate tech with overall business governance — for funding, risk management, and metrics....

  • For CIO Professionals

    Report

    Report Four Essential Steps To Transform To An Insights-Driven Business

    The Strategy Report In The Insights-Driven Business Playbook
    January 11, 2018 | Cinny Little

    Insights driven is not just new terminology for big data; it's an operational transformation that firms must pivot to now or risk losing out to competitors old and new. Enterprise-level...

  • For Enterprise Architecture Professionals

    Report

    Report Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook
    January 10, 2018 | Brian Hopkins

    Firms face an enormous data management challenge: how to act on data and insights to serve increasingly powerful customers and outmaneuver disruptive competitors. Architects once had time to plan...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Customer Journeys To Guide Your Digital Banking Strategy

    Processes: The Digital Banking Strategy Playbook
    January 4, 2018 | Aurelie L'Hostis, Oliwia Berdak

    Digital banking teams are keen to digitize the entire customer life cycle. They want to cut costs and offer convenience by enabling customers to research, buy, and manage loans, bank accounts,...

  • For Infrastructure & Operations Professionals

    Report

    Report Quick Take: Innovate Around The Death Of Net Neutrality

    With Internet Providers Free To Build Slow And Fast Lanes, Design Around Cost And Bandwidth Uncertainty

    The US Federal Communications Commission (FCC) has repealed the 2015 regulations requiring equal treatment for all internet traffic, commonly known as net neutrality. If they choose, carriers can...

  • For B2C Marketing Professionals

    Report

    Report Build A Loyalty Strategy With Global Appeal

    December 12, 2017 | Emily Collins, Arleen Chien

    We've recently seen a spike in questions from brands about the global demand for loyalty programs, and customer loyalty solution vendors have their sights set on international growth. When thinking...

  • For Application Development & Delivery Professionals

    Report

    Report Five Essential Components Of Great SaaS Governance To Balance Agility And Risk

    Management: The SaaS Transformation Playbook
    December 11, 2017 | Liz Herbert, Bill Martorelli

    Software-as-a-service (SaaS) solutions foster a faster, more agile approach to technology — a necessity for digital business. SaaS is a major component of any digital transformation project,...

  • For Enterprise Architecture Professionals

    Report

    Report Programs, Not Projects: Iterative ECM Deployments Drive Higher Satisfaction Levels

    Continuous Improvement: The Enterprise Content Management Playbook
    December 11, 2017 | Cheryl McKinnon

    Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders, clear governance programs, adoption of Agile development and...

  • For B2B Marketing Professionals

    Report

    Report Develop Your Revenue Growth And Acceleration Strategy

    Strategic Plan: The Lead-To-Revenue Playbook
    December 8, 2017 | Lori Wizdo

    The lead-to-revenue management (L2RM) strategic plan links the L2RM vision with the processes and tactics through which B2B marketers will realize this vision. This report describes the necessary...

  • For Application Development & Delivery Professionals

    Report

    Report Use DevOps And Supply Chain Principles To Automate Application Delivery Governance

    Processes: The Modern Application Delivery Playbook
    December 8, 2017 | Christopher Condo, Diego Lo Giudice

    Today's application development and delivery (AD&D) leaders need speed and quality at a low cost to create software that competes for customers. Agile and DevOps practices enable companies to...

  • For B2C Marketing Professionals

    Report

    Report Craft A Loyalty Strategy That Raises Your Firm's Maturity

    Strategic Plan: The Customer Loyalty Playbook
    December 4, 2017 | Emily Collins

    Companies that attempt to drive loyalty with points and discounts alone will miss their mark. B2C marketers seeking to build a loyalty strategy that stands out need a game plan that addresses the...

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