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  • For Enterprise Architecture Professionals

    Report

    Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 22, 2017 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • For Application Development & Delivery Professionals

    Report

    Report The New Way To Choose Business Applications

    Selection: The SaaS Transformation Playbook
    November 20, 2017 | Duncan Jones, Paul D. Hamerman

    Don't let your business application selection process suffer from "requirements-itis" — inflammation or bloating of the requirements. It's a disease that causes poor choices, unacceptable delays,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    November 17, 2017 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a deep-seated vision for how technology...

  • For Infrastructure & Operations Professionals

    Report

    Report Put A Plan In Place To Improve The Employee Experience

    Strategic Plan: The Workforce Enablement Playbook
    November 17, 2017 | David K. Johnson

    Few areas of technology are as fundamental to the employee experience as the devices and software they use. But chances are, your firm and executive colleagues view them as a cost and risk center....

  • For Application Development & Delivery Professionals

    Report

    Report Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook
    November 17, 2017 | Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

  • For Infrastructure & Operations Professionals

    Report

    Report Adapt Your Governance Framework For Cloud

    Processes: The Cloud Computing Playbook
    November 14, 2017 | Sophia I. Vargas

    As cloud adoption accelerates, businesses must develop standard practices around security, performance, and cost to meet the expectations of internal and external stakeholders. Regardless of who...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Digital Business Strategy Will Reach The Heart Of Business

    November 10, 2017 | Jacob Morgan

    Digital business leaders know their strategies can't focus just on bolting on new experiences. To win, serve, and retain today's empowered customer, firms must digitize the very core of their...

  • For CIO Professionals

    Report

    Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Integrated Retail Commerce Business Case

    Business Case: The Retail eCommerce Playbook
    November 8, 2017 | Ananda Chakravarty

    Digital retail is now an integral part of retail overall, and according to Forrester data, US online retail sales are growing at five times the rate of physical retail. This report provides digital...

  • For B2C Marketing Professionals

    Report

    Report Build A Case To Show Social's Value To Marketing And The Entire Enterprise

    Business Case: The Social Marketing Playbook
    November 8, 2017 | Jessica Liu

    When marketers disregard crafting a strong business case for their social investments, they eventually struggle to prove social marketing's value. Creating a business case enables marketers to gain...

  • For CIO Professionals

    Report

    Report Case Study: Giffgaff Turns Customers Into Members Of Its Community Business Model

    The Community Business Model Helps Drive Innovation And Successful Customer Engagement
    November 3, 2017 | Dan Bieler

    UK-based mobile virtual network operator (MVNO) giffgaff has found that using a community-based business model delivers business benefits. The operator actively involves customers in running the...

  • For Application Development & Delivery Professionals

    Report

    Report New Engagement Models Emerge For Custom Software Outsourcing

    Explore Your Options When It Comes To Outsourcing Custom Software Development
    November 2, 2017 | Christopher Condo

    Application development and delivery (AD&D) leaders looking to service providers for custom software development to help accelerate their digital transformation have new options for how they...

  • For Application Development & Delivery Professionals

    Report

    Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    October 26, 2017 | Danielle Jessee, Mark Grannan

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Research Primer: Build A High-Performing Digital Team

    Structure Your Digital Organization Strategy With Forrester's Best-Practice Guides And Frameworks
    October 25, 2017 | Martin Gill

    As a digital business leader, if you're wondering how you should organize for digital, you aren't alone. Fortunately, Forrester has published a range of research on the topic, from benchmarks to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook
    October 23, 2017 | Frederic Giron

    Banks need to become customer-obsessed if they want to be relevant in a digital world, but most banks' organizational structures still prioritize tactical initiatives that will fail to deliver...

  • For Infrastructure & Operations Professionals

    Report

    Report Top 10 Decision Factors That Must Influence Your Cloud Strategy

    Create A Cloud Strategy Based On Your Circumstances — Not On The Easy Momentum Wins
    October 17, 2017 | Lauren E. Nelson

    Building a cloud strategy is not for the novice. When fresh, powerful strategies make headlines and keynote influential conferences, the hype can be alluring. I&O professionals must look to these...

  • For Security & Risk Professionals

    Report

    Report Use Forrester's CISO Strategic Canvas To Align Security With Business

    Strategic Plan: The S&R Practice Playbook
    October 16, 2017 | Jeff Pollard

    Security leaders know it's critical to align their efforts to the business, speak their business colleagues' language, and show support for business objectives. But with never-ending inbound...

  • For B2C Marketing Professionals

    Report

    Report Create An Evolved Loyalty Strategy, Not Just An Effective Program

    Executive Overview: The Customer Loyalty Playbook
    October 10, 2017 | Emily Collins

    Business-to-consumer (B2C) marketing professionals must help their firms mature their approach to customer loyalty to drive retention, engagement, and advocacy. Strategies that rely purely on...

  • For Infrastructure & Operations Professionals

    Report

    Report Cloud Powers The New Connected Economy

    Vision: The Cloud Computing Playbook
    October 4, 2017 | Liz Herbert, Dave Bartoletti

    Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners,...

  • For Enterprise Architecture Professionals

    Report

    Report Embrace Decentralized Decision Making, But Keep Planning Holistic

    Processes: The Strategic Portfolio Management Playbook
    September 22, 2017 | Margo Visitacion

    As companies prepare for 2018, improving customer experience joins revenue growth and cost reduction as a top-three priority. Changing customer demands mean that firms must plan continuously, and...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Strategic Portfolio Management Tools, Q3 2017

    Six Leaders Provide Agile Tools To Drive Digital Transformation
    September 20, 2017 | Margo Visitacion, Robert Stroud

    In our 27-criteria evaluation of strategic portfolio management (SPM) software solutions providers, we identified the 13 most significant ones — AgileCraft, CA, Changepoint, Decision Lens,...

  • For B2C Marketing Professionals

    Report

    Report Harness Loyalty Insights To Build Business Advantage

    Processes: The Customer Loyalty Playbook
    September 13, 2017 | Emily Collins

    Many companies that invest in customer loyalty deploy loyalty programs that both incentivize behavior and collect valuable data from engaged and loyal customers. It's easy to treat loyalty as a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook
    September 8, 2017 | Andy Hoar

    Building a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report...

  • For Application Development & Delivery Professionals

    Report

    Report Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

    Executive Overview: The Business Intelligence Playbook
    September 1, 2017 | Boris Evelson

    Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly art based on best practices and lessons learned. Rather than reinvent the wheel,...

  • For Customer Insights Professionals

    Report

    Report Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    Strategic Plan: The Digital Intelligence Playbook
    August 29, 2017 | Cinny Little, James McCormick

    To remain competitive, customer insights (CI) pros must optimize their firm's digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights —...

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