1371 results in Reports
Sort by:
Refine
  • Business & IT Alignment

Featured content

Featured:

Technology fuels customer loyalty.

CIOs are stuck trying to serve dynamic, demanding customers while burdened with legacy IT structures. The solution: a customer-obsessed operating model.

Find out how we help CIOs transform organizations and drive revenue »

Search Results

  • For Application Development & Delivery Professionals

    Report

    Report Transform Customer Processes And Systems To Improve Experiences

    Executive Overview: The CRM Playbook
    February 16, 2018 | Kate Leggett

    The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Assess Your Digital Insurance Capabilities

    Assessment: The Digital Insurance Strategy Playbook
    February 16, 2018 | Oliwia Berdak

    Insurers' digital capabilities are patchy. Agent-based firms have focused on digital advertising to raise brand awareness, while direct firms have prioritized lead generation and conversion. But to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Key Characteristics Of Great Digital Business Leaders

    How Savvy Digital Business Leaders Balance Strategy, Governance, And Execution
    February 15, 2018 | Martin Gill

    Digital leaders are evolving. Yesterday's eBusiness leaders have grown into today's digital business leaders, and their focus has changed with it. They wield increasing power and, like Spider-Man,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Track Digital Banking Success With Customer-Centric Metrics

    Performance Management: The Digital Banking Strategy Playbook
    February 15, 2018 | Zhi Ying Ng

    Digital banking success demands new metrics. Typical key performance indicators (KPIs) for digital banking are often product-centric or channel-specific, rather than customer-focused. Digital...

  • For CIO Professionals

    Report

    Report Put Customers At The Center Of Tech Processes

    Intermediate Level: Process Practices For IT Transformation
    February 14, 2018 | Margo Visitacion

    Technology leaders at the intermediate level must advance IT with customer-focused processes that maximize value delivered. Once established practices are in place, it's time to focus on putting...

  • For CIO Professionals

    Report

    Report How To Turn Process From A Hindrance To A Help

    Beginner Level: Process Practices For IT Transformation
    February 14, 2018 | Christopher Condo, Margo Visitacion

    Technology leaders must establish customer-focused processes that maximize value delivered. Standing in their way are outdated organizational models, disconnected technology platforms, and legacy...

  • For Enterprise Architecture Professionals

    Report

    Report Data Is Business; Are You Prepared?

    Benchmarks: The Data Management Playbook
    February 14, 2018 | Michele Goetz

    The great awakening that data is business is clear to enterprise architects. The next step is to set the right priorities and agenda to shore up your data management capabilities to support systems...

  • For CIO Professionals

    Report

    Report The Artificial Intelligence Race Is On, And Asian Businesses Are Winning

    February 13, 2018 | Michele Goetz

    Artificial intelligence has changed the rules of the game. Getting the most out of AI investments means looking beyond technology by getting to the heart of business transformation and navigating a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: Intesa Sanpaolo Drives A Customer-Obsessed Digital Transformation

    Intesa Sanpaolo Digitizes Its Business Strategy To Boost Its Transformation
    February 13, 2018 | Aurelie L'Hostis

    When Intesa Sanpaolo embarked on its digital business transformation program in 2014, it recognized the need to systematically look through the customer lens to deliver great customer experiences....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Virtual Care Enables The Digital Health Imperative

    Healthcare Orgs Should Leverage Virtual Care To Transition To Digital
    February 12, 2018 | Kate McCarthy, Alex Kramer

    Virtual care is about to disrupt today's outpatient visit and chronic disease management program models. Digital business strategy professionals must start implementing and integrating virtual care...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Winning The Payments War Requires Continuous Innovation

    Indian Banks Are Relying Upon Digital India To Support Their Game Plan For Payments
    February 12, 2018 | Ashutosh Sharma, Arnav Gupta

    India's government is using digital enablement programs to increase Indians' use of digital tech and transform the economy into one that uses less cash. Digital consumers give banks and financial...

  • For Application Development & Delivery Professionals

    Report

    Report Three Trends Shape Digital Services Engagements

    Snapshot Of Three Trends In Forrester's Business Technographics 2017 Services Survey
    February 9, 2018 | Amanda LeClair

    As enterprises strive to transform their organizations with digital technologies, the consulting and system integration marketplace is transforming as well. For this report, we take a look at three...

  • For CMO Professionals

    Report

    Report Set The Right Metrics To Shape Your Culture

    The State Of Digital Business 2018: Metrics And Culture
    February 8, 2018 | Nigel Fenwick

    Culture remains the No. 1 barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside....

  • For CMO Professionals

    Report

    Report While Getting Started With Digital, Invest In Technology For Customer Engagement

    Beginner Level: Technology Practices For Digital Business
    February 8, 2018 | Ted Schadler, Bobby Cameron

    Companies beginning as digital businesses have a giant leap to make: They must stop treating technology as a cost center, and start treating it as a source of revenue, agility, and engagement. This...

  • For CMO Professionals

    Report

    Report Harness Emerging Technologies To Differentiate Your Digital Business

    Advanced Level: Technology Practices For Digital Business
    February 8, 2018 | Ted Schadler, Bobby Cameron

    Digital innovators treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process, and harness emerging technology to...

  • For CMO Professionals

    Report

    Report Build Technology Platforms To Accelerate Growth And Agility

    Intermediate Level: Technology Practices For Digital Business
    February 8, 2018 | Ted Schadler, Bobby Cameron

    Digital business leaders accelerating their digital presence need to engage customers consistently along every step of their journeys, gain agility and leverage from technology platforms, and blend...

  • For CMO Professionals

    Report

    Report Amazon Will Own Your Customer In The Future

    February 8, 2018 | James L. McQuivey

    Amazon has built the most powerful customer relationship ever, carefully constructing an ecosphere around tens of millions of customers. With aggressive moves in 2017, including buying Whole Foods...

  • For CMO Professionals

    Report

    Report Digital Business 2018: Benchmark Your Digital Journey

    Benchmarks: The Digital Business Playbook
    February 7, 2018 | Nigel Fenwick

    As businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Digital Banking, 2018

    Landscape: The Digital Banking Strategy Playbook
    February 7, 2018 | Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have a digital strategy, few have embarked on a true digital business transformation. This report explores...

  • For Enterprise Architecture Professionals

    Report

    Report Use Reference Models And Collaborate With Marketing To Accelerate Your Martech Strategy

    Customer Obsession Requires Working Across Departments
    February 6, 2018 | Gordon Barnett, Rusty Warner

    Creating the broad technology and business alignment necessary for long-term success is dependent on a well-coordinated technology management strategy. Enterprise architecture (EA) professionals...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Challenge Traditional Leadership To Win At Digital Transformation

    Chief Digital Officers Can Thrive, But The Role Is A Double-Edged Sword
    February 5, 2018 | Martin Gill, Danielle Jessee

    More than half of firms are in the grip of digital transformation, yet too many place their faith in traditional functional leaders. Digital business demands a new breed of leaders, those that...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Omnichannel Mastery: Optimize Fulfillment And Engagement

    Continuous Improvement: The Omnichannel Commerce Playbook
    February 5, 2018 | Brendan Witcher

    Omnichannel fulfillment capabilities — the ability to offer the customer cross-channel visibility and ordering options — have become standard offerings for leading retailers. Many started by...

  • For Infrastructure & Operations Professionals

    Report

    Report Develop Infrastructure Metrics Using The Balanced Scorecard

    Performance Management: The Infrastructure Transformation Playbook
    February 5, 2018 | Richard Fichera, Sophia I. Vargas

    This report outlines Forrester's solution for developing effective objectives and metrics to align your infrastructure practice with evolving business demands. A systematic approach to metrics...

  • For CIO Professionals

    Report

    Report Use Technology To Drive Business Value

    The Executive Overview For The IT Transformation Playbook

    CIOs and CTOs have a mandate to improve the technology foundations and innovations required to win, serve, and retain customers — what Forrester calls business technology (BT). For most, it will...

  • For CIO Professionals

    Report

    Report Harness Emerging Technologies To Unlock New Value From Tech Platforms

    Advanced Level: Technology Practices For IT Transformation

    Advanced tech leaders treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process and harness emerging technology to...

Content categories

Refine your results

Date Range

Industry

Primary Role

Topics

Methodology

Region

Vendor

Analyst

Market Imperatives