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CIOs are stuck trying to serve dynamic, demanding customers while burdened with legacy IT structures. The solution: a customer-obsessed operating model.

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  • For Enterprise Architecture Professionals

    Report

    Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 22, 2017 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • For B2C Marketing Professionals

    Report

    Report The Financial Payback For Marketing Measurement

    Business Case: The Marketing Measurement And Insights Playbook
    November 22, 2017 | Jim Nail, Michelle Bishop

    As marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a...

  • For Security & Risk Professionals

    Report

    Report Justify Security Budget By Its Impact On Maturity

    Business Case: The S&R Practice Playbook
    November 21, 2017 | Jeff Pollard

    Security leaders face challenges articulating which projects generate the most value for their organization. They often struggle to justify existing budgets, as well. To help you build the business...

  • For B2B Marketing Professionals

    Report

    Report Model The ROI Of B2B Marketing Technology Investments

    Business Case: The B2B Marketing Playbook
    November 21, 2017 | Rusty Warner, Shaheen Parks

    B2B marketing technologies promise to grow revenue by improving marketing performance and providing better customer experience. This report helps B2B marketing professionals make a convincing...

  • For Application Development & Delivery Professionals

    Report

    Report Agile And DevOps Adoption Drives Digital Business Success

    Executive Overview: The Modern Application Delivery Playbook
    November 21, 2017 | Christopher Condo, Diego Lo Giudice

    Every business is now a digital business. Companies are scrambling to respond to higher consumer expectations and more nimble competitors. Application development and delivery (AD&D) organizations...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Mobile Mind Shift Maturity Framework

    Assessment: The Mobile eBusiness Playbook
    November 20, 2017 | Julie A. Ask

    Few companies have adapted to the mobile mind shift, as many lack the resources, budget, and organization to make the shift. This report helps digital business professionals understand the path to...

  • For Application Development & Delivery Professionals

    Report

    Report Drive Business Agility And Speed With SaaS Transformation

    Executive Overview: The SaaS Transformation Playbook
    November 20, 2017 | Paul D. Hamerman, Liz Herbert, Duncan Jones

    Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's SaaS transformation playbook outlines...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    November 17, 2017 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a deep-seated vision for how technology...

  • For Application Development & Delivery Professionals

    Report

    Report Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook
    November 17, 2017 | Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Top Cybersecurity Threats For Retailers In 2018

    Digital Transformation Means Retailers Must Get Cyber-Ready
    November 15, 2017 | Brendan Miller, Josh Zelonis

    Attackers are exploiting your digital transformation efforts. The age of the customer demands that retailers go on the offensive and exceed the demands of today's digital customers while also...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 US Credit Card Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Lead This Year's Review Of Credit Card Sales
    November 15, 2017 | Alyson Clarke, August Du Pont

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the seven largest credit card issuers in the US across 42 individual criteria. Bank of America takes...

  • For Customer Experience Professionals

    Report

    Report The US Digital-Only Retailers Customer Experience Index, 2017

    How US Digital-Only Retail Brands Earn Loyalty With The Quality Of Their Experience
    November 15, 2017 | Sucharita Mulpuru, Dylan Czarnecki

    How well do leading digital-only retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 14 digital-only retail brands that we...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Rank Yourself With The Digital Maturity Model

    Assessment: The Retail eCommerce Playbook
    November 14, 2017 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. In early 2017, Forrester updated its digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Digital Business Strategy Will Reach The Heart Of Business

    November 10, 2017 | Jacob Morgan

    Digital business leaders know their strategies can't focus just on bolting on new experiences. To win, serve, and retain today's empowered customer, firms must digitize the very core of their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Financial Services Companies Get Serious About Digital Transformation

    Executives at financial services companies worldwide understand that digital transformation means business transformation. Most companies will spend 2018 working on new initiatives to better win,...

  • For CIO Professionals

    Report

    Report Predictions 2018: Digital Will Disrupt Siloed Healthcare Ecosystems

    Cloud, AI, And IoT Integrations Will Improve CX And Accelerate Digital Transformation
    November 10, 2017 | Kate McCarthy, Alex Kramer

    2018 will bring US healthcare payers, providers, and pharmaceutical and life sciences organizations continued regulatory uncertainty and increasing consumer demands — which means healthcare digital...

  • For Infrastructure & Operations Professionals

    Report

    Report Predictions 2018: Automation Alters The Global Workforce

    Ten Key Developments In Automation Reshape The Industry In 2018

    Automation has been one of the most profound and disruptive forces in human history. The market for automation in many forms will accelerate faster in 2018 as firms look to squeeze performance and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    November 7, 2017 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

  • For Infrastructure & Operations Professionals

    Report

    Report Predictions 2018: Cloud Computing Accelerates Enterprise Transformation Everywhere

    New Private Cloud Options And Even More Public Cloud And SaaS Innovations Will Power Enterprise Transformation In 2018

    After a decade of powering digital transformation in small and medium-size businesses, cloud computing has quickly become a must-have enterprise technology. Cloud's impact has been global, yet...

  • For CIO Professionals

    Report

    Report Predictions 2018: CIOs Make The Chief Digital Officer Obsolete

    November 6, 2017 | Pascal Matzke, Matthew Guarini

    Digital transformation will dominate business strategy in 2018, and CEOs will look to their CIOs to act as strategic partners in that transformation. While technology is at the core of the shift to...

  • For CIO Professionals

    Report

    Report Assess Your Innovation Capability Maturity

    November 3, 2017 | Dan Bieler

    Innovation is as much about business process design and business model adjustments as it is about product and service enhancements and efficiency improvements. In the context of digital...

  • For CIO Professionals

    Report

    Report Case Study: Giffgaff Turns Customers Into Members Of Its Community Business Model

    The Community Business Model Helps Drive Innovation And Successful Customer Engagement
    November 3, 2017 | Dan Bieler

    UK-based mobile virtual network operator (MVNO) giffgaff has found that using a community-based business model delivers business benefits. The operator actively involves customers in running the...

  • For Application Development & Delivery Professionals

    Report

    Report New Engagement Models Emerge For Custom Software Outsourcing

    Explore Your Options When It Comes To Outsourcing Custom Software Development
    November 2, 2017 | Christopher Condo

    Application development and delivery (AD&D) leaders looking to service providers for custom software development to help accelerate their digital transformation have new options for how they...

  • For Security & Risk Professionals

    Report

    Report The Eight Business And Security Benefits Of Zero Trust

    Business Case: The Security Architecture And Operations Playbook
    November 1, 2017 | Chase Cunningham, Jeff Pollard

    In response to increasingly complex cyberattacks, security pros devote resources to granular aspects of their networks. This is understandable and necessary to a degree, but it's also a great way...

  • For Application Development & Delivery Professionals

    Report

    Report Leading Banks Embrace Digital Core Banking

    New Target Architectures Pave The Way Toward End-To-End Digital Transformation
    October 27, 2017 | Jost Hoppermann

    Traditional core banking is the natural enemy of true — end-to-end — digital banking transformation. Far too many banks are held back by their own legacy systems, and must now embrace more holistic...

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