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  • For CIO Professionals

    Report

    Report The Top 10 Technology Trends To Watch: 2018 To 2020

    Ten Trends Will Help You Maximize The Value Of Business Technology

    Maximizing the value of your business technology investments requires an understanding of trends — not just as interesting reading but as vital clues to your firm's future success and, possibly,...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Data Classification, Q3 2017

    Tools And Technology: The Data Security And Privacy Playbook
    October 12, 2017 | Heidi Shey

    Data classification helps to define your data so the technology solutions and people you employ can better understand how to handle sensitive information. It's a capability you can acquire as a...

  • For Security & Risk Professionals

    Report

    Report TechRadar™: Data Security And Privacy, Q4 2017

    Road Map: The Data Security And Privacy Playbook

    As data volumes explode, it's becoming a Herculean task to protect sensitive data from cybercriminals and malicious actors while preventing privacy infringements and abuses — intentional and...

  • For B2C Marketing Professionals

    Report

    Report Make Privacy A Competitive Differentiator

    Executive Overview: The Customer Trust And Privacy Playbook
    September 28, 2017 | Fatemeh Khatibloo

    Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data. Forrester believes that...

  • For Security & Risk Professionals

    Report

    Report Forrester's 2017 Interactive Data Privacy Heat Map

    Landscape: The Data Security And Privacy Playbook
    September 14, 2017 | Enza Iannopollo, Chris Sherman, Heidi Shey

    To help S&R professionals navigate the complex landscape of privacy laws around the world, Forrester created the Data Privacy Heat Map, which explains the data protection guidelines and practices...

  • For Enterprise Architecture Professionals

    Report

    Report Privacy, Automation, And Demographics Challenge The Records Management Status Quo

    Key Findings From The Forrester/ARMA International Records Management Online Survey, Q1 2017
    August 17, 2017 | Cheryl McKinnon

    2017 marks the eighth year that ARMA International and Forrester Research have surveyed records and information management (RIM) professionals to track the key trends and challenges facing the...

  • For B2C Marketing Professionals

    Report

    Report How Dirty Is Your Data?

    Strategic Plan: The Customer Trust And Privacy Playbook
    August 17, 2017 | Fatemeh Khatibloo

    As consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...

  • For Security & Risk Professionals

    Report

    Report Protect Your Intellectual Property And Customer Data From Theft And Abuse

    Executive Overview: The Data Security And Privacy Playbook
    July 12, 2017 | Stephanie Balaouras

    Data is the lifeblood of today's digital businesses, and sophisticated cybercriminals are determined to steal it. Forrester's data security and privacy playbook shows S&R pros how to navigate the...

  • For B2C Marketing Professionals

    Report

    Report The New Privacy: It's All About Context

    Vision: The Customer Trust And Privacy Playbook
    June 30, 2017 | Fatemeh Khatibloo

    "Privacy is dead": It's a trope so often repeated that you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible but essential for building trust....

  • For Security & Risk Professionals

    Report

    Report Security Strength And Ease Benchmark: US Online Retailers 2017

    Continuous Improvement: The Identity And Access Management Playbook

    According to Forrester Data Online Retail Forecast, 2016 to 2021 (US), online retail sales have grown 15% year-over-year since 2015. As retailers expand their digital offerings and work to attract...

  • For CIO Professionals

    Report

    Report Zero Trust Security: A CIO's Guide To Defending Their Business From Cyberattacks

    Increase Business Agility By Adopting Zero Trust
    June 14, 2017 | Martha Bennett

    Legacy, perimeter-centric models of information security are of no use in today's digital businesses, as they are no longer bounded by the four walls of their corporation. Instead, CIOs must move...

  • For Security & Risk Professionals

    Report

    Report Rethinking Data Discovery And Classification Strategies

    Strategic Plan: The Data Security And Privacy Playbook
    June 9, 2017 | Heidi Shey

    Security and risk (S&R) pros can't expect to adequately protect customer, employee, and sensitive corporate data and IP if they don't know what data exists, where it resides, how valuable it is to...

  • For Security & Risk Professionals

    Report

    Report A Secure Blockchain Will Transform Security And Risk Management

    Secure Payments, Cryptocurrencies, Anti-Money Laundering, Identity Verification Demand New, Distributed, And Tamper-Evident Transaction Databases
    June 9, 2017 | Andras Cser, Martha Bennett

    Secure blockchains will become the foundation for verifiable transactions — both business and operational — running the gamut from payments, financial transfers, and shipment tracking to identity...

  • For Security & Risk Professionals

    Report

    Report Data Privacy Metrics That Matter To The Business

    Performance Management: The Data Security And Privacy Playbook
    June 1, 2017 | Enza Iannopollo

    A commitment to security and privacy enables firms to build trusted customer relationships that increase revenue. Security and privacy teams must establish data security and privacy programs that...

  • For B2C Marketing Professionals

    Report

    Report Use Personal Identity And Data Management To Future-Proof Your Privacy Practices

    Continuous Improvement: The Customer Trust And Privacy Playbook
    May 23, 2017 | Fatemeh Khatibloo

    Consumers are leaving a growing digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about data security and...

  • For Security & Risk Professionals

    Report

    Report Creating Actionable Security And Privacy Policy

    Policy: The Data Security And Privacy Playbook
    May 3, 2017 | Heidi Shey

    Data security and privacy policies are ineffective and can even hinder business processes without a clear understanding of the data — from what it is to where it exists. Data identity is the...

  • For Security & Risk Professionals

    Report

    Report The Top Security Technology Trends To Watch, 2017

    Tools And Technology: The S&R Practice Playbook

    Each year, analysts from across Forrester's security and risk (S&R) research team draw insight from hundreds of client questions, vendor briefings, and consultations; the 40-plus research projects...

  • For Security & Risk Professionals

    Report

    Report The Five Milestones To GDPR Success

    To Meet The May 2018 Deadline, Security And Risk Pros Must Prepare Today
    April 25, 2017 | Enza Iannopollo

    With the deadline to become GDPR-compliant fast approaching, privacy and security professionals must act now. However, the task feels overwhelming. Where should I start? What should I include as...

  • For Security & Risk Professionals

    Report

    Report Assess Your Data Privacy Practices With The Forrester Privacy And GDPR Maturity Model

    Assessment: The Data Security And Privacy Playbook

    Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally....

  • For B2C Marketing Professionals

    Report

    Report Empowered Customers Demand Contextual Privacy

    A North American Consumer Technographics® Report

    Your consumers are ready for (if not demanding) innovation more than ever before — but they won't blindly embrace experiences at the expense of their data privacy. Instead, increasingly empowered...

  • For Customer Insights Professionals

    Report

    Report How To Design And Build A Great Consumer Data Privacy Organization

    Organization: The Customer Trust And Privacy Playbook

    How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...

  • For Enterprise Architecture Professionals

    Report

    Report Enhance Your Data Governance To Meet New Privacy Mandates

    The EU's GDPR Will Require Firms To Be More Transparent With Their Customers' Data
    March 28, 2017 | Henry Peyret

    Data governance traditionally addresses privacy simply by classifying data for masking or anonymization. But the EU's General Data Protection Regulation (GDPR) will change that. It introduces new...

  • For Security & Risk Professionals

    Report

    Report Best Practices For Privacy And GDPR In Financial Services

    March 14, 2017 | Enza Iannopollo

    It's the job of security and privacy professionals in financial services (FS) firms to strike the right balance between more stringent data privacy rules and pressing demand for more innovative and...

  • For Security & Risk Professionals

    Report

    Report Quick Take: The CIA — Good At Spying, Bad At Data Loss Prevention

    Key Takeaways From The WikiLeaks Revelations Of Widespread CIA Device-Hacking
    March 10, 2017 | Jeff Pollard

    This week, controversial media organization WikiLeaks released a trove of leaked documents purporting to prove the existence of a sophisticated covert US Central Intelligence Agency (CIA) hacking...

  • For CIO Professionals

    Report

    Report Healthcare Must Embrace Zero Trust To Address PHI Vulnerabilities

    March 6, 2017 | Kate McCarthy, Chris Sherman

    Healthcare payer and provider organizations invest in securing protected health information (PHI) but must also invest in strategies that holistically secure the whole environment. From POS systems...

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