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  • Sourcing Strategy & Execution

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  • For Infrastructure & Operations Professionals

    Report

    Report Be Aware Of These Sourcing Trends For Managed Services And Cloud

    April 19, 2017 | Bill Martorelli

    As the nature of sourcing demand and delivery continues to evolve, infrastructure and operations (I&O) professionals will witness the impact of service delivery automation, which has been...

  • For B2B Marketing Professionals

    Report

    Report Best Practices: Pricing Strategies For B2B Digital Services And Subscription Products

    What B2B Marketing Leaders Can Learn About Digital Subscription Pricing From The Software Industry's Transition To SaaS
    March 27, 2017 | Duncan Jones

    This report explains why and how B2B marketing leaders should change their pricing approach when their company starts to sell digital services. It describes the maturity evolution from asset rental...

  • For Application Development & Delivery Professionals

    Report

    Report Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook
    February 17, 2017 | Kate Leggett

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

  • For B2B Marketing Professionals

    Report

    Report Pricing Strategies For Software-As-A-Service

    Subscription Models Force Vendors To Rethink Pricing And Packaging To Align Better With How They Deliver Customer Value
    February 16, 2017 | Duncan Jones

    Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. B2B marketing specialists know that new...

  • For Application Development & Delivery Professionals

    Report

    Report Preparing For A Salesforce Negotiation

    Plan Ahead To Manage With This Fast-Growing, Strategic SaaS Partner
    February 15, 2017 | Liz Herbert, Mark Bartrick

    Salesforce is now a giant in the enterprise software space — with nearly 200,000 customers. The software-as-a-service (SaaS) behemoth now offers a comprehensive suite of solutions for the...

  • For B2C Marketing Professionals

    Report

    Report Blow Up Your Lead Agency RFP

    Marketers Must Adapt Agency Selection For Post-Digital Realities
    December 22, 2016 | Sarah Sikowitz

    No relationship has a bigger impact on brand success than that between the brand and its lead agency. Despite that criticality, brands have failed to adjust their lead agency search criteria to...

  • For B2C Marketing Professionals

    Report

    Report Prioritize Problem Solving In Media Agency RFPs

    December 20, 2016 | Sarah Sikowitz

    Marketers need strategic support from media agencies to navigate the complex media buying ecosystem. Media agency requests for proposals (RFPs), however, still read like capability laundry lists...

  • For Infrastructure & Operations Professionals

    Report

    Report Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook
    December 20, 2016 | Bill Martorelli, Liz Herbert

    With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

  • For B2C Marketing Professionals

    Report

    Report Add A Digital-Centric Lead Agency To Your RFP

    Use Three Business Criteria To Guide Your Shortlist
    November 29, 2016 | Sarah Sikowitz

    "The Forrester Wave™: Lead Agencies, Q4 2016" evaluated eight of the top agencies leading brand experience, creative strategy, and campaign development across both traditional and digital marketing...

  • For Application Development & Delivery Professionals

    Report

    Report SAP Customers Have Four Paths To The Cloud

    The Time Is Now To Plan Your SAP Cloud Strategy In The Name Of Business Innovation And Customer Experience
    November 11, 2016 | Liz Herbert, Bill Martorelli

    Customers of all types are anxious to take advantage of cloud's promise of speed, agility, and financial flexibility due to its inherent consumption-based pricing model. Yet SAP buyers still have...

  • For CIO Professionals

    Report

    Report 2016 To 2017 Latin American Tech Market Update

    Troubles Will Keep Tech Spending Down, Despite Rising Demand For Mobile And Cloud
    October 20, 2016 | Andrew Bartels

    The good times that CIOs and tech vendors in Brazil and other Latin American markets enjoyed in the first half of the decade have come crashing to an end. With these slowdowns lasting into 2017,...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Strategies For Managing A SaaS Negotiation

    Buying SaaS Should Be About Long-Term Value-Based Relationships, Not Fixed-Term Contracts
    October 11, 2016 | Duncan Jones, Liz Herbert

    Software-as-a-service (SaaS) negotiation requires a unique approach; neither traditional software negotiation tactics nor hosting practices will suffice. But too many clients still do not know how...

  • For Application Development & Delivery Professionals

    Report

    Report Choose The Right CRM Solutions For Your Organization

    Tools And Technology: The CRM Playbook
    October 5, 2016 | Kate Leggett

    The CRM technology landscape is changing with the commoditization of core features, the rise of point solutions, the shift to software-as-a-service (SaaS) solutions, and the need to provide...

  • For Application Development & Delivery Professionals

    Report

    Report Business Outcomes Are The Foundation Of Successful Software Implementation

    Execution: The Business Applications Playbook
    September 14, 2016 | Duncan Jones

    This report describes some little-known tips for managing the crucial execution phase, in which a project team finalizes its choice of product and/or vendor, creates the commercial agreement, and...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Supplier Risk And Performance Management

    Software And Services Providers That Can Protect Your Brand From Suppliers' Mistakes
    September 8, 2016 | Duncan Jones

    Enterprises struggle to manage the risk to their brands from suppliers' mistakes. Your customers expect you to choose suppliers that are efficient, safe, secure, ethical, and legal — and to have...

  • For Application Development & Delivery Professionals

    Report

    Report The New Way To Choose Business Applications

    Selection: The Business Applications Playbook
    September 7, 2016 | Duncan Jones, Paul D. Hamerman

    Don't let your business application selection process suffer from "requirements-itis" — inflammation or bloating of the requirements. It's a disease that causes poor choices, unacceptable delays,...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices: Building Strong Software Delivery Partnerships

    Management: The Business Applications Playbook
    August 23, 2016 | Duncan Jones

    Application development and delivery (AD&D) leaders need strong partnerships with a few key software providers, due to the risk of vendor lock-in, particularly with SaaS platforms and the need for...

  • For Security & Risk Professionals

    Report

    Report Plan Your Security Sourcing Strategy For The Next Five Years

    A Strategic Methodology Based On Business Need
    August 2, 2016 | Jeff Pollard

    Security leaders cede control of capabilities they offer the enterprise by misallocating resources and putting too much emphasis on technology. This report guides CISOs through a methodology to...

  • For Application Development & Delivery Professionals

    Report

    Report Forrester's Supplier Partnership Assessment Model

    July 18, 2016 | Duncan Jones

    Forrester’s supplier partnership assessment model consists of 19 evaluation criteria that measure three important qualities: trust, innovation, and a focus on your success. You can use it as...

  • For Application Development & Delivery Professionals

    Report

    Report How To Pick Strategic Partners For Your Digital Transformation

    Use A Forward-Looking Assessment Of Your Key Technology Providers To Identify Potential Partners For Your Transformation Journey
    July 18, 2016 | Duncan Jones

    Organizations that want to undergo a digital transformation need strategic partners to help them implement innovative technology and drive process change. Strong partnerships enable agile projects...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook For 2016 To 2017

    Brexit And Sluggish Economies Will Lead To Stagnant Tech Demand
    July 13, 2016 | Andrew Bartels, Charlotte Wang

    After a surprisingly strong 2015 European tech market, CIOs in European countries need to prepare for a much more difficult 2016 and 2017. Despite the European Central Bank's stimulus and stronger...

  • For Infrastructure & Operations Professionals

    Report

    Report Eight Toxic Networking Vendor Selection Philosophies

    The Old Axiom "No One Gets Fired For Buying [X]" Should Be Laid To Rest
    July 11, 2016 | Andre Kindness

    Many enterprise networking teams still struggle to shift away from their incumbent network infrastructure, even if it's the right decision for the company. This report addresses eight common...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: SAP S/4Hana Lifts Off

    The Licensed Version Of The Next-Generation ERP Solution Is Gaining Traction, But The SaaS Offering Is Off To A Slow Start
    July 5, 2016 | Paul D. Hamerman

    S/4Hana represents a major initiative by SAP to replatform and refactor its business suite to leverage its Hana in-memory database. The Sapphire Now conference in May 2016 enabled Forrester to...

  • For CIO Professionals

    Report

    Report Delivering Software For Customer Obsession

    Build-Or-Buy Is Now Build-Compose-Outsource-Or-Buy

    Customer-obsessed organizations need great software to differentiate themselves from their competitors. But where to find that great software? What combination of buy, reuse, assemble, and...

  • For CMO Professionals

    Report

    Report Delivering Software For Customer Obsession

    Build-Or-Buy Is Now Build-Compose-Outsource-Or-Buy
    June 30, 2016 | Christopher Mines, Duncan Jones

    Customer-obsessed organizations need great software to differentiate themselves from their competitors. But where to find that great software? What combination of buy, reuse, assemble, and...

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