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  • For CIO Professionals

    Report

    Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • For CIO Professionals

    Report

    Report Case Study: Telefónica Digitizes Its Operations In Service Of The Customer

    Simplified And Automated Operations Drive Employee Engagement And Better Customer Experience
    June 7, 2017 | Dan Bieler, Frederic Giron

    This case study covers the transformation of Telefónica's operations as a driver of improved customer experiences. It shows how the CIO's focus on simplification and automation, including a "zero...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Networks & Telecom Survey, 2017: Overview

    A Business Technographics Presentation
    May 25, 2017 | Brian Luu, Xiaotong Duan

    This report is an overview of the Forrester Data Global Business Technographics® Networks And Telecommunications Survey, 2017. Topics include sourcing preferences; managed services technologies...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain

    Expect 4.8% To 5.2% Growth, With Cloud And The BT Agenda Driving Accelerated Rates In Software And Consulting Services
    May 8, 2017 | Andrew Bartels

    CIOs and other tech decision makers face a positive economic environment, but an uncertain political environment in 2017 and 2018. Growing consumer spending and business investment will keep CIOs...

  • For CIO Professionals

    Report

    Report Case Study: Mobike Leverages IoT To Bypass Gridlock

    Innovate With The Internet Of Things To Deliver True Value To The Customer
    April 26, 2017 | Travis Wu

    Companies in all industries are increasingly looking beyond cost savings to deliver customer value with the internet of things (IoT). IoT products need not be technically complex, but they do have...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Choose A Mobile Messaging Vendor

    April 10, 2017 | Julie A. Ask, Michael Facemire

    Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For Customer Insights Professionals

    Report

    Report Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Report: World Online Population Forecast, 2017 To 2022 (Global)

    Forecastview Document
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile...

  • For CIO Professionals

    Report

    Report Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation

    Most Telcos Underestimate The Significance Of The Omnichannel Opportunity For Their Digital Transformation
    March 17, 2017 | Dan Bieler

    Offering customers seamless omnichannel experiences is critical for telcos' digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. Omnichannel affects...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Mobile Messaging Platforms

    March 16, 2017 | Julie A. Ask, Michael Facemire

    The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the...

  • For CIO Professionals

    Report

    Report Forrester Data Report: World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Document
    March 6, 2017 | Jennifer Adams

    Customer-obsessed firms serious about winning, serving, and retaining customers are investing in business intelligence (BI) and analytics platforms. In March 2017, Forrester published an updated...

  • For CIO Professionals

    Report

    Report Forrester Data World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    March 6, 2017 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies For Digital Predators

    Tools And Technology: The CIO Digital Business Transformation Playbook
    March 1, 2017 | Nigel Fenwick, Ted Schadler

    CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...

  • For CIO Professionals

    Report

    Report US Government Sector Tech Spending Trends, 2017 To 2018

    Government CIOs Must Find Ways To Increase BT Spend Amid Tight Budgets
    February 8, 2017 | Andrew Bartels, Rick Parrish

    US federal, state, and local government CIOs are caught in a bind. The age of the customer is as real to them as it is to public companies. Government CIOs need to make investments in analytics,...

  • For CIO Professionals

    Report

    Report Indian Tech Market Outlook For 2017 To 2018

    Tech Spending In India Will Continue To Grow Sharply Through 2018
    January 24, 2017 | Ashutosh Sharma

    In 2017 and 2018, domestic factors and activities will influence business and government technology spending in India more than ever before. CIOs will need to strike a balance between making...

  • For CIO Professionals

    Report

    Report China Tech Market Outlook For 2017 To 2018

    Business Technology Accelerates Digital Transformation In China
    January 24, 2017 | Charlie Dai

    Technology spending in China will reach US$215 billion in 2017 as organizations accelerate their digital transformation initiatives by rapidly increasing their business technology (BT) investments....

  • For CIO Professionals

    Report

    Report Asia Pacific Tech Market Outlook For 2017 To 2018

    The Region's Tech Spending Will See Moderate Growth In 2017 Before Accelerating To Almost 6% Growth In 2018
    January 24, 2017 | Andrew Bartels, Frederic Giron

    CIOs in the Asia Pacific region will continue to face a business environment of modest economic growth in 2017, with 3% growth in tech spending. Better economies in 2018 will push growth closer to...

  • For CIO Professionals

    Report

    Report Australian Tech Market Outlook For 2017 To 2018

    CIOs Transform Their Tech Teams For The Age Of The Customer
    January 24, 2017 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2017 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • For Security & Risk Professionals

    Report

    Report Lessons Learned From The World's Biggest Data Breaches And Privacy Abuses, 2016

    Continuous Improvement: The Data Security And Privacy Playbook
    January 9, 2017 | Stephanie Balaouras, Heidi Shey

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • For CIO Professionals

    Report

    Report The Global Tech Market Outlook For 2017 To 2018

    3% To 4% Growth As Forces Of Disruption Battle With Forces Of Continuity
    January 9, 2017 | Andrew Bartels, Nate Meneer

    2016 was a year of disruptions, both in the political world (Brexit, Trump's election) and in the technology world (cloud, artificial intelligence). CIOs will deal with those disruptions in 2017...

  • For CIO Professionals

    Report

    Report Shift From CX Theory To CX Practice

    Telstra Begins The Hard Work Of Operational Excellence
    January 6, 2017 | Frederic Giron, Dan Bieler

    Telstra is betting big on its ability to transform itself by overhauling its core business operations and capabilities while simultaneously embracing new growth opportunities. This report provides...

  • For CIO Professionals

    Report

    Report Case Study: Singtel Group's CIO Initiates A Customer-Obsessed Operating Model

    Transform Six Operational Levers To Make Tech Management A Trusted Business Partner
    January 3, 2017 | Dane Anderson

    CIOs know that they must adapt their role to one of a trusted, strategic business partner, but most struggle to move from the what to the how. In 2012, Singtel, a leading communications group in...

  • For Infrastructure & Operations Professionals

    Report

    Report Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook
    December 20, 2016 | Bill Martorelli, Liz Herbert

    With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executive Q&A: Boost Your Chatbot IQ

    December 12, 2016 | Andrew Hogan, Ian Jacobs

    Media and vendor boasts of "world-changing technology" have propelled chatbots toward the peak of inflated expectations. Fear of missing the "next big thing" is pushing digital business...

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