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  • For CIO Professionals

    Report

    Report Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation

    Most Telcos Underestimate The Significance Of The Omnichannel Opportunity For Their Digital Transformation
    March 17, 2017 | Dan Bieler

    Offering customers seamless omnichannel experiences is critical for telcos' digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. Omnichannel affects...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Mobile Messaging Platforms

    March 16, 2017 | Julie A. Ask, Michael Facemire

    The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the...

  • For CIO Professionals

    Report

    Report Forrester Data Report: World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Document
    March 6, 2017 | Jennifer Adams

    Customer-obsessed firms serious about winning, serving, and retaining customers are investing in business intelligence (BI) and analytics platforms. In March 2017, Forrester published an updated...

  • For CIO Professionals

    Report

    Report Forrester Data World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    March 6, 2017 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies For Digital Predators

    Tools And Technology: The CIO Digital Business Transformation Playbook
    March 1, 2017 | Nigel Fenwick, Ted Schadler

    CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...

  • For CIO Professionals

    Report

    Report US Government Sector Tech Spending Trends, 2017 To 2018

    Government CIOs Must Find Ways To Increase BT Spend Amid Tight Budgets
    February 8, 2017 | Andrew Bartels, Rick Parrish

    US federal, state, and local government CIOs are caught in a bind. The age of the customer is as real to them as it is to public companies. Government CIOs need to make investments in analytics,...

  • For CIO Professionals

    Report

    Report Indian Tech Market Outlook For 2017 To 2018

    Tech Spending In India Will Continue To Grow Sharply Through 2018
    January 24, 2017 | Ashutosh Sharma

    In 2017 and 2018, domestic factors and activities will influence business and government technology spending in India more than ever before. CIOs will need to strike a balance between making...

  • For CIO Professionals

    Report

    Report China Tech Market Outlook For 2017 To 2018

    Business Technology Accelerates Digital Transformation In China
    January 24, 2017 | Charlie Dai

    Technology spending in China will reach US$215 billion in 2017 as organizations accelerate their digital transformation initiatives by rapidly increasing their business technology (BT) investments....

  • For CIO Professionals

    Report

    Report Asia Pacific Tech Market Outlook For 2017 To 2018

    The Region's Tech Spending Will See Moderate Growth In 2017 Before Accelerating To Almost 6% Growth In 2018
    January 24, 2017 | Andrew Bartels, Frederic Giron

    CIOs in the Asia Pacific region will continue to face a business environment of modest economic growth in 2017, with 3% growth in tech spending. Better economies in 2018 will push growth closer to...

  • For CIO Professionals

    Report

    Report Australian Tech Market Outlook For 2017 To 2018

    CIOs Transform Their Tech Teams For The Age Of The Customer
    January 24, 2017 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2017 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • For Security & Risk Professionals

    Report

    Report Lessons Learned From The World's Biggest Data Breaches And Privacy Abuses, 2016

    Continuous Improvement: The Data Security And Privacy Playbook
    January 9, 2017 | Stephanie Balaouras, Heidi Shey

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • For CIO Professionals

    Report

    Report The Global Tech Market Outlook For 2017 To 2018

    3% To 4% Growth As Forces Of Disruption Battle With Forces Of Continuity
    January 9, 2017 | Andrew Bartels, Nate Meneer

    2016 was a year of disruptions, both in the political world (Brexit, Trump's election) and in the technology world (cloud, artificial intelligence). CIOs will deal with those disruptions in 2017...

  • For CIO Professionals

    Report

    Report Shift From CX Theory To CX Practice

    Telstra Begins The Hard Work Of Operational Excellence
    January 6, 2017 | Frederic Giron, Dan Bieler

    Telstra is betting big on its ability to transform itself by overhauling its core business operations and capabilities while simultaneously embracing new growth opportunities. This report provides...

  • For CIO Professionals

    Report

    Report Case Study: Singtel Group's CIO Initiates A Customer-Obsessed Operating Model

    Transform Six Operational Levers To Make Tech Management A Trusted Business Partner
    January 3, 2017 | Dane Anderson

    CIOs know that they must adapt their role to one of a trusted, strategic business partner, but most struggle to move from the what to the how. In 2012, Singtel, a leading communications group in...

  • For Infrastructure & Operations Professionals

    Report

    Report Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook
    December 20, 2016 | Bill Martorelli, Liz Herbert

    With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executive Q&A: Boost Your Chatbot IQ

    December 12, 2016 | Andrew Hogan, Ian Jacobs

    Media and vendor boasts of "world-changing technology" have propelled chatbots toward the peak of inflated expectations. Fear of missing the "next big thing" is pushing digital business...

  • For Customer Experience Professionals

    Report

    Report The India Customer Experience Index, 2016

    The Customer Experience Of Brands In India Improves, But More Remains To Be Done
    November 2, 2016 | Amit Bhatia

    As the focus on customer experience (CX) in India grows, brands are increasing their investments and efforts to provide customers with higher-quality experiences. Despite this, our inaugural...

  • For Customer Experience Professionals

    Report

    Report The UK Customer Experience Index, 2016

    UK Brand Scores Reveal A Year Of Progress

    How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the top performers in the UK and the specific brands that you must beat to...

  • For CIO Professionals

    Report

    Report 2016 To 2017 Latin American Tech Market Update

    Troubles Will Keep Tech Spending Down, Despite Rising Demand For Mobile And Cloud
    October 20, 2016 | Andrew Bartels

    The good times that CIOs and tech vendors in Brazil and other Latin American markets enjoyed in the first half of the decade have come crashing to an end. With these slowdowns lasting into 2017,...

  • For CIO Professionals

    Report

    Report 2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Steady US Economic Growth And The BT Agenda Will Drive 5% Tech Market Growth In 2017
    October 17, 2016 | Andrew Bartels

    CIOs and their business partners prepare their tech budget plans based on their own businesses' strategy and requirements. Still, it can be useful to look at what other firms are doing, especially...

  • For Customer Experience Professionals

    Report

    Report The Canada Customer Experience Index, 2016

    Canadian Company Scores Reveal A Year Of Stagnation
    September 29, 2016 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the top performers in Canada and the specific brands that you must beat to...

  • For CIO Professionals

    Report

    Report European Tech Market By Country, 2016 To 2017

    The UK And Other Eurozone Countries Will Generally Lag Behind Non-Euro Countries
    September 19, 2016 | Andrew Bartels

    Despite the expanding scope of the European Union (EU), Europe is still a collection of 28 different countries — and even more so after the UK's vote to leave the EU. This report provides...

  • For CIO Professionals

    Report

    Report The Midyear Global Tech Market Outlook For 2016 To 2017

    Slowing Economies And Cloud Constrict Tech Market Growth
    September 16, 2016 | Andrew Bartels

    CIOs in the middle of 2016 are facing the pull from their business partners to invest in new mobile, cloud, and analytical technologies to help their businesses grow and the push from CEOs and CFOs...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Geospatial Analytics Tools And Platforms, Q3 2016

    The Six Providers That Matter Most And How They Stack Up
    August 31, 2016 | Rowan Curran

    Mobile handsets and embedded software in IoT devices are causing a proliferation in the sources and speed for capturing location. Location awareness is just the first step, and today top companies...

  • For B2C Marketing Professionals

    Report

    Report Brief: Tap Your Consumers' Location For Mobile Marketing Success

    Master Location-Based Marketing To Amplify Acquisition And Conversion
    August 24, 2016 | Jennifer Wise

    With the rise of the mobile mind shift, marketers and vendors alike are using the word "location" more frequently but indiscriminately. Location's application varies greatly, from local listings to...

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