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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Forrester's Digital Maturity Model To Evaluate Your B2B Digital Progress

    Assessment: The B2B eCommerce Playbook
    September 26, 2017 | Andy Hoar

    With the B2B C-suite increasingly demanding that companies make more informed digital investment decisions, B2B digital professionals are now closely measuring their progress and benchmarking their...

  • For CMO Professionals

    Report

    Report Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

    ForecastView Document
    September 25, 2017 | Jennifer Adams, Andy Hoar

    eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Holiday Retail Sales Forecast, 2017 (US)

    US Online Holiday Spending Will Reach $129 Billion In 2017
    September 21, 2017 | Susan Wu

    Forrester predicts that US online holiday sales will reach $129 billion in 2017. This represents 12% growth in holiday sales over 2016. Consumers continue to spend more online due to the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail

    eCommerce Forecast Highlights And Tactics To Capture US Share
    September 21, 2017 | Fiona Swerdlow

    Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing...

  • For B2B Marketing Professionals

    Report

    Report Virtual And Augmented Reality For B2B Marketers

    Overcome Real Barriers To Success With Virtual Solutions
    September 20, 2017 | Steven Casey

    Virtual reality (VR) and augmented reality (AR) solutions are revolutionizing the way large and complex B2B products get marketed and sold — just as their 3D modeling precursors forever changed the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Commerce Technology Investment Trends: 2017 To 2018

    September 19, 2017 | Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Eight Healthy Habits Of Successful Product Managers

    How To Get The Most Out Of Product Managers In A Digital Organization
    September 19, 2017 | Danielle Jessee, Jacob Morgan

    In the age of the customer, product managers are crucial. They obsess about meeting the needs of customers and convert that insight into market-leading products. But digital business leaders often...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Video Technologies, Q3 2017

    Expand Your Capabilities Today To Support The Deluge Of Video Content Tomorrow
    September 14, 2017 | Nick Barber

    If you're not using video today, you're missing a chance to grow revenue, enhance employee collaboration, and provide quality service to your customers. Application development and delivery (AD&D)...

  • For Application Development & Delivery Professionals

    Report

    Report Assess CRM Capabilities To Pinpoint Opportunities

    Assessment: The CRM Playbook
    September 12, 2017 | Kate Leggett

    This report helps application development and delivery (AD&D) pros who are looking to implement customer relationship management (CRM) strategies and solutions. The effects of automation and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Five Practices To Succeed With Your Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook
    September 12, 2017 | Ananda Chakravarty

    Retail eCommerce has over two decades of experience under its belt, so digital retail businesses at all maturity stages can now follow a fairly established set of best practices. This report guides...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Half Of B2C Online Retail Spend Came From Marketplaces In 2016

    ForecastView Document
    September 11, 2017 | Michael O'Grady

    Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report AI Will Revolutionize Digital Experiences

    AI Will Help Brands Win, Serve, And Retain Customers Across A Connected Experience Ecosystem
    September 11, 2017 | Julie A. Ask

    A host of technologies that broadly fall under the umbrella of artificial intelligence (AI) are revolutionizing how digital business professionals can design and deliver digital experiences. As AI...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Adoption Of Automated Investment Services Remains Low

    To Tap Into The Potential Of Automated Investment Services, Digital Wealth Management Leaders Need To Overcome Barriers
    September 8, 2017 | Zhi Ying Ng

    The launch of automated investment services by Bank of America, Capital One, China Merchants Bank, OCBC Bank, Ping An Bank, and Wells Fargo is piquing executives' interest. While we expect other...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report B2C Sets The Standard For B2B

    Road Map: The B2B eCommerce Playbook
    September 8, 2017 | Andy Hoar

    Science-fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Some B2B enterprises have been selling online for years, but most are new to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook
    September 8, 2017 | Andy Hoar

    Building a world-class B2B eCommerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Online Insurance Forecast, 2017 To 2022 (EU-7)

    ForecastView Document
    September 7, 2017 | Michael O'Grady

    This report looks at the factors that drive the size and growth of the motor, property, and travel insurance markets in the UK, Germany, France, Spain, Italy, the Netherlands, and Sweden. The...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7), Q3 2017 Update

    ForecastView Document
    September 6, 2017 | Satish Meena

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) provides smartphone and tablet online sales by country and category for both...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Online Cross-Border Retail Forecast, 2017 To 2022 (US)

    ForecastView Document
    September 6, 2017 | Michael O'Grady

    This forecast, part of our global online cross-border retail forecast, details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods that US online...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Your B2B Business A Digital Business

    Executive Overview: The B2B eCommerce Playbook
    September 1, 2017 | Andy Hoar

    New forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook
    September 1, 2017 | Brendan Witcher

    Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to making a purchase. This complexity creates challenges for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017

    The 11 Providers That Matter Most And How They Stack Up
    August 31, 2017 | Andy Hoar

    In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — BigCommerce, CloudCraze, Episerver, Handshake, Insite Software, Intershop, Magento...

  • For Application Development & Delivery Professionals

    Report

    Report Plan For Digital Banking Engagement Platforms, Not Mobile Banking Solutions

    Within Banks, Isolated Channel Deployments Are No Longer In Favor
    August 30, 2017 | Jost Hoppermann

    Forrester's survey data highlights how banks' focus is shifting away from mobile-only, and even more online-only, solutions toward omnichannel banking solutions. This report explains why this is...

  • For Customer Insights Professionals

    Report

    Report Opportunities For Automatic Replenishment

    Forrester Data North American Consumer Technographics®
    August 29, 2017 | Lauren Brown

    With increasingly busy schedules and limited free time, US online consumers are looking to retailers to make shopping faster and more seamless. And retailers have begun to look to alternative...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Luxury Brands Must Chase Digitally Savvy Global Luxury Shoppers

    To Win In The Age Of The Customer, Obsess About Your Luxury Goods Consumer
    August 29, 2017 | Michelle Beeson

    Luxury consumers are highly digitally savvy, even more so than mainstream consumers. But many luxury brands have missed the memo. They need to quickly do much more to meet, let alone exceed, their...

  • For Customer Experience Professionals

    Report

    Report The Canada Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    August 28, 2017 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index...

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