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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Masters Of The Top Four Retail Tech Trends

    Leading Retailers Model Innovation With Customer-Focused Tech Investments
    January 18, 2018 | Brendan Witcher, Claudia Tajima

    To survive in today's competitive market, retailers are primarily investing in four key components of commerce tech: personalization, omnichannel, analytics, and digital store capabilities. But...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Measuring Up: Benchmarking Your B2B eCommerce Performance

    Benchmarks: The B2B eCommerce Playbook
    January 12, 2018 | John Bruno

    In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Once again, Forrester partnered with Internet Retailer to survey B2B digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Become A Digital Insurer

    Executive Overview: The Digital Insurance Strategy Playbook
    January 12, 2018 | Oliwia Berdak

    Digital technologies are transforming the entire value chain of insurance, opening up new distribution opportunities, altering how insurers can assess, price, and manage risks, and creating new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Luxury Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    January 8, 2018 | Michael O'Grady

    Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Apocalypse, Schmapocalypse: What's Really Happening In Retail

    Landscape: The Retail eCommerce Playbook
    January 8, 2018 | Sucharita Kodali

    Despite all the press about the supposed impending doom in retail, we believe digital business strategy executives should take a more realistic (and pragmatic) overview of the state of the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report AI And Offline Retail: Alibaba's Recipe For Another Smashing Singles' Day

    A Look At Alibaba's Digital Innovations And Its "New Retail" Vision
    January 8, 2018 | Xiaofeng Wang

    Alibaba, the creator of Singles' Day, the world's largest online shopping festival, attained a new sales record on Singles' Day 2017: a whopping $25 billion in just 24 hours. More importantly,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Accelerate Your Digital Insurance Strategy With Six Emerging Technology Building Blocks

    Tools And Technology: The Digital Insurance Strategy Playbook
    January 5, 2018 | Ellen Carney

    Digital technology is transforming insurance. Hundreds of disruptive early-stage insurers and insurtech startups are roiling up the status quo, powered by emerging and sometimes overhyped...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Design Your Digital Store Blueprint For Customer Impact

    Road Map: The Digital Store Playbook
    January 4, 2018 | Ananda Chakravarty

    The store is changing rapidly as new technologies appear, older technologies evolve, and some technologies become mainstream, including click-and-collect, Wi-Fi, and mobile point of service (mPOS)....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Cross-Functional Teams To Execute Digital Business Strategy

    Advance Your Structure Practices For Digital Business
    December 20, 2017 | Peter Wannemacher

    Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 Canadian Credit Card Digital Sales Functionality Benchmark

    BMO And Scotiabank Lead The Pack In This Year's Review Of Credit Card Sales
    December 18, 2017 | Alyson Clarke, August Du Pont

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest credit card issuers in Canada across 42 individual criteria. Bank of Montreal (BMO)...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Mobile Org Best Practices Your Digital Ones

    Organization: The Mobile eBusiness Playbook

    Organization determines how effectively teams collaborate and work toward the cadence and quality that consumers demand from their mobile experiences. With mobile being the driving force behind...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 European Online Banking Functionality Benchmark

    BBVA Earns The Highest Overall Score
    December 13, 2017 | Aurelie L'Hostis

    Tens of millions of Europeans use their banks' secure websites to conduct both routine and infrequent banking tasks. Digital banking strategy executives need to deliver online banking services that...

  • For Application Development & Delivery Professionals

    Report

    Report Refit Your Applications For Direct-To-Consumer Sales

    Direct Selling Is Here To Stay — But Requires A Fundamental Review Of Your Application Portfolio
    December 13, 2017 | George Lawrie

    The rise of direct-to-consumer (D2C) selling models challenges traditional sources of competitive advantage for consumer-packaged goods (CPG) brands. Key elements of D2C sales — collapsing barriers...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Keep Experimenting With Digital Enablement Technology In-Store

    Benchmarks: The Digital Store Playbook
    December 11, 2017 | Michelle Beeson

    Forrester's 2017 Digital Store Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their investments in and implementation of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Analyze This: Web Style Analytics Enters The Retail Store

    Performance Management: The Digital Store Playbook
    December 8, 2017 | Ananda Chakravarty

    Retail stores have been living in the analytical "dark ages" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Best Practices In US Mobile Investing Functionality

    The Industry Has Far To Go To Meet The Holistic Needs Of Younger Investors
    December 7, 2017 | Davis Janowski

    With expectations rising and substantial business at stake in landing and retaining 87 million US Millennial investors, digital wealth management teams know they need to improve their portfolios of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Online Retail Will Drive Overall European Retail Sales Growth Through 2022

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)
    December 5, 2017 | Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue its double-digit growth through 2022. Online sales growth will drive overall sales for retailers. This report provides highlights from Forrester's...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Evolve Now To Personalization 2.0: Individualization

    Your Customers Expect And Will Reward You For Personally Relevant, Value-Added, Individualized Experiences
    December 5, 2017 | Brendan Witcher

    To meet customer expectations of rich, relevant experiences, digital business professionals must help their firms evolve their personalization strategy from segmentation to individualization. The...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Envisioning The Future Of Omnichannel Commerce

    Vision: The Omnichannel Commerce Playbook
    December 1, 2017 | Brendan Witcher

    Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still struggle to grasp the evolution they need to transform from multichannel to omnichannel. The full spectrum of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Best Practices In Life Insurance Digital Sales

    Life Insurers Need To Digitize Their Sales Processes
    November 27, 2017 | Ellen Carney, August Du Pont

    This report looks at how digital business strategy teams at life insurance companies can drive insurance sales and improve the customer experience. The leaders are not just making it simple, fast,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Choose The Right Metrics For Commerce Apps

    Performance Management: The Mobile eBusiness Playbook
    November 21, 2017 | Julie A. Ask

    Metrics are key to enabling smart business decisions. Too many digital business professionals want to benchmark their performance against their competition rather than devise a scorecard that...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Paving The Path To Omnichannel Fulfillment

    Road Map: The Omnichannel Commerce Playbook
    November 21, 2017 | Brendan Witcher

    Omnichannel fulfillment programs have figured prominently on digital business priority lists for years, but many organizations are unsure of where to start. This report guides digital business...

  • For Customer Experience Professionals

    Report

    Report The Australia Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    November 20, 2017 | Tom Champion

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the Australia CX...

  • For Customer Experience Professionals

    Report

    Report The India Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    November 20, 2017 | Amit Bhatia

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 36 brands across five industries in the India CX...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Insurance Comparison Engines

    Comparison Engines Make It Easy To Gather And Compare Insurance Quotations, Streamlining Insurance Purchasing
    November 17, 2017 | Benjamin Ensor

    Comparison engines are the oldest and, in some ways, most successful digital disruptors in financial services. They make it easy for customers to get quotations from dozens of insurance companies...

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