438 results in Reports
Sort by:
Refine
  • Innovation

Search Results

  • For CIO Professionals

    Report

    Report The Best Tech Leaders Develop Creative People For Customer Obsession

    Advanced Level: People Practices For IT Transformation
    February 20, 2018 | David K. Johnson, Chris Gardner, Marc Cecere

    Companies that are advanced in their IT transformation operate well, but they often innovate and execute inconsistently, with high rates of project failure. The underlying problem is an incomplete...

  • For CIO Professionals

    Report

    Report Create Sustainable Process Innovation

    Advanced Level: Process Practices For IT Transformation
    February 14, 2018 | Christopher Condo, Margo Visitacion

    Technology leaders must sustainably innovate customer-focused processes to beat the competition. Customer-focused, automated design and development processes enable teams to deliver high-impact...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Winning The Payments War Requires Continuous Innovation

    Indian Banks Are Relying Upon Digital India To Support Their Game Plan For Payments
    February 12, 2018 | Ashutosh Sharma, Arnav Gupta

    India's government is using digital enablement programs to increase Indians' use of digital tech and transform the economy into one that uses less cash. Digital consumers give banks and financial...

  • For B2C Marketing Professionals

    Report

    Report Data Management Platforms Fail To Meet Power-User Expectations

    Savvy Marketer Skills Outpace DMP Capabilities
    January 30, 2018 | Susan Bidel, Samantha Merlivat

    The Forrester Wave™: Data Management Platforms, Q2 2017 is the third examination of the technical capabilities of the participating data management platform (DMP) vendors. The rubber meets the...

  • For B2C Marketing Professionals

    Report

    Report Millennials Drive The Sharing Economy

    North American Consumer Technographics®
    January 29, 2018 | Jonathan Winkle

    The sharing economy — peer-to-peer platforms that provide access to shared goods and services — is firmly established and poised to grow to an estimated $335 billion in the US by 2025. Millennials...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Take An Iterative Approach To Digital Banking Strategy

    Strategic Plan: The Digital Banking Strategy Playbook
    January 26, 2018 | Peter Wannemacher

    Digital business leaders must define and then execute digital banking strategy. To do this, they must craft an action plan that sets out the guiding principles of the bank's digital strategy and...

  • For Application Development & Delivery Professionals

    Report

    Report Tap Into Your Services Partner's Ecosystem

    Leading Services Firms Orchestrate Your Ecosystem, From Startups To Stalwarts
    January 25, 2018 | Amanda LeClair

    The drumbeat of "disrupt or be disrupted" is often substantiated by the success of Uber and Airbnb, insinuating that your organization is under threat from digital startups. But as the importance...

  • For CIO Professionals

    Report

    Report The Public Cloud Can Be Your Enabler Of Business Innovation

    January 19, 2018 | Tim Sheedy

    CIOs are increasingly using public cloud services to enable business innovation. Infrastructure-as-a-service (IaaS) accelerates and simplifies tech deployments, while the continuous improvement of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Masters Of The Top Four Retail Tech Trends

    Leading Retailers Model Innovation With Customer-Focused Tech Investments
    January 18, 2018 | Brendan Witcher, Claudia Tajima

    To survive in today's competitive market, retailers are primarily investing in four key components of commerce tech: personalization, omnichannel, analytics, and digital store capabilities. But...

  • For CIO Professionals

    Report

    Report Connect Business And Technology Governance To Unlock Innovation

    Advanced Level: Tech Governance Practices For IT Transformation
    January 11, 2018 | Bobby Cameron, Renee Murphy

    Tech leaders innovating their tech governance processes must work with other business leaders to integrate tech with overall business governance — for funding, risk management, and metrics....

  • For Customer Experience Professionals

    Report

    Report The Five Factors That Supercharge CX Enablement

    Innovate Your Enablement Practices For CX Transformation
    December 26, 2017 | TJ Keitt, Samuel Stern

    To create truly differentiated customer experiences, businesses must first create employee experiences that simplify customer experience (CX) delivery. CX transformation leaders must help their...

  • For CMO Professionals

    Report

    Report Embrace Next-Generation Digital Organization Structures

    Advanced Level: Structure Practices For Digital Business
    December 20, 2017 | Martin Gill

    Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration,...

  • For CIO Professionals

    Report

    Report Four Critical Steps To Create A Culture Of Innovation

    December 4, 2017 | Bobby Cameron

    Innovation sits at the top of CIOs' priorities, but it will be ineffective if the principles of innovation are not embedded in your team's DNA. The challenge is twofold. First, many technology...

  • For B2C Marketing Professionals

    Report

    Report The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook
    December 1, 2017 | Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

  • For Application Development & Delivery Professionals

    Report

    Report The Future Of Applications: Software Innovation Will Transform Your Business

    Vision: The SaaS Transformation Playbook
    November 20, 2017 | Paul D. Hamerman

    With software-as-a-service (SaaS) reaching mainstream adoption in most categories, business applications will evolve in the cloud to new levels of value in intelligence, flexibility, connectivity,...

  • For CIO Professionals

    Report

    Report Assess Your Innovation Capability Maturity

    November 3, 2017 | Dan Bieler

    Innovation is as much about business process design and business model adjustments as it is about product and service enhancements and efficiency improvements. In the context of digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe
    September 13, 2017 | Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How Emirates NBD Bank Connected Execution To Strategy

    The Bank Embarked Upon Digital Transformation And Realized Early Results
    July 26, 2017 | Zhi Ying Ng

    Many banks stumble when it comes to executing their digital strategy on the global stage. In 2012, Emirates NBD Bank established a strategic vision and began to execute its digital transformation...

  • For B2B Marketing Professionals

    Report

    Report B2B Sales Force Digital Transformation: Three Global Leaders Share Best Practices

    Fuel Your Evolution With An Innovation Mindset
    July 26, 2017 | Mary Shea, Jacob Milender

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. By gleaning best practices from three global digital sales leaders at Cisco Systems,...

  • For Customer Experience Professionals

    Report

    Report How To Run A Co-Creation Journey Mapping Workshop

    Discover CX Improvements By Understanding Customer Behaviors And Emotions
    July 13, 2017 | Riccardo Pasto

    Firms struggle to produce complete, actionable customer insights because they don't invest in qualitative research on their customers. With co-creation journey mapping, customer experience (CX)...

  • For Customer Experience Professionals

    Report

    Report Use Co-Creation Journey Mapping To Improve Your Customer Research

    Engage Customers In Storytelling And Visualization Activities To Understand Their Behaviors And Emotions
    July 10, 2017 | Riccardo Pasto

    Research-based customer understanding is the foundation of a great customer experience (CX). Performing research directly with customers is essential to truly understanding their needs,...

  • For Application Development & Delivery Professionals

    Report

    Report Aligning Financial Services Innovation With Investment

    Our Financial Services Survey Highlights A Concerning Gap Between Change Drivers, Innovation Priorities, And Investment Plans
    June 22, 2017 | Jost Hoppermann

    Application development & delivery (AD&D) teams in financial services need to know about investment priorities and expected innovation areas of their peers as they approach a new era of digital...

  • For Customer Experience Professionals

    Report

    Report Boost Research Speed, Scale, And Experimentation For Breakaway CX

    Innovate Your Research Practices For CX Transformation
    June 19, 2017 | Kelly Price

    Have you advanced your organization's research competency? If you have, you are consistently applying best practices and strong discipline to understanding your customers in depth and communicating...

  • For Customer Experience Professionals

    Report

    Report Three Culture Practices For Long-Term Customer Centricity

    Innovate Your Culture Practices For CX Transformation
    June 19, 2017 | Samuel Stern

    Very few companies have truly customer-obsessed cultures that can create and sustain a competitive advantage in the marketplace. Those that do got there by innovating. These culture leaders realign...

  • For Customer Experience Professionals

    Report

    Report Experiment With New Approaches At The Leading Edge Of Design

    Innovate Your Design Practices For CX Transformation
    June 19, 2017 | Andrew Hogan

    Have you advanced your organization's design competency? If you have, your design practice is now consistently applying best practices and strong discipline to defining and refining experiences...

Content categories

Refine your results

Date Range

Industry

Primary Role

Topics

Methodology

Region

Vendor

Analyst

Market Imperatives