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  • For Application Development & Delivery Professionals

    Report

    Report The Future Of Applications: Software Innovation Will Transform Your Business

    Vision: The SaaS Transformation Playbook
    November 20, 2017 | Paul D. Hamerman

    With software-as-a-service (SaaS) reaching mainstream adoption in most categories, business applications will evolve in the cloud to new levels of value in intelligence, flexibility, connectivity,...

  • For CIO Professionals

    Report

    Report Assess Your Innovation Capability Maturity

    November 3, 2017 | Dan Bieler

    Innovation is as much about business process design and business model adjustments as it is about product and service enhancements and efficiency improvements. In the context of digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe
    September 13, 2017 | Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How Emirates NBD Bank Connected Execution To Strategy

    The Bank Embarked Upon Digital Transformation And Realized Early Results
    July 26, 2017 | Zhi Ying Ng

    Many banks stumble when it comes to executing their digital strategy on the global stage. In 2012, Emirates NBD Bank established a strategic vision and began to execute its digital transformation...

  • For B2B Marketing Professionals

    Report

    Report B2B Sales Force Digital Transformation: Three Global Leaders Share Best Practices

    Fuel Your Evolution With An Innovation Mindset
    July 26, 2017 | Mary Shea, Jacob Milender

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. By gleaning best practices from three global digital sales leaders at Cisco Systems,...

  • For Customer Experience Professionals

    Report

    Report How To Run A Co-Creation Journey Mapping Workshop

    Discover CX Improvements By Understanding Customer Behaviors And Emotions
    July 13, 2017 | Riccardo Pasto

    Firms struggle to produce complete, actionable customer insights because they don't invest in qualitative research on their customers. With co-creation journey mapping, customer experience (CX)...

  • For Customer Experience Professionals

    Report

    Report Use Co-Creation Journey Mapping To Improve Your Customer Research

    Engage Customers In Storytelling And Visualization Activities To Understand Their Behaviors And Emotions
    July 10, 2017 | Riccardo Pasto

    Research-based customer understanding is the foundation of a great customer experience (CX). Performing research directly with customers is essential to truly understanding their needs,...

  • For Application Development & Delivery Professionals

    Report

    Report Aligning Financial Services Innovation With Investment

    Our Financial Services Survey Highlights A Concerning Gap Between Change Drivers, Innovation Priorities, And Investment Plans
    June 22, 2017 | Jost Hoppermann

    Application development & delivery (AD&D) teams in financial services need to know about investment priorities and expected innovation areas of their peers as they approach a new era of digital...

  • For Customer Experience Professionals

    Report

    Report Boost Research Speed, Scale, And Experimentation For Breakaway CX

    Innovate Your Research Practices For CX Transformation
    June 19, 2017 | Kelly Price

    Have you advanced your organization's research competency? If you have, you are consistently applying best practices and strong discipline to understanding your customers in depth and communicating...

  • For Customer Experience Professionals

    Report

    Report Three Culture Practices For Long-Term Customer Centricity

    Innovate Your Culture Practices For CX Transformation
    June 19, 2017 | Samuel Stern

    Very few companies have truly customer-obsessed cultures that can create and sustain a competitive advantage in the marketplace. Those that do got there by innovating. These culture leaders realign...

  • For Customer Experience Professionals

    Report

    Report Experiment With New Approaches At The Leading Edge Of Design

    Innovate Your Design Practices For CX Transformation
    June 19, 2017 | Andrew Hogan

    Have you advanced your organization's design competency? If you have, your design practice is now consistently applying best practices and strong discipline to defining and refining experiences...

  • For CIO Professionals

    Report

    Report Applying Forrester's Best Research To Help You Be An Innovation Leader

    May 31, 2017 | Bobby Cameron

    Since 2002, Forrester has been doing primary research on how firms innovate successfully. But as the age of the customer accelerates the urgency to innovate, the breadth of our research has kept...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupt Your Business From The Outside In

    Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
    May 9, 2017 | Ted Schadler, Nigel Fenwick

    What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...

  • For CIO Professionals

    Report

    Report Disrupt Your Business From The Outside In

    Take A Blue-Sky Approach To Digital Innovation By Asking How Technology Can Deliver What Customers Value Most
    May 9, 2017 | Nigel Fenwick, Ted Schadler

    What would it feel like to disrupt your industry? Better than being disrupted, we'd say. In this report, we lay out a simple orientation — we call it customer obsession — to help you imagine what...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital Rewrites The Rules Of Business

    Vision: The Digital Business Transformation Playbook
    April 27, 2017 | Ted Schadler, Nigel Fenwick

    Digital technology dramatically improves the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10-times cheaper and faster to engage...

  • For CIO Professionals

    Report

    Report Speed And Innovation Drive CIO Success

    Bimodal Dinosaurs Won't Be Able To Lead Their Companies To Success
    April 24, 2017 | Tim Sheedy, Matthew Guarini

    CIOs and tech teams play critical roles in enabling organizations to use technology and deliver on customer promises. One of the most important success factors is the ability to drive innovation...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Disrupting Finance: Crowdfunding

    Crowdfunding Provides A Viable Alternative Source Of Funding
    April 19, 2017 | Oliwia Berdak

    Crowdfunding — which is essentially online fundraising — has grown exponentially over the past few years. Hundreds of crowdfunding sites like Crowdcube, GoFundMe, and Kickstarter match people in...

  • For Enterprise Architecture Professionals

    Report

    Report Drive Digital Innovation With Blockchain

    China's Blockchain Market Is Entering The Era Of Blockchain 2.0
    April 10, 2017 | Charlie Dai, Eryan Zhou

    While blockchain technology is still in its early stages, its synergistic use of multiple technology building blocks opens doors to new business models and opportunities. CIOs and enterprise...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: Lloyds Banking Group Transforms Through 10 Customer Journeys

    Embrace Digital Business Transformation That Delivers Customer Value And A New Operating Model

    In 2014, Lloyds Banking Group, one of the UK's leading financial services firms, embarked on a three-year digital business transformation with a £502 million budget. The transformation has gone...

  • For CIO Professionals

    Report

    Report Unleash Your Digital Predator

    March 8, 2017 | Nigel Fenwick, Ted Schadler

    Today's customers — consumers and businesses — expect to integrate your products and services into their digital world. Your employees do, too. CIOs who fail to reshape their business as...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Open Banking Revolution Is Imminent

    How Open Banking Will Transform The Banking Landscape
    February 23, 2017 | Jacob Morgan

    Open banking is the next logical evolution of digital banking, furthering the ability of a bank to enable customer outcomes through participation in collaborative ecosystems and partnerships....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Accelerate Digital Innovation Through A Business Technology Partnership

    Tools And Technology: The Digital Business Transformation Playbook
    February 21, 2017 | Ted Schadler, Nigel Fenwick

    The days of monolithic applications running in data centers, waterfall software development with two releases a year, and business executives throwing endless lists of "must-have" features over the...

  • For CMO Professionals

    Report

    Report Chevrolet CMO Tim Mahoney Foretells What CMOs Will Care About In 2017

    February 16, 2017 | James L. McQuivey

    For two days in November 2016, CMOs, CIOs, and other C-level executives from around the globe converged on Dana Point, California to participate in Forrester's invitation-only Age Of The Customer...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Write A Digital Business Strategic Plan That People Actually Read

    Strategic Plan: The Digital Business Transformation Playbook
    February 9, 2017 | Jacob Morgan

    Ready to craft your digital business transformation strategy? A hundred-page Word document to land on your CEO's desk, right? Think again. For digital business professionals, the digital business...

  • For Customer Experience Professionals

    Report

    Report Digital Customer Experience Trends, 2017

    Landscape: The Digital Customer Experience Improvement Playbook
    February 7, 2017 | Allegra Burnette, Tony Costa, Andrew Hogan

    In 2016's edition of this report about digital customer experience (CX) trends, Forrester identified the rise of conversational interfaces and concierge services. In this year's report, we examine...

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