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  • For Customer Insights Professionals

    Report

    Report Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Report: World Online Population Forecast, 2016 To 2021 (Global)

    Forecastview Document
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Understanding The Chinese Luxury Shopper

    ForecastView Document
    March 20, 2017 | Michael O'Grady

    Chinese average household incomes are up to 10 times lower than those of Western Europe or North America, yet one-third of the world's luxury spend comes from China. This report explores this...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: Snap Aims To Capitalize On Social Millennials With IPO

    But Marketers Must Be Strategic With Their Advertising Dollars
    March 2, 2017 | Jessica Liu

    On March 2, 2017, Snap, owner of Snapchat and hardware Spectacles, began trading publicly on the New York Stock Exchange. While the company's optimism for its potential growth makes sense given the...

  • For Customer Insights Professionals

    Report

    Report Q&A: The Secrets Of Successful Segmentation Revealed

    March 1, 2017 | Brandon Purcell

    In the age of the customer, one size fits few. Customer segmentation provides the key to delivering relevant customer experiences, but many customer insights (CI) pros haven't yet mastered...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Banking On Millennials: It's Not All About Mobile

    February 16, 2017 | Alyson Clarke, Gina Fleming

    To win the hearts and minds of US Millennials, banks need to gain a deeper understanding of their financial needs and behaviors. In some ways, this generation is the same as older generations were...

  • For Customer Insights Professionals

    Report

    Report Who Is Cutting The Cord And Why?

    Consumer Technographics® Data Snapshot
    January 31, 2017 | Sam Bishop

    This report explores cord-cutting trends for traditional TV services. Our data shows that those who have already cut the cord are largely driven by price and value, while those considering it are...

  • For Customer Experience Professionals

    Report

    Report How To Do Research For Customer Journey Mapping

    January 26, 2017 | Tony Costa

    Conducting research for a customer journey mapping effort involves more than learning what customers do, interact with, think, and feel. To yield meaningful benefits, CX pros must gather research...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Australian Consumers' Financial Behaviors

    Asia Pacific Consumer Technographics®
    January 24, 2017 | Reineke Reitsma

    Many Australian online adults spend little time and energy on their personal finances, showing limited interest in them. But consumers now expect firms to anticipate their needs and offer what...

  • For Customer Experience Professionals

    Report

    Report Build Real Customer Understanding

    How To Avoid Research Pitfalls And Achieve Insight Instead
    December 27, 2016 | Kelly Price

    Customer experience (CX) professionals know that the first step on the path to delivering good experiences is doing research to understand their customers. Yet many fail to recognize that it's easy...

  • For Customer Insights Professionals

    Report

    Report Introducing Forrester's Consumer Privacy Segmentation

    Assessment: The Customer Trust And Privacy Playbook
    December 14, 2016 | Fatemeh Khatibloo, Gina Fleming

    As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. Customer insights (CI) professionals...

  • For Customer Insights Professionals

    Report

    Report The Customer Life Cycle For Apparel: Men Versus Women

    A Consumer Technographics® Data Presentation
    November 14, 2016 | Sam Bishop

    This report explores the customer life cycle for the apparel category and highlights data from Forrester’s Consumer Technographics® North American Retail And Travel Customer Life Cycle...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report (PLAY VIDEO) Product Videos Drive Conversion Without A Hollywood Budget

    October 18, 2016 | Nick Barber

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

  • For B2C Marketing Professionals

    Report

    Report What Millennials Need From Your Loyalty Program

    A Technographics® 360 Report: Using Survey And Qualitative Data
    October 17, 2016 | Anjali Lai

    Millennials are notoriously hard to retain; they tend to value intangible experiences over product acquisition more than any other generation. In a world where loyalty programs are table stakes and...

  • For CMO Professionals

    Report

    Report Brief: Introducing Forrester's Empowered Customer Segmentation In Asia Pacific

    Asia Pacific Consumer Technographics®
    October 4, 2016 | Kyle Steinhouse, Anjali Lai

    The age of the customer means that consumers are increasingly empowered by new technologies, rich information resources, and a wide choice of brands. To keep pace, businesses must understand how...

  • For CMO Professionals

    Report

    Report Brief: Forrester's Empowered Customer Segmentation Applies Across Industries

    North American Consumer Technographics®
    September 21, 2016 | Anjali Lai

    The pursuit of novel and emotionally satisfying experiences combined with a growing number of devices, digital services, and information sources is giving customers a sense of empowerment that...

  • For CMO Professionals

    Report

    Report Brief: Introducing Forrester's Empowered Customer Segmentation In Europe

    European Consumer Technographics®
    August 29, 2016 | Anjali Lai

    The age of the customer means that consumers are increasingly empowered by new technologies, rich information resources, and a wide choice of brands. To keep pace with their customers, businesses...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2016, US

    North American Consumer Technographics®
    August 24, 2016 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's Consumer Technographics North American surveys and our ForecastView data....

  • For CMO Professionals

    Report

    Report Applying Forrester's Empowered Customer Segmentation

    North American Consumer Technographics®
    August 15, 2016 | Anjali Lai

    Empowered customers are driven by today's culture of experimentation, a lust for recognition, and an ever-growing number of devices, connections, and information streams. Forrester's Empowered...

  • For B2C Marketing Professionals

    Report

    Report Social Technographics® Defines Your Social Approach And Tactics

    Landscape: The Social Marketing Playbook
    July 29, 2016 | Jessica Liu, Gina Fleming

    The question is no longer whether your customers use social media but rather how you can best use social media to interact with those customers. But how well do you know your customers on social...

  • For CMO Professionals

    Report

    Report The Rise Of The Empowered Customer

    Consumers' Evolving Behaviors And Attitudes Set The Pace For Innovation
    July 12, 2016 | Anjali Lai

    Empowered consumers fuel the age of the customer — you've likely heard this repeatedly. They now have more choices, richer resources, and higher demands than in the past. But this is more than just...

  • For Customer Experience Professionals

    Report

    Report Case Study: Etsy Invests In Customer Understanding To Steer Growth

    June 21, 2016 | Allegra Burnette, Kelly Price

    Customer understanding is the bedrock of great customer experience (CX). However, many firms struggle to build customer research programs that produce the aligned and actionable insights to drive...

  • For CIO Professionals

    Report

    Report The Retrofit Future Of The Connected Car

    Why Internet-Of-Things Devices That Retrofit "Dumb" Cars Will Remake Personal Transportation Experiences
    June 6, 2016 | Frank E. Gillett

    Smartphones, connected cars, and car accessories enabled by the internet of things (IoT) are remaking the personal transportation experience. In this report, we analyze how smartphones are changing...

  • For Application Development & Delivery Professionals

    Report

    Report Updating Learning For The Next-Generation Workforce

    Shorten Content, Update Technology, And Explore New Vendors To Support New Learning Requirements
    May 4, 2016 | Claire Schooley

    Your workforce increasingly expects shorter learning content that they can access when they need it. They learn not just from assigned corporate courses, but also from informal activities, peer...

  • For Infrastructure & Operations Professionals

    Report

    Report Gear Up For Next-Generation Service Support: Millennials Are The New Frontier

    Prepare Your Service Desk For The Demands Of This New Workforce
    May 2, 2016 | Elinor Klavens, Christian Kane

    Millennials are becoming the largest demographic group in your workforce. Their experience with digital technology shapes their expectations of and behavior in the workplace. I&O professionals must...

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