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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers
    October 13, 2017 | Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

  • For B2B Marketing Professionals

    Report

    Report Death Of The Traditional IT Channel

    Address New Hyperspecialized Shadow Channels To Succeed In The Age Of The Customer
    October 5, 2017 | Jay McBain

    Shifts in technology buying trends favoring line-of-business (LOB) leaders are significantly altering the traditional IT and telecommunications channel. With business buyers leading or influencing...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Eight Healthy Habits Of Successful Product Managers

    How To Get The Most Out Of Product Managers In A Digital Organization
    September 19, 2017 | Danielle Jessee, Jacob Morgan

    In the age of the customer, product managers are crucial. They obsess about meeting the needs of customers and convert that insight into market-leading products. But digital business leaders often...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Product Lifecycle Management Solutions

    The Internet Of Things And Product Digitization Make Product Lifecycle Management Solutions A Vital Piece Of The Digital Strategy Puzzle
    August 18, 2017 | Nate Fleming

    In today's digital business climate, companies must have the capability to view, collaborate, analyze, and act based on their product data. While this tenet sounds simple, it is, in fact, highly...

  • For CIO Professionals

    Report

    Report Data Commercialization: A CIO's Guide To Taking Data To Market

    The Data Economy Will Transform The CIO Role
    June 7, 2017 | Jennifer Belissent, Ph.D.

    Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

  • For CIO Professionals

    Report

    Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • For CIO Professionals

    Report

    Report The Internet Of Things Propels Product Development Into The Digital Era

    May 4, 2017 | Nate Fleming, Amanda LeClair

    Traditional product development — years-long product cycles, stage gate processes, and isolationist policies — hinders companies from successfully developing and delivering products connected to...

  • For CIO Professionals

    Report

    Report Creating IoT-Enabled Products — The Two Major Vendor Partnership Options

    Customers Must Choose From A Diverse And Fragmented Set Of Vendors That Help With Building Connected Products
    March 17, 2017 | Frank E. Gillett

    Product CTOs working with CIOs to add the internet-of-things (IoT) to their products quickly learn that doing so involves more than adding in sensors. They face four major challenges that unfold as...

  • For CIO Professionals

    Report

    Report TechRadar™: Product Lifecycle Management, Q1 2017

    Dynamics Of PLM Market Shift As Customer Demands Change
    March 8, 2017 | Nate Fleming

    The product lifecycle management (PLM) software market has seen a resurgence as current customers and greenfield markets use PLM software toolkits to meet new demands brought about by digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Realign B2B Channels For A Post-Disruption World

    Buyer Journeys Dictate Dismantling And Reconstructing B2B Channel Ecosystems
    March 7, 2017 | Andy Hoar

    As B2B customers demand frictionless buy flows, global competition erodes margins, and manufacturers crave direct customer engagement, layers of middlemen are under pressure to evolve — or die....

  • For Enterprise Architecture Professionals

    Report

    Report PIM Is A Cornerstone Of Your Digital Business

    Why Customer-Obsessed Firms Need Product Information Management
    January 18, 2017 | Nasry Angel

    Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase...

  • For CIO Professionals

    Report

    Report Digital Era PLM Implementations Seek To Democratize Product Development

    The Scope Of PLM Functionality Shifts To Strategic, Enterprisewide Implementations
    October 21, 2016 | Nate Fleming

    Customers in the digital era are seeking a new type of product life-cycle management (PLM) system with major potential for business, product development, R&D, quality and compliance, and...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices: Building Strong Software Delivery Partnerships

    Management: The SaaS Transformation Playbook
    August 23, 2016 | Duncan Jones

    Application development and delivery (AD&D) leaders need strong partnerships with a few key software providers, due to the risk of vendor lock-in, particularly with SaaS platforms and the need for...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q3 2016

    The Eight Providers That Matter Most And How They Stack Up
    August 8, 2016 | Tim Harmon

    In Forrester's 32-criteria evaluation of partner relationship management (PRM) platform vendors, we identified the eight most significant software providers in the category — Allbound,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Short-Form Product Video: Blockbuster Conversions Without The Hollywood Budget

    August 4, 2016 | Nick Barber

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

  • For B2B Marketing Professionals

    Report

    Report Scale Your B2B Customer Obsession With A Go-To-Customer Strategy

    Strategic Plan: The B2B Marketing Playbook
    August 1, 2016 | Lori Wizdo

    B2B marketers know they need to operate across their sales and marketing silos, going beyond portfolio-centric campaigns to connect with buyers via content that engages across the entire life...

  • For Customer Experience Professionals

    Report

    Report Integrate Your Business Partners Into Your End-To-End B2B Customer Experience

    August 1, 2016 | TJ Keitt

    Partners are essential contributors to business-to-business (B2B) customer experience (CX). Companies leverage partners for everything from developing and delivering marketing campaigns to...

  • For CIO Professionals

    Report

    Report The Changing Face Of Product Development In The Digital Era

    How Advances In PLM And Adoption Of SaaS Enable Your Digital Product Innovation
    July 26, 2016 | Nate Fleming

    As companies scramble to stay relevant in the age of the customer, they have to refocus on enabling their product organizations by providing software tools for product development, engineering,...

  • For CIO Professionals

    Report

    Report Brief: How To Engage With Services Firms On Digital Platform Projects

    Insights Gleaned From Customer Interviews For The Forrester Wave™: Digital Platform Engineering Services, Q2 2016
    June 30, 2016 | Nate Fleming

    As companies seek to build digital platforms to transform their business, services firms from varying backgrounds are coming to market with digital platform engineering services (DPES) practices....

  • For B2B Marketing Professionals

    Report

    Report The B2B/Commercial Insurance Industry Faces A Channel Inflection Point

    The Call To Digitally Enable A Traditionally Analog Channel
    June 6, 2016 | Tim Harmon

    The independent agent/broker (IA/B) channel remains vital to the B2B insurance industry, but its immaturity in customer digital engagement — and the lack of enablement of such by insurance...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Digital Platform Engineering Services, Q2 2016

    The Seven Vendors That Matter Most And How They Stack Up
    April 22, 2016 | Nate Fleming, John McCarthy

    In our 15-criteria evaluation of digital platform engineering services (DPES) firms, we identified seven vendors making inroads in this emerging business technology services market — EPAM Systems,...

  • For CIO Professionals

    Report

    Report The Fog Begins To Lift On Oracle's Cloud Shift

    A Progress Report On Oracle's Strategic Transformation And What It Means For CIOs' BT Strategy
    April 15, 2016 | Duncan Jones

    Does Oracle's progress in its move to the cloud earn it a major role in your business technology (BT) strategy, or should you reduce your dependence on it? Many CIOs tell us that Oracle is one of...

  • For B2B Marketing Professionals

    Report

    Report Mold Your Channel Organization To Your Channel Program Maturity

    The Channel's Value Goes Beyond Selling
    April 11, 2016 | Tim Harmon

    The channel management function often starts out as a suborganization of the sales function, and rightly so. But the channel function can become mired there as a "sales channel" and not reach its...

  • For Application Development & Delivery Professionals

    Report

    Report Develop Customer-Centric Applications Like The Pros Do

    Road Map: The Application Development Strategy, Structure, And Sourcing Playbook
    April 5, 2016 | Jeffrey S. Hammond

    As application development and delivery (AD&D) leaders build a road map for strategy, structure, and sourcing, it's helpful to examine how independent software vendors (ISVs) do it. Why? These...

  • For CIO Professionals

    Report

    Report Cloud Reshapes The Legacy PLM Market

    Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach
    February 23, 2016 | Nate Fleming

    Manufacturers have long used product life-cycle management (PLM) software to track and manage the details of product design, but have been reluctant to use cloud deployments due to security...

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