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  • For Marketing Leadership Professionals

    Report

    Report Wearable Technology Show 2014

    Insights From The World's First Dedicated Wearables Show
    June 27, 2014 | Anthony Mullen

    While Mobile World Congress in Barcelona; CeBIT in Hanover, Germany; and SXSW in Texas all featured wearable technology this year, the largest dedicated event for wearables so far was the Wearable...

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    Report Fitness Wearables — Many Products, Few Customers

    Product Strategists Must Broaden Wearables' Appeal Beyond Fitness
    January 28, 2013 | Sarah Rotman Epps

    Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

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    Report Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

    Forrester Technographics Digital Consumer Community Report
    December 17, 2012 | Lindsey Colella

    Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack self-awareness of...

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    Report Smart Body, Smart World

    Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing
    October 17, 2012 | Sarah Rotman Epps

    Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the potential to...

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    Report NFC: What Lies Beyond Contactless Payments

    How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds
    August 2, 2012 | Thomas Husson

    Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

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    Report The Rise Of Post-PC Productivity

    App Innovators Disrupt The Value Chain Of PC-Era Software Giants
    August 1, 2012 | Sarah Rotman Epps

    Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...

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    Report Best Practices: How To Implement A Mobile Product And Service Road Map

    July 19, 2012 | Thomas Husson

    After jumping on the iPhone and Android app bandwagons, some global brands are beginning to realize that participating in the fragmented world of mobile comes at a high cost. Mixing the right...

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    Report Assess Your Co-Creation Readiness

    June 22, 2012 | Doug Williams

    Product strategy professionals increasingly recognize the value of social co-creation engagements to involve the customer directly in the product development process and how this fits into the...

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    Report The Co-Creation Maturity Benchmark

    June 22, 2012 | Doug Williams

    Co-creation is a key pillar of corporate open innovation initiatives. In Q1 2011, Forrester surveyed 212 product strategy professionals about whether and how social media assets within their...

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    Report Navigate The Co-Creation Vendor Landscape

    June 22, 2012 | Doug Williams

    Co-creation will become a key business tool for product strategy professionals as they strive to incorporate it into their open innovation strategiesin order to develop better products, services,...

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    Report US Consumers Are Willing Co-Creators

    June 21, 2012 | Doug Williams

    According to our most recent survey of product strategy professionals, 62% of all companies are not using social media to interact directly with their customers in order to influence product...

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    Report Align Co-Creation Participants With The Right Engagements

    June 21, 2012 | Doug Williams

    Co-creation is a key open innovation tool because it helps product strategy professionals create products that meet customers' needs. In order to pursue co-creation, product strategists must have a...

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    Report Overcome The Challenge Of Measuring Innovation

    June 18, 2012 | Doug Williams

    Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their...

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    Report Open Innovation Expands New Product Opportunities

    June 14, 2012 | Doug Williams

    A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation...

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    Report The Mobile Application Life Cycle

    Refine Your App Strategy In Anticipation Of The Second Wave
    May 18, 2012 | Thomas Husson

    The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

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    Report Wearable Computing

    The Next Devices And Platforms That Matter To Your Product Strategy
    April 17, 2012 | Sarah Rotman Epps

    Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

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    Report The Tablet-TV Connection

    April 11, 2012 | Sarah Rotman Epps

    Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

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    Report Drive Product Innovation To Mature Your Mobile Strategy

    April 6, 2012 | Thomas Husson

    Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation....

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    Report Justify The Investment In Open Innovation

    April 5, 2012 | Doug Williams

    Product strategists are constantly challenged to innovate products and services to satisfy short-term financial goals as well as create new benefits to meet consumer needs as they evolve over the...

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    Report How Companies Succeed With Co-Creation

    April 5, 2012 | Doug Williams

    Co-creation, and social co-creation in particular, will blossom in 2012. Although the practice of co-creation remains relatively immature, product strategists from companies across a wide range of...

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    Report A Systematic Approach To Open Innovation Strategy

    April 5, 2012 | Doug Williams

    Despite the fact that economists, consultants, and business experts have been advocating for open innovation for more than a decade, product strategists indicate that most firms continue to...

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    Report Case Study: YouTube Adapts Its Product Strategy For Education

    March 20, 2012 | Sarah Rotman Epps

    Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

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    Report US Consumer Tablet Forecast Update, 2011 To 2016

    Low-Cost Disruptors Expand Tablets' Addressable Market
    March 6, 2012 | Sarah Rotman Epps

    With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

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    Report Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists
    February 13, 2012 | J. P. Gownder

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

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    Report 2012 Mobile Trends For CPS Professionals

    February 9, 2012 | Thomas Husson, Julie A. Ask

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come....