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  • For CIO Professionals

    Report

    Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Short-Form Product Video: Blockbuster Conversions Without The Hollywood Budget

    August 4, 2016 | Nick Barber

    Video has evolved from being expensive and time-consuming to a viable option for retailers to drive conversions. As eBusiness and channel strategy pros allocate budgets, video must be a key...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Digital Platform Engineering Services, Q2 2016

    The Seven Vendors That Matter Most And How They Stack Up
    April 22, 2016 | Nate Fleming, John McCarthy

    In our 15-criteria evaluation of digital platform engineering services (DPES) firms, we identified seven vendors making inroads in this emerging business technology services market — EPAM Systems,...

  • For Sales Enablement Professionals

    Report

    Report Gaining Executive-Level Access

    September 7, 2012 | Scott Santucci

    Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into...

  • For CMO Professionals

    Report

    Report The Fight To Control The TV Becomes A Platform War

    May 16, 2012 | James L. McQuivey

    The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

  • For Marketing Leadership Professionals

    Report

    Report Wearable Computing

    The Next Devices And Platforms That Matter To Your Product Strategy
    April 17, 2012 | Sarah Rotman Epps

    Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

  • For Marketing Leadership Professionals

    Report

    Report The Tablet-TV Connection

    April 11, 2012 | Sarah Rotman Epps

    Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

  • For CIO Professionals

    Report

    Report Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry
    February 17, 2012 | Andrew Bartels

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

  • For Marketing Leadership Professionals

    Report

    Report Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists
    February 13, 2012 | J. P. Gownder

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

  • For Sales Enablement Professionals

    Report

    Report Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

    February 10, 2012 | Scott Santucci

    Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial,...

  • For Marketing Leadership Professionals

    Report

    Report Game On: Education Product Strategists Embrace Gamification

    Classroom Technology Enables New Product Innovation
    January 26, 2012 | Sarah Rotman Epps

    "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

  • For Marketing Leadership Professionals

    Report

    Report Use Gamification To Enable A Total Product Experience

    Product Strategists Can Boost Product Engagement With Game Mechanics
    December 1, 2011 | Sarah Rotman Epps

    Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or...

  • For Infrastructure & Operations Professionals

    Report

    Report M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
    November 22, 2011 | Michele Pelino

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

  • For Marketing Leadership Professionals

    Report

    Report E-Textbooks Are A Transitional Product

    To Maximize Revenue, Product Strategists Must Transcend Analog Replicas
    November 2, 2011 | Sarah Rotman Epps

    Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in...

  • For Marketing Leadership Professionals

    Report

    Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service
    October 25, 2011 | Thomas Husson

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

  • For Marketing Leadership Professionals

    Report

    Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • For Application Development & Delivery Professionals

    Report

    Report Play Around With New Techniques For Requirements Collection

    Use Serious Games To Generate New Insights About Your Customer
    September 6, 2011 | Tom Grant, Ph.D.

    One of the most popular uses for serious games is requirements collection. Serious games change the rules for conversations about requirements, engaging stakeholders in a new (and, yes, fun) way....

  • For Marketing Leadership Professionals

    Report

    Report Amazon Will Be Apple's Top Competitor In Tablets

    Tablet Product Strategists Should View Amazon As Their New "Frenemy"
    August 29, 2011 | Sarah Rotman Epps

    With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at...

  • For CMO Professionals

    Report

    Report What Netflix Should Do Next

    And Why All Product Strategists Should Care
    August 23, 2011 | James L. McQuivey

    Netflix has made good on a decade-long promise to become the preeminent digital video distribution company in the US. While some have been surprised by what seems like a sudden rush of success, we...

  • For CIO Professionals

    Report

    Report What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market
    July 7, 2011 | Andrew Bartels

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

  • For Marketing Leadership Professionals

    Report

    Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • For Marketing Leadership Professionals

    Report

    Report The Financial Times Makes A Bold Move In Paid Apps

    The Publisher Banks On HTML5 For Its Multiplatform Distribution Strategy
    June 10, 2011 | Nick Thomas

    The Financial Times (FT) has extended its reputation as a pioneering digital publisher by launching FT.com via an HTML5 web application. This lets it distribute a digital version of its content to...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases
    June 8, 2011 | Andrew Bartels

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

  • For Marketing Leadership Professionals

    Report

    Report Forrester's Paid Content Checklist

    Use A Structured Framework To Build A Digital Paid Content Strategy
    May 26, 2011 | Nick Thomas

    There are few examples of companies operating a successful paid digital content strategy. Yet there is a strong need for all companies offering content — many of them not traditional media players...

  • For Marketing Leadership Professionals

    Report

    Report Using Facebook As A Content Platform

    Optimize Your Products For Emerging Social Media Channels
    May 6, 2011 | Nick Thomas

    The rise of social networking has been one of the key disruptive trends of the past five years, but content, as well as communication, has driven that growth. Facebook, as the dominant social...