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  • For Infrastructure & Operations Professionals

    Report

    Report Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality
    January 17, 2014 | Henry Dewing

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to...

  • For Sales Enablement Professionals

    Report

    Report Gaining Executive-Level Access

    September 7, 2012 | Scott Santucci

    Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into...

  • For CIO Professionals

    Report

    Report What India's 12th National Five-Year Plan Means For ICT Vendors

    Aligning Strategies With Key Government Priorities Is The Key To Success
    May 30, 2012 | Manish Bahl

    The Indian public sector is an extremely difficult market for IT vendors due to its extended business cycles and high levels of diversity, hypercompetition, bureaucracy, and procurement complexity....

  • For Marketing Leadership Professionals

    Report

    Report Case Study: YouTube Adapts Its Product Strategy For Education

    March 20, 2012 | Sarah Rotman Epps

    Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

  • For CIO Professionals

    Report

    Report Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry
    February 17, 2012 | Andrew Bartels

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

  • For Sales Enablement Professionals

    Report

    Report Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

    February 10, 2012 | Scott Santucci

    Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial,...

  • For Marketing Leadership Professionals

    Report

    Report Game On: Education Product Strategists Embrace Gamification

    Classroom Technology Enables New Product Innovation
    January 26, 2012 | Sarah Rotman Epps

    "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

  • For Infrastructure & Operations Professionals

    Report

    Report M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
    November 22, 2011 | Michele Pelino

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

  • For CIO Professionals

    Report

    Report Opportunities In Education's Global Expansion

    Tap Global Enterprise Experience and Local Expertise
    November 7, 2011 | Jennifer Belissent, Ph.D.

    In recent years, "study abroad" has taken on a whole new meaning — on brand new campuses. Many universities have established satellite campuses in host countries across the globe. These campuses...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: Splashtop Product Strategists Create Innovative, Disruptive Education Software

    Breaking Into Education Technology Requires Thinking Big And Acting Small
    October 19, 2011 | Sarah Rotman Epps

    Technology product strategists, frustrated by low margins and fragmented procurement, have long dismissed the education market as too difficult to penetrate. But that's finally changing, thanks to...

  • For CIO Professionals

    Report

    Report Asian Urbanization Creates Opportunities For ICT Suppliers

    October 19, 2011 | Manish Bahl

    With increasing urbanization, Asian cities will undergo rapid transformation, creating opportunities for vendors that align themselves with city-level objectives. City opportunities are growing...

  • For CIO Professionals

    Report

    Report What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market
    July 7, 2011 | Andrew Bartels

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases
    June 8, 2011 | Andrew Bartels

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

  • For CIO Professionals

    Report

    Report Industry Innovation: US Federal Government

    Technology Trends That Will Change The Way Government Operates
    May 31, 2011 | Chip Gliedman

    The US government, with its almost $80 billion annual IT budget, is one of the largest consumers of IT goods and services in the world. It is therefore not surprising that the same technological...

  • For CIO Professionals

    Report

    Report Smart City Leaders Need Better Governance Tools

    Smart City Governance Brings New Opportunities For Tech Providers
    May 13, 2011 | Jennifer Belissent, Ph.D.

    Interest in smart cities has taken off like wildfire. Cities of all sizes navigate the challenge — growing demand for new constituent services within increasingly constrained budgets — and try to...

  • For CIO Professionals

    Report

    Report Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market

    February 2, 2011 | Jennifer Belissent, Ph.D.

    Tech vendor strategists are attracted by the "edu" opportunity — a large and fast-growing user base and increasing reliance upon technology by governments, educators, parents, and students. But...

  • For Sourcing & Vendor Management Professionals

    Report

    Report India Data Center Study: End User Result Analysis

    January 1, 2011 | Frederic Giron, Seepij Gupta

    This report provides a comprehensive background of India's data center market dynamics from the end user perspective so vendor strategists can address market opportunities more successfully and...

  • For Sourcing & Vendor Management Professionals

    Report

    Report ASEAN Data Center Study: End User Result Analysis

    January 1, 2011 | Frederic Giron, Seepij Gupta

    This document provides a comprehensive background of ASEAN countries' (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Vietnam) data center market dynamics from the...

  • For Sourcing & Vendor Management Professionals

    Report

    Report ANZ Data Center Study: End User Result Analysis

    January 1, 2011 | Frederic Giron, Seepij Gupta

    The primary objective of this document is to provide a comprehensive background of Australia and New Zealand data center market dynamics. It provides an end user perspective to enable vendor...

  • For CIO Professionals

    Report

    Report Getting Clever About Smart Cities: New Opportunities Require New Business Models

    November 2, 2010 | Jennifer Belissent, Ph.D.

    Population growth and urbanization are stretching many cities' infrastructure and resources to breaking point. Policymakers and public leaders are increasingly looking to ICT solutions to...

  • For CIO Professionals

    Report

    Report Eleven Steps To The Right Verticals 3.0 Strategy

    Refining Vertical Strategies For The Smart Computing Era
    April 16, 2010 | Andrew Bartels, Ellen Carney

    Tech vendors are increasingly focusing on vertical industry opportunities — and appropriately so, given Forrester's forecast that industry-specific solutions will represent a rapidly growing...

  • For Enterprise Architecture Professionals

    Report

    Report Smart Computing Innovation Must Be Guided By EAs

    March 30, 2010 | Henry Peyret

    Forrester predicts that the latest cycle of technology innovation, "Smart Computing," will reshape the technology market through 2017. Smart Computing — which involves a blend of smart devices,...

  • For Application Development & Delivery Professionals

    Report

    Report The Arrival Of Smart Computing Reinforces The Need For Dynamic Business Applications

    Smart Computing Drives The New Era Of IT Growth
    February 18, 2010 | Mike Gilpin

    Since the 1950s, the US has seen three cycles of technology investment growth and refinement. In 2008, the US entered its fourth such cycle, which Forrester is labeling "Smart Computing." Smart...

  • For Infrastructure & Operations Professionals

    Report

    Report The Next Wave Of IT Investment Is Smart Computing

    Smart Computing Drives The New Era Of IT Growth
    January 5, 2010 | Simon Yates

    Like the mainframe, personal, and network computing eras that have gone before it, "Smart Computing" will usher in a new era of technology innovation and growth. But, says Andrew Bartels, it will...

  • For Infrastructure & Operations Professionals

    Report

    Report Spotlight On: The IT Management Software Challengers

    An Overview Of The Challengers In The IT Management Software Market
    December 28, 2009 | Eveline Oehrlich

    The 2009 IT management software (ITMS) market seems to favor smaller vendors to the detriment of larger ones, as preliminary results for the first three quarters of 2009 show that the megavendor...