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The Retail eCommerce Playbook For 2018

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they are not missing either opportunities for direct online sales or ways that this...

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  • For CIO Professionals

    Report

    Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • For Application Development & Delivery Professionals

    Report

    Report Reinvent Product Innovation To Revive Your Brand

    Adapt Your Private-Label And PLM Process And Application Portfolio To Digital Disruption
    January 29, 2016 | George Lawrie

    Successful new product introductions lift revenues for retailers and consumer brands. But out of thousands of new offerings each year, only a handful succeed. Mastery of PLM, be it private-label...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Why Every Online Retailer Needs To Think Green

    The "Green Consumer" Opportunity And How Retailers Can Seize It
    December 3, 2013 | Sucharita Mulpuru, Douglas Roberge

    Retailers have been dancing around green initiatives for years, but consumer demand has finally put green retail on the main stage. In addition to their obvious positive (or, at least, less...

  • For Customer Experience Professionals

    Report

    Report Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

    Why Customer Experience Matters More To Loyalty Than Price

    Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...

  • For Sales Enablement Professionals

    Report

    Report Gaining Executive-Level Access

    September 7, 2012 | Scott Santucci

    Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into...

  • For Marketing Leadership Professionals

    Report

    Report Wearable Computing

    The Next Devices And Platforms That Matter To Your Product Strategy
    April 17, 2012 | Sarah Rotman Epps

    Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

  • For CIO Professionals

    Report

    Report Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry
    February 17, 2012 | Andrew Bartels

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

  • For Sales Enablement Professionals

    Report

    Report Executives' Perceptions Of Differentiation Among Suppliers: Update For 2011

    February 10, 2012 | Scott Santucci

    Results, not products, differentiate vendors in the eyes of executives.Executives assign strategic supplier status to vendors that are willing and able to align in substantial, not superficial,...

  • For Infrastructure & Operations Professionals

    Report

    Report M2M Connectivity Helps Telcos Offset Declining Traditional Services

    But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
    November 22, 2011 | Michele Pelino

    Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: Product Strategists At Overstock.com Use Facebook To Co-Create With Fans

    November 14, 2011 | Doug Williams

    Overstock.com pursues innovation with gusto — and its executives look for help in order to do so. To tap into the bright minds of its employees, Overstock rolled out SpigitEngage, an innovation...

  • For Marketing Leadership Professionals

    Report

    Report Why Product Strategists At The Lego Group Treat Co-Creators Like Royalty

    Lessons In Product Innovation From A Leader In Co-Creation
    October 24, 2011 | Doug Williams

    Ask someone to name a company that embraces co-creation, and, sooner or later, you will hear "Lego." The Lego Group has been pursuing customer-led innovation for more than a decade, and it hasn't...

  • Report

    Report Brand Loyalty Isn't Enough For Products Anymore

    Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty
    October 4, 2011 | J. P. Gownder

    Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

  • For CIO Professionals

    Report

    Report What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market
    July 7, 2011 | Andrew Bartels

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

  • For Marketing Leadership Professionals

    Report

    Report It's Time For Mass-Customized Clothing And Apparel Products

    Product Strategists Must Overcome Three Challenges To Succeed
    July 5, 2011 | J. P. Gownder

    It's time for product strategists in clothing and apparel to consider offering mass-customized products. Consumers are beginning to look beyond off-the-shelf choices to new colors, designs, styles,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How eBusiness Professionals Can Offer Total Mobile Experiences

    How To Prepare For Mobile Total Product Experiences
    June 15, 2011 | Julie A. Ask

    Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases
    June 8, 2011 | Andrew Bartels

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The eBusiness Innovation Imperative

    A Framework For Managing Innovation Opportunities In eBusiness
    April 29, 2011 | Steven Noble

    From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Prepare For Mobile Total Product Experiences

    Designing For Mobile In The Era Of Experience
    April 14, 2011 | Julie A. Ask

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

  • For CIO Professionals

    Report

    Report Smart Computing Solutions Are On The Rise

    A Snapshot Of Adoption From The InformationWeek 500
    January 21, 2011 | Andrew Bartels, Charles Green, Jessica Mandrik

    Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...

  • For Sourcing & Vendor Management Professionals

    Report

    Report India Data Center Study: End User Result Analysis

    January 1, 2011 | Frederic Giron, Seepij Gupta

    This report provides a comprehensive background of India's data center market dynamics from the end user perspective so vendor strategists can address market opportunities more successfully and...

  • For Sourcing & Vendor Management Professionals

    Report

    Report ASEAN Data Center Study: End User Result Analysis

    January 1, 2011 | Frederic Giron, Seepij Gupta

    This document provides a comprehensive background of ASEAN countries' (Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Cambodia, Laos, Vietnam) data center market dynamics from the...

  • For Sourcing & Vendor Management Professionals

    Report

    Report ANZ Data Center Study: End User Result Analysis

    January 1, 2011 | Frederic Giron, Seepij Gupta

    The primary objective of this document is to provide a comprehensive background of Australia and New Zealand data center market dynamics. It provides an end user perspective to enable vendor...

  • For CMO Professionals

    Report

    Report eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015
    November 5, 2010 | James L. McQuivey

    Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

  • For Marketing Leadership Professionals

    Report

    Report How Luxury Web Sites Should Use Video

    Using The Online Video Product Scorecard To Identify Best Practice
    October 13, 2010 | Nick Thomas

    Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: Starbucks Uses Social Co-Creation To Drive Green Product Strategy

    An Empowered Report: A Social Co-Creation Case Study
    September 22, 2010 | Abe Garon, Doug Williams

    Starbucks has placed a strong emphasis on its social co-creation strategy. Product strategists at the world's largest chain of coffee houses have a well-established and active online community from...