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  • For B2B Marketing Professionals

    Report

    Report Best Practices For Software Pricing And Licensing

    Grow Your Software Products' Revenue By Aligning Pricing With How You Deliver Business Value, While Balancing Simplicity And Fairness
    September 5, 2014 | Duncan Jones

    Forrester speaks with dozens of software company executives each year who are finding it difficult to decide the best way to package and price their software products, especially as they move their...

  • For B2B Marketing Professionals

    Report

    Report Evaluate Your Channel Partner Loyalty Initiative

    Tips For Improving Your Return On Loyalty Investment
    May 31, 2013 | Jonathan Silber

    In 2012, Forrester surveyed channel professionals to get a pulse on the progress vendors are making toward successfully building channel partner loyalty programs. The results show that the majority...

  • For B2B Marketing Professionals

    Report

    Report Finding And Developing Partners Of The Future

    Opportunities Abound In The Tech Accelerator Community
    May 24, 2013 | Jonathan Silber

    In the past 18 months, the buzz and momentum surrounding tech accelerator programs in the US has exploded, and now more than 100 tech accelerators dot the country. This boom is not only great for...

  • For B2B Marketing Professionals

    Report

    Report Seeding The Cloud Channel

    Channel Partners' Plans And Needs For Business Model Transformation
    May 9, 2013 | Tirthankar Sen

    As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan...

  • For Enterprise Architecture Professionals

    Report

    Report How To Successfully Set Up IT Infrastructure For Your Business In China

    March 29, 2013 | Charlie Dai

    For the thousands of foreign companies that establish business operations in China every year, one of the first things on their to-do lists is setting up IT infrastructure, including horizontal and...

  • For Customer Experience Professionals

    Report

    Report Humdrum Hardware: Why Google And Microsoft Are Goading Their Partners To Innovate

    Google Nexus and Microsoft Surface Force OEMs To Up Their Games
    September 14, 2012 | Tony Costa

    Google's and Microsoft's efforts to launch first-party hardware, form exclusive partnerships, and acquire partners are disrupting the status quo within their ecosystems. These changes are driven...

  • For CMO Professionals

    Report

    Report The Fight To Control The TV Becomes A Platform War

    May 16, 2012 | James L. McQuivey

    The fight to control the TV is a battle for the more than 114 million TV households that, until now, have been under the quiet control of cable and satellite providers and the broadcast and cable...

  • For Marketing Leadership Professionals

    Report

    Report Wearable Computing

    The Next Devices And Platforms That Matter To Your Product Strategy
    April 17, 2012 | Sarah Rotman Epps

    Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

  • For Marketing Leadership Professionals

    Report

    Report US Consumer Tablet Forecast Update, 2011 To 2016

    Low-Cost Disruptors Expand Tablets' Addressable Market
    March 6, 2012 | Sarah Rotman Epps

    With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

  • For Marketing Leadership Professionals

    Report

    Report Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
    November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

  • For Marketing Leadership Professionals

    Report

    Report Microsoft Transforms Windows For The Post-PC Era

    Windows 8 Has The Potential To Stave Off Defection To Alternative OSes
    June 2, 2011 | Sarah Rotman Epps

    At Computex in Taipei and the All Things D:9 conference in Rancho Palos Verdes this week, Microsoft revealed key details about the next version of Windows, code-named "Windows 8." While there are...

  • For Infrastructure & Operations Professionals

    Report

    Report Microsoft Bets Big On Skype's P2P Network

    Microsoft Has The Opportunity To Launch Profitable Enterprise Services
    May 13, 2011 | Henry Dewing

    Vendor strategists across the technology industry have been consumed by the Microsoft acquisition of Skype since the announcement earlier this week. During this time, we've talked to strategists...

  • For Marketing Leadership Professionals

    Report

    Report Microsoft Bets Big On Skype

    Redmond Will See Little Revenue, But Integrating Skype Will Bolster Products
    May 11, 2011 | Charles S. Golvin

    Microsoft announced its decision to purchase voice over IP (VoIP) innovator Skype for a jaw-dropping $8.5 billion, acquiring 660 million users around the world — though barely 1% of these are...

  • For CMO Professionals

    Report

    Report The Digital Media Product Innovation Imperative

    Identifying Organizational Priorities For Creating New Digital Media Experiences
    April 7, 2011 | James L. McQuivey

    The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated,...

  • For Marketing Leadership Professionals

    Report

    Report Nokia And Microsoft Tie The Smartphone Knot

    Their Market Disrupted, Both Require Differentiation To Succeed
    February 14, 2011 | Ian Fogg, Charles S. Golvin

    Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

  • For CIO Professionals

    Report

    Report Challenging The Middleware Megavendors

    A SWOT Analysis Of Specialized Business Process Platform Vendors: Cordys, Progress Software, Red Hat, Software AG, And TIBCO
    September 20, 2010 | Stefan Ried, Ph.D.

    Forrester applied its strengths, weaknesses, opportunities, and threats (SWOT) methodology to the four middleware megavendors in September 2009: IBM, Microsoft, Oracle, and SAP. We now turn our...

  • For CIO Professionals

    Report

    Report Microsoft Shows How Product Managers Can Use Serious Games

    An Empowered Report: Microsoft Uses Productivity Games To Test Windows And Office Communicator
    September 17, 2010 | TJ Keitt

    For product managers, getting workers to help test new products has always proven to be a challenge, making finding an engaging inducement for participation the Holy Grail. As a panacea, a small...

  • For Marketing Leadership Professionals

    Report

    Report Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software
    September 1, 2010 | Charles S. Golvin

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

  • For Marketing Leadership Professionals

    Report

    Report Updated Q3 2010: The US Consumer PC Market In 2015

    Tablets Cannibalize Netbooks; Desktops Slide But Still Live On
    August 4, 2010 | Sarah Rotman Epps

    As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more...

  • For B2B Marketing Professionals

    Report

    Report The Five Things Channel Partners Want From Tech Vendors

    And Another One They're Going To Need
    April 12, 2010 | Tim Harmon

    In our discussions with channel partners, they consistently voice five criteria they use to assess the value of their relationships with tech vendors: market size/opportunity, revenue/profit...

  • For Application Development & Delivery Professionals

    Report

    Report Microsoft Cloud Services Go-To-Market In India

    April 1, 2010 | Michael Barnes, Sanchit Gogia

    This report provides vendor strategists with insights into Microsoft's India go-to-market strategy for its recently launched cloud computing services. The observations in this document were gained...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: Customer Input Shaped Office 2010

    How Customer Input Improves Product Creation Efforts
    March 29, 2010 | Doug Williams

    This report isn't about what's new in Microsoft Office 2010, Microsoft's forthcoming release of its popular productivity software suite. Rather, it's a case study that highlights best practices in...

  • For CIO Professionals

    Report

    Report Market Overview: The Middleware Software Market, 2009

    Software AG And TIBCO Challenge IBM, Microsoft, Oracle, And SAP
    December 30, 2009 | Stefan Ried, Ph.D.

    The middleware software market went through a sequence of paradigm changes in the past three decades. Most vendors offer middleware portfolios with various software components from basic...

  • For Infrastructure & Operations Professionals

    Report

    Report The IT Management Software Challengers

    SWOT Analysis For ASG, Compuware, EMC, Quest Software, And Microsoft, Q3 2009
    October 26, 2009 | Jean-Pierre Garbani

    The 2009 IT management software (ITMS) market seems to favor smaller vendors to the detriment of larger ones. Preliminary results for the first three quarters of 2009 show that the megavendors'...

  • For CIO Professionals

    Report

    Report The Tier One Middleware Vendors

    A SWOT Analysis Of The Leading Business Process Platform Vendors: IBM, Microsoft, Oracle, And SAP
    September 4, 2009 | Stefan Ried, Ph.D.

    The four largest traditional software vendors — IBM, Microsoft, Oracle, and SAP — compete around business process platform software. This broader software segment covers all the components that...