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  • Product & Solutions Strategies
  • Salesforce

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  • For CIO Professionals

    Report

    Report Brief: Salesforce.com Is Building Industry Cloud Ecosystems

    A New Industry Initiative Will Extend Its Partner Ecosystem
    May 5, 2014 | Ted Schadler, Stefan Ried, Ph.D.

    Recently, salesforce.com made a major announcement that it will formally develop and expand its solution footprint into six industries — financial services/insurance, healthcare/life sciences,...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013

    The Seven Providers That Matter Most And How They Stack Up
    November 22, 2013 | Tim Harmon, Tirthankar Sen

    In Forrester's 40-criteria evaluation of partner relationship management (PRM) platform vendors, we identified the seven most significant software providers in the category — Channeltivity,...

  • For Application Development & Delivery Professionals

    Report

    Report The Essential Product Manager/Marketer Role In SaaS Innovation

    February 9, 2011 | Tom Grant, Ph.D.

    Software-as-a-service (SaaS) has forced technology companies to re-examine and re-imagine innovation. Tech companies were used to treating everything beyond invention as someone else's problem;...

  • For Marketing Leadership Professionals

    Report

    Report Market Overview: Co-Creation Vendors 2011

    An Introduction For Consumer Product Strategy Professionals
    January 24, 2011 | Doug Williams

    Are you interested in implementing social co-creation engagements that move beyond Facebook, Twitter, and the occasional outreach to consumers via the corporate blog? If the answer is yes, a...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

    An Empowered Report
    December 30, 2010 | Seth Fowler, J. P. Gownder

    RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

  • For CIO Professionals

    Report

    Report Why Intercompany Collaboration Is Important To Technology Product Managers And Marketers

    Collaborative Relationships Help Vendors Meet The Needs Of Partners And Customers
    October 20, 2010 | TJ Keitt

    Technology product managers and marketers face a simple truth: You have to work closely with your partners and customers or you risk failing to meet their needs. However, a range of technical and...

  • For Application Development & Delivery Professionals

    Report

    Report Thought Leaders Are Successful Innovators

    Innovation Depends On More Than Product Strategy And Product Marketing
    October 18, 2010 | Tom Grant, Ph.D.

    In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought...

  • For Application Development & Delivery Professionals

    Report

    Report Tech Vendors Are Only Now Realizing The Full Implications Of SaaS

    Product Management Is At The Center Of Changes To Business Models And Innovation
    October 12, 2010 | Tom Grant, Ph.D.

    Software-as-a-service (SaaS) may be a familiar part of the tech industry landscape, but tech vendors are only recently fully realizing the profound changes that SaaS demands. Tech vendors that saw...

  • For CIO Professionals

    Report

    Report The Evolution Of Cloud Computing Markets

    July 6, 2010 | Stefan Ried, Ph.D., Holger Kisker, Ph.D., Pascal Matzke

    Looking past the current industry hype surrounding all things cloud, Forrester believes that cloud computing is a sustainable, long-term IT paradigm, and the successor to previous mainframe,...

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