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  • Report Brief: Salesforce.com Is Building Industry Cloud Ecosystems

    A New Industry Initiative Will Extend Its Partner Ecosystem
    May 5, 2014 | Ted Schadler, Stefan Ried, Ph.D.

    Recently, salesforce.com made a major announcement that it will formally develop and expand its solution footprint into six industries — financial services/insurance, healthcare/life sciences,...

  • Report The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013

    The Seven Providers That Matter Most And How They Stack Up
    November 22, 2013 | Tim Harmon, Tirthankar Sen

    In Forrester's 40-criteria evaluation of partner relationship management (PRM) platform vendors, we identified the seven most significant software providers in the category — Channeltivity,...

  • Report The Essential Product Manager/Marketer Role In SaaS Innovation

    February 9, 2011 | Tom Grant, Ph.D.

    Software-as-a-service (SaaS) has forced technology companies to re-examine and re-imagine innovation. Tech companies were used to treating everything beyond invention as someone else's problem;...

  • Report Market Overview: Co-Creation Vendors 2011

    An Introduction For Consumer Product Strategy Professionals
    January 24, 2011 | Doug Williams

    Are you interested in implementing social co-creation engagements that move beyond Facebook, Twitter, and the occasional outreach to consumers via the corporate blog? If the answer is yes, a...

  • Report Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

    An Empowered Report
    December 30, 2010 | Seth Fowler, J. P. Gownder

    RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

  • Report Why Intercompany Collaboration Is Important To Technology Product Managers And Marketers

    Collaborative Relationships Help Vendors Meet The Needs Of Partners And Customers
    October 20, 2010 | TJ Keitt

    Technology product managers and marketers face a simple truth: You have to work closely with your partners and customers or you risk failing to meet their needs. However, a range of technical and...

  • Report Thought Leaders Are Successful Innovators

    Innovation Depends On More Than Product Strategy And Product Marketing
    October 18, 2010 | Tom Grant, Ph.D.

    In the technology industry, thought leadership is as valuable as it is rare. While the industry is full of companies with big ideas, customers treat only a small number of these vendors as thought...

  • Report Tech Vendors Are Only Now Realizing The Full Implications Of SaaS

    Product Management Is At The Center Of Changes To Business Models And Innovation
    October 12, 2010 | Tom Grant, Ph.D.

    Software-as-a-service (SaaS) may be a familiar part of the tech industry landscape, but tech vendors are only recently fully realizing the profound changes that SaaS demands. Tech vendors that saw...

  • Report The Evolution Of Cloud Computing Markets

    July 6, 2010 | Stefan Ried, Ph.D., Holger Kisker, Ph.D., Pascal Matzke

    Looking past the current industry hype surrounding all things cloud, Forrester believes that cloud computing is a sustainable, long-term IT paradigm, and the successor to previous mainframe,...

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