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  • For Marketing Leadership Professionals


    Report Case Study: Product Strategists At Overstock.com Use Facebook To Co-Create With Fans

    November 14, 2011 | Doug Williams

    Overstock.com pursues innovation with gusto — and its executives look for help in order to do so. To tap into the bright minds of its employees, Overstock rolled out SpigitEngage, an innovation...

  • For Marketing Leadership Professionals


    Report Using Facebook As A Content Platform

    Optimize Your Products For Emerging Social Media Channels
    May 6, 2011 | Nick Thomas

    The rise of social networking has been one of the key disruptive trends of the past five years, but content, as well as communication, has driven that growth. Facebook, as the dominant social...

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