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  • Andrew Bartels

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  • Report Be Wary Of Licensed Software Geeks Bearing SaaS

    Becoming A SaaS Vendor Is Disruptive And Challenging
    August 26, 2013 | Andrew Bartels

    Software-as-a-service (SaaS) has become the hot trend in the software market, with growth rates in vendor revenues that are two to three times faster than the overall software market. As growth...

  • Report Information And Communications Technology Industry Opportunities In Professional Services

    Vendors Should Target This Large And Growing Industry
    February 17, 2012 | Andrew Bartels

    The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases,...

  • Report What CEOs Of Small Software Companies Need To Do In 2011

    How To Find The Best Opportunities In A High-Growth Market
    July 7, 2011 | Andrew Bartels

    The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

  • Report The Canadian Tech Market 2011 To 2012

    Canada Is Like The US In Growth, But Different In Mix Of Purchases
    June 8, 2011 | Andrew Bartels

    Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

  • Report Smart Computing Solutions Are On The Rise

    A Snapshot Of Adoption From The InformationWeek 500
    January 21, 2011 | Andrew Bartels, Charles Green, Jessica Mandrik

    Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...

  • Report A Market Taxonomy For ICT

    Forrester's Definitions For Tech Product Categories, Industries, And Geographies
    August 2, 2010 | Andrew Bartels

    Forrester is expanding the breadth and depth of data that we provide to vendor strategists on the size and growth trends of the market for information and communications technology (ICT) solutions....

  • Report Eleven Steps To The Right Verticals 3.0 Strategy

    Refining Vertical Strategies For The Smart Computing Era
    April 16, 2010 | Andrew Bartels, Ellen Carney

    Tech vendors are increasingly focusing on vertical industry opportunities — and appropriately so, given Forrester's forecast that industry-specific solutions will represent a rapidly growing...

  • Report Predictions 2010: ePurchasing Market

    Growth Will Accelerate After A So-So 2009
    March 24, 2010 | Andrew Bartels

    The ePurchasing market will post a very good growth rate of 12% in 2010, rising to $4 billion. This market for software products like eProcurement, eSourcing, contract life-cycle management (CLM),...

  • Report Smart Computing Drives The New Era Of IT Growth

    A New Tech Investment Cycle Holds Seismic Promise — And Challenges
    December 4, 2009 | Andrew Bartels

    The technology industry has entered a new cycle of tech innovation and growth, which we are calling "Smart Computing." Like prior cycles of mainframe computing, personal computing, and network...

  • Report Predictions 2009: ePurchasing Market

    Growth Slows Both Overall And For eProcurement But Is Strong In Other Areas
    March 26, 2009 | Andrew Bartels

    The ePurchasing market — software solutions for eProcurement, eSourcing, contract life-cycle management (CLM), automated spend analysis, accounts payable electronic invoice presentment and payment...

  • Report Where The Jobs Are: 2009 US IT Occupation Trends

    A Profile Of IT Department And IT Vendor Use Of IT Occupations
    March 5, 2009 | Andrew Bartels

    The US market for jobs in information technology will not escape the US recession, with total jobs in IT occupations down by 1.2% in 2009. While the recession will be painful for those in IT...

  • Report Holistic View: The ePurchasing Software Market

    Strong Growth And Dynamism Despite Maturing eProcurement And eSourcing
    September 9, 2008 | Andrew Bartels

    Vendors have both opportunities and challenges in the dynamic ePurchasing market, with strong double-digit growth projected for 2008 despite a slowing overall IT market. While products like...

  • Report US IT Market Outlook: Q1 2008

    A Bigger Slowdown In Tech Purchases In 2008 But A Strong Recovery In 2009
    March 31, 2008 | Andrew Bartels

    The US market for technology goods and services will experience a significant slowdown in growth in 2008, to less than 3% from 6% in 2007. This lower growth rate reflects the deterioration in the...

  • Report Small App Vendors: Optimize Business Results

    Pursue Vertical Opportunities That Combine Analytics With Core Process Apps
    March 12, 2008 | Andrew Bartels

    Instead of competing head-to-head-with Oracle, SAP, and other large application suite vendors, small process app vendors now have another option — develop vertically focused solutions that combine...

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