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  • Ellen Carney

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  • For Enterprise Architecture Professionals

    Report

    Report Brief: Pegasystems Makes Headway Into Front Office

    Process Platform And Solution Frameworks Shift To Focus On Customer And Employee Engagement
    August 21, 2014 | Clay Richardson, Carlton A. Doty, Skip Snow

    Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers. At...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Financial Services Opportunities: Technology That Leads To Business Values

    Inquiry Insights: Q1 2009 Through Q2 2010
    October 7, 2010 | Ellen Carney

    Just because the recession is finally deemed over, it doesn't mean that the three financial services segments aren't still grappling with the recession's very long tail. To understand how the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Hot Insurance Tech Companies To Watch In 2010: Q2 Update

    July 29, 2010 | Ellen Carney

    Effective vertical strategies are becoming more critical for tech vendors as they try to address the core business problems — not just the pure technical problems — of their customers. This is...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Hot Banking Tech Companies To Watch In 2010: Q2 Update

    July 16, 2010 | Ellen Carney

    Focusing on solving the core industry-specific business problems is the next big wave in the tech industry. Nowhere is it more evident of technology's unique role in solving business problems than...

  • For CIO Professionals

    Report

    Report Eleven Steps To The Right Verticals 3.0 Strategy

    Refining Vertical Strategies For The Smart Computing Era
    April 16, 2010 | Andrew Bartels, Ellen Carney

    Tech vendors are increasingly focusing on vertical industry opportunities — and appropriately so, given Forrester's forecast that industry-specific solutions will represent a rapidly growing...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Hot Banking Tech Companies To Watch In 2010

    December 23, 2009 | Ellen Carney

    The banking industry turned the corner during the third quarter of 2009. US banks posted a $2.8 billion profit, a big improvement over the $4.3 billion loss in the prior quarter, while the rising...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Hot Insurance Tech Companies To Watch In 2010

    December 21, 2009 | Ellen Carney

    The insurance industry toughed it through the darkest days of the downturn by focusing on two perennial business themes — cutting costs and driving efficiency. But as the economy returns to growth,...

  • For B2B Marketing Professionals

    Report

    Report Pick The Right Sales Strategy To Sell To Insurers

    ACORD/LOMA Tech Exhibitors Exemplify Three Go-To-Market Approaches
    July 15, 2009 | Ellen Carney, Scott Santucci

    When sales teams can tie their offerings to customers' business outcomes, deals move forward. Go-to-market planners target vertical industries like financial services to articulate that value...

  • For B2B Marketing Professionals

    Report

    Report Hot Insurance Tech Companies To Watch In 2009: Q2 Update

    June 29, 2009 | Ellen Carney

    The past year has tested the mettle of the insurance industry. Insurers like The Hartford Financial Services Group and Lincoln National Group converted to bank holding companies to take advantage...

  • For Sales Enablement Professionals

    Report

    Report Discovering Tech Opportunity In Islamic Finance

    Big Segment Captures Banker And Tech Vendor Attention
    April 6, 2009 | Ellen Carney, Jost Hoppermann

    The move to Islamic banking will challenge conventional bank IT, which means strong opportunities for tech vendors with expertise and experience in rolling out Islamic finance systems. In the face...

  • For Sales Enablement Professionals

    Report

    Report Hot Banking Tech Companies To Watch In 2009

    Profiles Of Technology Companies That Address Banking's Changed World
    December 22, 2008 | Ellen Carney

    The banking industry is going through its most challenging period since the Great Depression. Bank capital structures are stressed because of write-downs and write-offs, formerly high-flying...

  • For Sales Enablement Professionals

    Report

    Report Hot Insurance Tech Companies To Watch In 2009

    Profiles Of Technology Companies That Are Reinventing Insurance IT
    December 12, 2008 | Ellen Carney

    Ready or not, the insurance industry is gearing up for some big changes. In 2008, insurers are being tested by a Wall Street collapse that tanked investment portfolios, driving business structural...

  • For Sales Enablement Professionals

    Report

    Report Putting The Right Price On Industry Solutions

    Make Industry-Specific Pricing Part Of Your Industry Marketing Plan
    March 24, 2008 | Ellen Carney

    In a weakening economy, a lot of tech marketers succumb to pressures to reduce prices to sustain demand. Yet tech marketers whose firms deliver strong industry experience matched with a portfolio...

  • For Sales Enablement Professionals

    Report

    Report The Content Management Market Goes Mini-Vertical

    ECM Vendors Are Thinking Small For Bigger Impact
    November 5, 2007 | Ellen Carney, Barry Murphy

    Fragmentation and blurry boundaries among offerings create big challenges for enterprise content management (ECM) tech marketers to distinguish their products. How are enterprising ECM vendors...

  • For Sales Enablement Professionals

    Report

    Report Role-Based Solutions: Tech Marketing's Quiet Coup

    September 13, 2007 | Ellen Carney

    The best B2B marketers are continually refining how they segment their markets. A leading customer segmentation scheme — by vertical — is about creating solutions that meet the needs of a...

  • For Sales Enablement Professionals

    Report

    Report Forecast Your Industry Sales Future

    Use Business Process Maturity To Chart Your Industry Sales Model
    May 9, 2007 | Ellen Carney

    Targeting the business IT needs of specific industries is now one of the most common customer segmentation strategies. Despite conventional wisdom, it turns out that vertical segmentation is a...