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  • Thomas Husson

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  • For Marketing Leadership Professionals

    Report

    Report NFC: What Lies Beyond Contactless Payments

    How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds
    August 2, 2012 | Thomas Husson

    Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

  • For Marketing Leadership Professionals

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    Report Best Practices: How To Implement A Mobile Product And Service Road Map

    July 19, 2012 | Thomas Husson

    After jumping on the iPhone and Android app bandwagons, some global brands are beginning to realize that participating in the fragmented world of mobile comes at a high cost. Mixing the right...

  • For Marketing Leadership Professionals

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    Report The Mobile Application Life Cycle

    Refine Your App Strategy In Anticipation Of The Second Wave
    May 18, 2012 | Thomas Husson

    The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

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    Report Forrester's Mobile Maturity Model

    Forrester's Framework Benchmarks Mobile Capabilities And Provides A Road Map For Progress
    May 10, 2012 | Thomas Husson

    Everyone needs a mobile strategy, but what is the right approach and what are the appropriate objectives and metrics? To help product strategists and executives in charge of defining their...

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    Report Drive Product Innovation To Mature Your Mobile Strategy

    April 6, 2012 | Thomas Husson

    Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation....

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    Report 2012 Mobile Trends For CPS Professionals

    February 9, 2012 | Thomas Husson, Julie A. Ask

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come....

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    Report Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile
    December 15, 2011 | Thomas Husson

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

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    Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

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    Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

    More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service
    October 25, 2011 | Thomas Husson

    Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

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    Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • For Marketing Leadership Professionals

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    Report The Global Mainstreaming Of Smartphones

    Understanding Global Smartphone Adoption Today And Tomorrow
    September 15, 2011 | Charles S. Golvin, Thomas Husson

    In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone...

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    Report Mobile Location Becomes Invisible

    No Longer A Service, Location Will Be Embedded In Mobile Products
    August 3, 2011 | Thomas Husson

    eBay's recent acquisition of Where and Groupon's acquisition of Whrrl show how two Internet pure players looking to develop mobile transactions plan to integrate new location-based features into...

  • For Marketing Leadership Professionals

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    Report UK Telecom Operators Join Forces To Fight Market Disruption

    Product Strategists Should Employ Joint Ventures To Avoid Irrelevance
    July 5, 2011 | Thomas Husson

    On June 16, 2011, the main UK telecom operators — Everything Everywhere, Telefónica UK, and Vodafone — announced they would form a mobile marketing and payments joint venture. This is neither the...

  • For Marketing Leadership Professionals

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    Report Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

    The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage
    June 17, 2011 | Thomas Husson

    Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

  • For Marketing Leadership Professionals

    Report

    Report Google Wallet Is Not About Mobile Payments

    May 27, 2011 | Thomas Husson, Charles S. Golvin

    Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

  • For Marketing Leadership Professionals

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    Report Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

    May 2, 2011 | Thomas Husson

    Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

  • For Marketing Leadership Professionals

    Report

    Report Mobile Payments Enter A Disruptive Phase

    March 31, 2011 | Thomas Husson

    The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the...

  • For Marketing Leadership Professionals

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    Report Mobile World Congress 2011: Going Beyond Mobile

    Internet Innovation Is Incubating In The Mobile Crucible
    March 15, 2011 | Thomas Husson, Ian Fogg

    The future of the Internet is now being shaped on new mobile networks and ever smarter mobile devices: smartphones and tablets. The 2011 edition of Mobile World Congress (MWC) showcased the future...

  • For Marketing Leadership Professionals

    Report

    Report 2011 Mobile Trends

    January 24, 2011 | Thomas Husson, Julie A. Ask

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

  • For Marketing Leadership Professionals

    Report

    Report Mobile Augmented Reality

    Beyond The Hype, A Glimpse Into The Mobile Future
    December 17, 2010 | Thomas Husson

    Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

  • For Marketing Leadership Professionals

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    Report How Mature Is Your Mobile Strategy?

    An Empowered Report
    October 18, 2010 | Thomas Husson

    To help consumer product strategists and executives benchmark their mobile consumer strategy, Forrester conducted a global mobile strategy maturity online survey among executives. Fifty-seven...

  • For Marketing Leadership Professionals

    Report

    Report The Future Of Application Stores

    What To Expect When Defining Your Mobile Consumer Road Map
    July 23, 2010 | Thomas Husson

    The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities...

  • For Marketing Leadership Professionals

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    Report Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

    July 28, 2009 | Thomas Husson

    Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology — Near...

  • For Marketing Leadership Professionals

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    Report Mobile Search: In Search Of Relevance

    June 16, 2009 | Thomas Husson

    It is still early days for the European mobile search market. Despite an increase in mobile search adoption in Europe, it is still far from reaching the mass-market adoption levels of PC-based...

  • For Marketing Leadership Professionals

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    Report The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    May 22, 2009 | Thomas Husson

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications...

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