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  • Lori Wizdo

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  • For B2B Marketing Professionals

    Report

    Report Scale Your B2B Customer Obsession With A Go-To-Customer Strategy

    Strategic Plan: The B2B Marketing Playbook
    August 1, 2016 | Lori Wizdo

    B2B marketers know they need to operate across their sales and marketing silos, going beyond portfolio-centric campaigns to connect with buyers via content that engages across the entire life...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015

    Amplify Your Marketing Voice With One Of These 14 Vendors
    August 4, 2015 | Tim Harmon, Lori Wizdo

    In Forrester's evaluation of through-channel marketing automation (TCMA) platforms, we identified 14 significant vendors — Averetek, Balihoo, BrandMaker, Brandmuscle, Bridgeline Digital,...

  • For B2B Marketing Professionals

    Report

    Report Turn Your Channel Into A Marketing Machine

    Through-Channel Marketing Amplifies Your Marketing Voice
    June 29, 2015 | Tim Harmon, Lori Wizdo

    Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels — or, more limitedly, sales channels — for many years. But B2B marketing...