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  • Internet of Things (IoT)
  • Customer Insights

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  • For Customer Insights Professionals

    Report

    Report Brief: IoT And Insights Are Two Sides Of The Same Coin

    At Mobile World Congress, Data Trumps Devices
    March 11, 2016 | Jennifer Belissent, Ph.D.

    More than 100,000 people descended on Barcelona, Spain last week to be part of Mobile World Congress (MWC), one of the world's largest annual technology events. MWC boasts speakers and exhibitors...

  • For Customer Insights Professionals

    Report

    Report Citizen Perspectives On The Smart City

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    September 16, 2015 | Anjali Lai, Jennifer Belissent, Ph.D.

    When it comes to building smart cities, local governments must take their citizens' views into account. This report applies Forrester's Technographics 360 methodology to reveal US and UK citizens'...

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