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  • For Customer Insights Professionals

    Report

    Report Forrester Data: Smart Home Devices Forecast, 2017 To 2022 (US)

    ForecastView Document
    October 23, 2017 | Satish Meena, Frank E. Gillett

    We expect the smart home devices installed base in the US to grow at a five-year compound annual growth rate (CAGR) of 42%, powered by the smart speakers category. We break up this forecast into 12...

  • For Customer Experience Professionals

    Report

    Report The Canada Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    August 28, 2017 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data Report: Online Retail Forecast, 2016 To 2021 (Latin America)

    ForecastView Document
    April 7, 2017 | Satish Meena

    We expect Latin American economies to expand in 2017 after a contraction in 2016. This is mainly due to recovery in Brazil and Argentina, whereas Mexico continues to grow moderately. We expect...

  • For B2C Marketing Professionals

    Report

    Report Quick Take: Snap Aims To Capitalize On Social Millennials With IPO

    But Marketers Must Be Strategic With Their Advertising Dollars
    March 2, 2017 | Jessica Liu

    On March 2, 2017, Snap, owner of Snapchat and hardware Spectacles, began trading publicly on the New York Stock Exchange. While the company's optimism for its potential growth makes sense given the...

  • For Customer Experience Professionals

    Report

    Report The Canada Customer Experience Index, 2016

    Canadian Company Scores Reveal A Year Of Stagnation
    September 29, 2016 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the top performers in Canada and the specific brands that you must beat to...

  • For CMO Professionals

    Report

    Report Quick Take: Amazon Extends Its Lead By Taking Alexa Intelligent Agent Global

    September 14, 2016 | James L. McQuivey

    On September 14, 2016, Amazon announced the availability of Amazon Echo outside the US in its two largest European markets — the UK and Germany. At the same time, Amazon announced a new version of...

  • For Customer Experience Professionals

    Report

    Report The US Customer Experience Index, 2016

    July 18, 2016 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? We reveal the top performers in the US as well as the specific brands that you need to beat to take over...

  • For CMO Professionals

    Report

    Report The Coming Wave Of Virtual Reality

    The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020
    May 31, 2016 | J. P. Gownder

    Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Smart Home Devices Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    May 11, 2016 | Shaurya Priya

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the installed base of smart home devices and systems in the US. We also look at the number of households that...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How GameStop Is Fighting Disruption

    May 10, 2016 | Sucharita Mulpuru

    Like many companies in the physical media sector, video game retailers face disruption from mobile devices, digital distribution, and intense competition. This case study provides eBusiness...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Consumer Wearables Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    March 29, 2016 | Susan Wu

    When Forbes dubbed 2014 to be “the year of wearable technology,” it was clear the market was anticipating an explosion of smart computing devices meant to be worn on the body (Source: Ewan Spence,...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: IoT And Analytics Startups Can Turn Insurers Into "The Good Guys"

    Insurers Deliver Broader Services, Greater Engagement, And More Value With New Technologies
    March 1, 2016 | Craig Le Clair, Ellen Carney

    The property and casualty (P&C) insurance industry is notoriously conservative. But in the age of the customer, this old-guard loyalty to the status quo needs to change. In this brief, Forrester...

  • For CMO Professionals

    Report

    Report Brief: Measuring Hyperadoption

    Adoption Readiness Is Five Times Higher Today Than A Decade Ago
    February 17, 2016 | James L. McQuivey

    We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...

  • For Customer Experience Professionals

    Report

    Report Customer Experience In The Post-PC Era

    November 3, 2015 | Tony Costa

    In the post-PC era, customers expect experiences to come to them and provide services aligned with their needs and abilities in the moment. In this report, we explore how consumer experience (CX)...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2015, US

    North American Consumer Technographics®
    September 28, 2015 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • For Customer Experience Professionals

    Report

    Report The China Customer Experience Index, 2015

    A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty
    August 24, 2015 | Ryan Hart

    For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...

  • For CIO Professionals

    Report

    Report The Smart Home Finally Blossoms

    Connected Home Activities Will Challenge CIOs To Support Smart Products That Deepen Customer Engagement
    July 27, 2015 | Frank E. Gillett

    After decades of poorly executed home automation systems and gadgets, startups are taking advantage of mobile tech advances to deliver slick smart home devices that support a wide range of...

  • For CIO Professionals

    Report

    Report Brief: Nest Hatches Smart Home Futures With Traditional Partners And Incremental Products

    Nest's Announcement Shows That Smart Home Leaders Will Partner With Utilities And Insurance For Long-Term Success
    July 23, 2015 | Frank E. Gillett

    After a very long product hiatus, Nest — the smart home device company acquired by Google in January 2014 — finally came up with a new offering. On June 17, 2015, it announced new versions of its...

  • For Customer Insights Professionals

    Report

    Report One Task, Many Devices

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    July 6, 2015 | Anjali Lai

    We live in a screen-saturated world. From mobile phones and tablets at our fingertips to laptops and desktops at the heart of our offices and homes, we live our lives by moving from one device to...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

    Software Expansion Offsets Weak Hardware And Outsourcing Demand
    June 29, 2015 | Andrew Bartels

    Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

  • For B2C Marketing Professionals

    Report

    Report The Networked Digital Home Is Well Established, But The Smart Home Is Still Nascent

    North American Consumer Technographics®
    June 18, 2015 | Gina Fleming

    The US digital home continues to evolve, and Forrester has been tracking this evolution for more than a decade. Year after year, we've witnessed the home becoming more digital and more connected....

  • For Customer Experience Professionals

    Report

    Report The Canada Customer Experience Index, 2015

    Benchmarking The Canadian Brands That Create The Most Loyalty With Their Customer Experience
    June 8, 2015 | Megan Burns, Corey Stearns

    Six in 10 Canadian companies want to improve their customer experience (CX) in 2015. Forrester's Canada Customer Experience Index (CX Index™) benchmarks 194 companies that do business in Canada...

  • For Customer Experience Professionals

    Report

    Report The US Customer Experience Index, Q1 2015

    Benchmarking The US Brands That Create The Most Loyalty With Their Customer Experience
    April 20, 2015 | Megan Burns

    Three-quarters of companies want to improve their customer experience (CX) in 2015. Forrester's first US Customer Experience Index (CX Index™) benchmark of 2015 sets the baseline that will tell 299...

  • For Customer Insights Professionals

    Report

    Report Personal Identity And Data Management Success Starts With Customer Understanding

    March 17, 2015 | Fatemeh Khatibloo

    With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

  • For Marketing Leadership Professionals

    Report

    Report Brief: What Marketers Should Take Away From Mobile World Congress 2015

    March 12, 2015 | Thomas Husson

    This year's Mobile World Congress (MWC) in Barcelona brought together 90,000 attendees, including 4,500 CEOs and a growing number of CMOs and marketing leaders. Of course, MWC isn't SXSW or...

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