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  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
    July 24, 2017 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • For CIO Professionals

    Report

    Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • For Customer Insights Professionals

    Report

    Report Mobile World Congress Misses An Opportunity To Promote The Data Economy

    But Smart Cities Award Winners Show What's Possible
    April 11, 2017 | Jennifer Belissent, Ph.D.

    This year's Mobile World Congress (MWC) once again broke attendance records — expanding well beyond its telecom origins and evolving into a consumer- and business-oriented digital transformation...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics Marketing Survey, 2016: Overview

    A Business Technographics Presentation
    February 10, 2017 | Tyler McDaniel

    This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the...

  • For Customer Insights Professionals

    Report

    Report Case Study: How Buenos Aires Became Insights Driven

    Systems Of Insight Shed Light On Solutions To Citizen Complaints
    January 31, 2017 | Jennifer Belissent, Ph.D.

    Buenos Aires found itself in desperate need of change. Public works projects crippled the city. Citizen frustration reached new heights. And city budgets shrunk with the elimination of electricity...

  • For CIO Professionals

    Report

    Report 2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Steady US Economic Growth And The BT Agenda Will Drive 5% Tech Market Growth In 2017
    October 17, 2016 | Andrew Bartels

    CIOs and their business partners prepare their tech budget plans based on their own businesses' strategy and requirements. Still, it can be useful to look at what other firms are doing, especially...

  • For CIO Professionals

    Report

    Report Case Study: Digital Reinvention Requires A Customer-Obsessed Organization

    Utility Company Eneco Reinvented Its Business Model To Stay Relevant Amid Fast-Changing Customer Expectations
    August 24, 2016 | Frederic Giron

    A combination of technology, regulatory, and consumer trends forced Eneco, a leading provider of sustainable energy in Europe, to accelerate its digital transformation. The company is focusing on...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Data Loss Prevention

    DLP Suite Adoption Holds Steady As DLP Becomes A Feature And Managed Services Offer An Attractive Option
    May 2, 2016 | Heidi Shey

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2016 To 2017

    Canadian Tech Buyers Showed Signs Of Life In 2015, But That Will Fade In 2016
    March 21, 2016 | Andrew Bartels, Cheryl McKinnon

    CIOs in Canada must prepare to make important decisions to fast-track their adoption of cloud services and software-as-a-service (SaaS). While 2016 to 2017 promises to be a tumultuous period for...

  • For CIO Professionals

    Report

    Report 2016 Tech Budget Benchmarks

    What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies
    January 21, 2016 | Andrew Bartels

    Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In...

  • For CIO Professionals

    Report

    Report 2016 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Where The BT Agenda Is Driving The Most Change
    November 17, 2015 | Andrew Bartels

    This is the time of year when CIOs and their business partners are preparing their 2016 tech budget plans. To help, this report provides our current forecast for the US tech market in aggregate, by...

  • For CIO Professionals

    Report

    Report 2015 To 2016 Tech Market Outlook For European Countries

    Better Growth Outside The Eurozone Than Within
    October 9, 2015 | Andrew Bartels

    Will Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will...

  • For CIO Professionals

    Report

    Report The Midyear Global Tech Market Outlook For 2015 To 2016

    Moderate Growth In Local Currencies Led By The BT Agenda, But A Decline In US Dollars
    August 31, 2015 | Andrew Bartels

    At the midyear point in 2015, CIOs in most countries are operating in tech markets with moderate growth of around 4% in local currencies, a bit weaker than what we projected in January 2015....

  • For CIO Professionals

    Report

    Report European Tech Market Outlook, 2015 To 2016

    A Modest Improvement, Shadowed By A Strong Dollar
    August 10, 2015 | Andrew Bartels

    CIOs in European countries can look forward to a slightly better tech market in 2015 and 2016. The European tech market has shown signs of moderate but sustained growth of 4% to 5% in euros. Aided...

  • For CIO Professionals

    Report

    Report Brief: Nest Hatches Smart Home Futures With Traditional Partners And Incremental Products

    Nest's Announcement Shows That Smart Home Leaders Will Partner With Utilities And Insurance For Long-Term Success
    July 23, 2015 | Frank E. Gillett

    After a very long product hiatus, Nest — the smart home device company acquired by Google in January 2014 — finally came up with a new offering. On June 17, 2015, it announced new...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

    Software Expansion Offsets Weak Hardware And Outsourcing Demand
    June 29, 2015 | Andrew Bartels

    Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

  • For CIO Professionals

    Report

    Report How To Craft A Better Digital Vision

    Anchor Your Vision In Customer Value
    March 3, 2015 | Nigel Fenwick

    In the age of the customer, your company must exploit digital assets in order to compete effectively and deliver world-class customer experiences. But moving the business from its traditional roots...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending
    February 10, 2015 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business...

  • For CIO Professionals

    Report

    Report Forrester's Data Can Help CIOs Defend And Improve Tech Budgets

    2014 To 2015 Tech Budget Benchmarks
    January 23, 2015 | Andrew Bartels

    CIOs often request tech budget benchmarks, and Forrester is once again providing these benchmarks using data from our Business Technographics® Global Budgets Survey. This report provides 2015...

  • For CIO Professionals

    Report

    Report Brief: Cities Take Over The Show

    At Smart City Expo 2014, Cities Take The Stage And The Show Floor To Demonstrate Government Innovation
    November 25, 2014 | Jennifer Belissent, Ph.D.

    A well-balanced mix of technology vendors, academics across various disciplines, and government practitioners descended upon Barcelona last week for the fourth annual Smart City Expo World Congress...

  • For CIO Professionals

    Report

    Report US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    October 22, 2014 | Andrew Bartels

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech...

  • For CIO Professionals

    Report

    Report At Last, A Tech Market Recovery In Europe

    Modest Growth Of 2.3% For 2014
    July 10, 2014 | Andrew Bartels

    The European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK...

  • For Infrastructure & Operations Professionals

    Report

    Report Holography: The Future Of 3D Projection

    Infrastructure Augmentation Will Ensure Project Success
    June 25, 2014 | Nupur Singh Andley

    Holography will significantly disrupt 3D imaging, as it offers better usability and addresses the shortcomings of current 3D solutions. While the holographic effects in Star Wars seem futuristic,...

  • For CIO Professionals

    Report

    Report The Age Of The Citizen: Smart Governments Embrace And Enable Disruption

    June 3, 2014 | Jennifer Belissent, Ph.D.

    In the current age of the customer, the power has shifted from the provider of goods and services to the consumer. These individuals — your citizens — are bringing their expectations to...

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