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  • Report Now Tech: Professional Services For Digital Health Transformation, Q2 2018

    Forrester's Overview Of 24 Professional Services Firms For Digital Health Transformation
    May 3, 2018 | Kate McCarthy, Alex Kramer

    You can use professional services for digital health transformation to improve customer experience, improve care and reduce costs, and drive engagement with digital experiences. But to access these...

  • Report The Amazon Effect Is Primed To Disrupt Healthcare

    Digital Will Disrupt Bricks-And-Mortar Healthcare
    April 11, 2018 | Kate McCarthy, Alex Kramer

    Healthcare has lagged other industries in digital transformation and customer obsession for far too long. But Amazon has declared its intent to enter the space, and healthcare leaders must act....

  • Report HIMSS18: CIOs Must Innovate Or Perish

    Cloud Adoption Is Essential As Healthcare CIOs Brace For Disruption From Big Tech
    April 11, 2018 | Kate McCarthy, Alex Kramer

    Every year, record numbers of healthcare leaders descend upon the Healthcare Information and Management Systems Society's (HIMSS) annual conference to set their business technology agendas for the...

  • Report Accelerate The Advanced Analytics Journey In Healthcare

    Adopt A Four-Step Approach To Improve Healthcare Outcomes And Win Customers
    February 23, 2018 | Kjell Carlsson, Ph.D., Alex Kramer

    Advanced analytics are increasingly critical to healthcare organizations' ability to win, retain, and serve their customers. Predictive and prescriptive analytics can help healthcare organizations...

  • Report CRM Goes Vertical In The Age Of The Customer

    Landscape: The CRM Playbook
    February 22, 2018 | Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage...

  • Report Virtual Care Enables The Digital Health Imperative

    Healthcare Orgs Should Leverage Virtual Care To Transition To Digital
    February 12, 2018 | Kate McCarthy, Alex Kramer

    Virtual care is about to disrupt today's outpatient visit and chronic disease management program models. Digital business strategy professionals must start implementing and integrating virtual care...

  • Report The Forrester Tech Tide™: Virtual Care For Digital Health, Q1 2018

    15 Technologies Move Healthcare From The Hospital To The Home
    February 12, 2018 | Kate McCarthy, Alex Kramer

    Virtual care is increasingly critical to healthcare firms' ability to win, serve, and retain their customers. To accelerate their performance in virtual care, companies are evaluating and adopting...

  • Report The US Healthcare Security Benchmark 2017 To 2018

    Healthcare Providers Must Improve Security For Digital Transformation
    January 17, 2018 | Salvatore Schiano, Chris Sherman

    IT security budgets at US healthcare organizations have lagged behind other industries. In a highly regulated industry, budget constraints have made compliance challenging and impeded security...

  • Report Developing Tomorrow's Digital Experiences

    Vision: The Mobile App Development Playbook
    December 22, 2017 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • Report The 2018 Outlook For US Industries And Their Tech Budgets

    Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging
    December 13, 2017 | Andrew Bartels

    As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in...

  • Report Predictions 2018: Digital Will Disrupt Siloed Healthcare Ecosystems

    Cloud, AI, And IoT Integrations Will Improve CX And Accelerate Digital Transformation
    November 10, 2017 | Kate McCarthy, Alex Kramer

    2018 will bring US healthcare payers, providers, and pharmaceutical and life sciences organizations continued regulatory uncertainty and increasing consumer demands — which means healthcare digital...

  • Report Drive Business Growth With Great Customer Experience, 2017

    The Upside Of Investing In CX For 17 Industries
    October 12, 2017 | Maxie Schmidt-Subramanian, Dylan Czarnecki, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to show the connection between improving CX and making a business impact. That's why Forrester built models that demonstrate how CX improvements...

  • Report The US Health Insurance Customer Experience Index, 2017

    How US Health Insurance Brands Earn Loyalty With The Quality Of Their Experience
    September 27, 2017 | Faith Adams, Kate McCarthy, Dylan Czarnecki

    How well do leading health insurance brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 17 health insurance brands that were...

  • Report Four Technology Priorities For US Healthcare Providers

    Providers Must Close Gaps In Customer Insight And Engagement
    August 14, 2017 | Kate McCarthy

    Regulatory upheaval is ongoing, but it does not change the imperative for providers to deliver on their promise to improve the cost/quality paradigm as they shift to value-based care. As business...

  • Report The US Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    August 1, 2017 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We...

  • Report Read My Lips: Clear Communication Can Mean Billions In Revenue

    Improving Customer Communications Creates An Easy And Engaging Customer Experience — And Drives Revenue

    How well your company communicates with your customers has a surprisingly large impact on your brand's overall customer experience. In turn, this outsized influence translates into a revenue impact...

  • Report The Forrester Wave™: Enterprise Health Clouds, Q3 2017

    Developer-Friendly Platforms Lead The Way With Insights-Driven Offerings
    July 26, 2017 | Kate McCarthy, Michael Facemire, Alex Kramer

    In our 37-criteria evaluation of enterprise health cloud providers, we identified the 10 most significant ones — ClearDATA, CloudMine, IBM, Kinvey, Medable, Microsoft, MphRx, NTT DATA, Salesforce,...

  • Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • Report Vendor Landscape: Wellness Platforms For Customer Engagement And Loyalty

    Wellness Platforms Offer Payers And Providers An Opportunity To Deepen Customer Engagement
    July 10, 2017 | Kate McCarthy, Alex Kramer

    For years, employers have used wellness applications to decrease employee healthcare spending. As health insurance delivered via B2C grows, these platforms have become useful tools for payers and...

  • Report Bridge The Divide Between Social Marketing And Compliance

    Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers
    June 22, 2017 | Erna Alfred Liousas, Nick Hayes

    Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even...

  • Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • Report HIMSS17 Demonstrates Healthcare's Tectonic Technology Shift

    Cloud And Big Data Players Show Up In Healthcare Space As EHR Vendors Sling Mud
    April 13, 2017 | Kate McCarthy

    The 2017 Healthcare Information and Management Systems Society Annual Conference & Exhibition (HIMSS17) demonstrated a shift in the healthcare information technology industry by bringing together a...

  • Report Vendor Landscape: Health Clouds For Data Integration And Patient Insight

    Payers And Providers Have A Wide Range Of Cloud Options To Reduce Costs And Improve Outcomes Through Patient Engagement
    April 13, 2017 | Kate McCarthy, Alex Kramer

    As healthcare organizations work to develop a 360-degree view of patients to compete in the age of the customer, complete, contextualized health data is crucial. As electronic health record (EHR)...

  • Report How US Online Consumers Approach Their Healthcare

    Consumer Technographics® Data Snapshot
    April 11, 2017 | Elizabeth Velasquez, Sam Bishop

    Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge their understanding of health insurance with...

  • Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

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