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  • For CIO Professionals

    Report

    Report Vendor Landscape: Wellness Platforms For Customer Engagement And Loyalty

    Wellness Platforms Offer Payers And Providers An Opportunity To Deepen Customer Engagement
    July 10, 2017 | Kate McCarthy, Alex Kramer

    For years, employers have used wellness applications to decrease employee healthcare spending. As health insurance delivered via B2C grows, these platforms have become useful tools for payers and...

  • For B2C Marketing Professionals

    Report

    Report Bridge The Divide Between Social Marketing And Compliance

    Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers
    June 22, 2017 | Erna Alfred Liousas, Nick Hayes

    Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even...

  • For CIO Professionals

    Report

    Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • For CIO Professionals

    Report

    Report HIMSS17 Demonstrates Healthcare's Tectonic Technology Shift

    Cloud And Big Data Players Show Up In Healthcare Space As EHR Vendors Sling Mud
    April 13, 2017 | Kate McCarthy

    The 2017 Healthcare Information and Management Systems Society Annual Conference & Exhibition (HIMSS17) demonstrated a shift in the healthcare information technology industry by bringing together a...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Health Clouds For Data Integration And Patient Insight

    Payers And Providers Have A Wide Range Of Cloud Options To Reduce Costs And Improve Outcomes Through Patient Engagement
    April 13, 2017 | Kate McCarthy, Alex Kramer

    As healthcare organizations work to develop a 360-degree view of patients to compete in the age of the customer, complete, contextualized health data is crucial. As electronic health record (EHR)...

  • For Customer Insights Professionals

    Report

    Report How US Online Consumers Approach Their Healthcare

    Consumer Technographics® Data Snapshot
    April 11, 2017 | Elizabeth Velasquez, Sam Bishop

    Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge their understanding of health insurance with...

  • For CIO Professionals

    Report

    Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For CIO Professionals

    Report

    Report Healthcare Must Embrace Zero Trust To Address PHI Vulnerabilities

    March 6, 2017 | Kate McCarthy, Chris Sherman

    Healthcare payer and provider organizations invest in securing protected health information (PHI) but must also invest in strategies that holistically secure the whole environment. From POS systems...

  • For CIO Professionals

    Report

    Report Building A Customer-Obsessed BT Strategy For Health Insurers

    Healthcare Payers' Digital Role Reaches Far Beyond Web And Mobile
    February 23, 2017 | Bobby Cameron, Kate McCarthy

    Healthcare payers in the age of the customer must contend with a major amount of business whiplash, more so than players in almost any other industry. Today's massive upheaval brings opportunities...

  • For CIO Professionals

    Report

    Report Big Tech's Healthcare Takeover

    Companies Like Google, IBM, And Salesforce Are Bringing Innovation That Incumbent Vendors Aren't
    February 13, 2017 | Kate McCarthy

    Health information technology (HIT) companies have long been the backbone of clinical, financial, and operational workflows for US payers and providers. But as healthcare customers begin to demand...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics Marketing Survey, 2016: Overview

    A Business Technographics Presentation
    February 10, 2017 | Tyler McDaniel

    This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Healthcare Analytics, Q1 2017

    February 9, 2017 | Kate McCarthy

    Healthcare payer and provider organizations lag behind other industries in their adoption of advanced analytics. As the need to generate and use patient insight grows, healthcare organizations must...

  • For CIO Professionals

    Report

    Report Artificial Intelligence Will Help Healthcare Understand And Engage Its Patients

    February 6, 2017 | Kate McCarthy, Nasry Angel

    With Siri in most healthcare workers' pockets, artificial intelligence (AI) is entering the mainstream of accessible technologies. But as CIOs' use of these technologies expands, so too do the...

  • For Infrastructure & Operations Professionals

    Report

    Report Deliver Digital Operational Excellence And Digital Customer Experience Innovation With Wearables

    The Enterprise Wearables Journey, 2017
    February 1, 2017 | J. P. Gownder

    In 2017, we'll see a new level of maturity in the enterprise wearable arena, with fewer pilots and more deployments in areas like smart glasses, virtual reality (VR), health monitors, and other...

  • For Security & Risk Professionals

    Report

    Report Lessons Learned From The World's Biggest Data Breaches And Privacy Abuses, 2016

    Continuous Improvement: The Data Security And Privacy Playbook
    January 9, 2017 | Stephanie Balaouras, Heidi Shey

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • For CIO Professionals

    Report

    Report Healthcare Must Embrace Digital To Win In Consumer Engagement

    A Road Map For Payer And Provider Organizations To Successfully Implement Digital
    November 10, 2016 | Kate McCarthy, Cinny Little

    Healthcare payer and provider organizations lag behind firms in other industries in adopting digital technologies. As these organizations struggle to engage their customers and patients to improve...

  • For Customer Insights Professionals

    Report

    Report Healthcare Must Embrace Digital To Win In Consumer Engagement

    A Road Map For Payer And Provider Organizations To Successfully Implement Digital
    November 8, 2016 | Kate McCarthy, Cinny Little

    Healthcare payer and provider organizations lag behind firms in other industries in adopting digital technologies. As these organizations struggle to engage their customers and patients to improve...

  • For CIO Professionals

    Report

    Report Predictions 2017: Engaging The Empowered Patient

    Big Data, Digital, And Virtual Care Become Key For Engagement For Healthcare
    November 2, 2016 | Kate McCarthy

    The empowered healthcare consumer — the patient or plan holder — is one key driver of change in a massive industry in the midst of transformation. While the rise of the empowered consumer has been...

  • For Enterprise Architecture Professionals

    Report

    Report Deliver Outstanding Customer Experience With Agile Resource Management

    Business Case: The Strategic Portfolio Management Playbook
    October 25, 2016 | Margo Visitacion

    Delivering outstanding customer experiences at speed requires companies to seamlessly combine planning and delivery. Firms making the transition to digital business more frequently use technology...

  • For CIO Professionals

    Report

    Report 2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Steady US Economic Growth And The BT Agenda Will Drive 5% Tech Market Growth In 2017
    October 17, 2016 | Andrew Bartels

    CIOs and their business partners prepare their tech budget plans based on their own businesses' strategy and requirements. Still, it can be useful to look at what other firms are doing, especially...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: The Growing Demand For Vertical CRM Solutions

    Landscape: The CRM Playbook
    August 23, 2016 | Kate Leggett

    In the age of the customer, application development and delivery (AD&D) professionals who support customer relationship management (CRM) cannot afford failed technology initiatives. They...

  • For Customer Insights Professionals

    Report

    Report Case Study: Seattle Children's Hospital Adopts A Healthy Approach To Data And Analytics

    The CDO Analytics Team Drives Better Patient Health And Business Results With Insights Services
    August 22, 2016 | Jennifer Belissent, Ph.D.

    Healthcare organizations face a daunting task of improving patient experience, reducing per capita costs and improving health outcomes with efficient and scalable yet personalized services. In...

  • For CIO Professionals

    Report

    Report Data Mastery Will Solve EHR Insight Gaps

    Health Clouds, CRM, And Cognitive Drive Patient Insight In Healthcare's New Business Model
    August 22, 2016 | Kate McCarthy

    Electronic health records (EHRs) are mandatory systems of record in today's health information technology (HIT) ecosystem and drive the clinical workflow for most healthcare providers. But today's...

  • For CIO Professionals

    Report

    Report TechRadar™: Patient Engagement Technologies, Q3 2016

    The Future Of Healthcare Technology Is In Big Data, IoT, And Telemedicine
    August 11, 2016 | Kate McCarthy

    The healthcare industry is under tremendous pressure to transform, driven by three imperatives: improving health outcomes; expanding access by consumers to quality healthcare; and controlling...

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