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  • For CIO Professionals

    Report

    Report Four Technology Priorities For US Healthcare Providers

    Providers Must Close Gaps In Customer Insight And Engagement
    August 14, 2017 | Kate McCarthy

    Regulatory upheaval is ongoing, but it does not change the imperative for providers to deliver on their promise to improve the cost/quality paradigm as they shift to value-based care. As business...

  • For Customer Experience Professionals

    Report

    Report The US Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    August 1, 2017 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We...

  • For Customer Experience Professionals

    Report

    Report Read My Lips: Clear Communication Can Mean Billions In Revenue

    Improving Customer Communications Creates An Easy And Engaging Customer Experience — And Drives Revenue

    How well your company communicates with your customers has a surprisingly large impact on your brand's overall customer experience. In turn, this outsized influence translates into a revenue impact...

  • For CIO Professionals

    Report

    Report The Forrester Wave™: Enterprise Health Clouds, Q3 2017

    Developer-Friendly Platforms Lead The Way With Insights-Driven Offerings

    In our 37-criteria evaluation of enterprise health cloud providers, we identified the 10 most significant ones — ClearDATA, CloudMine, IBM, Kinvey, Medable, Microsoft, MphRx, NTT DATA, Salesforce,...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Wellness Platforms For Customer Engagement And Loyalty

    Wellness Platforms Offer Payers And Providers An Opportunity To Deepen Customer Engagement
    July 10, 2017 | Kate McCarthy, Alex Kramer

    For years, employers have used wellness applications to decrease employee healthcare spending. As health insurance delivered via B2C grows, these platforms have become useful tools for payers and...

  • For B2C Marketing Professionals

    Report

    Report Bridge The Divide Between Social Marketing And Compliance

    Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers
    June 22, 2017 | Erna Alfred Liousas, Nick Hayes

    Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even...

  • For CIO Professionals

    Report

    Report Vertical Needs Set The Course For Digital Product Transformations And Strategies

    A Vertical-By-Vertical Look At How Product Organizations Are Pivoting To Digital
    June 7, 2017 | Nate Fleming

    Digital transformation initiatives are unfolding differently across verticals and organizations based on specific business needs. When organizations undergo digital transformations, they often...

  • For CIO Professionals

    Report

    Report HIMSS17 Demonstrates Healthcare's Tectonic Technology Shift

    Cloud And Big Data Players Show Up In Healthcare Space As EHR Vendors Sling Mud
    April 13, 2017 | Kate McCarthy

    The 2017 Healthcare Information and Management Systems Society Annual Conference & Exhibition (HIMSS17) demonstrated a shift in the healthcare information technology industry by bringing together a...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Health Clouds For Data Integration And Patient Insight

    Payers And Providers Have A Wide Range Of Cloud Options To Reduce Costs And Improve Outcomes Through Patient Engagement
    April 13, 2017 | Kate McCarthy, Alex Kramer

    As healthcare organizations work to develop a 360-degree view of patients to compete in the age of the customer, complete, contextualized health data is crucial. As electronic health record (EHR)...

  • For Customer Insights Professionals

    Report

    Report How US Online Consumers Approach Their Healthcare

    Consumer Technographics® Data Snapshot
    April 11, 2017 | Elizabeth Velasquez, Sam Bishop

    Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge their understanding of health insurance with...

  • For CIO Professionals

    Report

    Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For CIO Professionals

    Report

    Report Healthcare Must Embrace Zero Trust To Address PHI Vulnerabilities

    March 6, 2017 | Kate McCarthy, Chris Sherman

    Healthcare payer and provider organizations invest in securing protected health information (PHI) but must also invest in strategies that holistically secure the whole environment. From POS systems...

  • For CIO Professionals

    Report

    Report Building A Customer-Obsessed BT Strategy For Health Insurers

    Healthcare Payers' Digital Role Reaches Far Beyond Web And Mobile
    February 23, 2017 | Bobby Cameron, Kate McCarthy

    Healthcare payers in the age of the customer must contend with a major amount of business whiplash, more so than players in almost any other industry. Today's massive upheaval brings opportunities...

  • For CIO Professionals

    Report

    Report Big Tech's Healthcare Takeover

    Companies Like Google, IBM, And Salesforce Are Bringing Innovation That Incumbent Vendors Aren't
    February 13, 2017 | Kate McCarthy

    Health information technology (HIT) companies have long been the backbone of clinical, financial, and operational workflows for US payers and providers. But as healthcare customers begin to demand...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics Marketing Survey, 2016: Overview

    A Business Technographics Presentation
    February 10, 2017 | Tyler McDaniel

    This report is our overview of marketers’ priorities, challenges, use of technology, and budgets, based on Forrester's Global Business Technographics Marketing Survey, 2016. We analyzed the data by...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Healthcare Analytics, Q1 2017

    February 9, 2017 | Kate McCarthy

    Healthcare payer and provider organizations lag behind other industries in their adoption of advanced analytics. As the need to generate and use patient insight grows, healthcare organizations must...

  • For CIO Professionals

    Report

    Report Artificial Intelligence Will Help Healthcare Understand And Engage Its Patients

    February 6, 2017 | Kate McCarthy, Nasry Angel

    With Siri in most healthcare workers' pockets, artificial intelligence (AI) is entering the mainstream of accessible technologies. But as CIOs' use of these technologies expands, so too do the...

  • For Infrastructure & Operations Professionals

    Report

    Report Deliver Digital Operational Excellence And Digital Customer Experience Innovation With Wearables

    The Enterprise Wearables Journey, 2017
    February 1, 2017 | J. P. Gownder

    In 2017, we'll see a new level of maturity in the enterprise wearable arena, with fewer pilots and more deployments in areas like smart glasses, virtual reality (VR), health monitors, and other...

  • For Security & Risk Professionals

    Report

    Report Lessons Learned From The World's Biggest Data Breaches And Privacy Abuses, 2016

    Continuous Improvement: The Data Security And Privacy Playbook

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • For CIO Professionals

    Report

    Report Healthcare Must Embrace Digital To Win In Consumer Engagement

    A Road Map For Payer And Provider Organizations To Successfully Implement Digital
    November 10, 2016 | Kate McCarthy, Cinny Little

    Healthcare payer and provider organizations lag behind firms in other industries in adopting digital technologies. As these organizations struggle to engage their customers and patients to improve...

  • For Customer Insights Professionals

    Report

    Report Healthcare Must Embrace Digital To Win In Consumer Engagement

    A Road Map For Payer And Provider Organizations To Successfully Implement Digital
    November 8, 2016 | Kate McCarthy, Cinny Little

    Healthcare payer and provider organizations lag behind firms in other industries in adopting digital technologies. As these organizations struggle to engage their customers and patients to improve...

  • For CIO Professionals

    Report

    Report Predictions 2017: Engaging The Empowered Patient

    Big Data, Digital, And Virtual Care Become Key For Engagement For Healthcare
    November 2, 2016 | Kate McCarthy

    The empowered healthcare consumer — the patient or plan holder — is one key driver of change in a massive industry in the midst of transformation. While the rise of the empowered consumer has been...

  • For Enterprise Architecture Professionals

    Report

    Report Deliver Outstanding Customer Experience With Agile Resource Management

    Business Case: The Strategic Portfolio Management Playbook
    October 25, 2016 | Margo Visitacion

    Delivering outstanding customer experiences at speed requires companies to seamlessly combine planning and delivery. Firms making the transition to digital business more frequently use technology...

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